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EIGHT OFF WITH THE OLD AND ON WITH THE NEW WISE DRY GOODS CO. “The Shop of Quality” You Should Know WISE Better THIS MAY CONCERN YOU Ju*t at this time we are making the very important change to any mercantile busi ness—closing up one season and opening another and at this time we desire to call your attention to the fact that it is our earnest desire and endeav or to please every patron of this atoro—-to carry out our oft repeated guarantee, “Your money’s worth or your money back.” If any one has purchased merchandise here that has not proven to be worth what we charged for it, we want the op portunity to make it right. No dealer examines their goods any more closely than we do and none are more particular about the kind of goods they sell, yet we are but human, hence we make mistakes in our judgment sometimes, and for this reason we ask that you in form us if anything reaches you from this store that is not O. K. in every respect. Drop in any time and tell us about it and we will see that you are reimbursed for any short coming in merchandise gotten from this store. We make sat isfaction sure by guaranteeing it and we carry that guarantee out to the letter. We want your business for 1914-1915, and we want your friend’s business, and your friend’s friend’s business. We consider the advertising our customers give the best ad vertising we do, therefore we make it a point to see that ev ery customer gets full value for every dollar they spend here. Our Policy Speaking of advertisements— Just a word In behalf of their true mission at thla store \\> are opposed to any expression In our aila that we cannot live up to. We look uj»on advertis ing as we look upon a personal promise made to you by ua or our sales people. We want our ada to ring with truth and he true. Those who believe In the policy of overstating conditions, doubtless hrlleve In this kind of publicity, but THR WISH V>RY OOOPS CO will continue to fol low their own Ideas by printing fads which this store can llva up to day 1n and day out. EXPRESS SHIPMENTS NEW FALL GOODS ROLLING IN— Last Friday and Saturday the Express Company brought us bundles after bundles of new goods—we were so busy that it was impossible to do anything with these at the time, but they have all been unpacked, checked and marked and ready for display Monday morning. You should make it a point to get the first peep at the new things, even though you are not ready to buy—it will help you to know what is being shown and then you can determine better what you will want when you get ready to buy. You will also know that price at this store and this will help you in making comparisons with what you will see at other stores in Augusta. FEEL FREE TO COME AND LOOK AS MUCH AS YOU LIKE. Goods That Do Not Grade Up to the WISE Quality Never Go on Sale In This Store Saturday Night at Ten We Drew the Curtain, Bringing to a Close Eighteen of the Biggest Selling Days Ever Known in This Store==MONDAY We Open With All Signs of the Great Sale and Noth ing Remains But Memory of it--and How Well and How Long Thousands of People Will Remember. For Monday Only Just a Few Things Left Over From the Wizard Sale—We Don’t Intend to Put Them in Stock. No Phone Orders. None Delivered on Monday. $2.60 fine Nainsook of 12 jards to pirn, for Monday only, ol 30-lncli Ixmg (’loth of 12 yards to piece, worth $1.39, for d»i Monday at IV Ginghams, Per cales and Gala teas at a Tremen dous Saving 32 inch Ihe Gingham*, beautiful range of colons and patterns for children s school dresses, for Monday | /L, only, at * .. •• All 10c and 12Vic Dress Or* Ginghams for Monday, at Regular 12Vic yard wide ifW' Percales, at Iv/Le Remnants »». 12 l 4c yard wide o - Percales, al Ow Regular 19c Galatea (Moths | g* , so * Monday, at IDL HOSIERY Juki for one more day Monday -at these prices. All new, clean, fresh merchandise; big saving. Knttre stock, including men's, wom en's and children '“4*-, - values, at Z IL All 15c values. • <■% _ at 12C All 35c values 29c All ripe values 43C All $1,90 silk Hose, in black, white and a new range of OQ,-. colors, at OYL Some Unusual Bargains in White Goods for Monday Only t ur regular Sse White forded Ratines, at.... Zi/L Our regular 600 88 Inch ap Whit* frepes, at Z>OC 35c White Crepes, all at 19C 25c SB-tnch White jq Klaxons, at . I'rC 25c White Voiles. |A special at I Vet w wisS^ First Real Showing Fall Goods Monday The New Season’s Offerings at This Store Will Far Overshadow Any Previous Offerings. iTm WISE DRY GOODS CO. ' “THE SHOP of QUALITY” 858 Broadway. Augusta. Georgia. BE WISE—SEE WISE WE TEAM ¥@oß TO OUR OLD CUSTOMERS TO OUR NEW CUSTOMERS TO OUR OLD FRIENDS TO OUR NEW FRIENDS We certainly appreciate the wonderful business that you have giv en us during the 18 days closing last night—words don’t come easy to express our feelings in this matter—it would be so much easier to have you all before us and tell you man to man—woman to wo man—But this is impossible of course—so just in plain English we want to say to everyone of you THANK YOU and assure you that this is our honest feelings towards everyone of you. We opened this great selling event against great odds as the country was all stirred up about the war and in spite of what anyone said this has had an effect upon business. Another thing we undertook, a task in trying to dispose of the summer merchandise in this store when this sale was announced, but it is gratifying indeed that we can write today that our hopes were more than realized everything worked out to our entire satisfaction and today stocks are in better condition than at the beginning of the fall season and as a result of this thousands of people have benefited. Now, a word to the future. Will prices go up—honestly we believe they will, but just when we cannot say, but we have good news for patrons of this store in the fact that the great bulk of stock forthis store has been bought, and THERE WILL BE NO RAISE IN PRICES HERE UNTIL WE ARE FORCED INTO IT. Mr. Wise is leaving immediately for northern markets—this trip is necessary on account of immediate shipments needed and upon his return you may expect to have a n opportunity of seeing some of the newest things the new season affords and there will be just the same value here as befor—the same prices will hold good. Once more we thank you—the “Wizard” in leaving wishes also to be in on this—When you need things to wear THINK WlSE—we’ll do the rest if you come. It’s the Goods Behind the Ad That Gets the Business. ft’s satisfied cusotmers that eome back and back again that makes our business good. Everything wrapped up in this store is sealed with the “WISE QUALITY GUARANTEE” we hope to get your business and to KEEP IT thru our depend able policy of HONEST GOODS, FAIR AND PRO GRES SIYE METHODS. THE AUGUSTA HERALD, AUGUSTA, GA. For Monday Only Left Overs From Wizard Sale. We Have No Room for Them— Buy Them Monday at Your Own Price. No Phone Orders. None Delivered on Monday. Monday positively your last chance at our new fall line of ladies’ and Misses’ coat suits at the same reduc tions that have prevailed throughout this sale. 10c yard wide Bleaching, soft, fine grade, Monday only, at QffiC 25c and 30c full-width unbleached Sheetings, at I7C Now for the Final Clean-up of All Summer Wash Goods A FEW CHOICE PIECES ARE LEFT, SOME IN DRESS LENGTHS AND REMNANTS. 35c fancy Dress Crepes, in a neat range of checks, stripes ■ _> and figures, at loC 25c and 35c colored Ratines and Lin ens, for a final clean-up a reduced to 1«5 C 40-inch black and white striped Voiles, worth 50c per yard, for a clean sweep, at All printed Lawns, Batistes and Voiles, worth up to 25c per g yard, at ’OC. SILKS You had better buy Monday if you want to save big money. It is posi tively your last chance to buy them >at these prices: 27-inch colored taffeta Silks, in the new fall shades, our regular $1.25 grade; Monday the last day Qp» _ at this price Ouv $2.50 40-lnch Crepe Meteors, Monday r, $i.69 40-inch Crepe De Chines, worth $2.00 per yard the d»| •Jfk One More Chance at Our Beautiful Table Linens But Positively Your Last, 72-inch all pure linen Table Damask, our regular SI.OO '7O/-* grade, at / Yv 70-inch fine Satin-finish Damask worth 75c to 85c j per yard, at 39c 58-inth full bleached T C Damask at M % WISE DRY GOODS CO. “The Shop of Quality” You Should Know WISE Better We Know You Will Like the Way This Store Does business We hope that this ad will have your earnest attention— it’s a heart to heart message from a store that wants your business. We try to serve ev ery customer as we ourselves would like to be served. We place ourselves in our custom er’s place. We buy to satisfy you—we price to satisfy you— we plan everyway your entire satisfaction. You like to buy goods that you can depend up on—the kind you know are right in style—in quality—in price—so we offer none but that sort of merchandise. How well we know that the bitterness of poor quality long outlives the sweetness of low prices—that good quality is long remembered long after price is forgotten—so we are careful not to sell anything that cannot be depended upon to be a source of satisfaction to you as long as you wear it or use it. If you like the best mer chandise fair and honest prices—you’ll like the mer chandise that this store sells. If you like painstaking store service that works to make satisfaction sure for you, you’ll like the way this store serves you. If you appreciate courte ous salespeople who know their business and always pleasant and ever ready to serve you, then this is the store you are looking for. uUDAY, AUGUST 30. Our Store Service Anticipates your every require ment. Surroundings are pleas ant. Sales people courteous and pleased to serve you whether you buy or not. They will see that you are suited, correctly fitted and that you get what you want and when you want it and at the price you want to pay. This together with our money back guarantee. It is not so much the fact that we guarantee the goods we sell, but rather the fact that we sell goods that will warrant us In making this positive guarantee. The WISE Quality Is Your Protection Against Interior Goods