The Augusta herald. (Augusta, Ga.) 1914-current, September 27, 1914, Home Edition, Image 1

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HOME EDITION VOLUME XIX, No. 271. WITNESS THESE REDUCTIONS IN FURNITURE This Sale is an Open Book as far as Savings are Concerned There Is no mystery about the econo mies. And coming: when it does, just when you and I are beginning a new rent year, and if not moving, at least se curing certain additions and improve ments which demand refurnishings, it is particularly opportune. Even at these reductions you may buy what you want through The Household Club. The Household Club Is an easy credit plan whereby you may purchase a large stock of goods and pay for them on convenient monthly pay ments. For a SSO bill, the payments are $6 monthly; for SIOO, $8; for $l5O, $13.50; for S2OO, $17.50. Goods may be secured at special sale prices and re ductions and paid for on these terms. The only additional cost is the carry ing fee, which in the case of the SIOO bill is $3. And this is all but offset by Surety Coupons, which we give when payments are promptly met. A book of Surety Coupons is re deemable for merchandise from any department in the store, groceries ex cepted. Smart Autumn Garments, Showing the Latest Modes Embroideries Swiss and Nainsook Baby Match Sets, small dainty designs. Values 30c to 50c a yard. Special prices for Monday . -20 c to 35c Swiss and Nainsook Ribbon Beading and entre deux, a yard ............. :10c to 50c Veiling Colored chiffon veiling, 22 and 36 inches; regu lar 60c and 75c quality Monday for 25c Net and Chiffon Bead and Spangle Tunics, white and colors. $25 articles Monday for. ...;. . • • .M.if.n*’ «m."« .. . •••. .$11.50 Ribbons Satin border moire and plain taffeta, 5 and 6 inches, extra heavy, for bows on hair .... 25c A Clock That is Sometimes Riqht Deceives Us Oftener than one we know that has the habit of being wrong. The kind of store that we have been trying all these ypers to make is one where not only the qualities are known ti,buyers, and the proper prices, but a store where the much ldf-ger quantities, literally thousands of articles not possible for every one to judge of, are sold at prices that do not take advantage of even a child’s ignorance. The store is sate in its construction, and is equally safe throughout in its daily intercourse with its patrons. THE AUGUSTA HER ATX) CURTAIN TIME These are curtain days. With the return from the sea shore, hills and dale, comes the freshening up of the home for Winter. It’s wonderful what a dif ference curtains make. And we are offering beautiful cur tains at very special prices this week. Irish Point lace curtains, 250 pairs in lot, regular- QQ ly $6.50, now Bobinet lace curtains, with Cluny lace edge and border, usually $2.50, d*l QQ Swiss curtains, lace 1 A edge, $1.50 value.. <Pl*l4 “Flaring from Shoulder to Ankle' I '' —Dresses Loose fitting waists at the belt, tight sleeves and flaring tunics give the flaring silhouette called for in dresses. Not the least pretty of these Is the modified basque. White’s display of them is particularly pleasing. A basque of satin Charmeuse (in plum, emerald, tete de negra. black, and navy) is made with basque effect in front and coatee effect in the back, with a long pleated tunic and skirt of something over two yards in width *l3 95 Serge is used in making a one-piece dress with a pleated waist, made with yoke and peplum, braid ed seams; fore-in-hand tie catching waist together at throat; semi-circular tunic.. .. *ll 95 To a coatee-vest of serge, showing satin sleeves and collar, Is added a box-pleated back to a long tunic and a skirt accordeon pleated.. •• *1995 Duchess 6atin is used as the pleated waist and skirt of a dress having yoke to waist and skirt and panel down front or skirt of serge.. -. *l9 95 :fHE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES AUGUSTA, GEORGIA, SUNDAY MORNING, SEPTEMBER 27, 1914. Rugs and Linoleum for the Bare Floors These rugs are 9x12 feet, and are in Orient al designs. French Wilton, $75 value for $59.98 Axminster, $25 value for $19.98 Wilton, SSO value for $44.98 Seamless Tapestry Brussels, sls value for $12.49 SPECIAL Velvet hearth rugs, 54x 63 inches, $1.50 values for 98c 60c printed linoleums for 49c $1.25 inlaid linoleums for 98c (Buy through The Household Club.) Exit Tunic and Short Coat; Enter Lonq Skirted Coat In this way the effect of the graceful tunic Is preserved, though styles are radically changed. The call today is for the long coat. The Red ingote, the Paddock and the Surtout and Cossack furnish the foundations for the many beautiful mod els this fall. Broadcloth and gabardine, are used in making Redingote suits in Russia green, tete de negre, black and navy blue; priced at.. *25 00 Gabardine and broadcloth are used in making suits, patterned after the Paddock coat, in tete de negre, black and navy; priced at *27 75 Imported gabardine is used In making a long waisted coat suit, with deep belt and high rolling collar, in blue, tete de negre, green, the skirt having four under-laid pleats and deep yoke; P rlced at *32 75 Imported gabardine is used In making an espe cially handsome suit trimmed with pomolre, a most striking imitation of softest lamb’s wool. The suit is black, made on stunning lines and presents the appearance ol a suit much higher in price. The price is only *35 OO Patent turn slippers, the last word in Fall footwear, with Cuban Louis heel and tops of fawn or grey suede. Price $5.00 White Calfskin Colonials, with covered buckles and tongue $5.00 Imported bronze kid Colonials, with tongue and covered buckles $5.00 Black satin Colonials, with tongue and covered buckles . . .$4.00 White satin Colonials, same as above $4.00 Childrens Shoes—The Pla-Mate Sizes 2to 6 $1.75 Sizes 8£ to 12 $2.25 Siizes6£toß. .•. ... . $1.85 Sizes 12i to 2 $2.75 Weather , r* "fr T j | Fair f - p - gracey * " TRUSTEE f|l n|^ MMlin Shoes Play An Important Part in the Costume This Season The skirts are shorter by quite a little than they have been. An untidy foot or a carelessly chosen shoe will spoil the handsomest dress. Let our experts advise and fit you. “Coats Follow the Lines Laid Down By Dresses'' Notwithstanding the immense and sudden popu larity. of the Cape Militalre, it's popularity has passed, leaving in its wake the Inverness Coat, and coats that have much fulness in the skirt and hang k)Ose from the shoulder, having either a tight-fit ting coat sleeve or the raglan sleeve. At White’s Inverness Coats, in vnrlous colors of zibilene cloth, with silk and velvet collars and cuffs, may be had for *l7 75 Novelty plaid zibilene cloth coats, made on quaint lines of the 50's and 60’c *l7 75 Scotch mixtures, with patch pockets, Watteau pleat down back, belted and with set-in- raglan sleeves *l7 75 Tete de negre cloth, the quaint lines being car ried out even in braiding *l7 75 Plaid cheviots, made with flaring skirt, *ll 95 Plaid cheviots, with velvet collar and flaring skirt *9 50 The Hoosier Kitchen Cabinet is Your Second Self It saves hours of work and miles of steps. As an investment, the return In many times the amount invested. Everything at your elbow'. Flour to Itself, sugar to Itself, a rack for knives, a compartment for utensils—even a pad for memornnda and a file for ao counts. A portable biscuit board pulls out, and is only one of the thousand and one conveniences of the Hoosier. We have them priced from $32.50, $35.00 and $37.50. (Buy CaWnets through The House hold Club.) A Gentleman's Toilet Beqins the Day Aright He leaves the house ready and fit to battle against the tide If he knows he is W'ell dressed. A Chlffo-robe, with portable glasses, convenient drawers, hnngers, etc., sot his doubts of whether or not he Is immaculate at rest $35 Ohiffo-robes 831 98 Chiffo-rohes,*the SSO ones, now • $44 98 Wardrobes, made of golden oak with mirror doors: $35 Wardrobes, Monday... 832 24 sls Wardrobes prleed for Monday sl2 49 Specially Priced Dresses for Monday Sale Fine storm serge dresses with Peter Thompson effect, in navy, brown and garnet; sizes « to 14 years *4 50 Many other models at the same price. Girls’ dresses In Panama cloth, in the new long effect, high neck, three quarters sleeves; plain skirts with pleats at side. Ages 8 to 14 year " *3. r SO Serge dresses in many models, in nges from (1 to 14 years. All excel lent, serviceable dresses, splendidly made and unusual values at.. ..*O-75 $6.00 PER YEAR—FIVE CENTS PER COPY M On the Eve of a Change Here come priced that are compelling in their interest, and on things absolutely necessary to every day life. Dinner Sets 100 piece dinner sets of American porcelain, dainty decora itons. Regular value is 14.00, now $9.49 Regular value $17.00, special $11.39 Cups and Saucers and Plates Plain white, plain edge plates. Regularly QA_ $1.20, special .. *HIC Wash Bowls and Pitchers Full size, plain white, special for bowl and pitcher ..$1.19 Decorated, special price $1.49 Casseroles 8 inch brown white lined, fire proof, brass nickel-plated holder. Regular value $1.50. Monday special price .$1.19 W INTER P/LUKNINGS are SLEEPING MORNINGS The great Scotch comedian sings: “It’s nice to get up in the mornin’s but it’s nicer to stay in bed.” He knew the luxury of a good bed, comfortable springs and a soft mattress. BED SPECIALS. Three inch continuous post brass beds, one inch fillers, full size; SSO d* jo 1 Q value, Monday for Two inch post brass beds, half inch fillers, large husks, $25.00 values fljOl QQ for tpZil.i/O National Link Springs, protected by a 20 year guarantee, $5.00 values ..$4.24 Mattresses, cotton felt, 45 pound, rolled edge, boxed sides, regularly d»Q QQ $12.50, Monday «p*/«»JO Girls' Hats , Coats and Dresses Of Latest Desiqn and Hiqhest Quality The hats for girls are pretty little ooneelts of artists whose object was to bring out the simple beauty of the child rather than to Imitate the milli nery of the elders. Corduroy and vel vet lias been largely used. Prices range from *1 25 to *2 39 Novelty cloth is used to a large ex tent In producing the coats for girls, and while the straight lines of dresdes have been followed, large pockets, unique belts and becoming collars re lieve these lines to a large extent Coats begin at *6-50. ranging up ward in price. f\\ Wl \ V *4 ',» HOME EDITION