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EIGHT IMPORTANT ANNOUNCEMENT MOST GENEROUS OFFERING EVER KNOWN IN THIS COMMUNITY STOP, READ, CONSIDER-Then Use Ordinary Judgment We are face to face with conditions unusual—THE FARMER, THE WORKINGMAN, THE MERCHANT must join hands and work together, conditions can be overcome, we’ll do our part. WOOLENS-SILKS An elegant showing of all the very new est things. You will find it exceedingly easy to decide on what you want. The cour teous assistance of our salespeople will be ap preciated by you. To women who know— our Special Profit Sharing Prices will appeal. We have endeavored to gather together mer chandise that we can recommend to you and still keep the price down within the reach of all. We always welcome comparison as to quality and price, for we are always sure of a customer when you do this. We know we can save you money on your Dress Goods and Silks, but its hard to prove this by merely ..saying so— You Must Come and See for Yourself. Seeing is believing our values talk and we extend to you a most cordial in vitation to come and learn “The Wise Way" of better valuse. COTTON GOODS Wear Cotton Good*. This should be the slogan of every woman in the South this year. made special effort to stock this department with the beat values that we could get in Domestics. Bleuchings,Sheetings, Ginghams, Percales, Suitings, etc., etc. We do not urge you to buy, but we DO strive to show you such attractive values at prices that will make buying here appeal to you—we want you for a permanent customer and we know that right now is the best time to put our claims to the test, for it is certain that our Special Profit Sharing Prices will appeal to every visitor to this store during the Fall and Winter season. Early purchases of cotton goods will enable us to offer you inducements that would not be possible if the goods had to be bought today. FREE We Will Give Away One Pair of SIO.OO Wool Blank et* to One of the first Fifty Ladies entering Our Store Thursday Morning. Continuous Performance While that heading applies to the Theatre it also applies to the doings that will be taking place at this store from now until Christmas. Never a minute, nor an hour, but what there will be something doing at this store. Our newspaper talks will be Money Saving Hints to You. Our window displays will reveal to you the Possibilities of Economical Buying. Watch them both carefully. There will be spe cial days Odd lots and accumulations will not be allowed to accumulate. They will be gotten rid of as fast as possible at some price. We learned the value of do ing this during our great Wizard Sale. Sum it all up in a few words. When the Doors open on This Great Profit Sharing Campaign the Performance Will Then Be Continuous. i ■*’ v M M (1 ■ WtSii 12c TO READ EVERY WORD of THIS BEGINNING —^ 9 A. M. Thursday, October Ist This Store will inaugurate one of the most Vigorous selling campaigns that has eve been known in the South, continuing up until Christmas Eve. Right on -iie minute Thursday, October Ist, at 9a. m., the First Gun will be Fired, and there will be no let up during the entire period. NECESSITY, NOT CHOICE, FORCES THIS ANNOUNCEMENT. Conditions of the Cotton Market are too well known to need further comment from this store—the papers are full of it—to a certain degree the prices are being forced upwards—we hope and trust that this advance will grow. Circumstances confront the Merchants today never before known in history. What is done must be done quick and actually be to the advantage of the consumer. HERE’S OUR PLAN—DOES IT APPEAL TO YOU ? When the most appalling news that this good land of ours ever read came to our attention —All Europe Plunged Into a Bloody War— we could not grasp the full significance of what it meant. Weeks of fighting has brought us face to face with the reality—we have seen prices advancing at every hand—No market for our great cotton crop —serious—yes— • $60,000.00 WORTH OF MERCHANDISE BOUGHT FOR THIS STORE. Long before any war news was ever thought of, this store had purchased one of the largest fall and winter stocks in its history, anticipating a big business in view of big crops and an almost certain advantageous market for the cotton farmer. In the twinkling of an eye, these hopes were shattered—we realized only too well what this meant to us—along with this realization came the determination to meet the situation, and in less than a w'eek following the announcement of the European trouble we had decided on this Extraordinary Selling Cam paign and plans were at once begun. We are now ready to make the announcement. NO ADVANCE IN PRICES AT THE WISE STORE. First of all our merchandise was bought at a very low figure—much of it under price—we are in position to maintain our regular prices with no advance. Mr. Wise has made a trip to Northern Markets to buy addi tional Cotton Goods for right in line with the “Buy a Bale of Cotton” movement we are going to feature “Wear Cotton Goods.” Prices marked on this entire stock of goods is going to be on a basis of low price cotton. We are going to do our share towards helping the customer. We will share with them whatever profits is possible and while this means a temporary loss to us, in the end it will mean more friends, more customers, bigger and bet ter business. We are willing to assume the sacrifice right now to relieve you. Your money spent for merchandise at this store will positively represent from 12 to 15 centc for every pound of your cotton. This reduction in prices not only helps the cotton growers—but the benefit is far reaching and is a golden opportunity to every person in this community. “TRY WISE FIRST—IT PAYS” 858 Broadway Augusta, Ga. 15c A POUND FOR YOUR COTTON If the cotton market was quoting prices 12 to 15 cents for cotton this sacrifice on our part would not be necessary—we would have all the business that we could handle —but —there is no cotton market —the consumer must have a certain amount of merchandise and naturally in times of depression he will buy where the money he spends brings the most in return. This is the way we look at the business outlook for Fall and Winter, and it is going to be the aim of this store to crowd into every dollar the consumer spends here the greatest possible value—we make no false statement when we head this 12 to 15 cents cot ton. for it is true. It is good news for the cotton farmer. It is good news for any consumer who has to buy. What benefits one person benefits another. During the entire season it will be our slogan “Try Wi»e First—lt Pays.” It is a duty that you owe to yourself to investigate our announcement See for your self what this store is doing. It will be a real pleasure for any salesperson in this store to explain to you fully. WAIT FOR THE OPENING DATE We are making extensive preparations for the opening of this Great Profit Sharing Campaign, and everything will be in readiness when the doors open Thursday Morning, October Ist, at 9a. m. A cordial invitation goes out to every one to be present and see with your own eyes what this hustling, enterprising store is going to do for you. THE AUGUSTA HERALD, AUGUSTA, GA. TS» wise dry GOODS CO. "THE SHOP of QUALITY” m **v% H I I LINENS Special attention is called to Housekeep ers, Hotels, Rooming Houses, etc., to the very unusual values that we are offering in Linens of all kinds. We are fortunate in owning our entire linen stock at prices that will en able us to sell it at very low prices. When our present stock is exhausted we cannot say what the increase in prices would be, but, while we have this stock on hand we say to you, that on everything in Linens, for the table, bed, etc., our Special Profit Sharing Prices will be very much in evidence and it will mean a big saving to you if you purchase your linens from us. This great department is not confined to any certain priced linens, but comprises a range of prices that will meet the needs and wants of every woman who comes. There will be no doubts in your mind when you see the goods and the prices as to the fact that It Pays to Get “Wise” Price First. FURNISHINGS Our furnishing department will be en tirely re-arranged for the new season. We have added several new lines and have spared no effort to see that this stock was complete in every detail. There is not an other store in Augusta today that presents for your choosing a better selected stock of furnishings, beginning with the small notions —the penny goods and right thru, taking special heed of your every need. Goods are displayed for your convenience —if its new—we have it—and our price on every thing in furnishings will be based on same Profit Sharing Basis that we are featuirng so strongly for this great selling Campaign in which we are trying just as far as it lies in our power to offset the present conditions ex isting on account of the Great European Struggle. To Out-oMown Buyers § This great Profit Sharing Campaign is going to be far reaching. Every person who can get in touch with this store per sonally, by telephone or by the mail, oan share in this wonderful Money Saving Op portunity. Telephone orders or mail orders will always have our oareful atten tion and you will be assured of the very lowest possible price with an assurance of absolute satisfaction or money back. We will have special facilities for taking care of your orders with an experienced sales person to do your shopping for you—so just be accurate as to what you want— we’ll satisfy you. Of course we prefer that you come if you possibly can, but we realize that many of you cannot come. Write us what you want. Let us make you a price. Submit samples. We have just one price to everyone. WEDNESDAY, SEPT. 30. FREE We Will Give Away One Pair of SIO.OO Wool Blank ets to One of the first Fifty Ladies entering Our Store Thursday Morning.