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WEDNESDAY, SEPT. 30.
I2c TO ISc FOR YOUR COTTON
THE WISE DRY GOODS CO. MEETS THE SITUATION
$60,000.00 WORTH OF MERCHANDISE
TO BE DISTRIBUTED AMONG THE PEOPLE
ON A BASIS OF LOW PRICE COTTON
Without question this is the greatest selling campaign ever planned
by any store in Augusta. Quick to realize the conditions of the consumer
throughout our territory and the scarcity of money during the present
conflict between the European Nations, we have devised a means of im
mediate relief to the people of this vicinity.
Sharing Profits With You
This is exactly what we mean—we are not giving anything away —we are
not establishing any form of charity—we are doing just what is demanded
from a growing mercantile concern who have the interests of their cus
tomers and friends at heart. WE WANT TO HELP. WE WANT TO
DO WHAT WE CAN IN SPITE OP THE TALK OP ADVANCED
PRICES ON EVERY HAND AND THE PROMISE OF. STILL MORE AD
VANCES, WE COME TO YOtl WIT H THIS ANNOUNCEMENT
A REDUCTION RATHER THAN
A RAISE IN PRICES.
HOW CAN WE DO IT? Natur
ally this question is going to be
discussed and it is easily explain
ed. First of all we are going to
sacrifice a certain amount of our
profits right now —we are going to
mark every piece of new Pall and
Winter merchandise in this store
on a basis of cotton at the market
price—these prices will remain
throughout the entire season—if
cotton goes up you will be that
much ahead —if cotton stays where
it is you can sell enough to supply
Your New Fall Skirt
There was never before a
season when so many odd
Skirts will be worn as this
season. In fact you are not
completely outfitted with
out the Odd Skirt this sea
son. The new style are just
lovely—the little finishing
touches here and there give
style and fashion to these
skirts that make you look
becoming. The workman
ship is of the best—well
tailored —inside and out and
no skirt that comes from this
store will ever lose its shape.
When you take into consid
eration the wonderful range
of styles and patterns shown
here —the latest fads—then
see our selling price—you
will at once realize that
THE WISE DRY GOODS
CO. are indeed doing their
share to meet the conditions
and overcome the shortage
of ready money just at this
time. CERTAINLY NOT.
It is never any trouble for
us to show goods.
WOOLENS-SILKS
An elegant showing of all
the newest things. You will
find it exceedingly easy to
decide on what you want.
Courteous assistance of our
salespeople will be appreci
ated by you. To the women
who know OUR SPECIAL
PROFIT SHARING
PRICES will appeal. We
fyave endeavored to gather
together merchandise, that
we can recommend to you
and still keep the price down
within the reach of all. We
always welcome comparison
as to quality and price, for
we are always sure of a
customer when they do this.
We know we can save you
money on your DRESS
GOODS and SILKS, but its
hard to prove this by merely
saying so YOU MUST
COME AND SEE FOR
YOURSELF. Seeing is be
lieving—our values talk and
we extend to you a most cor
dial invitation to come and
learn “THE WISE WAY"
of better values.
your needs. BRING THE MONEY
TO THE WISE DRY GOODS CO.
AND RECEIVE GOODS IN EX
CHANGE DOLLAR FOR DOL
LAR. WHICH WILL NET YOU
FROM 12 to 15 CENTS FOR
EVERY POUND OF COTTON
THAT YOU SELL. We are in
position to do this as we bought
this entire stock long before
there wa* even a whisper of WAR
—long before anyone ever dreamed
that we would be suffering from
the troubles of our foreign neigh
bors. Thousands of dollars worth
of goods in this store today can
EXTRAORDINARY
That’s the one word that explains the stand this
store has taken for the re lief of the consumer, and it
will be EXTRAORDINARY indeed if this does not
bring a hearty response from everyone. We have come
to you with a plain statement of facts—that we WILL
MAKE OUR PRICES FOR THE REST OF THIS SEA
SON ON A BASIS OF LOW PRICE COTTON.
Smart Coat Suits for Women
The expression of delight
from visitors and customers
during the early days of the
season has been a deep
source of satisfaction to us.
This admiration assures us
that our efforts to bring be
fore the women of Augusta
and vicinity a line of Ready
to Wear Garments second
to none, is appreciated. Dis
criminating buyers will be
quick to realize the great
advantages of trading here.
Most women in selecting
their tailored suit make
their choice either for style,
pattern, fit, fabric, service
or price. Wouldn’t you like
to make your selection for
Fall and Winter where you
could combine ALL these
THE WISE DRY GOODS COMPANY
THE SHOP OF QUALITY.
sss Broadway, Augusta, Geargia.
LINENS
Special attention is called
to Hotels, Rooming Houses,
Housekeepers, etc., to the
very unusual values that we
are offering in linens of all
kinds. We are fortunate
in owning this entire stock
of linens on a very low
market—when this present
stock is exhausted we cannot
duplicate for anywhere near
what the price was when
we bought, and while we
have this stock on hand we
say to you, BUY EVERY
THING THAT YOU NEED
IN LINENS NOW. This
great department iB not con
fined to any certain priced
linens—we have a wide
range of qualities—to meet
the needs of everyone.
There will be no doubt in
your mind as to the values
when you see the goods, and
the prices marked there in
plain figures, and you will
know that it PAYS TO GET
“WISE” PRICE FIRST.
be sold over the counter at a profit
for less money than we could go
into the market and buy them—
in other words we could turn
around and sell to the people we
bought from and make money—
BUT THIS IS NOT OUR POSI
TION IN THE MATTER. WE
ARE WORKING FOR OUR CUS
TOMERS AND FRIENDS AND
OF COURSE THIS MEANS
WORKING FOR OURSELVES
AND EVERY DOLLARS WORTH
OF MERCHANDISE IN THIS
STORE WILL GO DIRECT TO
THE CONSUMER.
THIS GREAT PROFIT SHAR
ING SALE WILL CONTINUE
UNTIL CHRISTMAS. Wo have
spent nearly a month in prepara
tion. Mr. Wise made a special
trip to New York to buy more
cotton goods and to bring back
some of the latest models in wo
men's Ready to Wear garments.
This merchandise is all in the
store now, representing a wonder
ful display of $60,000.00 worth of
Women's Furnishings, Notions,
Ready to Wear, Dry Goods etc.
Never before was this store so
well stocked, and never before
—MARK THIS NEVER BE
FORE—DID WE EVER OFFER
THE SAME VALUES AT THE
OPENING OF THE SEASON.
qualities? This is possible
if you make your purchase
here. We will show you
hundreds of clever styles—
not one or two pretty things
here and there, but scores of
them. You will see what a
power a really big organi
zation has in the markets in
assembling all new and lat
est styles, featuring them at
prices well within the reach
of your means. To describe
these garments —IMPOSSI
BLE—you must see them to
appreciate their worth, and
once you’ve seen them, it is
almost certain that your suit
will come from here. A sav
ing of 15 to 25 per cent
right at the beginning of the
season means something to
you.
Waists, Petticoats,
Muslin Underwear
In our effort to offset the
prevailing talk of hard times
we have prepared for your
selection a line of Ready to
Wear garments at prices
that you usually pay at the
end of the season. We
doubt whether this opportu
nity was ever presented to
you before—we feel sure
that it will never be again,
and the best advice we can
give you is BUY NOW AND
BUY HERE.
WE RE BOOSTING THE PRICE OF YOUR COTTON
This store does not pre
sume to be any more char
itably inclined than our
competitors. We have
simply taken this stand for
our own good as well as for
the good of the community
in general. We realize
only too well that in the
genial course of business
this season on a very low
cotton market, that we
would suffer along with
the rest; in fact we would
have suffered more, as we
THE AUGUSTA HERALD, AUGUSTA, GA.
BEGINNING 9 A. M.
THURSDAY, OCTOBER
Ist, We Start Our Great
PROFIJ SHARING SALE
Which will Continue Until
Christmas.
12c to 15c FOR
YOUR COTTON
If the cotton market
was quoting prices 12c to
15c for cotton this sacri
fice on our part would not
be necessary—we would
have all the business that
we could handle— BUT,
there is no cotton market,
the consumer must have a
certain amount of mer
chandise, and naturally in
times of depression he will
buy where the money he
spends brings the most in
return. This is the way
we look at the business
outlook for fall and win
ter, and it is going to be
the aim of this store to
crowd into every dollar
the consumer spends here
the greatest possible val
ue. We make no false
statement when we head
this 12c TO 15c FOR
YOUR COTTON, for it is
true. It is good news for
the cotton farmer. It is
good news for any con
sumer who has to buy.
What benefits one person
benefits another. During
the entire season it will
be our slogan “TRY WISE
FIRST IT PAYS.” It
should also be yours. It
is a duty that you owe to
yourself to investigate our
announcement. See for
yourself what this store is
doing. It will be a real
pleasure for any of our
salespeople to explain to
you fully.
Wait For The
Opening Date
We are making exten
sive preparations for the
opening of this great
PROFIT SHARING CAM
PAIGN and everything
will be in readiness when
the doors open THURS
DAY MORNING AT 9
O’CLOCK, OCTOBER Ist.
A cordial invitation goes
out to every person to be
present and see with your
own eyes what this great
Hustling, En t e r p rising
store is going to do for
you.
CONTINUOUS PERFORMANCE
While that heading would
apply really better to a
Theatre, it also applies to
the doings that will take
place at this store from now
until Christmas. Never a
minute and hour but what
there will be something do
ing at this store. Our news
paper talks will be MONEY
SAVING HINTS TO YOU—
our window displays will
reveal to you the POSSIBIL
ITIES OF ECONOMICAL
BUYING. Watch them both
bought the largest stock of
goods that this store ever
held. It was not business
for us to fight against
heavy odds and try to force
business by spending great
quantities of money in ad
vertising and trying to get
regular prices.
We looked the thing
square in the face and our
decision is fully explained
in this announcement. This
entire $ 60,000 stock of
goods will be sold during
the season and every price
in this store is marked on a
Conditions Never Dreamed of Confront Us All.
To Combat These Means a Mighty Effort on the Part of Everyone—We Have to Accept
These Conditions—ls We Do This With a Firm Determination To Meet Them and Over
come Them—We Can Do It.
THIS STORE WILL INAUGURATE ONE OF THE MOST VIGOR
OUS SELLING CAMPAIGNS THAT HAS EVER BEEN KNOWN IN
THE SOUTH, CONTINUING UP UNTIL CHRISTMAS. RIGHT ON THE
MINUTE THURSDAY, OCTOBER IST, AT 9 A. M„ THE FIRST GUN
WILL BE FIRED AND THERE WILL I!E NO LET UP DURING TIIE
ENTIRE PERIOD.
NECESSITY. NOT CHOICE, FORCES THIS ANNOUNCEMENT
CONDITIONS OF THE COTTON MA RKET ARE TOO WELL KNOWN TO
NEED FURTHER COMMENT FROM US. THE PAPERS ARE FULL
OF IT. TO A CERTAIN DEGREE THE PRICES ARE BEING FORCED
UPWARDS. WE HOPE AND TRUST THAT THIS ADVANCE WILL
GROW.
CIRCUMSTANCES CONFRONT THE MERCHANT TODAY NEVER
BEFORE KNOWN IN HISTORY. WHAT IS DONE MUST BE DONE
QUICK AND ACTUALLY BE TO THE ADVANTAGE OF THE CON
SUMER.
HERE'S OUR PLAN. DOES IT APPEAL TO YOU?
When the moat appalling news
that this good land of ours ever
read came to our attention—ALL
EUROPE PLUNGED INTO A
BLOODY WAR we could not
grasp the full algnlflcanee of
what it meant. Weeka of fight
ing >ias brought ua face to face
with the reality—we have seen
prloea advancing on every hand—
no market for our great cotton
crop—serious—-yea—and In face of
thla $60,000.00 WORTH OF MER
CHANDISE BOUGHT FOR THIS
STORE.
Long before any war news was
thought of, this store had pur
chased one of the largest fall and
winter stocks In its history, an
Out-of-Town Buyers
Can shop in this store the same as City people, and
have every advantage of the low prices. We have
opened a special department for this with experienced
shoppers for you. Just write the Mail Order Depart
ment your wants. Be plain and we’ll satisfy you.
Don’t hesitate to ask for samples. THIS PROFIT
SHARING SALE CONTINUES UNTIL XMAS.
The New Fall Coats
Right now is the best time
to select your Fall Coat. We
never showed a wider range
of style than this season,
and no matter what you
have thought about the new
coat this fall—no matter
what price you have decided
to pay—you will be sure to
find what you want here.
Just the kind of a coat you
want and at just the price
you are willing to payt This
is rather a broad statement,
but nevertheless true, as
every price in this store is
based on the low price of
THE WISE DRY GOODS COMPANY
THE SHOP OF QUALITY.
858 Broadway,
arefully. There will be
special days—odd lots and
accumulations will not be
allowed to accumulate
they will be gotten rid of as
fast as possible at some
price. We learned the value
of this during the Wizard
Sale. Sum it all up in a few
words WHEN THE
DOORS OPEN ON THIS
GREAT PROFIT SHARING
SALE THE PERFORM
ANCE WILL THEN BE
CONTINUOUS.
basis of low cotton—Cotton
may go up—we don't know
—if it does we will be glad
for your sake. Also we as
sure you that if it does go
up, our prices will remain
the same. We bought early
—we had to pay no advance
prices—this means that you
won’t have to. REMEM
BER THIS GREAT PROFIT
SHARING SALE STARTS
AT 9 O’CLOCK ON
THURSDAY, OCTOBER
1 at,AND WILL CONTINUE
WITHOUT A LET UP UN
TIL CHRISTMAS.
ticipating a big business in vtew
of bumper crops and an almost
certain advantageous market for
the cotton farmer, in the twink
ling of an eye these hopes were
shattered —we recalled only too
well what this meant to us—along
with this realization came the de
termination to meet the situation
and in less than a week following
the announcement of the Euro
pean troubles we had decided on
this EXTRAORDINARY SELL
ING CAMPAIGN and plans were
at once begun we are now ready
to make the announcement.
NO ADVANCE IN PRICES AT
THE WISE STORK.
cotton, which means a price
less than we have ever got
ten before this early in the
season. It does not cost
you anything to come to this
big roomy, uptodate store
just to look. Even though
you do not buy you will be
just that much better pre
pared to buy when you get
ready and BY HONEST
COMPARISON AS TO VAL
UE WE ARE NOT WORRY
ING ABOUT YOUR PUR
CHASE LATER. Every coat
we show this season is a
new model. There are some
stuninng styles and the
prices will surprise you.
Augusta, Georgia.
FURNISHINGS
Our furnishing depart
ment will be entirely re-ar
ranged for the new season—
we have added several new
lines and have spared no
effort to see that this stock
is complete in every detail.
There is not another store in
Augusta today that presents
for your choosing a better
selected stock of furnishings
beginning with the small no
tions—the penny goods—
and right thru—taking spe
cial heed of your every need.
Goods are displayed for
your convenience. If it’s
new, we have it—and our
price on everything will be
based on the same PROFIT
SHARING BASIS, that we
are featuring so strongly for
this great selling campaign
in which we are trying just
so far as lies in our power
to offset the present condi
tions existing on account of
the great Eroupean Struggle
First of all our merchandise was
bought at a very low figure—much
of it under price—we are In po
sition to maintain our regular
selling prices with no advanoe.
Mr. Wise has made a trip to the
Northern Markets to buy addi
tional cotton goods for right in
lino with the “BUY-A-BALE-OF
COTTON" movement we aro going
to feature "WEAR COTTON
GOODS."
PRICES MARKED ON THIS
ENTIRE STOCK OF GODDS IS
GOING TO BE ON A BASIS OF
LOW-PRICE COTTON. We are
going to do our share towards
helping the consumer. We will
share with them whatever profits
is possible and while this means
a temporary loss to us, in the end
it will mean more friends, more
customers, higher and better bus
iness.
WE ARE WILLING TO AB
SUME THE SACRIFICE RIGHT
NOW TO HELP YOTJ. Your
money spent for merchandise at
this store will positively represent
from 12 to 16 cents for evsry
pound of cotton—this reduction In
Prices not only helps the cotton
growers but the benefit Is far
reaching and is a golden oppor
tunity to every person In this
community.
DRESSES
Don’t Fail to See Our Dress
es. There Are Some Sur
prises Here for You
It matters not for what
occasion you want a dress
-—for evening wear—for af
ternoon—for street or for
the house—there is a dress
here for you. We have as
sembled a line this year
that we don’t believe can be
equalled in the City. Our
Dresses this season are from
the same makers that have
given our customers so much
satisfaction in seasons past.
It does not pay to experi
ment. We know that their
garments fit and that they
wear. This means a lot to
the buyer. There is abso
lutely no excuse for your
doing your own sewing or
paying money to a dress
maker—at least before you
do this, come to this store
and look thru this depart,
ment and see what just a
few dollars will do for you.
And remember garments
bought here are ready to
wear—put them on right
now—perhaps a little alter
ation here and ther»— this
is easily done.
COTTON GOODS
This should be the slogan
of every woman in the South
this year. We have made
special effort to stock this
department with the best
values that we could get in
domestics, Bleaching, Sheet
ing, Ginghams, Percales,
Suitings, etc., etc. We do
not urge you to buy, but we
DO strive to show you such
attractive values that will
make buying here appeal to
you—we want you for a per
manent customer, and we
know that right now is the
best time for you to put our
claims to the test, for it is
certain that our SPECIAL
PROFIT SHARING PRICES
will appeal to every person
who comes to this store dur
ing the Fall and Winter sea
son. Early purchases of cot
ton goods will enable us to
offer you inducements that
would not be possible if the
goods had to be bought to
day.
NINE