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SIX AUGUSTA HERALD. Publiahed Every Afternoo; During the Weak and on Sunday Morning THE HERALD PUBLISHING CO. Entered at the Auru*?a Poatofflee ti Mali Matter of the Second'd***. SUBSCRIPT ION “RATES: Dally and Sunday. 1 yem s<s 00 Dally and Sunday, per week IS Daily and Sunday, per month 50 Sunday Herald. 1 year 10* PHONES: Putin*** Office 297 I Want ad phone ?3$ Society 251* I Mane*'* Editor News Room ~..299 I Circulation .^..2031 Foreign repres ent att ve—Th* enjamln A Kentnor Co., 225 Fifth Av*., New York City, 1218 People'e On a Build- Ini’; Adams St., and Michigan Bivd. # Chloato. TRAVELING REP ft EH ENT AT IV Efl J. Kllnck and W. D M Own» are the only authorised traveling representative* for The Herald. Pay no money to other* unlee* they can ahow written mrthorlty from Puelneaa Manager of Herald Pun ishing Co. . Addr*** >1 ' ~n* ** THE AUGUST/ HERALD. 735 Broad St.. Atigtista. Og. No commur.lrat|»*n til hr puhllahed !• The Herald unlea* the name of th* writer la atgned to the article. “7i,e Auguata Herald a large: city circulation, and a larger total circula tion than ariy other Auguata paper. Thl* haa been proven by the Audit Co., of New York. The Herald On «nin *«ea Advertlae.r* 50 per cent, more Heme Carrier City Clr fulatlo In Auguata than la given by an' other Auguata paper. Thl* n'unrantee will be written In every contract and Tim Herald will be ready and wiping at nil times to give full ac cess to Ita record* to *ll advertiser* who with to tea* the .accuracy of thla guarantee In comparison with the claim* of other Auguata newap’iper* THE WEATHER (Forecasts (ill 8 p. rn tomorrow.) Augusta an. Vicinity. Kiln lonislit awl probnlily Wednesday. For Georgia. Hne. tiled tnulßlii hit*l Wednesday; pi nimbly showers. Co npsratlve Data Oclobei 6lh, 1914. Hlal r,t temperature lecu.d, 91 In I**l. lowest teiipci.ture tn<>rd. 43 111 tSttj. lowest Hit* morning. (IT. Precipitation yesleru)) ami luat night, .*«, nnrninl .07. Savanna" River. Klvrr at*. nt *n. m . 9.1 fe«t. Fall In 24 liuiira ending 8 a. in., 0.8 tool. E. 1). KM Kill, I .oral Forecaster. FARMERS ATTENTION. THE SOUTH MUST RAISE A BIG OAT CROP NEXT. The Herald print* In thin Ihkii* n olrong letter from Mr Weems A Smith. of the firm of ginlih Brother*. wholesale grocer* of this clly. H* point* out tiiilt the South can anil should mnkc mil* y. It* money crop for next yenr. . Oat* can be cheaply rained on (lie J Southern farm*, and th*> furnish » th* beat money crop for (he 1 Houth.rn farmer. In th* face of - present roiuliUon* fThe South can make money out of oa.t*. ami at the ««mr time, ilemonatrate to the world, that the cotton acreage te going to be cut In half. Thl* will tend to nil*e the price of cotton, on the one hand and *1 the same time, fur nish the South with h money crop In the lats Spring and early Bum mer whw money will be needed on (' e ffirm Reduce the cotton acreage and plant oata la the best advice given yet to the Southern farmer. XX'ar condition* nre revolutioniz ing agricultural conditions in the Smith. Oata should be planted on every farm this Kali and Winter. Half Ihe acreage devoted to lot ion should be planted thla year In oata Mr. Smith's letter la well worth reading THIS IS CIRCUB WEEK IN AUGUSTA Last Salurdav a good many people ft font the country were In Augusta for their usual week etui .hopping Hut the crowd* of la?\ Saturday will be nothing compared to the throngs that will enter Auguata next Saturday, for that la r lron. , When the circus cornea to town, generally the popula tion In a radius of 80 mllra or more also ha* pressing business that call* It to Augusta. And the circus brings the old folk* a* well n. the children. There la some, thing lit the "parade," In the music, la the- hot at a. In the elrphanta an J tam.U, In the big tent that just natu rally gets la the blood of the people. Auguata usually rnierlatns one of tha largest crowds of the year on clr ius day and we feel sure this year la going to be no exception. COME TO THE BIG FAIR IN AUGUSTA THIS YEAR. Auguata. Macon and Columbia all will put on big Fair* In the near fu ture. In addiUon a''great many couu tl.a In th. two .tales will also have their regular Flail IVIn Thla year nw're so than ever the Fall Fairs can do a big work for the Southern peo ple The South la going to revolutionist It. agricultural ay-stem. Th. South la going to Hve at home and raise It. own living next year Come to the Georgia-Carolina Fair and see wlnt .ucceMfvil farmers and breeders aro doing In th. way of grain and diver sified trope. In the raising of cattle and hogs. l<earn the lesson of dlver atfled farming. If you wish to be pros perous and contented There 1. no better place to gel In touch with what can be done on South ern farm, t ban at the big fatra. The Auguela Flair this year 1. going to offer to th# people of Georgia and South Carolina a splendid object les son in the possibilities of Southern farming Thar# will also be th# usual • mn.rm*nt feature, that go with every fair to entertain Hut the serious le* •on. the worth while leaeon for th farmer, of th. South will be found t r . th - agricultural exhibit. Make your 1 lans to vi.lt the Georgia-Carolina Fair this year and to profit by tt. DRUSILLA AND THE FLYING MACHINE. “Where have you been?" a*krd Hobby ,limes one night Rfter Drunilia bail been absent from the playroom for over a week. "1 have been In the country with my little mother," answered V)ru*illa. "W* have been visiting her grandparents on a farm. And. Hobby Jonea, I have .cc. c | , , j rc ; ™ o v c.ry/A'C had one of the greatest adventures of my life. I have ridden on a flying ung vhlne 1 will tell you about It. “One day i «„* ,ut in the barn vard with my little mot her, looking at the chickens, when something very large appeared In the sky. right over our hend*. and all the fowl began to cackle and run for the hen house, "That nurse took my little mother by the hand and ran toward the house. She hurtled mv little mother *o fast that ahe stumbled and dropped me and that nurse dragged her right along without so much a* a glance at me. “I could hear my little mother cry ing. 'I dropped Druatlla; let me get her," but that nurse never stopped She went tnto th# house and I heard the door close. “There I was on my back on the ground and 1 saw thla big object com- WHY NEWSPAPERS SELL GOODS Newspaper circulations nre buijt by public con fidence. People believe in the newspapers they read. They personally know most of the local adver tisers. When a national product is advertised in the newspapers it enters good society. It has the stamp of familiarity. It carries confi dence xvith it. , It reaches people when they are in the mood to buy and tells of goods readily obtainable. National manufacturers who are interested in in creasing sales are invited to address the Bureau of Advertising. American Newspaper Publishers Asso ciation. World Ruilding, New York. INDOOR SPORTS - - By Tad Ing rigid down toward me and the flrat thing I knew It picked me up with something that felt like hooka and off It flew right up Into the sky-. “It seemed as though we went up ind up and we went so fast it took my breath when suddenly I felt my self falling and the hooks did not hold me so tight as at first Then I thought I should fall on the ground with a ter rible bump and I was beginning to be terribly scared. “1 went down and down and landed at last right In live yard where I start ed from. You never heard or saw such a commotion. The fowls were run ning shout and making a dreadful noise And the dog was harking. My tittle 'mother came running out of the house, followed by nil the family. That nurse did not hold her hack this time. Hhe reached me before anyone else and tried to pick nte up. Then she screamed and dropped me. crying. 'He carried off my Hrusllla and he won't let nte have her' “The fnrm man came up to me then and took away those horrid hooks and in another minute T was In my little 'mother s arms and excepting for a torn place In my dress I was not hurt In the least. "I heard them say something about the farm man being just In time with his gun and that It was the largest hawk they had seen In years, but I do not know what they meant." (Copyright, 1914. by the McClure Newspaper Syndicate, N. Y. City.) Tomorrow’s atory—"The Adven tures of the Fairy Queen.” TENCENT COTTON. The Macon (Ca.) News publishes two pages of advertisements from merchants In different lines of trade In that city offering to cotton In more nr less limited quantities at ten cents a pound for the goods they have to sell. That Is a new phase of the “buy-a hale" movement that should add to Its practicability. If the merchants In every city of the South should follow the Macon example a large proportion of the cotton crop could be saved from ruinous sale. The merchants a* much as the farmer* are Interested In preventing. If possible, the great loss that a forced sale of cotton at a price belou ten cent* would bring. There should be no groat risk In holding cotton pur chased at ten \cents for n year, and such purchase very likely would prove a proftable Investment. lilt AUGUSTA HERALD, AUGUSTA, GAI ” HOLD THE COUNTY FAIRS It Is welcome news that the cotton situation is not causing Georgia coun ties that have not already held their annual fairs this year to abandon the plans they have made for holding them. Ry no means should they be abandoned v It may be necessary in some instances to modify them, but in every county where fair dates have been announced the fair should be held. In the first place fairs cost very- little, and when the expense is divided among scoreji, perhaps hun dreds and thousands, it is felt by no body. in the second place every farmer or farmer’s wife who attends the county fair with eyes and ears open is likely to obtain information that will be worth far more than what it cost to obtain it. “PLANT MORE WHEAT” Chamber of Commerce So Advise* Richland Farmers. Columbia, 8. C. —R. W. Holcombe, acting secretary, of the Chamber of Commerce, is sending out letters to several hundred farmers of Richland county, calling their attention to the fait that the proposition of estab lishing a grain elevator in Columbia is being agitated. This is used as an encouragement to sow more grain this fall. In commenting on the opportunity to substitute wheat as a money crop. THE WAYS OF THRIFT (Copyrighted, 1914, American Society for Thrift.) THRIFT CAMPAIGN PLANS. It Is proposed that October be Thrift Month, during which every effort shall l>e made to get a far larger proportion of consumers than in the past on a cash basis and to make a "fresh staTt" toward thrift. Hills which are allowed to run by people who have ample incomes add to the cost of their living and the liv ing of others. yThe Thrift Committees should be aide to supply definite knowledge about food values, textiles and what things ought to cost, so that' it would be impossible for any class of middle nun to r&ipe the price of necessities more than the actual situation war rants. In this way speculators in butter, wheat and other necessities could be checked. Mass meetings are needed at the present time to curb the prodigal spirit by arousing the public. The bumper crops should put the United States on a sound basts. War may wake us up. The publio generally has become easy prey to the schemes by which food prices are run up on any pretext. It would be folly to boost prices on the pretext of the European war. at this stage of it. if the public was as thrifty as the WAR’S OPPORTUNITIES FOR COTTON MILLS IN UNITED STATES A. G. Duncan Addresses Manufactur ers' Association. Lenox, Mas#. —Cotton manufactur ers from all parts of the country have gathered at the Hotel Aspinwall for the ninety-seventh meeting of the Na tional Association of Cotton Manu facturers. "We have never." said l'restdent Duncan, "faced a situation so per plexing and of such world-wide Im port as now, when In common with so many other lines of human endeavor we find stagnation, disarrangement and threatened disaster on every aide." After describing the interruption to whipping and the export trade due to the war. he continued: "It I* time for u* to take account of stock and to realise that to pro duce our raw materials, to manufac ture them Into ftnished goods and be satisfied to sell them merely to our people or to the foreigner at our porta 1* a mistake Wf should take this opportunity which has brought such a rude awakening, to seize by every means within our power upon the avenues of distribution represent ed bv the great trade routes of the world, where the fleet* of foreign A county fair is not merely an ex cuse for the gathering of farmers and their families for relaxation and fun, hut it is a school in which the exhi bitors and speakers are teachers and every' one who attends is a pupil. It stimulates the farmers to put more intelligence into their farm labors and It Instructs them in numerous ways which, if the farmers are wise, will mean greater profits for them in the future. If those who are planning a fair in any county in Georgia are dis heartened let them take heart again and determine to hold the best fair possible under the circumstances. And let them be backed up with exhibits and crowds of visitors to the fair.— Savannah News. Mr. Holcombe writes: "In view of the conditions brought about by the European war, there will naturally be an increased demand for wheat and other grains. The prices as already advanced show every indi cation of increase, which presents a splendid opportunity ror the farmers in this section to profit through the planting of more wheat and grains this fall. Many' of the Euro pean wheat fields will be idle because of the fact that the men are at the front fighting.” French public, for instance. If house wives generally knew the value of the things they buy, and if men recognized the importance of thrift and the sim plicity in the education of their chil dren, we would have in the United States today, with the European war beginning, a more encouraging pros pect. As it is, some decisive steps must be taken systematically to arouse the public to need for greater thrift, great er respect for thrift, less extravagance and more simplicity of living, or the cost of living will go to intolerable heights and result in untold hardships for the wage earners, the small-sal aried class and the small tradesmen. Judge Volney G. Gunnell of the Ju venile court of Ogden, Utah, wrote us: "That instruction in and much effort towards return to the purpose and practice of thrift lies before us as a pressing need, goes without saying. "Perhaps the majority of children •hat come into the juvenile court are the fruit, or their conduct and the conditions are the result of the lack of thrift. Immediate or remote. Seeking amusement, indifference to Ui« sav ing of time and money, and a lack of the sense of personal responsibility, characterizes our young people to an alarming extent, and older ones are to a great extent the same." merchantmen go to and fro and where our flag is rarely seen. As a natural sequence of such foreign commerce we shall secure for ourselves the add ed reward that the financing of the raw materials and manufactured goods exchanged with other countries must bring us. "We should not be satisfied until our manufactured products a* well as our raw materials are carried to our customers and even to our competi tors In our own ships. Our present antiquated navigation laws Impose a burden on the operation of ships under the American flag that will not be relieved by any subterfuge of American registration. Unless we make shipping as profitable as other lines of endeavor we cannot expect American capital to embark upon It. Recent proposed legislation haa not been drafted In favor of ship-owners hut will tend to increase rather than diminish the handicap under which they now labor." Whenever You Need a General Tenle Take Grove's The 'ld Standard Grove's Tasteless chill Tonic Is equally valuable os a General Tonic because tt contains the well known tonic properties of QUIN INE and IRON. Drives out Malaria, enriches Blood. Builds up the Wbcll Bystem. 60c.— (Advertisement.) DORR CLOTHES ARE ECONOMICAL The wear, the comfort, the fit, the appearance, the satisfaction of a Dorr Suit makes the slight differ ence in price signifi cant. S4O and up. DORR Good Taste Apparel ONLY BIG SHOW COMING DlNftl INft BROS circus mHiULIIIUand stupendous la NEWLY ADDED $1,000,000 SPECTACII SOLOMON tl;r OUEEN F SHEBA 89 R.R.CAKS 385 ARENIC ARTISTS 106 CAGE ZOO 3 BIG MILES OF PARADE WONDERS MOST MAGNIFICENT PRODUCTION ERyrAokp^im e wo rld A WONDERFUL IgO-N ALL NEW TV'V* yPVM NOVELTY fo/LWTWr* TW emeus fecj&jf sszofpwfl FIIWT BIG NEW STREET PARADE} 9-59etlotiti<altit»Aa;8W<rMB*fayfi,taftfi<«E ?PwtewßW «Ztl PJ. StnuiMt I t?PJL OD MISSION AND RESERVED SEAT TICKETS SOLD SH >W DAY AT ON KAMP, VAUGHN 6 GERALD’S, BROAD AND EIGHTH BTRjEETSSB PRICES SAME AS AT GROUNDS. WHEN A LADY ASKS FOR STATIONERY she does not mean a "box of writing paper”—the teem common among all classes before the HURD line gave rise to the dtetkiO* tion “Fine Stationery.” Now the lady and her coterie halve Imxm < ed the difference —the distinction — and they desire PINE SfA- - 'ION ERY— HURD’S FINE STATIONERY. Sold by * Richards Stationery Co. This Dalmatian Insect Powder Is the best that I have ever used. Of course, it came from QARDELLE’S WAR book coupon V** -*> PRESENTED BY THEo-* I AUGUSTA HERALD || "The NATIONS at WAR ’is issued in parts AND EACH COUPON IS GOOD FOR ONE PART Each part is lavishly illustrated in colors and by reproduction* of i rare photographs from private sources. The entire serieo will comprise I a COUPLET® Sionr of tl,» war from th. unbiased viewpoint of a War .ifff of 1 experienced w.r corre.pomlent. and artlete covering every strategic oolnt Pr-ntad * from large, clear type on enamel paper, exch part coneliting of 84 paree which P mysrxsp This i n ? b : u.-t c^r^tv»p7.d. pro, * cuoa -« One Part Ready Every Two Weeks ] Ta .how that yon are a reader of (hi. peper. preeont OX® coupon with tha * exprn.* fee which bi.rrly rovr-e (be co-t of production. Inrlndlug pec king 4 from faclory. checking, clerk hire, nnt oilier nrrreeary KXPKN-r, frx y» **T"* ' aaioualiof to ouly tearli purl) , CdltS I ORDERS RY MAIL Include THREE CENTS EXTRA Y 1 for *mch part, to covor the co*t of postage and mailing * Distributed ozrluairelv through thl* newspaper, and eaa bo had on It tho foJUmiag <li*t« il>u: mg point*: 9 * THE AUGUSTA HERALD, AUGUSTA, GA. I lIESDAY, OCTOBER 6. AUGUSTA HERALD. SEPTEMBER CIRCULATION Daily and Sunday Herald. The circulation of the Daily and Run day Herald for the month of September 1914, was as follows; Sept. 1 13.145 Sept. 2 12,745 Sept. 3 12,700 Sept. 4 12,810 Sept. 5 ....12,795 Sept. 6 11,782 Sept. 7 ....12,770 Sept. 8 ..,.12,750 Sept. 9 ....12,730 Sept. 10 ....12,780 Sept. 11 12,875 Sept. 12 13.415 Sept. 13 11,775 Sept. 14 13.178 Sept. 15 13,163 TOTAL SEPTEMBER ...38C.657 .. DAILY AVERAGE 12,688 The Augusta Herald, Daily and Sun day has a circulation in Augusta ap propriately twice as large as that of an? other Augusta newspaer. Advertiser and agencies invited to test accuracy of these figures in compaVison with tha claims of any other Augusta Dewspaper. FORD IS THE CAR The Wife and Boys and Girls can drive as well as the men. See Lombard. AUGUSTA HOT Ift SATURDAY UU.IU Sept. 16 13,12 Sept. 17 12,60 Sept. 18 12,721 Sept. 19 ....12.931 Sept 20 11,88! Sept. 21 12,601 Sept. 22 12,581 Sept. 23 12,681 Sept. 24 12.611 Sept. 25 . ...12,593 Sept. 26 12,901 Sept. 27 ~..11,863 Sept. 28 12,67( Sept. 29 12,683 Sept. 20 ....12,783 1250 PERSONS IN THL CAST 3GO UFAUTIFI/L DANCING GIRLS 40 O SINGCRS 735 HORSFS STRAIN LOAD or >CENERy