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FOUR
AUGUSTA HERALD.
Published Every Afternoon During the
Week and on 8 find My Morning
THE HER AED PUBLISHING CO.
Entered at the Auguaia Poatofflte a*
Mall Matter of the Second-claaa.
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THE AUGUST/ HERALD,
m Broad st . Aug.ietn. Ga.
No communication will bu puhllatied in
The Herald tmleaa the name of the
writer la algned to the artlcla
Tiie August* Herald 1 *■ »« larger city
circulation, and a ’agger total circula
tion than any other Augusta paper. This
ha* been proven by tne Audit Co., of
New York.
The Herald Gtiaran eea Adverttaers 60
per cent, more Heme Carrier City Cir
culation In Augusta than la given by
any other Augusta paper.
Thla guarantee will ho written 1n every
contract and The Herald will he ready
and willing at all time* to give full ae
on* to 1t« record* to all advertiser*
who wish to tea* the accuracy of thin
guarantee In comparison with the claim*
of o»her Augusta newspapers
THE WEATHER
(Forecast* till 8 p. m tomorrow.)
Augusta and Vicinity.
Fair tonight and Sunday.
For Georola.
Fnlr tonight and Sunday.
Comparative Data.
October 17th. 1914 ;
Highent temperature record, 84 In 1878.
l.ow«m temperature record. 34 In 1876.
Lowest this morning. 62.
Precipitation yesterday 0, normal .07.
Isavanns*' River.
River stage at 8 a m. 23.2 feet.
Rise s ln 24 bouts ending Ba. in. 10.2
* #tt * E. D. KMIGH, Local Foreoaster.
PLANT OATS THIS MONTH—
PLAN TO SAVE COTTON CROF.
"If the cotton firmir will plant
fifty por cont of hio avoilablo cot
ton ocroag*. or about 18,000,000
acres, in oats, (plant thorn doop
with ■ .'rill to provont freezing)
ho will hovo oolved tho problem
of crop reduotion. Ae eoon at
thla fact ia officially known
through tho department at Waah-
Ington, the value of cotton will
immediately reepond to tho new
oonditiona and will advance at
onoe to 10 or 12 cento per pound.”
WEEMS A. SMITH.
BUSINESS IS FINE.
"Our bunlnran ban been good mul In
now Hood," nuHil Mr Frank Story of
the O'Connor-Sehweora Paint Com
pany, Saturday morning.
"We have aliown a good Increase In
bualnaaa ever ainca August and wo
arc expecting a continued good busi
ness during tha romalndor of tha fall
and tha winter."
FIGURES THAT TELL THEIR OWN
STORY.
Cotton la bringing about half this
year what It brought In the Augusta
market tha same time Inat year. •
The atock of cotton on Viand In Au
gusta at this time Is more than double
what It was this time last year.
Augusta has received less cotton this
year than It did for the same period
last year.
d yet the crop In Augusta's tarn
to. y la anywhere from 26 to 33 1-3
per cent larger this year than last
year'* crop.
There Is no market tn sufficient vol
ume to absorb this year's crop at a fair
price and the farmers are wlaely hold
ing their cotton on the farms. Farm
ers must bear their share of the proh
lem of storing and financing and hold
ing this year's crop and they seem to
be doing It.
l.aaa money was advanced by the
city factors tliia year than last year
to make this crop, aa a general rule,
and the atock of cotton on hand in
Augusta at this time Indicate! that tho
factors aer ready am) wilting and arc
helping the farmers to store and huld
the crop until an adequate demand
springs up. Augusta's big warehouses
are going to be taxed to capacity to
atora and hold this year's crop.
Parmer* who owe obltanUons should
mnat every effort to meet three obli
gations when they fell due—« le part
of their obligation to protect theie
debts with cotton. Thle ehould he done
jiromptly. There !» no dlspoaltlon on
the pair of merchant*, hanks, factors
or fertilUer compantra to make the
farmer* of thla section sacrifice theli
cotton. All realiae the condition and
each mint help the other. We believe
the farmer* fully realiae thle and are
doing their part to protect their obli
gation* with cotton aa faat aa they
fall due
There la coming a time when the i
world will need and pay a fair price
for every (round of thl* year’s cotton
crop, especially If next year'* crop Id |
cut In half.' But that time Is not In
th* next month or *o. It la a quratlon
of six to twelv# month*. The Kuro- |
pean war 1* going to last a long time !
We might aa well face that fact. The
Sooth e problem I* to live at home and j
curtail th# cotton cron It's suicidal I
to raiae a IS million bale crop whet.
Ihe world at preaent can't use but hall
of It.
It's cheaper to buy cotton than rail*
It. It will be cheaper for the Southern j
farmer to hold hi* cotton on the farin'
thla year than to raise another crop
next year. Protect your present ohli
nations with cotton and kei p the re?* i
on the farm until next year. It wli'J
pay you a better profit than to plant
another cotton And this la juat
w l.st th* farmers of the South arc go-J
lug to do. i
INDOOR SPORTS - - By Tad |^ZB
I J
//.// // 7 11 ' \ \ L, BO ?« V T^ A pu A gU
l i-18
Once upon a time In a far-off coun
try, where the people had to work
very hard to get enough to eat, there
lived Hn old man and hla two sons,
Mlmnn and Nathan. Hlmnn worked In
the flehla all <tay and helped hla fa
ther all he co ilil.
But Ida brother Nathan was not
fond of work, and he only worked
when Ills father made him.
Nathan went Into the field every
day with Simon, but he only worked
when he thought hla father could see
him, and as soon aa he felt sure he
was not looking, Nathan would He
down under a tree and go to sleep.
Simon did not tell his father, hut
did all the work himself. One day.
while the brothers were eating their
lunch, an old man came along and
if
I v
T/*V A.o*v !!'
*r*s*r<e
asked for something to eat.
"Go and work for It," replied Na
than “That Is the way we get our
food." But Simon gave the old man
all his food and went hack to hls work
hungry. When the old man finished
eating lie went to Simon, who was
plowing, and said: "You will only
have to plov- to the edge of the gar
den, but your brother shall plow the
whole field."
Simon did not understand what the
old man meant, but when he came to
the edge of the garden he heard the
plow atrlke something, and when he
stopped to pick It up he found It was
gold.
He called hts father, and they found
I enough to put In a btg basket; this
j Simon took to town and sold It for
enough money to take care of hts fa
Buy Blankets Now!
All the world is demanding blankets, and
European governments are coining to America to
place orders for immense quantities.
That menus lmsy-i-nes*.
It also means shorter stocks and the possi
bility of higher prices.
It emphasize* the fact that now is the time to
obey the buying impulse and lay in supplies for
the cold days ahead.
The advertising columns of The Herald are a
daily index to the store* where the blankets can
be purchased with certainty as to quality and as
surance of fair prices.
ther and himself, and as he was a
KenerouH boy, he took care of the lazy
Nathan also.
But Nathan was not satisfied, and
wanted gold to do as he wished with,
and told Simon that as he found the
gold In thp garden, It belonged to him
as much as It did to Simon.
“You are a wicked son as well as a
lazy one," sahl hls father. “You shall
not have the gold to waste In a fool
ish way. Go to work and -am It
yourself "
Then Nathan was struck with an
Idea. He thought that If Simon found
gold In the garden he could, so he be
gan plowing.
He worked all day, and when night
came, he was tired, but no gold re
warded him. The next morning he
went to the field again and began to
plow*up the nrth and still he did not
! find gold.
While lie was eating hls lunch he
saw the old man who had asked him
for food, and to whom lie had refus
ed It.
The old mat did not stop this lime,
however, and Nathan called to him:
"Come here, old man,” he nald, “ana
tell me how to find gold os my brother
did."
"I am not hungry today," replied the
old man, “and even If 1 were, I should
not stop to ask It from you. You lost
your opportunity when I was hungry
anil needed help. Now you must go
on plowing."
The old man went away, and Na
than thought because he had said.
"You must go on plowing" that he
would find gold If he plowed long
j enough.
So Nathan worked harder than ever
I and at night he had plowed the whole
j field, and atlll there was no gold.
He was so tired that he went to
| sleep without eating hts supper, end
' lie made up his mind he would not
: work any more, but help himself to
I the gold Simon had found and go to
j the city.
The next night, w hen hls father and
brother were asleep, he went to the
closet where the gold was kept and
I put It In a hag.
! He hurried out of the house and
down the road, but he was in such
haste to get away that he did not see
a deep ditch at one side of the road,
land before he knew what had hap-
I petted he found himself at the bottom
of it
Hla legs wss hrol n and he could
not climb out; all he could do was to
j call loudly for help. In a short time
Simon and Ida father, hearing hls
* cries, found him and helped hint home,
THE AUGUSTA HERALD, AUGUSTA, GA.
Nathan was very much ashamed
when ills father and Simon saw the
gold in the bag, and his father said
lie would not have such a bad boy for
a son, but Simon begged his father to
forgive Nathan and he consented if
Nathan would promise to work and
not be so lazy.
Nathan promised, and he went on
plowing the ground, but he never
found gold. He plowed the ground
(Copyright, 1914, American Society for
Thrift.)
THE MORALS OF THRIFT.
By Mrs. Celia Parker Woolley.
Every act of waste Involves a loss
tn human faculty no loss than lb ac
tual substance and an Impairment of
those social Ideals which we are all
struggling to realize. The habit of
waste carries along with It results that
are not merely economic but ethical.
Waste is not only foolish and sin
ful; It Is unbecoming and bad form.
The spendthrift, scattering his un
earned wealth on all sides, idle, boast
ful, self-indulgent, Is a greater men
ace to eodtety than the pauper or the
rogue.
The spendthrift offers one example
of the misuse of money, the miser
another. Thrift has nothing to do with
miserliness, nor Is Its mission fulfilled
tn the single faculty of saving. It is
less concerned with the mere saving
of money than with Its right use.
Money IS of no use unused: Necessary
and nil-important as a medium of ex
change, It Is the most artificial prod
uct the wit of man has devised.
Thrift Is not simply a rule of busi
ness or household management; It Is
(Something far more comprehensive
and vital. It la a state of mind, a.
HOW TO DEVELOP TRADE
WITH SOUTH AMERICA
“How to Develop Trade With South
America,” is the title of an editorial
in The Outlook of October 14th, ac
companying an article by Mr. Robert
Bacon, describing a rtcsnt journey
through Bouth American coutriea. The
Outlook tays:
Our American manufacturers have
learned the prejudices and habits of
the people tn the different parts of
the Union and give them what they
want. Most of the sombres worn on
the plains of Texas are made in Phil
adelphia. and the felt-lined “arctics"
of the Northwestern lumberman are
made In Providence, Rhode Island.
The manufacturers of both these ar
ticles have become rich because they
supplied what the people wanted, and
divl not attempt to give them some
thing Juat as good or better which
was not wanted. They saw the ruts,
and made the goods to fit.
In dealing with South America, the
same policy Is necessary. The goods
offered must be adapted to the tastes,
habits, and prejudices of people who
for centuries have had standards of
living, eating and dressing that are
different from our own. It Is both
useless and Impertinent to attempt to
Impose other standards upon them. It
is exceedingly difficult, if not Impos
sible, to change the habits of a pea
ple, and If we are to supply the needs
of South America we must give the
people there what they want, and not
what we think la best suited to their
needs. We must learn to apeak their
language. Our salesmen must he In
sympathy with their mental processes
and Institutions They must adjust
themselves to the siesta and the delib
erateness with which business Is con
ducted south of the Rio Orande and
on the other side of the equator.
Then, too, there must he less Amer
ican bumptiousness and condescen
sion—only thoae who have traveled
widely can realize how extremely of
fensive American boastfulness and
►elf-suffletency are to the Latin race*,
whose courtesy and culture have a
genealogy much older than our own.
It la trite to say that If we are to
build up an extensive trade with South
America we must have the co-opera
tion of North American banka and
hankers, and persuade the people of
South America to think financially In
terms of the dollar rather than of the
pound alerting New York must bo
THE WAYS OF THRIFT
and raised vegetables, which he sold
at the market, but he never became a
rish man because he lost his oppor
tunity when he was young by hot
working as his brother had done.
Copyright 1914, by the McClure News
paper Syndicate, New York City.
Monday's story—‘“Princess Good
and tho Green Dwarf.”—Part I.
point of view. Thrift is both a vir
tue and a grace In human character.
Waste afflicts the orderly mind like
a kind of criminality and offends both
Judgment and good taste.
The habit of thrift does not spring
from necessitous circumstances; quite
the contrary! The poor keep them
selves poor by the hapless and unin
structed ways In which they spend the
little that they have. Thrift teaches
how to spend. Franklin's boyish ex
perience in his first and perhaps only
foolish expenditure and the lesson
learned thereby is commemorated in
Ills saying, “Don’t pay too much for
the whistle."
The problem of thrift is individual
and social. Insofar as it is personal
it lies at our own door and compels
daily, minute consideration of every
detail. Arbitrary rules avail nothing.
Attempts to Impose one rule or meth
od upon entire neighborhoods or com
munities will always fall; but there
will be an elimination of false stand
ards, exchange of Ideas, a community
of action and the cultivation of heal
thy Independence and self respect. We
shall learn to live according to our
needs and Ideals, to develop our own
resources and to make the most of
what we have.
come an International aa well as a na
tional clearing house, and a market
must be made In the United States
for the obligations of South American
governments as well as for the secur
ities of South American corporations
The Scripture might be paraphrased
to fit the commercial exigencies of the
twentieth century by saying that
"where the credit Is, there the heart
Is also.” It la certain that people are
going to buy their goods where they
are trusted and we cannot get the
trade of South America unless we
show our confidence in the future of
that continent by a willingness to fi
nance Its development.
We can do all thie without waiting
for an American mercantile marine,
desirable as that ultimately may be.
PARCEL POST EXHIBIT AT
GEORQIA-CAROLINA FAIR.
Postmasters Are Showing the Latest
Farm-to-Table Methods Through
out the Country.
Postmasters of the middle west and.
Indeed, of the country over, are adopting
Postmaster General Burleson's sugges
tion that the puhltc he given ocular
demonstrations of the advantages and
the heat methods of using the parcel
post.
S< jrce of county and state fairs, with
parcel post exhibits among their well
adverllsed "striking and noval features,"
already have been held or are now In
progress.
Msny others are to he held later this
month. As the exhibits emphasise the
value of the farm-to-table plan of dlrrt
exchange between farm and city, an Im
mediate expansion of this service Is
foreseen. In sll the exhibits prominence
Is given to samples of the Improved
tvpes of containers for the transmission
of prrlahahlr favm produce through the
malls F.xperlsnce has shown that much
still remains to bs done by way of Im
pressing upon the farmers the necessity
of property packing food shipments In
suitable containers
COUNTRY FAIR DATES.
Milton, Ga.. Oct. 14-lSth.
Statesboro. Ga.. Oct. 20th.
Lexington. S. C* OcL 20-22nd.
Washington, Ga.. Oct. 20-24th.
Geogrla-Carollna Fair, Au
gusta. Oa.. Oct. 19-24th.
Orangeburg, S. C.. Nov. 10-ltth.
The
Demi-bosom
Shirt
Is the ideal shirt to
wear with a vest.
Has just sufficient
bosom for the vest
opening, and all the
comfort of a negli
gee—
sl.so
Dorr
Good Taste Apparel
FORD
IS THE
CAR
The Wife and Boys and
Girls can drive as well
as the men.
See Lombard.
I Never Disappoint My Patients
Clifton R. Groover, M. D., the Nerve, Blood and Skin
Disease Specialist.
If you desire to consult a reliable, long estab
lished specialist of vast experience, come to me and
learn what can he accomplished with skillful, scien
tific treatment. I use latest SERUMS and BACTE
RINS in the treatment of chronic conditions which
have failed to yield to ordinary treatment —for WEAK
NESS. LYMPH - MPOUND, combined with my di
rect treatment, restoring the vital parts to the fullest
degrr e.
I successfully treat Blood Poison, Ulcers, Skin dis
eases, Kidney and Bladder troubles; Rheumatism,
Piles, Rectal and Intestinal diseases and many dis
eases not mentioned. Consultation and advice free
and confidential. Hours 9 a. m. to 7 p. m. Sunday
10 to 2 only. Call or ite.
DR. GROOVER SPECIALIST.
604-7 Dy *r Bldg. Augusta, Ga.
WHEN A LADY ASKS FOR STATIONERY
she does not mean a "box of writing paper”—the term common
among all classes before the HURD line gave rise to the distinc
tion “Fine Stationery." Now the lady and her coterie have learn
ed the difference—the distinction—and they desire FINE BTA
"IONERY—HURD'S FINE STATIONERY. Sold by
Richards Stationery Co .
La belle Marie Cologne
Prepared by me for 25 years; most refresh
ing for the sick room. T have a large family
trade for it. $1.25 pint.
GARDELLES
WAR book coupon
PRESENTED BY THEO-* W flj
i] AUGUSTA HERALD jf
"The NATIONS at WAR" is issued in parts
AND EACH COUPO/VI 15 GOOD FOR ONE PART
Each part is lavishly illustrated in colors and by reproductions of
rare photographs from private sources. Tho entire series will comprise
• COMPLETE »tory of tht war from tha unbiased viewpoint of a larra »t«ff of
SSFES? #v * ry pSZiS
from Itrt*. c j** r •* •"•m*»l piper, each pert consisting of St rwhich
mzxr a nd «>:
One Part Ready Every Two Weeks
Te *hew that you are a reader es thle paper nrrsent n\T. ra,,., ..
apeaer fee which barely, eover* the rmi of prodartlon. Inrln.llng paHGng
frem foelorr. rherklag. clerk hire, and othw neeesm VeXPENHE « O r
luma, amounting te only inch part) 12 CdltS
ORDERS RT MMI, Include THREE CENTS EXTRA
for each part, te cover the eoet of poetxco and mailing.
DUlrtbated exctaolrety throngh thlo newspaper. and eon be had onto
the follow lag dWtrlbullngpelnUi ° lr •»
THE AUGUSTA HERALD, AUGUSTA, GA.
SATURDAY, OCTOBER ■».
AUGUSTA HERALD.
SEPTEMBER CIRCULATION
Daily and Sunday Herald.
The circulation of the Daily and Sijn
day Herald for the month of September,
1914. was as follows:
:?ept. 1 13,145 Sept. 16 13,12 t,
Sept. 2 12,745 Sept. 17 .„..12,6C1l
Sept. 3 12,700 Sept. 18 12,721
Sent. 4 12,810 Sept, IS 12.D3S
Sept. 5 12,793 Sept. 20 11,885
Sept. 6 11.782 Sept. 21 ....12,50a
Sept 7 12,770 Sept. 22 ....12,581
Sept. 8 12,750 Sept. 23 ....12,635
Sept. 0 ....12,730 Sept. 24 .....12,618
Sept. 10 12,780 Sept. 25
Sept. 11 12,875 Sept. 26 ....12 90S
Sept. 12 13.415 Sept. 27 11.565
Sept. 13 11,775 Sept. 28 12.679
Sept. 14 13,178 Sept. 29 12.68(1
Sept. 15 13,163 Sept. 80 ....12,780
TOTAL SEPTEMBER ...380,857
.. DAILY AVERAGE 12,688
The Augusta Herald, Daily and Sun
day. has a circulation in Augusta ap
proimately twice as large as that of any
other Augusta newspaer. Adverttsevn
and agencies invited to test the accuracy
of these figures in comparison with tha
claims of any other Augusta zewspapw.
LAWN GRASS
Fine and cheap
LAWN GRASS
FERTILIZER
BULBS
FLOWER SEED
Sweet Peas, Nastur
tiums and Pansies,
N. L. WILLET
SEED CO.
AUGUSTA
Use Herald “Wants”