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About The Augusta herald. (Augusta, Ga.) 1914-current | View Entire Issue (Oct. 17, 1914)
FOUR AUGUSTA HERALD. Published Every Afternoon During the Week and on 8 find My Morning THE HER AED PUBLISHING CO. Entered at the Auguaia Poatofflte a* Mall Matter of the Second-claaa. SUBSCRIPTION’ HATES: Daily and Sunday. 1 year 16.00 Dally and Sunday, per week 1? Dally and Sunday, per month 50 Sunday Herald, 1 year 1.00 PHONEfIf Buslnera Office ?97 I Want nd phone 20# Society 2616 | Mnnas'g F.dllor 299 Newa Room ....299 I Circulation . ...20Hf 'l'he enjamln Kentnor Co.. 225 Fifth Av«., New York City. 1218 People a G ■ Btiild- Ir.g; Adama fit., and Michigan Blvd., Chicago. TB A VEILING REPRFf* ENT A TT v -* J IC’lnck and W. T). M Owria are the only authorised traveling repreaentntlve* for The Herald. Pay no money to other* ttnleta they can ahow written authority from Bueineaa Manager of Herald Pub lishing Co. Addreaa nil hnalneaa cnmunl»'at!on« to THE AUGUST/ HERALD, m Broad st . Aug.ietn. Ga. No communication will bu puhllatied in The Herald tmleaa the name of the writer la algned to the artlcla Tiie August* Herald 1 *■ »« larger city circulation, and a ’agger total circula tion than any other Augusta paper. This ha* been proven by tne Audit Co., of New York. The Herald Gtiaran eea Adverttaers 60 per cent, more Heme Carrier City Cir culation In Augusta than la given by any other Augusta paper. Thla guarantee will ho written 1n every contract and The Herald will he ready and willing at all time* to give full ae on* to 1t« record* to all advertiser* who wish to tea* the accuracy of thin guarantee In comparison with the claim* of o»her Augusta newspapers THE WEATHER (Forecast* till 8 p. m tomorrow.) Augusta and Vicinity. Fair tonight and Sunday. For Georola. Fnlr tonight and Sunday. Comparative Data. October 17th. 1914 ; Highent temperature record, 84 In 1878. l.ow«m temperature record. 34 In 1876. Lowest this morning. 62. Precipitation yesterday 0, normal .07. Isavanns*' River. River stage at 8 a m. 23.2 feet. Rise s ln 24 bouts ending Ba. in. 10.2 * #tt * E. D. KMIGH, Local Foreoaster. PLANT OATS THIS MONTH— PLAN TO SAVE COTTON CROF. "If the cotton firmir will plant fifty por cont of hio avoilablo cot ton ocroag*. or about 18,000,000 acres, in oats, (plant thorn doop with ■ .'rill to provont freezing) ho will hovo oolved tho problem of crop reduotion. Ae eoon at thla fact ia officially known through tho department at Waah- Ington, the value of cotton will immediately reepond to tho new oonditiona and will advance at onoe to 10 or 12 cento per pound.” WEEMS A. SMITH. BUSINESS IS FINE. "Our bunlnran ban been good mul In now Hood," nuHil Mr Frank Story of the O'Connor-Sehweora Paint Com pany, Saturday morning. "We have aliown a good Increase In bualnaaa ever ainca August and wo arc expecting a continued good busi ness during tha romalndor of tha fall and tha winter." FIGURES THAT TELL THEIR OWN STORY. Cotton la bringing about half this year what It brought In the Augusta market tha same time Inat year. • The atock of cotton on Viand In Au gusta at this time Is more than double what It was this time last year. Augusta has received less cotton this year than It did for the same period last year. d yet the crop In Augusta's tarn to. y la anywhere from 26 to 33 1-3 per cent larger this year than last year'* crop. There Is no market tn sufficient vol ume to absorb this year's crop at a fair price and the farmers are wlaely hold ing their cotton on the farms. Farm ers must bear their share of the proh lem of storing and financing and hold ing this year's crop and they seem to be doing It. l.aaa money was advanced by the city factors tliia year than last year to make this crop, aa a general rule, and the atock of cotton on hand in Augusta at this time Indicate! that tho factors aer ready am) wilting and arc helping the farmers to store and huld the crop until an adequate demand springs up. Augusta's big warehouses are going to be taxed to capacity to atora and hold this year's crop. Parmer* who owe obltanUons should mnat every effort to meet three obli gations when they fell due—« le part of their obligation to protect theie debts with cotton. Thle ehould he done jiromptly. There !» no dlspoaltlon on the pair of merchant*, hanks, factors or fertilUer compantra to make the farmer* of thla section sacrifice theli cotton. All realiae the condition and each mint help the other. We believe the farmer* fully realiae thle and are doing their part to protect their obli gation* with cotton aa faat aa they fall due There la coming a time when the i world will need and pay a fair price for every (round of thl* year’s cotton crop, especially If next year'* crop Id | cut In half.' But that time Is not In th* next month or *o. It la a quratlon of six to twelv# month*. The Kuro- | pean war 1* going to last a long time ! We might aa well face that fact. The Sooth e problem I* to live at home and j curtail th# cotton cron It's suicidal I to raiae a IS million bale crop whet. Ihe world at preaent can't use but hall of It. It's cheaper to buy cotton than rail* It. It will be cheaper for the Southern j farmer to hold hi* cotton on the farin' thla year than to raise another crop next year. Protect your present ohli nations with cotton and kei p the re?* i on the farm until next year. It wli'J pay you a better profit than to plant another cotton And this la juat w l.st th* farmers of the South arc go-J lug to do. i INDOOR SPORTS - - By Tad |^ZB I J //.// // 7 11 ' \ \ L, BO ?« V T^ A pu A gU l i-18 Once upon a time In a far-off coun try, where the people had to work very hard to get enough to eat, there lived Hn old man and hla two sons, Mlmnn and Nathan. Hlmnn worked In the flehla all <tay and helped hla fa ther all he co ilil. But Ida brother Nathan was not fond of work, and he only worked when Ills father made him. Nathan went Into the field every day with Simon, but he only worked when he thought hla father could see him, and as soon aa he felt sure he was not looking, Nathan would He down under a tree and go to sleep. Simon did not tell his father, hut did all the work himself. One day. while the brothers were eating their lunch, an old man came along and if I v T/*V A.o*v !!' *r*s*r<e asked for something to eat. "Go and work for It," replied Na than “That Is the way we get our food." But Simon gave the old man all his food and went hack to hls work hungry. When the old man finished eating lie went to Simon, who was plowing, and said: "You will only have to plov- to the edge of the gar den, but your brother shall plow the whole field." Simon did not understand what the old man meant, but when he came to the edge of the garden he heard the plow atrlke something, and when he stopped to pick It up he found It was gold. He called hts father, and they found I enough to put In a btg basket; this j Simon took to town and sold It for enough money to take care of hts fa Buy Blankets Now! All the world is demanding blankets, and European governments are coining to America to place orders for immense quantities. That menus lmsy-i-nes*. It also means shorter stocks and the possi bility of higher prices. It emphasize* the fact that now is the time to obey the buying impulse and lay in supplies for the cold days ahead. The advertising columns of The Herald are a daily index to the store* where the blankets can be purchased with certainty as to quality and as surance of fair prices. ther and himself, and as he was a KenerouH boy, he took care of the lazy Nathan also. But Nathan was not satisfied, and wanted gold to do as he wished with, and told Simon that as he found the gold In thp garden, It belonged to him as much as It did to Simon. “You are a wicked son as well as a lazy one," sahl hls father. “You shall not have the gold to waste In a fool ish way. Go to work and -am It yourself " Then Nathan was struck with an Idea. He thought that If Simon found gold In the garden he could, so he be gan plowing. He worked all day, and when night came, he was tired, but no gold re warded him. The next morning he went to the field again and began to plow*up the nrth and still he did not ! find gold. While lie was eating hls lunch he saw the old man who had asked him for food, and to whom lie had refus ed It. The old mat did not stop this lime, however, and Nathan called to him: "Come here, old man,” he nald, “ana tell me how to find gold os my brother did." "I am not hungry today," replied the old man, “and even If 1 were, I should not stop to ask It from you. You lost your opportunity when I was hungry anil needed help. Now you must go on plowing." The old man went away, and Na than thought because he had said. "You must go on plowing" that he would find gold If he plowed long j enough. So Nathan worked harder than ever I and at night he had plowed the whole j field, and atlll there was no gold. He was so tired that he went to | sleep without eating hts supper, end ' lie made up his mind he would not : work any more, but help himself to I the gold Simon had found and go to j the city. The next night, w hen hls father and brother were asleep, he went to the closet where the gold was kept and I put It In a hag. ! He hurried out of the house and down the road, but he was in such haste to get away that he did not see a deep ditch at one side of the road, land before he knew what had hap- I petted he found himself at the bottom of it Hla legs wss hrol n and he could not climb out; all he could do was to j call loudly for help. In a short time Simon and Ida father, hearing hls * cries, found him and helped hint home, THE AUGUSTA HERALD, AUGUSTA, GA. Nathan was very much ashamed when ills father and Simon saw the gold in the bag, and his father said lie would not have such a bad boy for a son, but Simon begged his father to forgive Nathan and he consented if Nathan would promise to work and not be so lazy. Nathan promised, and he went on plowing the ground, but he never found gold. He plowed the ground (Copyright, 1914, American Society for Thrift.) THE MORALS OF THRIFT. By Mrs. Celia Parker Woolley. Every act of waste Involves a loss tn human faculty no loss than lb ac tual substance and an Impairment of those social Ideals which we are all struggling to realize. The habit of waste carries along with It results that are not merely economic but ethical. Waste is not only foolish and sin ful; It Is unbecoming and bad form. The spendthrift, scattering his un earned wealth on all sides, idle, boast ful, self-indulgent, Is a greater men ace to eodtety than the pauper or the rogue. The spendthrift offers one example of the misuse of money, the miser another. Thrift has nothing to do with miserliness, nor Is Its mission fulfilled tn the single faculty of saving. It is less concerned with the mere saving of money than with Its right use. Money IS of no use unused: Necessary and nil-important as a medium of ex change, It Is the most artificial prod uct the wit of man has devised. Thrift Is not simply a rule of busi ness or household management; It Is (Something far more comprehensive and vital. It la a state of mind, a. HOW TO DEVELOP TRADE WITH SOUTH AMERICA “How to Develop Trade With South America,” is the title of an editorial in The Outlook of October 14th, ac companying an article by Mr. Robert Bacon, describing a rtcsnt journey through Bouth American coutriea. The Outlook tays: Our American manufacturers have learned the prejudices and habits of the people tn the different parts of the Union and give them what they want. Most of the sombres worn on the plains of Texas are made in Phil adelphia. and the felt-lined “arctics" of the Northwestern lumberman are made In Providence, Rhode Island. The manufacturers of both these ar ticles have become rich because they supplied what the people wanted, and divl not attempt to give them some thing Juat as good or better which was not wanted. They saw the ruts, and made the goods to fit. In dealing with South America, the same policy Is necessary. The goods offered must be adapted to the tastes, habits, and prejudices of people who for centuries have had standards of living, eating and dressing that are different from our own. It Is both useless and Impertinent to attempt to Impose other standards upon them. It is exceedingly difficult, if not Impos sible, to change the habits of a pea ple, and If we are to supply the needs of South America we must give the people there what they want, and not what we think la best suited to their needs. We must learn to apeak their language. Our salesmen must he In sympathy with their mental processes and Institutions They must adjust themselves to the siesta and the delib erateness with which business Is con ducted south of the Rio Orande and on the other side of the equator. Then, too, there must he less Amer ican bumptiousness and condescen sion—only thoae who have traveled widely can realize how extremely of fensive American boastfulness and ►elf-suffletency are to the Latin race*, whose courtesy and culture have a genealogy much older than our own. It la trite to say that If we are to build up an extensive trade with South America we must have the co-opera tion of North American banka and hankers, and persuade the people of South America to think financially In terms of the dollar rather than of the pound alerting New York must bo THE WAYS OF THRIFT and raised vegetables, which he sold at the market, but he never became a rish man because he lost his oppor tunity when he was young by hot working as his brother had done. Copyright 1914, by the McClure News paper Syndicate, New York City. Monday's story—‘“Princess Good and tho Green Dwarf.”—Part I. point of view. Thrift is both a vir tue and a grace In human character. Waste afflicts the orderly mind like a kind of criminality and offends both Judgment and good taste. The habit of thrift does not spring from necessitous circumstances; quite the contrary! The poor keep them selves poor by the hapless and unin structed ways In which they spend the little that they have. Thrift teaches how to spend. Franklin's boyish ex perience in his first and perhaps only foolish expenditure and the lesson learned thereby is commemorated in Ills saying, “Don’t pay too much for the whistle." The problem of thrift is individual and social. Insofar as it is personal it lies at our own door and compels daily, minute consideration of every detail. Arbitrary rules avail nothing. Attempts to Impose one rule or meth od upon entire neighborhoods or com munities will always fall; but there will be an elimination of false stand ards, exchange of Ideas, a community of action and the cultivation of heal thy Independence and self respect. We shall learn to live according to our needs and Ideals, to develop our own resources and to make the most of what we have. come an International aa well as a na tional clearing house, and a market must be made In the United States for the obligations of South American governments as well as for the secur ities of South American corporations The Scripture might be paraphrased to fit the commercial exigencies of the twentieth century by saying that "where the credit Is, there the heart Is also.” It la certain that people are going to buy their goods where they are trusted and we cannot get the trade of South America unless we show our confidence in the future of that continent by a willingness to fi nance Its development. We can do all thie without waiting for an American mercantile marine, desirable as that ultimately may be. PARCEL POST EXHIBIT AT GEORQIA-CAROLINA FAIR. Postmasters Are Showing the Latest Farm-to-Table Methods Through out the Country. Postmasters of the middle west and. Indeed, of the country over, are adopting Postmaster General Burleson's sugges tion that the puhltc he given ocular demonstrations of the advantages and the heat methods of using the parcel post. S< jrce of county and state fairs, with parcel post exhibits among their well adverllsed "striking and noval features," already have been held or are now In progress. Msny others are to he held later this month. As the exhibits emphasise the value of the farm-to-table plan of dlrrt exchange between farm and city, an Im mediate expansion of this service Is foreseen. In sll the exhibits prominence Is given to samples of the Improved tvpes of containers for the transmission of prrlahahlr favm produce through the malls F.xperlsnce has shown that much still remains to bs done by way of Im pressing upon the farmers the necessity of property packing food shipments In suitable containers COUNTRY FAIR DATES. Milton, Ga.. Oct. 14-lSth. Statesboro. Ga.. Oct. 20th. Lexington. S. C* OcL 20-22nd. Washington, Ga.. Oct. 20-24th. Geogrla-Carollna Fair, Au gusta. Oa.. Oct. 19-24th. Orangeburg, S. C.. Nov. 10-ltth. The Demi-bosom Shirt Is the ideal shirt to wear with a vest. Has just sufficient bosom for the vest opening, and all the comfort of a negli gee— sl.so Dorr Good Taste Apparel FORD IS THE CAR The Wife and Boys and Girls can drive as well as the men. See Lombard. I Never Disappoint My Patients Clifton R. Groover, M. D., the Nerve, Blood and Skin Disease Specialist. If you desire to consult a reliable, long estab lished specialist of vast experience, come to me and learn what can he accomplished with skillful, scien tific treatment. I use latest SERUMS and BACTE RINS in the treatment of chronic conditions which have failed to yield to ordinary treatment —for WEAK NESS. LYMPH - MPOUND, combined with my di rect treatment, restoring the vital parts to the fullest degrr e. I successfully treat Blood Poison, Ulcers, Skin dis eases, Kidney and Bladder troubles; Rheumatism, Piles, Rectal and Intestinal diseases and many dis eases not mentioned. Consultation and advice free and confidential. Hours 9 a. m. to 7 p. m. Sunday 10 to 2 only. Call or ite. DR. GROOVER SPECIALIST. 604-7 Dy *r Bldg. Augusta, Ga. WHEN A LADY ASKS FOR STATIONERY she does not mean a "box of writing paper”—the term common among all classes before the HURD line gave rise to the distinc tion “Fine Stationery." Now the lady and her coterie have learn ed the difference—the distinction—and they desire FINE BTA "IONERY—HURD'S FINE STATIONERY. Sold by Richards Stationery Co . La belle Marie Cologne Prepared by me for 25 years; most refresh ing for the sick room. T have a large family trade for it. $1.25 pint. GARDELLES WAR book coupon PRESENTED BY THEO-* W flj i] AUGUSTA HERALD jf "The NATIONS at WAR" is issued in parts AND EACH COUPO/VI 15 GOOD FOR ONE PART Each part is lavishly illustrated in colors and by reproductions of rare photographs from private sources. Tho entire series will comprise • COMPLETE »tory of tht war from tha unbiased viewpoint of a larra »t«ff of SSFES? #v * ry pSZiS from Itrt*. c j** r •* •"•m*»l piper, each pert consisting of St rwhich mzxr a nd «>: One Part Ready Every Two Weeks Te *hew that you are a reader es thle paper nrrsent n\T. ra,,., .. apeaer fee which barely, eover* the rmi of prodartlon. Inrln.llng paHGng frem foelorr. rherklag. clerk hire, and othw neeesm VeXPENHE « O r luma, amounting te only inch part) 12 CdltS ORDERS RT MMI, Include THREE CENTS EXTRA for each part, te cover the eoet of poetxco and mailing. DUlrtbated exctaolrety throngh thlo newspaper. and eon be had onto the follow lag dWtrlbullngpelnUi ° lr •» THE AUGUSTA HERALD, AUGUSTA, GA. SATURDAY, OCTOBER ■». AUGUSTA HERALD. SEPTEMBER CIRCULATION Daily and Sunday Herald. The circulation of the Daily and Sijn day Herald for the month of September, 1914. was as follows: :?ept. 1 13,145 Sept. 16 13,12 t, Sept. 2 12,745 Sept. 17 .„..12,6C1l Sept. 3 12,700 Sept. 18 12,721 Sent. 4 12,810 Sept, IS 12.D3S Sept. 5 12,793 Sept. 20 11,885 Sept. 6 11.782 Sept. 21 ....12,50a Sept 7 12,770 Sept. 22 ....12,581 Sept. 8 12,750 Sept. 23 ....12,635 Sept. 0 ....12,730 Sept. 24 .....12,618 Sept. 10 12,780 Sept. 25 Sept. 11 12,875 Sept. 26 ....12 90S Sept. 12 13.415 Sept. 27 11.565 Sept. 13 11,775 Sept. 28 12.679 Sept. 14 13,178 Sept. 29 12.68(1 Sept. 15 13,163 Sept. 80 ....12,780 TOTAL SEPTEMBER ...380,857 .. DAILY AVERAGE 12,688 The Augusta Herald, Daily and Sun day. has a circulation in Augusta ap proimately twice as large as that of any other Augusta newspaer. Adverttsevn and agencies invited to test the accuracy of these figures in comparison with tha claims of any other Augusta zewspapw. LAWN GRASS Fine and cheap LAWN GRASS FERTILIZER BULBS FLOWER SEED Sweet Peas, Nastur tiums and Pansies, N. L. WILLET SEED CO. AUGUSTA Use Herald “Wants”
