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EIGHT Wise Economy Talks No. 20 Our Great Profit Sharing Sale Is Setting a Killing Pace-But the .Signal is up for a Clear Track and We Are Going to Continue the Speed if We Wreck the Train. Overwhelming is the Evidence of Our Superiority. Magnificent is our array of values— Unequaled is our stock of merchandise -Unheard of is our manner of slaughtering Prices. Decisive Beyond All Question of Doubt Our Determination To Excel AH Thoughts of Regular Profits Have Long Been Forgotten We announced this wonderful Profit Sharing Sale with hut one thought before us Get rid of this enormous stock of merchandise reg vrdless of any thought of profit. It was a certain thing that profits would be hard to get this season —-since this sale opened this lias been demonstrated time and time again. Money is scarce—it is likely to be scarcer—the cotton mar ket is on the downward path—where it will go, no one knows. In face of conditions which we have no control over, people must stop to consider when spending the dollars that arc not so plentiful as they usually are at this season of the year. Is it any won. der that people flock here and have been flocking here now for 15 days? Is it any wonder that you hear it on the streets, at the fireside, in the country, “Do you know that the best place in Augusta to trade today is at the Wise Dry Goods Company?” We say again, is it any wonder? Certainly not. A dol lar is worth only what it will buy—How far your dollar goes depends upon where you spend it and its a sure dead mortal cinch that if you spend it here !t will travel the longest route that any dollar ever traveled. If You Don’t Live in Au gusta You Can Trade Here Just send us your order—we are ready to do your shopping for you,and guarantee you satisfaction. Special prices for the day are always yours if you shop by mail. Try once and see what it means—trade in a City Store, even though you don’t live in the City. A TREMENDOUS SACRIFICE OF THE MOST DEPENDABLE MERCHANDISE Thi* Store sets the pace. No one doubts this. Things are humming here every day. The joyous music of Rich and Rare Bargains are welcome tunes to the Economic Ear. Readily the people respond to the Bona Fide Bargains offered here. It is one thing to throw out a few leaders on staple merchandise as a bait, and another thing to take a huge stock of merchandise like this and cut deep into the prices right in the season. It is the unprecedented cutting upon all dependable merchandise that is the secret of our ever wonderful success and our success right now is an important thing to you, for it means a big saving in the cost of living for you, and never a time since the Civil War, when you were face to face with the living proposition as you are today. The wise persomtakes time to investigate and profit thereby, and that’s why we are busy tomorrow, the next day, and every day. Entire stock of Hosiery has been re duced for this sale. See the Yellow Tags showing the actual reductions. Oct. 31 at 10 P. M. We Give Away That 500 Pound Bale of Cotton In Our Window. TALK IS CHEAP BUT DEEDS COUNT We Are Doing Things Here That Is Making the Whole Human family “Sit up and Take Notice” and We Have Only Started the big ball Going $17.50 l.adiea and Misses (''oat Suits, in thi* latest fall stylos, at $12.98 THE WISE DRY GOODS CO. “ THE SWOP OF QUALITY ** Don’t forget-Try Wise First—lt Pays. ----55 S BROADWAY Bargain Monday--No. 3 Luck Is WiLh You This Time—You Can’t Lose—lt’s a Cinch Tomorrow. Take a Look—Then Come Early. You Never Heard of a “Blue Monday ”at This Store 25c BATH ROBE FLANNELS at 30^ 15c NEW FALL GINGHAMS at 13 12»/ 2 c NEW FALL GINGHAMS at 10^ 25c DOUBLE WIDTH COTTON SUITINGS at 15^ 121/oc CANTON FLANNELS at 10^ 714 c yard wide BLEACHING at 5 yard wide SEA ISLAND at 5^ n/jc APRON GINGHAMS, fast colors, at 5? Genuine Alpine Rose Bleaching, for one day only, at 12^ MEN ’S 50c NEGLI GEE SI lIRTS at 43? ChildrenV 25c WINTER UNDERWEAR at 19^ 25c TOWELS at. 19^ EXTRA SIZE HTCfK TOWELS, worth 15c, at.. .. I<V LADIES’ SI.OO UNION SUITS at 79? 9 Genuine Peppered Sheeting, worth 25c p4r yd., for one day at 29« k 10c yard wide Bleaching, for Monday only, at 81/>^ $5.00 WOOL BLANKETS, Monday only at 53.49 AU $22.50 I.allies’ and Misses Suits for a special leader for Monday, at $15.95 THE AUGUSTA HERALD, AUGUSTA, UA. Ladies’ and Misses' SIO.OO Coats, about 50 in the lot: come early; your choice $6.95 Ladies and Misses’ $7.50 Serge One- Piece Dresses at $5.95 Turning the Mighty Wheels of Big Merchandising with the Powerful Level of Little Prices Means a Big Sacrifice. Did We Say Sacrifice?— Well, that don’t say it— that would hardly tell the taie of the tremendous sacrifice of profits we are making on the very high est class of merchandise. These prices would mean absolute ruin in ordinary times— but these are extra ordinary times and extraoordinary things are de manded of the merchant. The goods must be sold—we take our loss with a smile, knowing that “it will all come out in the wash.” These times will blow over —the end will come, and wdien it does come this store will grow by leaps and bounds, for hundreds of new customers will have been added, and we will have friends from far and near who will not desert us in times of prosperity. The tune may never come in our history when we can do so much for the people, Wit the opportunity is here right now, and you had better embrace it while it is before you with all of its tremendous advantages. A Big Week Ahead of You Wonderful business for the first 15 days of this sale has enabled us to make prices that we did not dream ourselves would be possible—we have mer chandise that ordinarily we would carry over and use for a January Sale—NOT SO THIS YEAR—IT MUST BE SOLD NOW AND FOR LESS MONEY THAN WE EVER MADE YOU IN ANY SALE IN JANUARY! $5.00 Black and Navy Serge Skirts at $3.95 The Wise Dry Goods Co. Where you’ll always see busy crowds snap ping up the great bar gains : : : $25.00 and $30.00 Crepe de Chine, Crepe Meteor avtd Satin Dresses. Monday at $21.75 SUNDAY, OCTOBER 18. $12.50 Serge Dresses, all in this sale at $9.95 You Would Like to Have That Bale of Cotton In Our Window WHAT ?