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SIX AUGUSTA HERALD. Pubifrhr<l Afternoon During the Week and on Bund, y Morning __ THK HERALD PUBUBHINO CO Entered *! the Augoa a Po*tofri** a« Mall Mattel of the Second-cla.se *" T SUBSCRIPTION RATES Dally and Sunday 1 vaar . sfl 00 Dally and Sunday per week ....... .13 Dally and Sunday, per month BO Sunday Herald • ear 1.00 7" PH ON KB? Bualner Office ?97 Want ad phone Society 2«l* I Malta *’* Edit on Nearn Room ”99 Clroula* on * “ foreion" REPRESENT ATI VE—The anjamln A Kentnor f'o . 22f» Fifth Ava, New Vork City, 1213 People’* O a Build- In*. Adame St and Michigan Blvd., Chicago TRA VKT.INO REPRESENT AT! V rifV— J. KM nek and W D M Own* are the only authorised traveling r*pre*#-ntHtJv*§ for Th* Herald. Pay nr* monev to ptherf unlea* they can ahow written authority from Business Manager of Herald Pub* Salting Co A did re** all business romnnl'atlom ta THE AUGUST* HERALD. 738 Broad St . Auguata. Oa. No eommunlca ion will ba ptibllsncd in The Herald uni*** the name of the writer la algned to the nrtlcla ¥h« Auiuiti H.rHld “as n larger otty circulation. and . argar total ctreula- H«i than any other Augusta pnpar. Thla ha. besn provsn*by tiis Audit Co., of Ksw Torh. M* Harold Ouaraii res Advertlssra 6# par e.nt mora Horn. Carrier City Clr culatlo.. In Augusta than ta (Ivan by aay nthar Augusta paper. This guarantee will ha written In evary aontrart and Tha llarald will h« raady and willing at all tlmaa to give full ao oaaa to Its r.rqgda to all adv.rtlaara who wlah to tea* th* accuracy of thla guarontso In comparison with tha claims at othar Augusta nawap.pera THE WEATHER tForocesti till Bpm tomorrow > rvuguata and Vlotnlty. Flair and cooler tonight wlih frost and tawiparature between 35 and 10 degrees; Wednesday fair and contlnuad cool. For Oeorala. Fair and cooler tonight with frost Cabably heavy north portion; Wednea y fair and continued cool. Comparative Data. October 17th, 1»14. Highest tamparatura record, 11 In 1900. Lamest tamparatura record, 13 In 1398. Lowest Uiia morning, 52. Precipitation yeatarday 0, normal .14. Savanna* River. River stage I a. m., 7 9 feet. Fall In 11 hours to 1 *. m.. 0.4 foot. B. D. ICMIOH. Local Forecaster. PLANT OATB THI6 MONTH PLAN TO SAVE COTTON CROP. “If tha oetton farmer will plant fifty par cant of his available cot ton ocroage, or about 18,000,000 aoroa, in oats, (plant them deep with a rill to prevent freezing) ho will hava solved tha problem of crop reduction. As soon oa this fact i« officially known through tho deportment at Wash ington, tha value of cotton will immediately raaponj to tho new conditions and will advance at once to 10 or 12 cants par pound.” WEEMS A. SMITH. MURDERS AND WAR. There la n political creed, h phll *,*• pi ■ an editorial, a sermon we had an to aald, a religion. Iri this brief fotiggrlt from th# Rome Tribune: “Eu ro, mi ■ »ed for a long lime on ac re. nl of Its amall percentage of mur dora compared to thr I’nlted State- Hi nwrr ah* la rapidly raising th pet erntaxr.” We are brought by thla pnragrai ’ to the reflection that the cumberemi and disorderly progress of the maac toward self government Is to he pre •erred to the more thorough, ttm rahher-tired smoothness with whlcl antis a< y glides on toward aclf-de struct ton. THE SOB STORY. Wo would guggest to our friends th Slrertora and officers of the Aas' dated Charities, not to degplse "Th. •oh Story." Wo are willing to admit that It Is a horrid thing to cheapen human em<<- tieni and drag to the glare of the foot lights, feeling* and thoughts that are too panred for publicity, hut inking the ■oh etory by and large It la a credit to humanity. May h* It Is vulgar at tlmea. no doubt. It la unpleasantly over done to those of refined and conventionalised predflecttona, but novertheleaa, It la hu man and for that roasnn It la not to bo divorced from charily We can no ■tore extract the sobs out of charity than we can succeed and how hard we have tired!—to chill our eweet deeds of love and turn that good word. Itself, away from Its true meaning. Charity can never be a business In taking pride In Its business-like man ner of uplifting the poor, It places It self upon a false basis and deliberately chooses to ovarlook the Divine gift and oak only for the Material one. Thla Is rather like pride fully proclaiming a proceas that la expected to take the glitter from the sunlight and repudiate Its radiance and Ita warmth. Ufr la a sob story Necessity. Ill ness. affliction, hunger, anxiety of mind human kinship, the hand, out stretched In recognition of brother hood In Christ, all of these are nob stories, from which we cannot turn away If we sign our checks and sand our contributions, because we wish to spare ourselves the sob, lha work becomes meaningless and un biassed We do not do kind things to nave ourselves the knowledge and realisa tion of suffering, we do them for ibe God-given Joy of relieving It and help ing one another. How n any of ua feel pereuaded to submit to a tax from the Associated Chanties, rather than to moot and talk with th<>#e who need our care? How many of ua give be cause we ,want these unpleasant per sons removed from our a 1 recta and from our doors? Not many; it Is a safe bet. but hu man nature Is not above the sob story. Lot th* heart of humanity be touched with a realisation or what this work of love Is really doing and th* baa* appeal to our higher natures, will not as promise you, be without avail. 1 ■ rH6 G*U METER- I | i »*■ DRUBILLA MISSES BOBBY JONES. "I wonder whore Hobby Jones Is?” said Druallla one night. “It has been two nights since I have talked to hltn." “I have wondered where he could be, too," said Teddy Hear, from his corner. 1 miss bearing yon and Bobby tell about the adventures you have had.” Druallla raised her head and looked toward Bobby's box. “I ctn see his box,” she said! "he never stayed away so long as this before; In fact, I cannot remember that he has ever skipped a night when I have been hore.” Teddy Bear turned his head and ~ rv- — B</r >C*MS££.m OF /r --> \J 'tjj looked where Bobby's box stood. “Goodness me," be exclaimed. "DruMl la, you can see only the bottom if Bobby's box.” he said, "but 1 can seo the whole of It. Someone has left a big book on the cover, anti poor Bobby Is a prisoner inside. What shall we do?" "We cannot do n thing until mid night,” said Druallla. "We cannot move until then, you know. Then ,va must get everyone In the playroom to help us. call Jumping Jack, the wood en soldiers, and " The clock struck 1} Just then, and the wooden soldiers jumped up and shouldered their guns. "Tramp, tramp," sounded as they marched over to Druallla and present ed arms. "You need no one hut me and my army to rescue Bobby Jones." said the captain. "Pray do not he In the least alarmed for your friend's safety. We will rescue h‘m," and off marched the wooden soldiers to Hobby Jones' box. Druallla and Teddy Bear watched with anxious eyes. Primer Lesson (or Manufacturers Tho “ultimate consumer” is the factor who must determine your success. The "ultimate consumer” buys over the counter of the retailer. Both "ultimate consumer” and “retailed - ” are newspaper readers. A product adfertised in the newspaper appeals to the consumer as something desirable to buy; to the retailer as something “easily sold.” A mutuality of interest is established that moves the Roods from the retailer’s shelves. The answer is success. National manufacturers who would like to know how to make their advertising more effective are in vited to address the Bureau of Advertising, American Newspaper Publishers Association, World Building, • New York. INDOOR SPORTS “Lay down your guna and form a line on this side of tho box," directed the captain. "I hope there will be no need to use violence In the rescue «f our friend. Every man lay hands on thla tremendous object that makes a prisoner of your friend. Now, alto gether, push." Off went the hook from Bobby Jones' box. and up popped Bobby, with a spring that made the box almost turn over. Over went the little woden soldier on the floor, partly from fright from the manner Bobby popped up out of his box and partly from the exertion of the push. But they hopped up and stood on their feet before the aston ished Bobby could make out what had freed him. “We are your deliverers," said the I'nptaln, in answer to Bobby's question as to what had happened. “You can thunk me for your escapa Bobby JoneH," snld Druallla; "I was the one who sounded the alarm.” Copyright 1914 by the McClure News- Paper Syndicate, N. Y. C. Tomorrow's Story—“ The Green Cat" t Part 1.) Because of drouth conditions there Is considerable fire danger in the for ests of the East thla fall. Pennsylvania and New Jersey leal utl other »ta(fs tn the quantity of wood” used for making tobacco pipes, and utilize apple wood, French brier, ebony, birch, red gum, and olive wood. Cherry is the wood most used as a backing for ihe metal plates from magazines and periodicals. It is chosen above all others because it holds Its shape, does not warp or twist, works smoothly and does not split. Two governors, those of Oregon and Masachusetts, have suspended the hunting season this year because of increased danger of forest fires when the woods were exceptionally dry. Tlie position of city forester Is now offering a new field for men with a technical training In forestry. Fitch burg, Mass.. U vine of the latest town* to secure an official of this sort. Because of extreme drouth, the flrii risks on the national forests tn thei Northwest have been greater this sea-| eon than tn any other idiioe 1910, the worst year since the forests were cre ated. Much less damage was done this year because experleneo tn fire-fight ing was gained in the fires of 1910. OR STYLISH. She—lV a women have to stand a lot. He —Not tn the street car if you're pretty.—Boston Transcript. 'forest NOTES. THE AUGUSTA HERALD, AUGUSTA, GA. THE WAYS OF THRIFT Copyrighted, 1914, American Society for Thrift. POSTAL BANKS. Government’s Thrift Society. Great gains are noted in the num bers of those who learn how to save, by beginning in the post offices of the United States. The accumulations have had no small effect in developing regular depositors in other savings banks. The advocates of the postal saving system have seen some grati fying results. Postmaster General Burleson and Third Assistant Postmaster General A. M. Dockery, in their last published report showed that the total deposits are mounting steadily and under tho Influence of war, have mounted rapid ly On September 21st the report showed deposits of $48,000,000 In the 9,653 postal savings depositories. The increase in August was the largest since the system was inaugu rated. amounting to about $4,200,000. New York City, with deposits total ing $5,366,544, led all other offices. This office, with an increase of $926,- 842 in August, also made the largest gain for the month. The average daily receipts In New York were about $50,000. Other offices showing large In creases in August were: Chicago .... $184,000 Boston 115,000 Detroit 76,000 Newark 54,000 Los Angelas .. .. 52,000 Portland. Ore 51,000 Cleveland 45.000 Butte 44,000 Kansas City, Mo 48.000 Milwaukee 42,000 St. Louis 35,000 rtttsburg 33.000 Minneapolis .. .. 28,000 Buffalo 27,000 Seattle 27,000 Philadelphia 26.000 St Taul 25.000 Toledo 24.000 Columbus 22.000 Tacoma 21.000 Denver 20,000 Available data. Indicate Increases of $285,000 for Brooklyn and $65,000 for San Francisco. The balances on de posit .Tune 30th in the various states, the District of Columbia and the Is land possessions aggregated $43,000,- 000. The Postal Savings System was In augurated experimentally on January War Children’s Christmas Fund This is our first opportunity to toll the people of the whole country what a serious and important movement for humanity is developed by the War Children's Christmas Fund. No matter how hard we try to im agine the situation, we cannot get any adequate idea of the horrible suffer ing into which this European war is plunging the great nations. We can only partially appreciate the desola tion and sorrow. Thousands, yes. hundreds of thou sands. of children will be cold and hungry and suffering on Christmas morning The misery of these little ones will be unspeakable. There will be no rsy of Christmas cheer unless their American friends remember them with a substantial greeting. Think if son e child, .dear to you. were to be in such a forlorn condi tion, It would wring your very heart. You would compass heaven and earth to bring a little Joy and comfort and warmth and Christmas cheer to that child. The War Children's Christmas Fund asks you to give to these children the handful of candy, the bag of nuts, the package of raisins—all good nourishing food—and the pair of stockings to warm the frostbitten feet—Just a cou ple of pennies in the money of the country, will give the kiddie a chares to buy some little thing for which the childish heart had been longing. This is sensible and practical and hqmane The War Children's Christmas will buy the apples of New England for the hungry children of Europe, tt will send the oranges of Florida, the pecan nuts of Texas the raisins of California. The money you send for the War Children's Christmas will be spent In this country, where It will do good to our own people as well as By Tad 3, 1911, at 48 second-class postoffices designated as postal-savings depos itories, one ih each state. On June 30. 1911, at the close of the first six months, 400 depositories were in ope ration. On June 30, 1912, there were 10,170 depositories in operation, in cluding 263 branches and stations. On June 30, 1913, there were 12,820 de positories in operation. Including 662 'branches and stations. Since June 30 the service has been extended to 210 presidential offices not heretofore designated as depositories, complet ing the installation of saving .facilities at all presidential postoffices. Ar- t have also been perfected for the extension of the service to the presidential offices in the Hawaiian Islands and in Porto Rico. It will be extended to other postoffices and sta tions as rapidly as demand is shown. The use of savings card and savings stamps for the accumulation of small amounts of money has demonstrated the value of the privilege. On June 30, 1911, at the close of the first six months of operation, savings cards and stamp> to the value of $4,825.70 had been sold and $2,938 converted into deposits. On June 30, 1912, $171,- 304.70 had been sold and $137,284 con verted. On June 30, 1913, $332,595.70 had been sold and $2J!2,068 had been converted. Those outstanding at the close of business on June 30, 1913, amounted to $40,527.70. These fig ures clearly indicate that this facility Serves the purpose for which it was adopted, namely, to encourage econ omy and thr ft among those who have but small sums to deposit. Th growth of the system has been steady and substantial. On June 30, 1911, at the close of the first six months of operation, there were 11,918 depositors with $677,145 to their credit and the average principal of deposits, pee depositor was $56.82. On Decem ber 30, 1911, at the close of the first year, there were 162,697 depositors with $10,614,676 to their credit and the average was $64.24. On June 80, 1912, there were 243.801 depositors with $20,237,084 to their credit and the average was $83.01. On December 31, 1912, at the close of the second year, there were 802.157 depositors with $28,057,059 to their credit and the average was $92.86. On June SO, 1913, at the close of two and a half years, there were 331.006 depositors with $33.818,570 to their credit and the average was $lO2. carry happiness to the children of Europe. We hope that some of the nuts and fruit and candy wtil be donated, be cause everybody wants to do some thing for the war children, but we shall be glad to buy what Is needed from those who produce the best here. It Is not frivolous or sentimental to give randy and nuts. They have a high food value. Our fund adds the touch of loving tenderness in the lit tle bo* tied with ribbon, the sprig of holly and the little Christmas card These cost nothing because they are given freely and we have plenty of volunteers to make up the packages and add the touch of Christmas cheer, which will bring Joy to some wistful little face. Many a hard working woman will want to do something for the War Children's Christmas, but she has only the work of her hands to offer She need not offer in vain. Some of our good friends are going to give flannel ette and fabrics of that sort, which can be made Into warm nighties and un dergarments by willing hands. Mra John Hays Hammond, the na tional chairman of the War Children's Christmas Fund, is a woman with a big. generous heart, a clever brain and marvelous resources of energy. Just ssnd her your money contribu tion and she will guarantee that every penny of it will reach some child with cheer and comfort on Christmas morn ing If you wish to offer loving ser vice she will tell vou how to make your effort o-.o#t effective. It Is hoped that every man and woman In the whole length and breadth of our country will realise the need of the war children and make some lit tle sacrifice for their happiness on Christmas morning. And Yet Another Shipment of Dorr Hats Hats of class that please the fancy and fit the face and fig , ure of young and old. Hats of taste, of style, of quality. $3 $3.50 $5 DORR Good Taste Apparel ARE YOU MOVING? JF you are moving this season be sure to give us at least ten days’ notice so your telephone may be moved promptly. Call at the office to day and sign an order for the move. Southern Bell Telephone & Telegraph Compam READ HERALD WANTS VAINTIINE’S Toilet Waters, Extracts, Cold Creams, Sachets, Talcums and Toilet Powders. j I would like for you to try Vantine’s Violet W ater. No advance in prices. QARDELLE’S Phone 2328. I 744 Broad WBEV A LADY ASKS FOR STATIONERY she does not mean a "box of writing paper"—tho term common among all classes beiere the HURD line gave rise to tha distinc tion "Fine Stationery." Now the lady and her coterie have learh ed the difSerewce —the distinction—and they desire FINE STA *IONERY—HURD'S FINE STATIONERY. Sold by Richards Stationery Co. WAR book coupon Jin ** -O PRESENTED BY TME I AUGUSTA HERALD j| "The NATIONS at WAR” is issued in parts AND EACH COUPON IS GOOD FOR ONE PART Each part is lavishly illustrated in color* and by reproduction* of A rare photographs from private sources. The entire series will comprise I a COMPLETE alory of the war from the unbiased viewpoint of a lam staff of V •*p*rlFnc*d war correspondent* and artists covsrin* svtrv stratsclc pot*t rrmuS I fr->m InrfF. clear typ«i on •nam«l pap*r, each pnrt consisting of S« p**cc which M ms; be bound into book form end a 4-p*c« cover for tho temporary protection M of ssch pert as issued Thla !• the frutMt war story ever at tamp tad. * One Part Ready Every Two Weeks j Ta show that ree are* o Trader of this paper, present OM conpoa with the ’ •».perse fee whlrh barely rovers tbe rost of production, including packing sinrana ’ from fat lory, rite, king, clerk Wre. and other necessary EXPENSE to r . j llama, amount lug to only teach part) la LCQtS 4 ORnrp.s bt mail inctuds thee* cents extra a for each part, to cover tho cost of postal# and malting Distributed rietasirrly through this newspaper, and coa bo had only a* Uca loUowtng distributing potato t THE AUGUSTA HERALD, AUGUSTA, GA. » * TUESDAY, OCTOBER 27. AUGUSTA HERALD. SEPTEMBER CIRCULATION Daily and Sunday r ;>rald. The circulation of th# Dally and Sun day Herald for the month of September, 1914, was as follows: Sept 18 ....13,125 Sept. 17 ....12,805 Sept. 18 ....11,723 Sept. 19 12.933 Sett. 20 ...11,885 Sept. 21 ... 12,605 Sept. 22 12,63') Sept. 23 ....12,685 Sept. 24 ~. .13.8 1 .3 Sept. 25 ....12.690 Sept. 28 ....12 90* Sep'. 27 ....11,868 Sept. 28 ....12.67# Sept. 29 ....12.68* Sept. 30 ....12.7*1 Sept. 1 13,145 Sept. 2 12.745 Sapt. i ....12,700 Sept. 4 ....12,810 Sept. 5 12,795 Sept. 6 ...11,782 Sept. 7 ....12,770 Sept. 8 12,750 Sept. 9 12,73 > Sept 10 ....12 780 Sept 11 ....12 375 Sept. 12 ....13 415 Sept. 13 ....11,775 Sept. 14 ....13,178 Sept. 15 13,163 TOTAL SEPTEMBER ...380,667 ■ r DAILY AVERAGE 12,6*3 The Augusta Herald, Dally ind Sun day. has a circulation In Augusts ap prolmately twice as large as that of any other Augusta newspaer. Advertiser* and agencies invited to test tho accuracy of these figures In comnarlsnn with th# claims of any other Augusta r ewapaptv. FORD IS THE CAR The Wife and Boys and Girls can drive as well as the men. See Lombard. SEVERAL BARGAINS In Used REMINGTON TYPEWRITERS Call and See Them and make an offer, BUSINESS OFFICE, AUGUSTA HERALD.