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HOME EDITION VOLUME XIX, No. 312. DID YOU EVER STOP TO THINK What a modern Department Store means to a community? It means most of all a lowering of the expenses of living to all within its business zone, whether its customers or not. This point is considered unquestioned and at least one government values it to the extent of rendering financial aid in time of business depression to a large department store to prevent its closing its doors. The Department Store is not necessarily from choice philanthropic, but it is enabled through systematic and intelligent buying, coupled with unequaled facilities, to make purchases at the lowest possible prices and on the other hand with many departments of stores under one roof with one management, its selling expense is reduced to a minimum so that it CAN sell at prices proportionate ly low. It DOES sell at low prices believing it good business policy to make quick turn-overs with the stock, thus keeping bright new goods on display at all times and bringing volume of trade with its resulting many friends. It means convenience in shopping which can best be appreciated by those living in cities where there are no modern department stores. Think of being able to buy everything you need under one •'oof; with a sea Room, you are not even compelled to leave the building for lunch. Think ot being able to buy furniture, carpets, etc., at low cash prices and taking practically a year in A Fairyland of Flew Dresses $25.00 'Value Clav Serqe Dresses, $16.75 A very fine quality of the serge the famous old Henry Clay and men of his time wore. The dress is made with a deep embroid ered girdle tying in a sash at back; back of waist is made with loose panel; full satin bound tunic and satin sleeves. /* *rr* For $10.75 $25.00 Value “Jumper Dress ” $16.75 A fine quality serge is used in making this dress, which has a serge waist with straps tying in back, satin sleeves and skirt, and irrides ceit bead embroidery on front of waist and deep turn- /• »yr* up cuffs 4>IU.«J) $32.50 Value Vest Dress, $19.95 A fine serge is used in making this dress, the waist of which is of satin, covered with a serge vest. The little details of a man’s costume are carried out minutely on the vest. A skirt of pleated sat':- is faced up with serge. There is a box pleated back tunic. To $18.75 Values in Dresses, Now $6.00 These dresses are in silk and wool and are made with short tunics and frilly collars and cuffs. They are excellent for house and home wear, and are exceptionally priced. For a clear-a-way we are offering them, having once aa priceo them as high as $18.75, now for «pD*UU Sotne of the “ Specialties ” in the Waist Section There are many new arrivals in blouses and waists, in voiles, ratines and the stunning new crepe-de-chine and pussy willow crepes. • f Embroidered Voile Waists, SI.OO. * V Crepe Ratine Waists, stripes and plaids, SI.OO. Embroidered Panel Voile Waists, SI.OO. Crepes-de-chine in black, white and navy blue, $3.95. Pussy Willow Crepe Blouses, $3.95. Demonstration In Corset Section . 2nd Floor . All This Week An expert from the manufactory will be ready to advise and otherwise serve you as to the proper corset. There is a La Vida Corset for every figure, for the slender or the stout, the tall or the short. But every woman does not know the best corset for her use. Let the demonstrator serve you. {if V te-'- NjMp' 1 w kl The Household Club Affords you every opportunity to buy furniture and such large articles as you wish and pay for them by convenient monthly payments. You may furnish the home in this way. Ask those who are members now, in every way, the Club caters to their convenience. THE AUGUSTA HERALD The Military Influence in Young Womens Dresses Shows itself in the short, with their fastenings and jaunty cut. Serge dresses, with Roman stripe skirts, vest tabs and dickies, to a sailor effect dress, Qg Tartan stripes form the foundation for a Redin gote dress, with a long serge tunic, gold cord about neck and other feminine d»i qt notes A serge dress, buttons up the front and or gives exactly the same effect from behind<pU*^D A Chinese shirt-coat finishes an extremely good looking little dresses, priced $ 1 1 95 THE ONE PAPER IN MOST HOMES-THE ONLY PAPER IN MANY HOMES AUGUSTA, GEORGIA, SUNDAY MORNING, NOVEMBER 8, 1914. Moderately Priced r p ORACEY Trustee. 1 f Seeking Something New in Draperies ? Then see the new stock at White’s remember in special prices are yours. SI.OO Swiss curtains, three yards long, lace OQ edging .... $1.50 Scrim Cur tains, fillet border, L" $1.24 $2.00 Net Curtains, Cluny edge, three r<r a ... $1.74 which to complete your payments, as in the case of our Household Club, which plan of selling was inaugurated in Augusta by us. Think of taking three years if you wish in the case of pianos to complete your payments. The Household Club saves the necessity of paying exhorbitant install ment houses prices if you are not in position to pay cash. Think of several deliveries a day, to say nothing of such conveniences as rest rooms, electric fans, steam heat and attractive surroundings while doing your shopping. If you are not a customer of this store you are, nevertheless, receiving benefits from it in the way of a lower price level on every necessity of life, but the regular customers of this house receive many time the benefits received by you. Think the matter over carefully and let us have the. pleasure of adding your name to our list of customers. Try the experiment of buying your gro ceries here next month <and figure carefully how much you save in money, to say nothing of the Sure ty Coupons which we give on groceries as well as other goods, double Coupons before noon. We are building for the future and THIS STORE WILL BE HERE FOR MANY YEARS TO COME, soliciting your business and using every effort to give service and value in return. Orders are being placed every day for winter and spring delivery of merchandise so that you can always find new and attractive goods on display here. New charge accounts are solicited. ; UNDERWEAR SELLING WEEK November 9th to 14th “Harvard Mills’ (Hand T" J J Finished) Underwear A nation wide week of selling and inducements in HarvarA Mills Underwear is the present week. Prices Range From 50c to $3,50 This underwear may be had in Special Extra Sizes for Large People In Silk and Wool. Shapes and weights adapted to present modes. All garments are hand finished. Perfect fitting Union Suits a specialty. Specials for Harvard Mills Week Regular 50c Vests, Drawers and Tights, for 35c. Extra sizes, 75c values, 50c. Regular SI.OO perfect fitting Union Suits, for 75c. Extra sizes, $1.85 values, SI.OO. You are invited to inspect our very complete stock. Just a Reminder to Those Who Need House hold Linens Foresiqhted Housekeepers Will Not Be Slow to Appreciate These Prices 72x90 Hemmed Sheets, 60c ’’alues, for .. • 39 c 61x90 Hemmed Defender Sheets. $1 value, for .-75 C 42x36 Hemmed Cases, 15c value, for QC *5x36 Hemstitched Embroid ered Cases, 40c values, for 25<: 72-lnch All-Dlnen Damask, 10 patterns, $1.26 value, for 89° SPECIAL CUT PRICES ON WASH GOODS Effective All This Week 27-!nch Wash Flannels, In stripes and solid, for boys’ suits, 39c values, for • ■ 25' ’ 40-lnch Fancy Ratine, In all the new weaves, SI.OO, $1.26 and $1.50 values, for 49' $2.50 Net Curtains, Cluny edge and bor der, three oj yards long $4 Imported Cable Net Curtains, three yards d»0 4Q long .. O $5.00 Irish Point Curta™ $449 EXTRA HEAVY MAR SEILLES SPREADS. We have Just 26 such. In white and colors, which I ave been $5, which wa are placing in a special sale Monday, each, at 83 49 Heavy White Spreads, $1.25 value, for .. . 89<’ 27-!i ch Striped Ratine and Heavy orded Reps, 60c values and 69c values, for .. 39' 2S-lnch Wool Finished Chai ns for house dresses, 26c values for .. . 19< $3.00 to $6.00 a Dozen Flat Silver , *7 ft r% Monday a Set * Extra good, solid silver plate on the hardest and whitest metal, whose only fault is that they are odd sets, will be sold Monday at great reduc tions. There are knives, forks, table spoons, dessert spoons and tea spoons. The cheapest in the lot are $3 a dozen, and the most expensive $6.00. Monday they will be sold, your choice, set of six 71“ for 4 DC Crum Tray and Scraper, nickle plated or brass, regularly AQ $1.25. Special */OC Tea Pots, brown English fire-proof tea pots, regularly 20c, 1 P Special IDC 15c sizes, specially priced ... .12c Cuspidors, genuine brass, high col lar, self-righting, regularly /IQ 65c. Special for *l*/C Dinner Sets, Haviland with pink chrysanthemum border, coin gold on all handles; 100 pieces in set; regularly $50.65. CQQ 77 Special I I $6.00 PER YEAR—FIVE CENTS PER COPY 72-lnch All-Dlnen Satin Damask, hand woven, $1.60 value, for .. 81 19 26-Inch heavy Bleaching, 100 value, Monday, 15 yards tor #lop Dtnen Hemstitched flunk Towels, white and colored borders, 25c values • 10*<' Entire line of fine Bath Mats, three-quarters marked price. 45-Inch Silk Warp Flowered Crepes for evening dresses, $2 values, for 8129 27-inch silk warp Poplins, solid and stripes, 260 values, for 15C Freight Prepaid On all purchases made in this store we will pay parcels postage, express or freight, provided the desti nation is within 200 miles of Augusta. This puts the shopper living out of town on a footing with those living in the city. Isn’t it a great convenience? •••f&nW MilU” 'MNAmui CAufr'iucflr Counter Embroidered Hats and Scarfs, values from 10s to $5.00, now half pries. Sheets, Cases and Bolster Cases, slightly soiled on front counter, to be sold for 15 per cent less than marked price. barge flunk Towels, red bor der, 15a values, for .. ..©C 17-tnch heavy Scotch Plaids, made In this country, 60c value 20C 27-Inch Klmona Outing, luge and small figures, 100 value, for .. 12H8 Coaster Sets, glass, nickle plated tray and six coasters to match; regularly $1.25, QO special vOC HOME EDITION