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EIGHT “The Squash is Mightier Than the Steak;” the Welsh Motto This Welsh Party is a Vegetarian, and When in Training for a Battle Adheres Strictly to Vegetarian Principles---Claims That He Thrives Better and Fights Better on Bloodless Viands. New York. —"The pen Is mightier than the sword," it* a gem of wiedom that crops up every now and then, but fades away unchallenged. Now we have Freddie Welsh, world’s light weight champion, who, as the late HIM Naughton wag wont to say, Is eager to prove that "the squash Is mightier than the steak." This Welsh party, he 1t understood, is a vegetarian, and when In train in'' for a battle adheres strictly to vegetarian principle# The Briton claims that he thrives better and fights better on bloodless viands. Welsh will l>e afforded ample op portunity to demonstrate the practi cability of his theory next Monday night, November !♦, when he hooks up with Charley White of Chicago in n GEM MINISTER FIS TIE DELIVERANCE FROM BODY ILES Rev. J. Powell Tells How He Found New Strength to Give to His Labors. Rev. J, Powell of Htatonhnro, Ha., Buffered from stomach troubles so vseriously that they affected his work. He struggled on under the handlcH|> as best lie could hardly realizing. perhapH, Just htiw much sickness was hurting him. One day he learned of Mayr's Won derful Stomach Remedy. He took the first dose then decided to take the full treatment. He wrote "Hlnce using the six bottles of your wonderful stomach remedy I feel like another man. It lut* been quite a wonder to me to kn<rw how one could have a stomach disease like mine and live and do the work I did. I Just es~. esped the operating table. "Now 1 can eat what I please and tin-round bout at Milwaukee. This will he White's second whack at ail unofficial title as the battle Is a de eislonless affair, and the only way White can dethrone Welsh is to ad minister a knockout punch. Tower Behind the Blow. Whether White rail muster suffi cient power behind his blows to even floor Welsh is very much doubted; so the best the Windy City exponent can derive • t of a point victory over W elsh Is a lotAif notoriety and posslb.y a twenty-round match later on. White already has the distinction of defeating a world’s champion, and not being a gainer thereby. Before Willie Ritchie sailed for Krigland, where ho l<.si the world's lightweight champion ship to Welch last Independence Dav, It doesn't hurt me night or day.” The first dose was proof to Rev. Mr. Powell. R has been proof to thousands of people In all parts of the nation who are today grateful. Mayr's Wonderful Stomach Reme dy clears the digestive tract of, mu coid accretions removes poisonous matter and brings swift relief to suf ferers from stomach ailments, liver and intestinal disorders. Many de clare It has saved them from opera tions and many are sure It has saved their lives. We want all people w'ho have chronic stomach trouble or constipa tion, no matter of how long stnadlng, to try one dose of Mayr's Wonderful Stomach Remedy—one dose will con vince you. This Is the medicine so many of our people have been taking with surprising results. The most thorough system cleanser we ever sold. Mayr’s Wonderful Stomaeh Rem edy is now sold hero l>y T. G. How ard Drug Stores, and druggists every* where. WILL THE HOUSEKEEPERS OF AUGUSTA HELP? If you will help, Mrs. Housekeeper, say so. Cut out the Coupon, sign name and mail to The Herald’s City Market Bureau. The Herald wants the name and address of all city housekeepers who favor a City Market and who will agree to patronize one. Let us have the benefit of your suggestions. We want to know who favor and who are friendly to the City Market plan for Augusta. Cut out the Coupon, sign name and mail or send to the Herald office. * CITY MARKET BUREAU Augusta, Ga., Nov. 12, 1914. I endorse the idea of a City Market for the City of Augusta. I promise to patronize the Open Air City Market, held for demonstration purposes on Saturday. November 21, on the 500 and 600 Blocks of Broad Street. Name . . . Address Phone White thumped Ritehle to a fare-thee well In ten rounds at the same club where he and Welsh will battle oil Monday night. As no official decision whs rendered, Ritchie dung to his title, while White enhanced hts drawing powers by many thousands. Signed for Mill It is said that White and Welsh have signed for two matches the one to bo worked out on Monday and for a derby route contest several months hen' e. If tills is so. Welsh Is merely taking the precaution of assuring himself of an other match with White in case t'harley outboxes him at Milwaukee Welsh Is somewhat dubious of his ability to stand off White for ten rounds, as the Chicagoan is a veritable whirlwind at the short distance. Welsh, however, entertains no doubt of his ability to smother White In twenty rounds, as Charley hns heen tried and found wanting at any distance over twelve rounds. Welsh pointed out to the writer the other day that while he Is always spoken *w>f as an English and AVelsh boxer, he learned the trade of the ring right here In these United States. The Waiting Game As Practiced By The Germans Many who read of the succession of disasters that have overtaken the Brit ish navy have undoubtedly made com* ptrlsons derogatory to British ability, and have failed to grasp the tactics that have heen adopted by Germany In the conduct of her naval affairs. This matter In brought out clearly In an aVtl* ole In the special war Issue of the Scien tific American In which the folowing statements are mude: That the Germans have accomplished so much with the mine and the sub marine doeh not mean that the British are not experts with these weapons. Germany, being on the defensive, with her ships closely blockaded In her own ports and waters and protected by mine fields, booms. cables, and neitlng, it follows that her ships, except for the few which occasionally venture out for a reconnaissance, are Inaccessible to the submarines and the floating mine. Brit ish submarines which have ventured Into tlw» mouths of the Elbe, the Weser and the Etna, have found the capital ships of the Germans absolutely protected agilnst submarine attack—and this is as It should be. Germany is holding her ships of the line for that future day (which she hopes may come) when the depredations of her submarines and the accidents of the sea shall have so far worn down the numerical superiority of the British fighting line, that she may venture out for a battleship engage ment with at least a fighting chance of success. THE AUGUSTA HERALD. AUGUSTA, GA. ALMOST BALO WITH ECZEMA Red and Inflamed. Hair Coming Out by Handfuls. Used Cuticura Soap and Ointment. Pimples Dried Up. Hair Thick and Glossy. R. F. D. No. 2, Johnson City. Tenn.— " Some time ago ray head became covered with small sores which they said was eczema. They were red and inflamed and when I would comb my head they would break and run a yellowish matter. My hair was coming out by hand fuls until I was getting almost bald. My hair was so dead and dry It seemed as if it would break off. '' I put on and and several other remedies without getting any help. I got a cake of Cuticura Soap and some Cuticura Ointment .and used them. In a short time from when I began using Cuticura fioap and Ointment the pimples dried up and my hair stopped falling out and Is thick and glossy. I am cured." (Signed) J. W. Fisher. Jan. 1, 1914. Samples Free by Mail In the care of baby’s skin and hair, Cuti cura Soap is the mother's favorite. Not only is it unrivaled In purity and refreshing fragrance, but Its gentle emollient proper ties are usually stifllrient to allay minor irritations, remove redness, roughness and chafing, and soothe sensitive conditions. Assisted by Cuticura Ointment, it is most valuable in the treat ment of eczema*, rashes and other itching, burning Infantile erup tions. Although Cuticura Soap (25c.) and Cuticura Ointment (5Ck;.) are sold by drug gists every where, a sample of each with 32-p. Hkin Book will be sent free upon request. Address: “Cuticura. Dent. T u«um •• At low rates charged for electricity ir Augusta, no family can afford to be with out electric service. Save delay and annoyance by doing your Christmas shopping now. Shopping Bargains are always found in The Herald. ARE YOU MOVING? JF you are moving this season be sure to give us at least ten days’ notice so your telephone may be moved promptly. Call at the office to day and sign an order for the move. Southern Bell Telephone & Telegraph Compan> v mu streit ft f UNIVERSITY PIAOI ®«t Bleep West of Broadway NEW YORK CITY .CkJW to Wholesale sad ■•toll tor? Coeds Districts, Railroad sad modfr* &^Tt%LtPyatmo 0 v 800 Rooms (200 with Bath) rates si.oo per day up ROOFING We are atill doing the Roofing and Sheet Metal Business. It is not necessary to come to us with your Roof troubles; just call us over the phone. We will take the load and the worry off you, and the cost will be satisfac tory. and the work guar anteed. There will be no come-back to any of our work at your ex ponr* McCARREL SUPPLY . COMPANY Phone 1626. 643 Broad Street. What Does Advertising Do —— Besides Stimulate Competition? “It creates new markets, new demands, new desires. It makes possible new products, * new ways of doing things, a better national life.” THE STORY In one of our large cities, a few years ago, fifty-one per cent of the stock of the local gas and electric company was acquired by a na tional public service organization. The way the new management went about its job sent thrills of apprehension through the minority stockholders, who were local citizens. The dividends paid the year before had amounted to $14,000. Immediately the new board cut the price of both gas and electricity. Figures showed that with the same consumption as the year before, the total dividends at the new rates would be only $4, 000 . But there lay the difference: the con sumption was not going to be the same. The company began a strong campaign of adver tising. To the local stockholders, this seemed ruinous folly. They reasoned, “Have we not a complete monopoly. We control exclusive franchises on both gas and electricity. Why in the world should we spend money to adver tise when we have ’em both coming and go ing.” NO COMPETITION. If ever a case existed where advertising solely for competitive purposes would have been absolutely futile, this was it. The com pany certainly had the city both coming and going. But the answer was, “We are not go ing to spend money in advertising. We are going to invest money in advertising.” Half pages began to appear in the news papers. In the course of a year the gas and electric company used more space than any of the department Stores, which, of course, had been up to that time the heaviest advertisers in the city. Cooking schools to show women the mer its of the gas range were installed—and ad vertised. Men who had never thought of the saving of labor and expense possible by using small electric motors in their shops found out —through advertising. Local merchants were shown the increased trade that they could get by having their stores better lighted. Electric signs were popularized. WHAT HAPPENED? The first year the advertising sold seven car loads of gas stoves. It sold coke at a fair price, instead of at a loss as before. It sold gas heaters, irons, fixtures and novelties. It put in 124 new electric motors for small power users. It put up electric signs and ornamental lighting effects. In these ways, as well as through tho stimulation of ordinary consumption, it very greatly increase.l the use of gas and electric current. At the end of the year the total dividends, which estimates had said were going down to $4,000, were $44,000. At the end ot the second year of the same policy the aggregate dividends were $76,000. And this with all bills for advertising paid. And with the public buying its gas and electricity far cheaper than it ever had before. Rut apart from better dividends and lower price to the consumer, what did the advertising do fir that city? WHAT WAS THE EFFECT? It gave the city better lighted store< and struts. It put labor saving devices into hundreds of homes. It cut the cost of operation for scores of small manu facturers. It showed people how to get and use things that made their lives cleaner and easier. It made, in short, a more comfortable, more alert r.nd prosperous eommuuitv. What local advertising did in that city, national advertising is doing all the time for the nation. TUESDAY, NOVEMBER 17.