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FRIDAY, DECEMBER 11. SCHNEIDER’S * IS" Bigger and Better Values Than Ever In This Tremendous Selling Event 12? 9A. M. SUarp - _ . - ° 9A. M. SUarp THE “BACKWARD SEASON SALE” BOYS’ $3.00 SUIT OR OVERCOAT $1.98 One of the best suits or over coats in town for the money. The suits are in Norfolk and double-breasted styles; sizes 7 to 16 years; made of cassimeres, cheviots and worsteds. The overcoats are Polar styles, with or without belt; sizes 3 to 10 years; many different patterns to select from. MEN’S and YOUTHS’ $12.50 OVERCOATS $7.59 Overcoats in all the newest makes, in plain melton gray, ox ford and light or dark fancy gra. or brown. Suits in plain blue serge, cassimere and worsteds; sizes from 31 to 44 chest. $50,000 Worth Selling For $25,000 Men’s $15.00 Siiits $7 TA and S|.DU Overcoats __________ Men’s SIB.OO Siiits fij Q 7 C and j|v). I U Overcoats Men’s $20.00 " sr $11.25 Overcoats 200 Coats Worth $4, $7.50, $lO, Choice reap fjk 200 Coats in Zebeline, fancy fyL Jn| mixtures, in both long and jNk 'Jk # college cuts, in all sizes and ... colors. COATS $lO, $12.50 and $15.00 Values. $7.95 200 Coats of extra goodness in solid colors. Fancy mixtures and plaids. Made to retail for up to $15.00. All the newest of mid winter’s best models in long and short styles. 200 Coats $22.50 and $25 Values This Coat offer emrbaces ev- m __ ery one of the new model mid- m fe, r" winter Coats in actual up to ■ W ||k $25 values. Broadtail, Fancy r m Mixtures and the favored fab- W/ ABldy \M rics. All colors and sizes. SKIRTS $5.00 Values. One big lot all-wool Skirts—all this sea son’s new styles. Stripes, checks, sol ids. $2.85 Schneider's 36 inch Silk Messaline and Silk Poplins, all colors and black, Wc Advertised-We Convinccd-Wc Sold!!! Enthusiasm ran high today at the “Big Store” at the launcing of the “COLOSSAL SALE OF OF A COLOS SAL STOCK,” predictions easily winning that this is to be a CLOTHING SALE that will mark a new record, in im perishable letters, in the clearance sale annals of CLOTHING in Augusta. The “buying spirit,” inspired by the torrent of irresistable values the bargain “flood-gates” have turned loose here, made selling practically automatic. One of the greatest features of this remarkable sale is its propitious date, providing opportune advantages and econ omies to the Holiday shoppers of GIFTS FOR MEN that amounts to nothing short of a real benefaction. READ EVERY WORD OF THIS AD AND PROFIT BY ITS SUGGESTIONS. The Colossal Sale of a Colossal Stock Is Already a Colossal Success!! Magnificent Showing of the New and Up-to-the-Minute Suits Owing to the enormous Price Reductions No Goods Will be Sent C. O. D. No ’Phone Orders Filled and No Exchanges Made. SUITS—SIO and sl2 Values $lO and sl2 Values Mgg& a 200 All Wool Suits in short W styles, all new season mod- B Mll M els. All fabrics in the favor ed shades and colors. COATS sls o $lB Values. $9.95 Your widest choice from the newest style effects in mixtures, Astrakhan, Ural Lamb, Plush, etc., beautifully finished in plush and self collar and cuffs. Coats in up to S2O values. Bought spe cially for this great sale. Women’s Blanket Robes 200 women’s blan ket Robes, in a vT|jj beautiful assort- Hi Ms ment of patterns, Hk. w ■ handsome tailored ■!■ B I | y I —values up to ■OH O REMEMBER ! ! ! not a department of this store is exempted from the price-cutting propaganda— Come ! ! —see ! !—be convinced ! ! that this is the greatest and most comprehensive of all clothing sales. 50C MUSLIN AND OUT ING GOWNS 29c In extra quality, scowl, heavy fleered Outing; well made, all sizes; only four to customer. 500 SUITS $4 ft AC Worth $25 air I /•vv $27,50, Choice Mid - Winter’s smartest styles in suits, made to sell at from $25.00 to $30.00. Bought specially for this great sale. All the newest weaves and fabrics in every shade and color in the long models. Fur and braid trimmed. Choice of Any Suil or JM 7 QC Coal in the House V ll w Including every garment in stock regardless of former selling price—the most phenomenal bargains of the sale! Choice Any Hat in the Entire House Ostrich and fancy Feather and Plume Mats are included in this sale. Scores of values up to SIO.OO Childrsn’s Hats, worth 01 cfl up to $3.50, for 0 1 1 0 U $5 to SB.OO Waists 800 beautiful Waist* In $5 to Jnw *7*? 18 values In ■ ■ B 9 crepe de chine, HL J B chiffon. In this M |a M M “Backward Hea- HIH B fl ■ ty son" sale at thiH WBBi H I remarkable price. ■ SILK HOSE 64c SI.OO Value. Pure all thread silk In black, white and colors. A wonderful value in this sale. Regular sizes. THE AUGUSTA HERALD, AUGUSTA, GA. Untrimmed shapes, values no to $3, in velvet and plush. . CREPE GOWNS 47c 79c Values An extra well made gar ment of extra quality crepe. $7.50 Granite Art Squares, 4* 15 A G size 9x12, now on sale at... SUITS-sir.so to S2O Values Suits that arc carefully ■■■■ JHH finished in the latest de-^Mi^ signs shown in the up to S2O M values. A host of shades and M # colors in all weaves, fabrics m Suits for tA I Q C worth S3O 9 I l|.*ww to $32.50 AR = A group of most wonderful Suit values in styles de signed to sell at up to $30.00. More than 300 from which to choose. Broadcloth. Broadtail and all the fabrics In the long coats. All shades, colors and sizes. SB.OO Skirts 200 smart style Hklrts In serges. gfl fl jS §■ Silk and Wool Hi M BU t| poplin and nov- Hk J g B°\ elty mixtures, |j| Jfi H *SyP jg sizes. COLLAR AND CUFF SETS 18c 49c Values All the newest, styles In the laundered collar and cuff sets. Reduced In this great sale. 150 Dresses at Worth $4, $5 and $6 Jbm jßk 0\ An extraordinary special in ’ * B Serge and Satin and Serge M combination Dresses, made up fB in the newest effects. Colors mKKtk ——— . are cheifly blue and black. DRESSES DRESSES WORTH TO $12.50 WORTH TO $17.50 $4.90 $8.75 250 of mid-winter’s smartest Actual sls and $17.50 Dresses In dress styles in extra quality crepe this lot is the rule. Droea styles de chine, crepe meteor, silk pop- that show tho utmost dictates of line, sorgo and all the favored ma- Fashion for mid-winter. All mate teriala in blacks and the favored rials, shades and colors. Bought colors end shades. specially for this sale. Untrimmed shapes in velvet q _ & plush. Up to $1.50 values'*" Girls Coat>s 200 smartly sty llsh Coats In As- BBk BTW\ trakhan and fan- HI ff( S 3 m|s f cy mixtures, In HI M M ffi ij all and m ■■ more than 20 _ NK. B HH ■ styles. Sizes 2to Zif 23 Jf H iS ' 6 and 8 to 14 TOT MBS ■ V years. T* 25c Hosiery, 16c. Full 25 c quality Hllk Hose inhlack, white and colors. Knit Union Suite, 38c. 50c Values. Bleached Ribbed Knit Union Halts rs full 50c value. Reduced In this great sale. SCHNEIDER’S MEN’S $3 TROUSERS $1.98 This is an opportunity to get a $3 pant for s;.r<B lu any wanted size, from 30 waist to 46; with cuff or plain bottoms; in plain blue, Mack and fancy light or dark mixed patterns. A good pair of trousers for dress or work. BOYS’ SB.OO SUITS AND OVERCOATS $4.98 Boys’ suits, with extra pair of knickers; all lined. In a fine as sortment of aU-wool materials; sizes from 7 to 17 years old. Roys’ overcoats in Polar or long effects; made up of blue or gray chinchilla and fancy mixed pat terns; sizes from 3 to 17 years. Men’s $22.50 ans S 14 75 Overcoats ________ Men’s $25.00 Suits A i r,75 and 0 I U Overcoats ________ Men’s $27.50 Suits A 1 fj.75 and A | Q Overcoats $425 Schneider's FIVE WAISTS 75c and $1 Values One Immense lot of Lingeries, Voiles, Organdies and crepe, all fresh and clean stock. 39c