Newspaper Page Text
SIX
AUGUSTA HERALD.
Publlshixi Every Afternoon During th«
Week and on Sunday Morning.
THE HERALD PUBLIPHINO CO.
Bi H -rd at th* Augusta Pgatofflse a*
Mall Matter of the Recond-c'.aas.
SUBSCRIPTION RATEST
Dai v and Pttndny. 1 year S 6 0#
Dally and Funday. per week II
Daily and Funday, per month 50
Funday Herald ’.ear 1 ®0
PHONES:
Buktner Offlre 50? Want ad phona 39#
Porletv .2616 ! Mining’* Editor ?»$
Ni..vi Room lit cirettlatlon
FOREIGN REPRESENTATIVE Thi
enlamln A- Kentnnr Co.. 22# Elfth Avs.,
New York City. 121* People's Oat Build-
In* Adame Ft and Michigan Ulvd.,
CMeego
VET.IN’REPRF.FENd ATIVES -
J Kllnck and W D M Owens are ths
on'v authnrlreu traveling representatives
for Th' Herald Pay no money to < the-t
ttnleee thev can show written authority
frnn Business Manager of Herald I ttb
il«hln« Co
Address all business comupleatloos ta
THT AUGUST > HERALD,
7?R Broad Ft . Augusta Or.
_No 'inlf’B'lon '' I I bi publllh*4 ll J
The* Merflld ’inh’Ff thi* rmrre of tlie
writer In aliened tn th* ur'lclft
<ye£?sßAsc>
Tho Augusta Hi as ft larger otty
circulation, and a nraer total circula
tion thnn any other Auaunta impei TiiU ,
has b*« n proven by ?ne Audit Co., of
K(*w York. _ !
The Herald Guaran •- '-t'wrtinere &t
per cent, more Home Currier City Clr- 1
culatlo In Aurnata than la given by
any other Auguiria paper.
Thla will h« written In every
eontrnrt and The Hernld will be rendy
and wiling at all llmee to give full ac*
ceea to It* rerordr to all advertiser#
who wleh to tea* thf accuracy of thla
fcunrnntee in romp.irlaon with the claim*
fjf other Augneta newepapera
THE WEATHER
Forscnsts till 8 p. m. tomorrow.
.. Augut.a and Vicinity.
Cloudy mill wurmer tonight and Hat*
unlay; probably rain.
For Georgia.
Cloudy nnd warmer tonight and Butur
duyday, probably rain.
Weathar Conditions.
Cloud v. warmer weather la Indicated
f.A Augusta- nnd vicinity tonight nnd
Saturday, with probably ruin.
Comparative Data.
Deoamher IRth, 1911.
Is.wait ibis morning, 32.
PraclpltHllon yesterday 0, nortnnl .10.
River Stagea.
Itlvsr stage at * it in., 9.7 feel.
Kail Itt 24 hours ending S n. m.. 1.2 ft.
E. I). KMIOH, Local Forecaster.
IT 11 1 J
HOW’S BUSINESS?
Till-; MONEY MARKET— CaII mon
py In New York la reported at 3 to 3
1-2'per cent, lime Inarm nt 4 1-4 to 4
1-2. Messrs, Morgan, Kurgan nnd oth
eha of the Federal Reserve Advisory :
Hoard declare:
"At the Joint meeting much time
tv m spent in an interchange of
vJewH mi the business conditions
throughout thf country. Each
member of the described
the Rltuatlon Ini’bis own dißtrlct.
Credit condltlonH were reported ex
ceptionally good, reserves nhund
ant and short term money cheap.
With reference to state hunks ad
missions It tvas suggested that
care he used In order to admit to
the system only those Institutions
which were strong and capable of
performing the service In a com
mercial way while at the same time
taking pains to protect the nation
al banks of the system In the full
enjoyment of their privileges.
Careful examination of nil entering
hunks was recommended.
COTTON Yesterday the export
rniovement of eotton was the largest
since the war something over 1041,000
bales. It Is estimated that over two
million hales have nlrenrty been ex
ported.
ITS CHEAPER TO HUY COTTON
THAN TO RAIBE.IT. COTTON 18
GOING UP.
The average prtre paid the fanner
for hia eotton In 1913 was 13 cents a
pound. Cotton can he bought for 7 14
cents a pound In the contract market
today.
Cotton can be bought for $35 to S4O a
bale. I-ast year the average price of
cotton was SBS a ble.
Aside Trom patriotic sentiment the
purchaser of cotton at prevailing prices
has the satisfaction of knowing that
he Is buying It on an Investment basis.
The North, the East, the West, the
entire world Is turning their atten
tion to buying cotton at present prices
as a good investment. The Smith tins
the cotton to sett and the world knows
It ts cheaper to buy tt than to raise tt
st the present price.
FOREIGN TRADE The trade balance
for November In favor of the United
States whs nearly SO millions October
It was over 58 million* In favor of the
United States. September tt whs over
Ifi million* In favor of the United
States, August It wa* over 19 millions
■ against the United Stutes, With the
freer movement of cotton the United
State* ought to he able to record a
monthly trade balance In favor of this
country of over a 100 million a month.
This Is a heap of money that will come
regularly each month to the people of
this country.
Ow * 100 ship* have r*e»ntl]r been
•M«d to the Ametlogn merchant mu* j
rlnc and the sea carry In* business of
this country 1* steadily growing.
Business is getting steadily better
•very dai
CAPTAIN CALAC, CARLISLE.
Carliale, Pa. —Peter Calac was re
elected captain of the Carlisle Indian
School football team lent night. He
la a Miaalon Indian from California,
and h.ts played three yeara on the
team, fullback hint season and In 1913
and tacgle In 11*1?
TO STOP FOOD TO GERMANY.
London, Doc. 18. 7560 a. m.—Accord
ing to a Copenhagen dispatch to th«
Central New* the government tiler*
has ordered all Danish importers of
foodstuffs from America t<> deposit
with the government hllla of Ini n;
and order* showing the disposal of
these carsoea with a view of prevent
ing absolutely any export of food u
Germany.
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THE PINK AND BLUt EGGB.
"1 tell you 1 Haw them with my own
eyes," said old white hen, standing
on one foot with her neck outstretched
and her hill wide open.
"One was pink and the other was
blue. They were Just like any other
egg ns far «m size, but the color think
of It pink and blue eggs. Whoever
could have laid them?” Old white hen
~ooked from one to the other of the
group of hens and chickens ns they
stood around her.
"Where did you see them?” asked
speckled hen.
"On the table, by t. e window, of the
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farmhouse" sntd old while hen. it
flew up on a barrel that stood under
the window, and then l stretched my
neck and looked In the window, and
there on the table, In a little basket. 1
saw those strange-looking eggs."
"Perhaps white hen is color blind.”
said speckled hen "The eggs she saw
may bo white after all."
"If you doubt my word or my sight
go and look for yourself." said white
hen, holding her head high. "You will
find a blue and a pink egg Just as I
told you."
The First Test of Advertising
Reducing it to plain terms, the first rule
in successful advertising is to get the right
people to read what you have to say.
It is obvious that the best medium is the
one read by the greatest number of the
right people. <
What so answers that description so well
as the newspaper?
Every man, woman, and child who
rends at all is a newspaper reader.
Each newspaper has a distinct, definite
clientele, easily ascertained.
There need be no guesswork about
newspaper advertising—as any expert can
tell you.
Manufacturers anxious to find a definite
market for a given product will find news
paper advertising the direct route.
Information about newspapers given on
request by the Bureau of Advertising.
American Newspaper Publishers Associa
tion, World Building. New York.
INDOOR SPORTS - - By Tad
Off ran speckled hen and brown hen,
followed by many others, and all the
chicks In the yard.
One after another they flew to tho
top of the barrel and looked In the
window nt the eggs white hen told
them if. It was all too true; the eggs
were blue and pink.
"Peep, peep, peep, peep, we want to
see the blue and pink eggs, too," cried
the chickens. "We never saw any and
we want to look nt them."
“Oh, dear, why did 1 talk before
them?" nald brown hen. “They will
not be quiet unless they see, and how
in the world shall I get them up to
thnt window?”
“Did It ever occur to you not to give
they everything they cry for?" said
white hen. "Say no once In a while;
it will save you a lot of trouble.”
"I cannot bear to deny the little
darlings anything," said brown hen,
clucking tier little brood and trying to
quiet them.
"Well, you hetler begin now, for this
Is one of the things you will not lie
able to do," said white men, strutting
over to the doghouse to tell the story
of the blue and pink eggs to Towser.
"Wouldn't 11 be Just too awful if the
master puts those eggs In one of our
nests?” asked white hen, when she had
finished tho story.
“Oh—oh," laughed Towser, "that Is
a good Joke on you; don’t know your
own eggs when you see thrm."
"Don’t tell me 1 laid those fancy
colored eggs," said white hen, looking
nround to see If any of her compan
ions were within hearing distance. "I
know 1 never did."
“But you did,” said Towser, laugh
ing Hgain. "I heard the master say
to my little mistress, if you want
eggs to color for Easter take the ones
that white hen laid; they are not so
large as the others, and I cannot sell
them so well."
"Towser, If you will never mention
what you have just told me I will tell
you where l saw a great big bone this
morning," said white hen. "1 was sav
ing It for myself. I like to pick at ons
once In a while, but you shall have It
If you promise to keep secret what
you Just told me”
Towser promised, and white hen
showed where It was hidden.
A few days after brown hen said, *T
wonder when master Is going to bring
THE AUGUSTA HERALD, AUGUSTA, GA.
out those fancy eggs. If he loaves
them in the house much longer no one
will be able to hatch them.”
“Oh! I forgot to tell you that those
eggs were not real eggs after all," said
white hen, “but only Easter eggs for
the master’s little girl to play with, so
wo had all our worry for nothing.
Towser told me, but don’t say a word
to him, for l did not let on that we
were worried, and didn’t know they
were only make-believe eggs; he
thinks he is so wise, you know, it
would never do to let him know how
we were fooled."
Copyright 1914, by the McClure News
paper Syndicate, New York City.
Tomorrow’s Story—" The Princess
and the Fairy.”
| ED Cg£§Sgjl
SOME RED CROSS SEAL
FIGURES.
Few people have any concep
tion of the magnitude of the Red
Cross Christmas Seal Sampalgn.
Here are a few figures that will
show what a gigantic movement
this is. Already 115,000,000 seals
have been printed and practically
that entire number distributed to
acents in almost every state in
the Union. Probably 15,000,000
more will be needed. Advertising
circulars, posters, cards, etc., to
the number of several million have
also been distributed. Tt Is esti
mated that the army of paid and
volunteer workers engaged In sell
ing the seals number well over
100,000. The advertising and pub
licity donated to the campaign
amounts to several hundred thou
sand dollars. Every effort Is be
ing put forth to sell 100,000.004
seals, or about one for every man,
woman and child in the United
States.
Steady Improvement is Shown in Line
of Construction Work in South
Columbus, Ga. The Industrial Index
*n>s in Its issue for tills week:
•'The sternly impvovement in business
which ns been in progress since the de
pression reached Its low mark is be
coming more and more evident each
week, and gradually is touching In a
substantial manner practically all lines
ol industry.
“In 'he past three or four weeks there
hits been continual growth In the volume
of construct ton and Industrial activity tn
llu Southeast. There lias been a con
stant increase in the amount of building
operations announced. Industrial estab
lishments which have been operating on
hal: time, or less, are returning to full
time operation. The amount of cotton
ex| orted is increasing steadily. There
has been notable Improvement in lum
ber manufacturing, especially In some
sections. The iron market is active,
though prims are low, but since there is
buying on a comparatively large scale
It Is regarded as certain that prices will
advance. The interest rate oil money,
tin coal market, the grain market and
other Parameters of business show un
mlMakable improvement.
"That which Is of greit Importance is
tin restoration of confidence. Kusinesa
men feci that the coming year will bring
it high degree of prosperity. This con
fidence Is olng fell by Investors, and it
Is ■ xptd that the .mi ,y portion of
19 ’»• will Wring new and extensive busi
ness project*.
"When the sun shines, money seek*
employment And the clouds are fast
disappearing, with fair business weather
seemingly as certain a* anything In hu
man efforts can be certain.
■'Seven bids were submitted for SSOA.-
nao of road construction bonds of Hills
in’*rough eountv. Florida, which have
ji m been -'ld. tlic peoposn » lining
come from different ftnan la center* of
the country. Quitman, Ga.. sold $75,-
W' of Improvement bonds.
"Bank clearings and postoffice re
Official Posioffice Proof of
The Herald’s Supremacy in
Augusta’s Trade Territory
"Average number of copies of each I
issue of this publication sold or dis- \
tributed through the mails or other- j
wise, to paid subscribers during the !
six months preceding the date of this j
statement:”' —Postoffice requirement. j
RECENT GOVERNMENT REPORTS ]
OF AUGUSTA (GA.) NEWSPAPERS: 1
October, 1913—Herald 9653
October, 1913 —Chronicle 8797
HERALD’S LEAD 856
April, 1914—Herald 9906
April, 1914 —Chronicle 8837
HERALD’S LEAD 1069
October, 1914—Herald 11,179
October, 1914 Chronicle 9,125
HERALD’S LEAD ."2^054
The AUGUSTA HERALD’S daily
average for November, 1914—12,209.
The AUGUSTA HERALD guaran
tees all advertisers the largest circu
lation of any Augusta newspaper. Ad
vertisers and Agencies are invited to
test the accuracy of these figures in
somparison with the claims of any
other Augusta newspaper.
HARRY CALHOUN’S BANE
DECLARES DIVIDEND
The following is from-the Barnwell
People:
The annual meeting of the stock
holders of the Home Bank of Barn
well was held in the directors’ room
at the bank Tuesday, the 15th inst.
The old board of directors was re
elected for the ensuing year, as fol
lovss: T. S. Cave, B. L. Easterling, L.
M. Lalhoun, J. H. Hewlett, J. B. Cal
houn, J. O. Sanders, N. G. W. Walker
8. B. Moseley, and Harry D. Calhoun!
Immediately after the meeting of the
stockholders, the directors met and re
elected the following officers: Harry
I>. Calhoun, president; S. B. Moseley,
den ‘ : °' w - Walker, cash
ici, W illiam McNab, assistant cashier.
T be usual dividend of seven per cent
was declared, amounting to $2,100 and
was ordered paid to the stockholders
at once and ten per cent of the net
earnings of the year was placed to the
surplus account.
ceipt* show steady improvement The
exceeded r hy ~l" ';' I ' r r; aI,S ln Miami, m."
Charter f ,e° n hu " bpen made for a
one has begun business in Jnsepr FU
Among the Items of construction
wmk to be done, as reported this w4ck"
i ‘Fridge* Duval countv, and two steel
bridges, Dade county. Florida; arninge
[m.nts are being completed for the
• ttitlon of u courthouse in Webster
county. Georgia: for buildings. Atlanta
<« i., hotel building. Fvadentnwn. Fla ;
S*! I !}*' £f* WHII n, m sewers. West Palm
I !n. |, !u' , px,en,lv, ‘ ‘met* In Mana-
I te« and 1 Inella* counties. Florida will
Ibe drained Construction contracts' have
I been awarded as follows:
, "Jail, Sarasot'. Flu ; theater building
addition. Titusville Fla.: storm and san
liarv sewers, Hradentown. Fla.- two
.v^ , ... br « lr ',a ov<r . r,ven '' San,n Rosa
toi.uty, Florida; paving. Plant Cltv. Fla •
I Church hulldln. Bay Mlnette, AH.; sac-
I tory building. Rlrmlngham. Ala.; drain
age of :o,0(W acres in I.ake and Orange
cctinties. Florida.
■'lndustrial plants will he established
a« follows:
"Ice plant. Okeechobee. F'a.; flour and
grist mill Vldalla. Ga : ginnery. Law
let Ala.; sawmills. DeFunlak Springs."
Fa. and Savannah. Ga.; collar factory.
Ramcsville. Ga . pi nlng mill Apalachl
• o'a. Flu: mining, near Oartersvllle. Ga.'.
arrnneements have been perfected for
t estr,Wishing a flour mill In Macon. Ga.
"Nine corporations have been organ
'ln d Shis week with capital stocks ag
| gicgatlng $359,00i>."
Santa Says:
“Give Shifts!”
and
He will agree
with him if they
come from
Dorr’s.
Dress Shirts,
Golf Shirts,
Danee Shirts,
Everyday Shirts.
Dorr
Good-taste Apparel
At BIJOU Today
The Tabarin Girls Present
‘TWO GAY
OLD SPORTS’’
If you don’t find enough to please
you tn this side-splitting and feature
comedy bill, then the box office
will cheerfully refund your admis
sion. If you can beat the class of
musical comedies and pictures
shown at the Bijou for 10c and 20c,
you'll have to be hard to please.
MOTION PICTURES FROM THE
BIJOUSCOPE:
A—" Bang's Burglar Alarm.”
B—‘‘Beazley Hopper’s Ranch.”
C —“ Hello Girl of Angel Camp.”
SAME OLD PRICES.
2:30 to 5:30 7:00 to 10:30
BE BIJOU-BOUND.
LoakingAroundfor
Holiday Gifts
Never before have we had
so attractive an assortment.
We beg to mention:
Carvers . . .SI.OO to SIO.OO
Pocket Knives. 25c to $3.00
Skates 50c to $1.50
Safety Razors SI.OO to $5.00
Scissors 25c to SI.OO
Foot Balls . . SI.OO to $5.00
Thermos Bottles
$1.50 to $2.50
Thermos Cases
$1.25 to $2.50
We try to make it pleas
ant for all lookers who visit
our store, and you will be
surprised to find such a va
riety of articles that make
very suitable gifts.
BOWEN BROS.
865 BROAD STREET.
/ ~t Oriental Special
jf ties,put up in beau
tiful Japanese
y boxes for the Christmas trade. Prices range
from . $1.25 to $3.50.
See these goods; they are very attractive for Christmas Gifts.
GRRDELLE’S, 744 BROAD
THE CHRISTMAS GIFT
Hurd's Fine Stationery,
best made, in Christmas
Boxes.
Waterman’s Fountain
Pens.
Leather poods, as Lap
Desks, Music Polls,
SANTA, the infallible judge of Christmas Pres*
ents, would sav: Buy at RICHARDS and SAVE
MONEY.
RICHARD’S STATIONERY CO.
frtIDAY, DECEMBER IP.
Modjeska Today
“ANOTHER CHANCE’ ;
A Majestic Play.
“NAIDER THE WOMAN
A Thanhouser Play.
Also Another Laughable
KEYSTONE COMEDY
“SERVANT QUESTION”
An Essanay Production.
“TOO MUCH *BURGLAR”
A Vitagraph Play.
AUGUSTA HERALD.
NOVEM3ER CIRCULATION
DAILY AND SUNDAY HERALI.
The circulation of the Daily and Sun
day Herald for the month of Novenber,
1914, was as follows:
Nov. 16 2,285
Nov. 37 2,331
Nov. 18 2.311
Nov. 19 2 365
Nov. 20 2,465
Nov. 21 2,654
Nov. 22 1,315
NoV. 23 2.390
Nov. 24 $ 455
Nov. 25 2.350
Nov 26 2.220
Nov. 27 2,493
Nov. 28 2,505
Nov. 29 2,126
Nov. 30 li,2U
Nov. 1 11,40?
Nov. 2 12,345
Nov. 3 12,380
Nov. 4 12,380
Nov. 6 12,405
Nov. G 12,435
Nov. 7 12,650.
Nov. 8 11,425
Nov. 9 12.345
Nov. 10 12,350
Nov 11 .....12,230
Nov. 12 . ...121.344
Nov. 13 12,315
Nov. 14 12.445
Nov. 15 11395
TOTAL NOVEMBER 361,270
DAILY AVERAGE 1„246
The Augusta Herald, Daily and lun»
day, has a circulation in Augusta ap
proximately twice as large as that of any
other Augusta newspaper. Advertiser*
and agencies invited to test the a<cu
racy of these figures in comparison vith
the claims of any other Augusta news
paper.
FORD
IS THE
CAR
The Wife and Boys and
Girls can drive as well
as the men.
See Lombard.
READ THE “WANTS”
Going to Build?
If so, get the right ma
terial and right price*
Lumber orders for rough
or finished stock. Mill
work or estimates are all
carefully supervised by
officers of this company,
and you can make no mis
take in sending the busi
ness here.
SASH, DOORS,BLINDS,
SCREENS,MILL WORK
Let ns know your wants
by mail or telephone and
we will do the rest.
The Perkins
Manufacturing Co.
Phone No. 3. 620 13th St.
Men’s Letter Cases,
Pocket Books.
Bibles, Prayer Books,
Hymnals.
Books for children.
Toys, Toys.
Games, Games.