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FOUR
AUGUSTA HERALD.
Published Every Afternoon During the
Week end on Sunday Morning.
THE HEPAI-.Q ' ! ' , r CO.
Enterfd n? the Augiietn to **• *•
M*!l Matter of the Sfteund-c.IM»».
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FOREIGN REPRESENT ATI VE—The
enjamtn A Kentnor To., 225
New Tork City, 121* People* Gag H'lUd-
Ing; Adame Rt.. and Michigan Blvd.,
c*Mmgo
trTvetjng rep’ r iks eni at rvEs -
J K’lnck and W D. M Owen* are the
only authorised traveling representative*
for The Herald. Pay no money to cthere
unless they can show written authority
frnrt BuslneM Manaffur of Herald Pub
lishing Co
Address «J! htmtneea comunlcatlaaa ta
THC AUGUST a HI- R ALL,
735 Proed St . Augusta Oa.
No communication i ill \>* t»ubllshed In
The Herald unless the name of the
writer Is signed to the article.
¥se Augusta Herald » f «ity
circulation, and a larger total dieult
tlon than any other Augusta paper. This
hat hern proven by ihe Audit Co., of
Now York.
• rs r.o
per rent- more Home CarNer (.tty Or*
culatlo. In Augusta than is given by
•nv other August a paper.
Thia rfuarantec will ho written In every
contract and The Herald will be ready
and wiring at all Mines to give full ac-
Oeaa to its records to all advertiser*
who wish to tea* thr accuracy of this
guarantee in rompiiwn with tie claims
of other Augusta newspaper*
BUSINESS
"The steady irnTMHi' In th* move, j
ment (if c-iitton to toretfcn markets and ■
thn reception of more mill more tilt? '
iirilern from abroad tor a wide ran so j
of American sooila and products bit j
substantial features In the continued j
Improvement In general business con
ditions, the net remihs of which are
beginning to he rxprrsKcil In dollars
“Stocks of cotton and of cotton goods
In iSurope will l,e depleted, anil even
now Germany and Austria are arialoud
to secure cotton and willing to pay
good price* for It. The mills of this
country must supply cotton good* not
only to Europe hut nleo to countries
which Europe has been supplying.
There are evidences that the declara
tion that cotton mills in this country
would he running overtime before ho
very long was well founded.
Money Market.
New York Mercantile paper 4a 4
1-2.
Sterling exchange heavy; sixty-day
bills 4.8250; for cables 4,SOUS; for de
mand 4.8625.
Mexican dollars 37 1-4.
Government bonds steady; railroad
bonds steady.
N. Y. Bank Statement.
New York The statement of iho
actual condition of clearing house
banks and trust companies for the
seek shows that they hold $117,121,200
tcaerv* In excess of legal requirements.
CUT THE COTTON ACREAGE IN
HALF.
The South has shown Its ability to
hold Its cotton crop and It is going to
hold until prices are satisfactory, hut
the only thing that Is going to put up
the price of cotton mine rial la cutting
the acreage of the next crop In half.
When tills is demonstrated, cotton is
going up.
The Increase in the winter wheat
acreage of the entire country Is over
four million ai .es and one-half of ibis
is In the Southern cotton states. The
total Increase for the South is over
thirty per cent, Figures in the In
dividual states are as follows;
South Carolina's acreage has been
Increased 1.0 pei cent, compared with
the 1913 plaintlug; Alabama, IM> per
cent. Mississippi, 136 per cent; Geor
gia, us per cent. North Carolina, 75
per cent; Arkansas. 44 per cent;
Texas. Tennessee and Oklahoma. 30
per cent, and Virginia, HO per cent.
If the same ratio of Increase la
shown by the South In other crops as
Indicated In winter wheat, one can
figure a cotton acreage reduction of
40 per cent.
The acreage In the cotton states last
year devoted to crops other than cot
ton was about as follows:
Acres.
Corn 36,000,000
Huy. rice, tobacco, sugar,
oats, trick, etc 10,000,000
Wheal 7,060,000
Total 63.000,000
If we apply to this the 30 per cent
ratio of Increase already reported for
winter wheat, we have a total of over
16,000,000 acres which would he, for
the most part, taken from the land
previously In cotton ami devoted to
something else.
This would be nearly 40 per cent of
the acreage from which the present
cotton crop has been produced and
suggests u reduction to next year's
yield that, war or no war, would put
prices very high In 1316.
It’s high time the South was raising
all Its food supplies. The best farm
ers In the South have dons so for
sumo time. Those that fall to do so
the coming year are going hungry.
The South lias already raised enough
cotton this year to make it rich next
year. If the acreage ta cut In half. The
farmer who falls to raise his own sup
plies next year and who refuses to
out hts acreage, will hurt both him
self and his neighbors.
ABOUT INVASION.
FYirt Worth Hecord : England thought
at one time that the country was In
no danger of invasion from say foe.
Her defense consisted first in her
wooden walla, as her navy was called
before the days of steel walls of the
dreadnoughts. These failing, the coun
try relied upon the strength of Its ter
ritorials. the men who could be sum
moned from all ranks of life to con
stitute a volunteer fore. Hut these
dreams of fancied security have been
shattered, and the possibility of be
ing ir.vuded lias assumed such pro
portions as to cause forebodings among
ti e population of the coast counties
Earthworks and fortifications are be
ing constructed at tunny points where
sn invader might land, and a very
great fores of men has betu organ-
The Railroad Rate Decision and
Its Influence Upon the
Country 9 s Business
The Interstate commerce commis
sion decision in favor of granting
higher freight pates Is of more Im
portance, when viewed from the stand
point us the Influence it will exert
upon the sentiment of the country,
than from that of the actual amount
of money that will be received by the
railroads by reason of this Increase.
The money will be very helpful, but
It does not begin to represent as much
iih the railroads need, nor as much as
they must have In order to bring about
i full restoration of railroad prosper
ity and, thus, of general business pros
perity.
The country has been shortsighted
lo the extreme In its antagonism to
railroads and to the advance in rail
road rate* Here and there the inex
cusable mistakes made by railroads in
the ill-sdjustmen* and Ihe Inequity of
freight rates as between products or
communities has "justified vigorous ap
peals for a righting of these wrongs,
hut ns a whole the freight rates of
the country have been entirely too low
for the welfare of the country Itself.
V\ e have become accustomed to low
freight rates to our own disadvantage,
because low freight rates mean the de
struction ”f th* prosperity Of the rail
roads, and that means the destruction
of the prosperity of tho country.
The statement of President Benja
min Harrison many years ago that "a
cheap coat means a cheap man" can
with equal emphasis be applied to
railroads and to all other business ac
tivities.
Cheap freights mean cheap railroads.
Cheap wages mean cheap men.
Cheap goods. If cheaper than a fair
degree of profit on tlielr cost Justl-
Hch, mean cheapening of everything
quality, wages and character. •
Infinitely better Is It for the country
when railroads are prosperous by rea
son of freight rates that yield a good
return on the capital Invested; when j
manufacturer* are selling their goods
at prices ttiat yield a large Income on
their output; when farmers sell their
products at prices that leave them a
large measure of prosperity. The con
verse Is strikingly Illustrated In the In
fluence upon the entire country of the
cheap price of cotton during the pres
ent season ns compared with th* bene
fit to the entire country when cotton
was selllnc at a high price. If over
night ttie price of cotton could ha
doubled, every business Interest In the
Routh would he benefited, and from
Hits would radiate a general Improve
ment of every line of business tn the
country.
We cannot keep on forcing prices
down through free-trade tendencies
without destroying the very prosper
ity which the advocates of free trade
bate hoped to develop.
I
lird to act as a ropvlllng army In
mar an enemy should effect a land
In if.
The likelihood or an invasion of i
England must l>e listed aa one of tool
many i osalbtlitlas which are extremely |
remote. We can imagine only a eraxy .
militarist, or one In the direst ex- [
tremity and moat desperate mood, at - ,
tempting to land an army on the shore
of Kngland with aerloua purpose t> I
Invade that Island while any sort of
British war craft are available for at
tacking the transports. And as yet
there in not the least sign of the Eng
lish navy's futility. The Kugltsh sea i
power la toda>. us it was last year
and fifty years ago. toweringlv su
perior to any hostile force possible to
.isaeinhle against tt In Its own waters.
And to put an army of a hundred thou
sand men. with thetr necessary vic
tuals and munitions, across the Eng
lish rhannel would require a fleet of
transports so large that even a single
daring cruiser or torpedo boat, or a
brace of submarines, might dash
among them and destroy in half an
hour half the floating army. And
when the army landed, even in good
order, It would encounter at once the
activities of a whole nation of people
whose prowess in war has bullded an
empire that shames that of the
Caesar*. it Is quite possible for a
hostile power to make raids nlong the
British coasts, as the three swift Ger
man era sers did a day or two ago
hut It is not possible for such raiders
lo escape destruction more than once
or twice. And at best the fruits of
such a taid are hut scanty, and they
serve mostly to stimulate the assault
ed peoples to more determined and
eulhuitiaaUc reprisals.
INDOOR SPORTS - - By Tad
The man who wants to buy things
cheap must expect to have a cheap
salary, or a cheap Income, or to see
the lifo of the people around him
cheapened In every respeett. It is,
therefore, of interest to every branch
of industry In the country that some
recognition has been given by the ln
terstate commerce commission to the
needs and the rights of the railroads.
This Increase is not, however, suffi
cient for the needs of the railroads,
though It will he helpful. It will be
especially helpful In causing the coun
try to believe that the interstate com
merce commission Is not entirely a
commission of destruction. Heretofore
its work has largely been destructive.
It has regulated the railroads nearly
unto death and throttled them In all
their operations, and In doing so It
has cost the country billions of dollars
more than It has saved the country by
any adjustment it has made of freight
rates.
The Manufacturers Record Is not a
believer In "commissions," which have
been the order of the day during the
last quarter of a century. It believes
that ultimately many of these com
missions will have to he abolished, and
it Is not at all certain that the time
will not come when the people of this
country will realize thnt the Interstate
commerce commission has cost It so
many billions of dollars that It will
he abolished. Just as the commerce
court was abolished.
There Is a rising tide throughout the
country on the part of business men—
and under the term of business men
we Include every man, whether he
works with hand or brain, who Is seek
ing to make a living by his brawn, his
brain or his capital—against the de
structive tendency of political activi
ties of recent years, and a growing de
termination that this country shall
turn to constructive upbuilding work
that will create general prosperity
commensurate with the limitless nat
ural advantages with which the Al
mighty has endowed this land.
It Is time that this rising tide ot
sentiment against destructive policies
should make Itself felt In every husi
antT In favor of upbuilding policies
ness organization, whether of mer
chants, manufacturers, bankers, labor
or agriculturists, and the mechanic
and the farmer have now had It driven
home to them with telling force that
their prosperity Is dependent upon the
prosperity of manufacturers and rail
roads. We have had too much of de
struction; too much of poverty; there
are too many hundreds of thousands
of men walking the streets vainly
seeking employment because of these
destructive poll dee.—The Manufactur
ers Record.
Official Postollice Proof of
The Herald’s Supremacy in
Augusta’s Trade Territory
"Average number of copies of each
issue of this publication sold or dis
tributed through the mails or other
wise. to paid subscribers during the
six montns preceding the date of this
statement: ” —Postoffice requirement.
RECENT GOVERNMENT REPORTS
OF AUGUSTA iGA.) NEWSPAPERS:
October, 1913 —Herald 9653
Octobar, 1913—Chronicle 8797
HERALD'S LEAD 856
April, 1914—Herald 9906
April, 1914—Chronicle 8837
HERALD'S LEAD 1069
Octobar, ISI4 Hsrald 11,179
Octobar, 1914 —Chromcls 9,128
HERALD'S I.EAD 72,054
The AUGUSTA HERALD'S daily
average for November, 1914—12.209.
The AUGUSTA HERALD guaran
tees all advertiser* the largest circu
lation of any Augusta newspaper. Ad
vsrtiaara and Agenciaa are invitad to
teat th# accuracy of thesa figures in
comparison with the claim# of any
ether Auaueta **wes*ger.
THE AUGUSTA. HERALD, AUGUSTA, GA.
SIGNS OF THE TIMES.
1
With the coming of the New
Year, a steady business revival
is looked for in all lines of
trade and manufacturing. Evi
dences of this are already ap
pearing in various sections of
the country. Orders are com
ing to this country in con
stantly increasing volume.
Domestic trade in the United
States has held off from the
market until stocks in retailers’
hands are lower than ever be
fore. They must soon go to
the market to replenish.
In the South, the farmers
have gone to work several
months ahead of time and the
acreage sown to wheat, oats
and rye, and winter forage
crops is unprecedented. The
cutting of wood and timber is
also in evidence and farm
work in general is well ahead
of usual preparations.
Perhaps the most encourag
ing sign to be seen on the farms
in this immediate territory,
aside from the large amount
of grain sown and farm work
done, is the “savings bank on
every farm” that meets the
eye in the storage and hous
ing of cottoij. Temporary
shelters are to be seen on most
every farm with from 2 to 50
bales of cotton protected from
the weather. This cotton is
generally in plain view of the
road, in front of the house, and
it is the savings bank from
which the farmer will draw
during the coming year as he
needs the money. This is part
of the farmer’s crop that be
longs to him, after sending to
town and to the warehouse
enough cotton to cover his
loans and advances. It is
cotton that the farmer is hold
ing from the market, just as
he may hold his corn and oats
and cattle until the market
price is attractive or until he
needs the money. Even the
Xmas holidays failed to bring
out much cotton for sale for
ready money at present prices.
The Southern farmer in
1015 is pomp to have cotton
money all during the year, as
he gradually markets the sur
plus crop which he is holding
on his farm, and the cotton
that is kept on the farm under
the eve of the farmer is going
to be a constant reminder to
him as long as the price re
mains low that the acreage
must be cut if the price is to
go up in the near future or on
next year’s crop. It’s cheaper
to buy cotton at present prices
than to raise it, and the South
ern farmer is wisely sowing
grain, preaching pigs, living
at home, fixing up his pas
ture sand getting hpld of a
few cattle. As one farmer
puts it. “I know my oats are
not going to be winter killed
because I sowed them in open
furrows. I know that my
sows are going to have pigs
and my cows are going to
and 1 have enough corn
and fodder and hay to carry
them through. We haven’t
got much money, but I am
holding my cotton, and there’s
just as much at our house this
year as last year. I believe
we are going to have good
times in the South during
1915.”
AUGUSTA HERALD.
NOVEMBER CIRCULATION
DAILY AND SUNDAY HERALD.
The circulation of the Daily and Sun
day Herald for the month of November,
1914, was as follows:
Nov. 10 12,285
Nov. 07 12,331
Nov. 18 12,311
Nov. 19 12.365
Nov. 20 12.465
Nov. 21 12,654
Nov. 22 11,118
NoV. 23 12,390
Nov. 24 12,455
Nov. 23 12,386
Nov. 26 12.220
Nov. 27 12,493
Nov. 23 12,505
Nov. 29 11,124
Nov. 30 12,251
Nov. 1 11,407
Nov. 2 12,345
Nov. 3 12,380
Nov. 4 12,380
Nov. 6 12,405
Nov. 6 12,435
Nov. 7 12,660.
Nov. 8 11,425
Nov. 9 12,345
Nov. 10 12,350
Nov. 11 12,230
Nov. 12 12,344
Nov. 13 12.815
Nov. 14 12,445
Nov, 15 11,395
TOTAL NOVEMBER 368,270
DAILY AVERAGE 12,208
The Augusta Herald. Dally and Sun
day. has a circulation In Augusta ap
proximately twice as large as that of any
otl.er Augusta newspaper. Advertiser!
and agencies Invited to test the accu
racy of these figures In comparison with
the claims of any other Augusta news
paper.
HOW THE FEDERAL WAREHOUSE
BILL WILL HELP THE FARM
ERS OF THE SOUTH.
It provides for the federal licensing
of cotton, and grain warehouses, thus
giving assured value to warehouse re
ceipts as collateral on which loans
may be sought. Furthermore as its
advocates declare, it will develop more
extensive storage facilities (a mani
fest need of the farmer) and will put
the grower In a position to market his
products to the best possible advan
tage.
The following aspects of the hill are
noteworthy: The receipts issued by
licensed warehouses shall describe ac
curately and fully the commodities
placed In storage; careful records of
all such transactions shall be kept and
shall be subject to inspection by the
Secretary of Agriculture; the De
partment of Agriculture is also au
thorized to determine whether the cot
ton stored is actually of the grade or
class certified in the receipt, and to
publish its findings. These and kin
dred provisions will make the ware
houses licensed by the government so
responsible and safe that receipts is
sued by them will inspire thorough
confidence as security for credit.
The farmer, moreover, will be en
abled to know precisely the commer
cial value as well as the class and the
grade of his products. He will be en
abled also to turn his sound resources
for credit to timely and definite ad
vantage. And he will be encouraged
to store his crops at these approved
market centers. Instead of leaving
them exposed to the wear and tear of
the weather; this one item, it Is esti
mated. will save millions of waste and
deterioration.
AN EASY NEW YEAR’S RESOLU
TION.
In the January American Magazine
James Montgomery Flagg, the famous
humorist and artist, does an amusing
piece in words and pictures entitled
"Four Easy New Year’s Resolutions."
One of the four Is to give up the filthy
habit of smoking—under the follow
ing conditions:
"In powder mills.
“While chewing tobacco.
"During the acts of any grand opera,
orrespective of what language It may
be given In.
“While eating filet of sole, porter
house steak, or sweetbreads cooked
with mushrooms
“While laying carpets and carrying
a pint of tacks In my mouth.
"In any building where the danger
of fire is enormous and a powerfully
built red-headed fireman Is watching
me with narrowed lids.
."While reading the works of Henry
James.
Tu the presence of anyone who can
say with a straight face, 'Dear old
ChiMM
Time Proves
the quality,
but the style
shows itself
You get both in a Dorr
Suit.
Style that pleases the
man of refinement who
desires to appear to
the best advantage.
Quality that gives satis
faction during many
months of wear.
DORR
TAILORING
For Men of Taste
STEAM HEATING SYSTEMS and
Hot-Water He3ting Plants repaired
and put In first-class working order.
Valves. Automatic Air Valves In
stock, the very beet quality. Expert
steam-fitter for this work.
Telephone us today. Phone 472.
HUTT CO..
011 Broad Street.
THE CHRISTMAS GIFT
Hurd’s Pine Stationery,
best made* in Christmas
Boxes.
Waterman’s Fountain
Pens.
Leather goods, as Lap
Desks, Music Rolls,
SANTA, the infallible judge, of Christmas Pres
ents, would say: Buy at RICHARDS and SAVE
MONEY.
RICHARD’S STATIONERY CO.
COOKING MADE
A PLEASURE
BY
Miss Ethel A. Church
SERVICES FREE
For Engagement, Phone
222
THE GAS LIGHT CO.
OF AUGUSTA
SUNDAY, DECEMBER 27.
FORD
IS THE
CAR
The Wife and Boys and
Girls can drive as well
as the men.
See Lombard.
safety first
WHICH? are you looking for Bar
gain Counter Glasses, are you willing
to wear cheap glasses just because they
are cheap, do you consent to having
your eyes tampered with at the risk
of their Permanent Injury.
We take as much Interest and
pride In fitting glasses to the face
as we do in fitting lenses to correct
defects, frame fitting Is an art, you
get the best hero
PROF. P. M. WHITMAN,
Assisted by
Mr. L. A. Williams,
Optometrists and Opticians.
214 Seventh St
Established 1888.
READ THE “WANTS”
DROPSY
SPECIALIST
Usually give quick relief,
have entirely relieved many
seemingly hopeless cases.
Swelling and short breath
soon gone. Often gives
entire relief In 16 to 25
days Trial treatment sent
DR. THOMAS E. GREEN
Successor to Dr. H. H.
Green’s Sens
Box P Atlanta, aa.
Men’s Letter Cases,
Pocket Books,
Bibles, Prayer Books,
Hymnals.
Books for children.
Toys, Toys,
Games, Games.