The Augusta herald. (Augusta, Ga.) 1914-current, December 27, 1914, Home Edition, Page FIVE, Image 5

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Y, DECEMBER 27. 1914. i, ENDS JANUARY 2nd ugust-a, is considered the most important of the year from the of Fall and Winter goods, which, in order to clear our shelves will buy goods at less than the greatest buying organization in rERY DAY THIS WEEK •y, are effective all week, or until goods are sold. But in addi not advertised, and in visiting the store ADVERTISED” SIGNS iTDDNESDAY, AND THURSDAY, WILL BE PUT ON EBRUARY Ist, 1915. >ETS & LINOLEUMS REDUCED A'arefully selected Curtains or Rugs add a touch to the room nothing else can give/ it. Prices here are on the best of our large stock. Granite Art Squares, regularly $7.50, this week $4.98 Rag Rugs, regularly $9.00, this week $6.98 Tapestry Brussels Rugs, regularly $15.00, this sale $12.49 Seamless Tapestry Brussels Rugs, regularly SIB.OO, this sale $14.98 Axminster Rugs, regularly $25.00, this sale $19.98 Seamless Wilton Velvet Rugs, regularly $35.00 ,this sale $29.98 Seamless Wilton Velvet Rugs, regularly $65.00, this sale $58.49 fpfflw mmtimm mf&RmMiiiil fliMlSsr eon Hcken, ~< —» rries, 3fit, (Drinks. 5c IGATE b.CLUB f v ying jlarpets, China, tins, Glassware, jcrolas, Etc. AVE (>soi IHene, and You \2 Which to rletc iNTS (All rugs, unless stated to contrary, are 9x12 feet.) 27x50 in. Velvet Rugs, $1.50 regularly, this sale . .98c 36x63 Velvet Rugs, regularly $3.00, this sale . .$2.49 27x54 Axminster Rugs, regularly $2.50, this sale $1.98 36x63 Axminster Rugs, regularly $3.50, this sale $2.98 LINOLEUMS For hall, kitchen and bath room. 60c quality 49c $1.25 inlaid 98c / SHADES 35c white or green shades, 36-inches by six feet . . 25c Boys’ Suits and Overcoats, One-Quarter Off $3.50 Boys ’ Suits, this week .. $2.65 $4.00 Boys ’ Suits, this week .. $3.00 $4.50 Boys’ Suits, this week .. $3.40 $4.00 Overcoats and Balmacaans, thus week $3.00 $5.00 Overcoats and Balmacaans, this week $3.75 A 20 % Reduction on all Boys and Children's Hats. 75c value Outing Pajamas, this sale 59^ (Main Floor.) IT IS NOTEWORTHY THAT Groceries Are Included in This Sale Surety lupus Are Given Here on Groceries as Well as Other Merchandise. HAMS, Arm our f s Star Brand, lb FLOUR, Go! do ft AC p Harvest, 24-lb sacks . .^av FLOUR, self rising Jersey, Cream, 24-pound 88c BUTTER, Surety 9 Brand ( rearnery, lb. . .**■ t BREAKFAST BACON strips, 94 (* pound SB.OO Boys’ Suits, this week.. $6.00 OVERCOATS The Art Dept. Contributes Stamped Nightgowns on soft French nainsook, 75c values 50c Stamped Pillow Tops, values to 65c —-19 c Stamped Scarfs and Centers One-Third Off (Second Floor.) (Main Floor. $5.00 Boys’ Suits, this week ..$3.75 $6.00 Boys’ Suits, this week.. s4.so $7.50 Boys’ Suits, this week.. $5.65 $6.00 Overcoats and Balmacaans. this week $4.50 $7.50 Overcoats and Balmacaans, this week $5.65 PURE LARD. Size 5 89^ Size 10 $1.58 Size 20 $2.95 COFFEE. Rio, pound 18£ E. C. IJ., pound .. Mocha and Java, pound 37^ RICE, fancy head, 10 pounds WTv CHEESE, Cream, pound FAR LESS Suits, Formerly $25.00, oIQ CA $27.50 and $29.75 now vIu.JU Long models with belt effects, new collars, sleeves and the other notes of the later,t models. Peau de cygno lined. Material* are fine French serges and fancy weave cloths. Suits, Formerly $42.50 «9Pi HD $47.50 and $52.50 now OtU.IJU Many of these aro copies of the newest Importations, braid being used in trimming. Materials are chiffon finished broadcloths, garbadines, fine diagonals and cheviots. Suits, Formerly $59.00, flfl and $65.00 now OIJ.UU Here are found broadcloths of excellent quality, made with embroidered velvet collar to coat, a full tunic and braid banded drop skirt. $95.00 Broadcloth flfl Suit, now «Kd.UU Here Is a sand colored broadcloth suit made with a me dium length coat, cutaway effect. The material is very handsome, and the suit one well calculated to ap peal at once. /^ r prrc , n CTTTTO Medium length, will be placed in this sale at about one-third original U I HlltllL tJ UJ. -I l 3 palues. Materials are very fine Imported cloths, gabardines, diagonals, _______— poplins, broadcloths, etc. SPECIAL SALE PRICES on COATS Original values $69.50, panne dJOC flfl velvet Coats, now tJJJtVU Original values $95.00, velour, AA draped Coats Original values $46.50, evening d»OA AA Coats, broadcloth and velvet... VwU.UU Original values $55.00, chiffon d»or AA broadcloth Coats EGGS, fresh, 9C« dozen wilt SNOWDRIFT COMPOUND. No. 5 53^ No. 10 $1.06 No. 20 $2.10 SUGAR, 25-lb. 1 M A sacks TOMATOES, No. 3 CO* cans, six cans oWt POTATOES, Oft,* Irish, peck (Main Floor.) WOMEN'S SUITS AND COATS Original values $22.50 and $35 <J*l 1 QC novelty Coats THAN HALF PRICE SIOO.OO Broadcloth OOC 9(1 Suit, now pLd.UU Bisque colored broadcloth embroidered is used with striking effect in this suit. The coat is made with a waistline and a skirt. Bide panels set off the skirt of the suit. The suit is very handsome. $135.00 Broadcloth QO9 cfl and Velvet Suits, now OOl.uu These suits are strikingly handsome. The broadcloth is an oyster grey, and is admirably suited for formal afternoon wear. $60.00 Velour Suit, Velour or velveteen is used in this suit, which was formerly $60.00. The lines aro well adapted to those for later winter and early spring. $65.00 Black Broad- d*Q9 CA cloth Suit d>dA.«JV This handsome suit Is made with a short coat and a pleated tunic, giving the fullness so much demanded for winter and spring. Original values $49.75, black AA broadcloth Coats Original values $25.00 Cheviot C A A Coats, new pleated models.. .. Original values $25.00 fancy (j*! CAA mixture Coats now ipU.UU Original values $17.75 Coats QT now MID-WINTER BED COVERING IN THE AFTER CHRISTMAS SALE $1.98 and $2.50 Colored Dimity Spreads JR 1 25 Hemstitched and scalloped bed sets, one sheet and two initial values, priced this week at .. 8198 76c and 86c embroidered pillow cases 490 $1.98 45 by 86 hemstitched, embroidered linen cases 8125 $2.98 dozen, hemstitched Madeira napkins, each 10 c: $29 down comforts .. $24 $25 down comfort* s2l $18.50 down comforts . $1475 sls down comforts .. $1175 S2O 12-4 lamb wool blank ets $1250 $9.60 11-4 lamb wool blank ets $9 98 sls 11-< lamb wool blankets S9BB $29 Scalloped Table sets $24 $25 set* S2O $24 sets sl9 $22.50 sets $lB $26 Square damask sets s2l 39 ENTIRE LINE OF GINGHAMS AND PERCALES Values of 10 and 12 l-2c . 8^ $1.98 and $2,30 Bath Robe blanket* $1 29 Toys 20 Per Cent Every toy on the floor has been collect ed and put into this sale at one-fifth de ducted fromtheir original values. This, however, does not include games. (Fifth Floor.) $8.60 11-4 lamb wool blankets $6.60 11-4 lamb wool blankets $5 11-4 white wool blankets $398 $5 10-4 white wool blankets $3 98 $4 10-4 white wool blankets $298 TABLE SETS REDUCED ODD LOT OF FANCY EMBROIDERED LINENS Towels, hemstitched, Hoalloped, value* of sl, $1.25, $1.50 and si.9h 75c (Main Hour.) On Friday To every customer $17.60 sets < 814 97 sls seta.. .. ..». i#< >■ sl2-83 $18.50 sets 1.. w. ». • 81164 $12.60 set* »« »«. • ». ■ • <81069 $9.60 set* BKI3 SB.OO set* 87 29 (Second Floor.) ..I —. .... ODD LOT OF FANCY LINEN MATS, NAPKINS scarfs, squares, slight soil ed HALF PRICE 10 per cent Reduction on Ma derla Linens. FIVE