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FOUR AUGUSTA HERALD. Published Every Afternoon During the Week And on Sunday Morning THE HERALD PUBLISHING TO Entered nt the Augusta ios’of?l*e as Mall Matter of the Second-class. BURSCRIPTION" RATES: Del v and Sunday. 1 veer .|6.M Dally and Sunday, per week 11 Pally and Sunday, per month Si Sunday Herald. . year 100 PlToNKfl: piiilne? Office '*97 Went ad phone 29f Society 2611 I MAnag'g Editor 29f Vee '’99 I rirculntlon ....2086, FOREIGN RRFRKMK NT AT IVF. —Th • e ijnmlr A Kentnor 22fc Fifth A . * New York City. 1218 People's O.s Build ing Adams St and Michigan lilvd., Chlenso j TR* v’tTmN'Y REp'rEHNN'T ATTVEH - i J K-lnck and W D M Owens are the ! only authorised traveling representative* : for The Herald T’ey no money to ethers, unless they ran show written authority j fron Dullness Manager of Herald Pub *k»Wnt? Co Address nil business coinuntcatlons te j TH L AUGUGTe HFRALD, 7 n r* Pcoid Ft . Augusta Ha No communication will be puhllshsd la , The Herald unless the name of ths writer Is signed to ths article. < *€®2e > Th* A ngue’n 1 . a n nrpsr olt circulation, and « nrger total drotPa* tlon thr»n *nv other Animate paper This! has bem proven by the Audit Co., of i ivfw York The Herald Gum * Advertisers 60, P*r cent, more Home Carder City Clr- I culatlo. In Augusta than Is given by | ■nv other Augusta paper. This fe'uararitpr will he written tn every j contract and The Herald will be ready gnd wiring at all times to give full ae« j Cess to Its records to si! advertisers who wish to tea* the accuracy of this guarantee In comparison with tie claims of other Augusts newspapers THE WEATHER Forecasts till 8 p. m. tomorrow. „ Augui a and Vicinity. Cloudy tonight and Tuesday; probably rain, rising temperature. For Georgia. Cloudy tonight nnd Tueiulay; probably ruin; rlsiiiK temperature. Comoaratlve Data. December 28th, 1911. Higher! tempenituro rorord. 7r. In 1904. 1-nwert tempenitura nrord, 19 In IlhG. I.oweat thlx mornlnK. 37. l’.aclpltatlon yeaterduy 0. normal .14. River St.igea. Itlver eliiße nt S n. in., 20.7 feel FaH In 24 lira ending Ba. m. 3.0 feet. K. I>. FIMIGI4, Local Forecast er. GOOD, PROSPEROUS SOUTH CAROLINA. South Carolina la lending tho way— showing the way out for the farmera of the Nouth. Figure a announced by the nlnte agricultural department es timate that over 300,000 aeree of land In that state have this year been sown in grain, wheat am) ualn and forage ere pa. Thla la an Inrfenae of 300 por >■< nt over last yenL Tlila meana two things: that the farmers of South Carolina are Hiring to have good money origin in the early summer, crops that will pay a good profit, and that they nre going to re dure tho cotton acreage. This will pul money In their pockets on this year's cotton, assure a fair price for next year's cotton, nnd make a profit on the Kraln sown In the state Other Southern states lire doing the aame think. GET READY FOR 1915. Here's a chance to make a noise. I-<*t's Rive 1914 a good send-off on New Tear's Kve. Let's speed the part ing of the old year—with nil the noise of the whistles and the hells of the whole town. We won’t be sorry to see the last of 1914. But on the other hand we will be mighty glad to wel come the coming of the New Year— -1915. For we are firmly convinced that 1916 la going to be u good year, n great year to the farmers of the South, to manufacturing in the South, to trade In all llnea in the South. The South has everything (his year In abundance except money. Its crops are magnificent. -Its assets and real wealth are larger than ever In the history of the country. As one farm er told The Herald the other day: "\v« are not worrying. We haven’t much money, but there la Just as much at our house thla year as there was last year." When all the farmers of the South, all the people of the South, can talk this way, we don't need money. We have everything that money can buy 111 1 BTART A BUILD NOW CAMPAIGN. Augusta faces the New Year with confidence and with a quickening sense of approaching proaperlty. The far mers of the South have paved the way. They have gone to work, they are busy, they are adding thla year three months of hard work to pulling the load over the heavy places. It's time for the reat of the people to Join hands with th* farmers. Cheer up and get busy. Athens. Georgia, announces that Its lumber plants are running double time j In order to catch up with orders. The build now campaign ta well under way throughout the South. Building ma terlnl la cheap and labor abundant. ; I'arties with building and repatra to make can save money In the next 30 1 days The era of prosperity end husv , times tor the South 4s on the way Augusta's cotton oil mills sre run- : ntng on full time, the farmers are busy and working as never before, the railroads are getting ready to let or- i ders for supplies snd Improvement a i the sla< k Is being tsken up snd soon the South will tv* running agntn at full apeed and under a full head of steam. In the meantime, let everyone help to push the good work along. Che: r up and get busy Go to work. If you can't find work in the cities, you will find plenty on the farms. The South Is going ahead. Money Is cheaper than ever before. Interest and discount sr* lower anl, the reserves of the hanks greater than ever in the history of the country. This la the time to get ready for pros- 1 parity BUILD NOW AND SAVK , MONEY. OH MR JMkvj *w oH WOWfSLt AjO T~ / ReAow ro ou-fr of ml me .siloV ' \ aw>-( ca ur <r£T v, t; i „ l[||rilHllliit!!lilil H pZLmes™- GO/M<r jttw WWfM &o ot} S )*,*,- ,p th EY 1M > ' 111 on pusTAcie - j „ _-png-pA-cn owcAervt n+ftr l coAveo m£ TWC Aiw I fl OOMT «£-- wm HKKttweP*- (jP/ A I 1; SoouweTi T _ , hay£" Mmmz] *#wt>oTMev fr»£T> Yi ( HOME —(j t - If 0/M ****“£* m HAS A |SL BuriHe H . -“■a? 1 “-'r.to l 'skks- | X r snow a* W\ 50M£ MOVff FA J bars: F€ETO»/o€».7Me StAHOfrAhW THE SOUTH IS GOING TO FEED ITS OWN PEOPLE THIS YEAR. Here nre «ome pn.Hperlty facta tint urc worth considering. The South I* going to feed il« own people tills year and our farmers are go ing to get rich doing it. In 1914 Georgia harvested 140,000 acres of wheat with a yield of 1,- OkO.OoO huidielH of wheat. II Is estimated that for 1915 Georgia has sown 314.000 arris to wheat and the estimated yield is 3.768,000 bushels jf wheat. Here are some figures that are worth studying: 1814 1914 1914 1915 Acreage Crop Acreage TOstinm- States Harvester!. Bushels. Sown. ted Crov. Alabama 31,000 403,000 97,000 1,261,000 Arkansas 105,000 1,418,000 184,000 2,484,000 Kentucky 7 45,000 12,292,000 833,000 14,570,000 Maryland 6 12,000 13,158,000 658,000 14,147,000 Mississippi 1,000 13,000 2,000 26,000 Missouri 2,549,000 43.333,000 12,844,00X1 48,348,000 North Carolina 6 11,000 -7.026,000 1,097,000 12,616,000 Oklahoma. . 2,465,000 46,835,000 13,092,000 58,748,000 South Carolina 80,000 920,000 246,000 2,829,000 Tennessee 709.000 10,635,000 872,000 13,081) Texas 1,082.1)00 14,608,000 11,367,000 17,711,000 Virginia 7 99,000 10,906,000 1,270,000 17,780,000 West Virginia 2 36,000 3,540,000 265,000 3,975.000 If the South will raise the wheat, the hanks, the factors, the com mission men and the wholesalers will find tho market. Augusta is pre pared lo buy all the wheat raised In Its section at the market price a.ul the : am* Is trm> of corn and oats and peas nnd other crops. It's up to the farmers in raise these crops and cut down the cotton acreage to bring about their own prosperity. BILLY PIG GOES SAILING. Part I. “Where are you going?” nuked Billy Goat one morning when he met Hilly I'ig dressed In a sailor suit hurrying down the road. "I am going sailing," answered Billy l*ig. stepping to show off his suit. "Oh, yes, I know how you go sail ing," said Billy Goat, with a shake of his head. "But suppose you fall out of the boat can you swim?" "Oh. 1 can sail a boat without fall ing out of It," answered Billy l’ig. A*ww*t in Jr 77% T rsi w»«i.ogJ J J L B*s haspsnpoto vou NOW >" “Como along, ami 1 will show you." "1 guess not." said llilly Boat. “1 don't want to drown." "Oh. you art* afraid," said Billy l’ig, with a toss of his head. "1 am glad l am not, for I will have a lot of fun you will miss.' When he reached the pond. Hilly l’lg' Jumped Into the boat, and, ns the wind was right, away he sailed out In the middle of the pond. "Vlh. see Hilly I’lg sailing a boat," said Madam Puck, who was out with her family; "he certainly does look fine in his sailor suit." Hilly l'lg was very proud when ho heard this remark and he stood up so that they might see him better, and this was the undoing of Billy I‘lg. for the wind changed Just ns he stood up, and over went the boat, so the Billy l’lg lost his balance, and out he went tight out Into the pond. I town to the water's edge went all the ducks and the geese and the hens and rooster, the dog and even the cat. “Swim for the shore," called the ducks. “Keep your head up out of the wa ter," Called the geese "Hold your breath. Hilly l’lg." call ed tbe dog. "and you will float." “Kick with your hind fi • t and pad dle with your front." called the cat. "Help! Help! Help!” railed the rooster and the liens. Billy l’lg was about to live up when ihe heard a voice from the oilier aide INDOOR SPORTS - - By Tad of the pond calling, “Catch hold of the boat, Billy Fig, and I will save you," nnd Billy Goat came running to the pond with a long pole. Hilly Fig had Just strength enough to catch hold of the boat, which was floating along beside him and held on until Billy Goat waded out into the pond and reached out the pole. Hilly Fig eanght It and Billy Goat pulled him to the hank. “The safest way Is to stay on land, I guess.' snld Billy Fig. “I don’t enre much for the water anyway, but I thought It was such a nice chance to wear my new suit my mother bought me, that was the reason I went." "She will not think much of It now,” said Billy Goat. Billy Fig looked down nt his drip ping suit nnd sighed. 'Til have to sit In the sun and dry before I can go home," he said. Hilly Goat left him sitting on a rock in the sun and late that afternoon he met him coming up the rood “What in the world has happened to you now?" he asked, for Billy Pig Some Good Advice A 111 11 | I ! i Her* 1s some advice given to merchants who think they nre cutting down expenses when they stop advertising. The speaker is a very eminent authority. He says: “Your advertising—if It is advertising worthy of th* name—is your best salesman, anil you don't hes itate to lay It off indefinitely because business was had yesterday. "Your advertising is a bigger factor in your business than your location -and you'll move it down a hack street or wipe your advertising location off the city map because you're not feeling right today. “Your advertising is the big sign over your door and you'll take it down and store it tn the cellar: your advertising Is your most profitable and most economical tax for insurance against loss, and yet you'll lightly SAVE' God save the mark! —that ex pense for a few days If your dinner or business conditions don't exactly suit you. "Advertising Is a great force in business and many great and many foolish claims arc made for It. hut It is not greater, nor more powerful than any other fnctor of your business. It cin’t do the Im possible, If you expect to get any good from It you must keep it on the Job; make It work while you sleep." THE AUGUSTA HERALU, AUGUSTA, GA. SELL AMERICA FIRST _By Edgar A. Guest— Have you tried to sell your neighbor All the products of your labor, Do the people 'round about you buy your shoes? Of the goods that you are making Are you certain they are taking All that they will ever want or ever use? You go reaching out for orders, Unto far-off foreign borders Your clever, busy salesmen yearly roam; Now the war that’s on off yonder Gives you double cause to ponder, Are you doing all you could here at home? CHORUS. Have you tried, far and wide? ’Neath the Stars and Stripes success for you awaits. Sell at home, ’fore you 10am You can prosper in the old United States. Are you every minute filling Seeking franc and mark and shilling, While the dollar’s lying idle at your gates? Are you sure your tale's been told to, And your products have been sold to livery customer in these United States? Now in Europe bombshells hurtle And there Isn’t any business 'cross the foam; Don't you think if you would hustle, Would display some grit and muscle, You could do more than you're doing here at home? Here's a nation big and splendid, By the arts of peace del ended, Here's the haven of the merchantmen of trade; Here’s the home of honest labor; Why not cultivate your neighbor? Why not sell to him the products you have made? Why pass up the fertile home town? For the far-across-the-foam town? Why for business must you tap at foreign gates? There is much more that you could do, There is much more that you would do, If you'd give your time to these United States. looked like a boy who had outgrown his clothes. The sleeves of the jacket were half way up his arms and his trousers above his knees. "I think it shrunk when It dried," said Billy Pig trying to pull the sleeves down. “You had better go 'round the hack way." said Billy Goat, laughing as hard as he could. “You look like a picture tn a funny paper.” "1 expect mother will put ruffles on it,” said Billy Pig faintly. "She said she could put It down if I outgrew it. and she always puts ruffles on her skirts when they shrink.” “Well, if you think she will do that,” said Billy Goat, “you better go over in the field and change clothes with the scarecrow. His clothes will be big enough at any rate. I wouldn't wear ruffles, no matter what happened.” “I will,” said Billy Pig, starting off toward the field. Copyright 1914, by the McClure News paper Syndicate, New York City. Tomorrow’s Story—" Billy Pig Goes Sailing.”—Part 11. “MADE IN AMERICA” In the fashion department of the January Woman's Home Companion appear several designs for gowns made by American designers who used Am erican manufactured fabrics. That America has genius and initiative of its own is clearly shown In the differ ent types of costumes displayed. In each costume Is some rich feature which will influence the entire trend of the winter modes. The following note appears In connection with one of the designs: “Of all the interesting costumes de signed by American designers and ex hibited at the Paterson silk show some time ago, the one that attracted most attention was one not only of Ameri can design and fabric but Its Inspira tion was also truly American. Our own Uncle Sam's costume offered the graceful lines cleverly worked Into this two-piece suit of silk. The frill, the collar, the vest effect and the long coat tall are all suggestive of Uncle Sam’s coat. The fabric was blue taf feta.” AUGUSTA HERALD. NOVEMBER CIRCULATION DAILY AND SUNDAY HERALD. The circulation of the Dally and Bun i day Herald for the month of November, ! 1914, was ns follows: T Nov. 1 11,407 Nov. 1* 13,285 | Nov., 3 12,345 Nov. 17 13.331 Nov. 3 12,380 Nov. 18 12,311 Nov. 4 12.380 Nov. 19 12 3*5 Nov. R 12.403 Nov. 20 12.465 Nov. 6 12.435 Nov. 21 12.664 Now T ....12,650. Nov, 22 11.11* Nov. 8 11,425 Nov. 23 13,390 Nov. 9 12,346 Nov. 24 12 455 Sor. 10 12.350 Nov. 25 11.38* Nov. 11 12.230 Nov. 26 12 220 Nov. 12 12.344 Nov. 27 31.493 Nov. 13 12,315 Nov. 28 12.505 Nov. 14 12,445 Nov. 29 11.12* I Nov. 15 11.3*5 Nov. 1* 12.141 TOTAL NOVEMBER DAILY AVERAGE U.2o* The Augusta Herald, Dally and Sun- I day. has a circulation In Augusta ap j proximate!;- twice as large AS that of any j otl.er Augusta newspaper. Adver.lser* | snd agencies IrVlted to test the accu- I racy of these figures In comparison with I the claims of any other Augusts new*, pacer. , Time Proves the quality, but the style shows itself You get both in a Don- Suit. Style that pleases the man of refinement who desires to appear to the best advantage. Quality that gives satis faction during many months of wear. DORR TAILORING For Men of Taste FORD IS THE CAR The Wife and Boys and Girls can drive as well as the men. See Lombard. Official Posfoffice Proof of The Herald’s Supremacy in Augusta’s Trade Territory "Average number of copies of each issue of this publication sold or dis tributed through the mails or other wise, to paid subscribers during the six months preceding the date of this statement: ” —Postoffice requirement. RECENT GOVERNMENT REPORTS OF AUGUSTA (GA.) NEWSPAPERS: October, 1913—Herald 9653 October, 1913—Chronicle 8797 HERALD’S LEAD ~856 April, 1914—Herald .....9906 April, 1914—Chronicle 8837 HERALD'S LEAD 1069 October, 1914—Herald 11,179 October, 1914—Chronicle 9,125 HERALD’S LEAD 7^054 The AUGUSTA HERALP’S daily average for November, 1914—12,209. The AUGUSTA HERALD guaran tees all advertisers the largest circu lation of any Augusta newspaper. Ad vertisers and Agencies are invited to test the accuracy of these figures in comparison with tho claims of any other Augusta newspaper. READ THE “WANTS” Baby Sets, in Pink and Blue GARDELLE’S Houbigant's Ideal Extract, $2.00 02. GARDELLE’S THE CHRISTMAS GIFT Hurd’s Pine Stationery, best made, in Christmas Boxes. Waterman’s Fountain Pens. Leather poods, as Lap Desks, Music Rolls, SANTA, the infallible judge of Christmas Pres ents, would say: Buy at RICHARDS and SAVE MONEY. RICHARD’S STATIONERY CO. MONDAY, DECEMBER 28. Modjeska Today “THE GIRL AND THE EXPLORER” A Kalem Feature in Two Parts. “THE BEST OF THE YEAR” A Reliance production in two parts. “A COLORED GIRL’S LOVE” Another Laughable Keystone Comedy. Remember, Monday, Wednesday and Friday are Keystone Days at Modjeska. Going to Build? If bo, get the right ma terial and right price. Lumber orders for rough or finished stock. Mill work or estimates are all carefully supervised by officers of this company, and you can make no mis take in sending the busi ness here. SASH, DOORS,BLINDS, SCREENS,MILL WORK Let us know your wants by mail or telephone and we will do the rest. The Perkins Manufacturing Co, Phone No. 3. 620 13th St. More Cows— More Milk & Cream Having succeeded in producing and handling our PURE MILK AND CREAM in the most SANI TARY MANNER; gll bottled from and ii. Sterilized Packages, with out extra cost to you. Our plant is one of the latest improved Sani tary Dairies in the state. We cordially invite your person al inspection and comparison. At the solicitation of the Tourist trade on the Hill we have decided to make a regular delivery there. If you are not now supplied, we are in a position to take on a few more customers to consume this in creased production. Our illustrated pamphlet of the Dairy mailed you upon request. Sanitary Dairy Dairy Phone 8111. Office Phone 515. C EGG W O m o AND W A JELUCO O L COKE D W. C. IVEY & 00. Phone 780. EVERY DAY Is Beirqam Day In the WANTS Men’s Letter Cases, Pocket Books. Bibles, Prayer Books, Hymnals. Books for children. Toys, Toys. Games, Games.