Below is the OCR text representation for this newspapers page.

EIGHT Safety Security In determining an lnveistment Security Is the first consldara tlon. Your banking homo should be selected with the same care. The Planter* Loan and Sav ings Bank fills every require ment of safety and security for your funds. The officers of this bank give their close, personal attention to its affairs. Responsible Banking has been the policy of this institution since the first day its doors wer« open nC —44 years ago. That this policy is appreciated is indicated by the constant and gratifying growth In business. On the ficnre of Safety, Secu rity and Responsibility, we In vite your account The Planters Loan & Savings Bank 'O6 miOAII ST., AUGUSTA, QA. L. C. HAYNE, Presiden.. GEO. P. BATEB, Cashier. HAVE YOU READ “WANTS” WHAT AILS YOU? [lk, I Be/?.'; •• JBfPsPiiy* ! rrercu.' I 1 ;• . 'j DR. L. P. PIRKLE, Spsclalist. expelled from the body nnd thus a long lint of shin scrofulous and kindred affections are overcome and sound, vigorous health estab lished All Chronic Diseases n Speciality. Consultation, Examination nnd diagnosis free I also make calls. Phone 34H1. Office -hours 9 a. m. to 1 p. m., 3 to 3 p, m. * 10 to 2 Hunduy only. DR. L. P. PIRKLE SPECIALIST. 420-1 LEONARD BUILDING. AUGUSTA, GA. JANUARY Ist, 1915 The New Year is Almost Upon Us. Let it Mean the Time When You Will Stall a Savings Account WITH THIS BANK Deposits Made Now Will Bear 4 Per Cent Interest From New Year’s Day. =?■”- THE AUGUSTA SAVINGS BANK 827 Broad Street. 35 Year* of Faithful Service. SAfFTY FIRST WHICH? are you looking for Bar gain Counter Glasses, are you willing to wear cheap glasses just because they nre cheap, do you consent to having your eyes tampered with at the risk of their Permanent Injury. We take as much Interest and pride In fitting glasses to the face as we do In fitting lenses to correct defects, frame fitting Is an art, you get the best here. PROF. P, M. WHITMAN, Assisted by Mr. L. A. Williams. Optometrists and Opticians. 214 Beventh St. Established 1886. ROOFING We are still doing the Roofing and Sheet Metal Bufiiness. It is not necessary to come to us with your Roof troubles; just call us over the phone. We will take the load and the worry off you, and the cost will he satisfac tory, and the work guar anteed. There will be no come-back to any of our work at your ex pense. McCAKREL SUPPLY COMPANY Phone 1626. 643 Broad Street. An Invitation Is extended by Pr. i’lrkle to every sick and ailing man or woman to consult him at his office In person or by letter Write your eymptome fully and frankly and evyy letter will be carefully considered, fully answered and its statements held as strictly confidentially. Nature laws are perfect, if only wo obey them, but dis ease follows disobedience. 1 believe that many hundreds of my cures form a well sub stantial basis for every claim 1 make; my treatment acts directly on the organs af fected and at the some time a general restorative tone for the whole system. No doubt you know of many cures of cases of fe male weakness and kindred ailments of women I have cured Let Me Offer You the Relief and Comfort I Am Giving Others Daily by strengthening, and arousing the stomach, liver and kid neys Into vigorous action. Pigeatton Is promoted where by the blood Is enriched and purified and disease produc ing bacteria destroyed and “A Message to Augnsta Business Men” By ELBERT HUBBARD. (From the Philistine.) John R. Gentry was the greatest little racehorse of his time. He landed stakes to the tune of sixty-eight thousand dollars, piloted by an East Aurora driver, and then was sold as a gentleman’s driver. C. K. Gentry lives in Los Angeles. He js a newspaper advertising man. Gentry’s got grip, gimp, go and gumption. He neither blows, brags nor bellyaches. . When he gets a message to Garcia, away he goes. He was formerly a war correspondent and has seen service in four campaigns. Gentry has just delivered a message to the American businessman which shows that Peace hath her victories no less renowned than war. He has set an example which might profitably be followed by every line of business—both big and little. Incidentally, he has given the hardtimes talker the knock-out punch, and put to rout those whose timidity was restraining trade. What he has done any businessman with faith, energy and enthusiasm can do. And if every one will set about do ing instead of dodging, America will shortly be enjoying a prosperity such as the world has never known. “If it were done, when’t is done, then’t were well’t were done quickly.” When the present foreign embroilment scare hit America, a number of merchants and manufacturers began to lament the tact that the war was upon us, our commerce would be crimped, and business would go ding-dong bow-wows, for getting that while others destroyed, we must produce. Even among the newspapers of America, while the edi torial departments preached optimism, the business offices practised pessimism. Publishers were hard hit. They worked overtime to figure out a way to meet an increase in white-paper bills, and a decrease in revenue. In Los Angeles the situation was particularly trying. The circulations out there are unusually high, and the advertising rates in comparison particularly low. On Hearst’s Examiner the man in charge of the advertis ing department was away on an extended vacation, and Gentry was “Second in Command.” He explained to his helpers that the way to do a thing was to do it. The way to get business was to go after it. Yes, it would require some additional expenditure and some valuable space in the paper to advertise the advantages of advertising, but if optimism end advertising were good things to preach, they were like wise good things to practise. Gentry clinched his argument with the statement that the publisher was in reality a manufacturer producing a product to sell to readers and advertisers, and if push and publicity were the things the manufacturer needed at this particular time it naturally followed that the publisher needed them also. The General Manager was big enough to see that if ad vertising and energy would turn the trick for him, his men should have no trouble in later convincing timid merchants and manufacturers that it would also do the thing for them. When Gentry called his advertising staff together he said in substance: “Gentlemen: Business is a battle. If you’re in it, there should be nq thought of surrender. 'We have n’t yet begun ito fight. To achieve success the man can who thinks he can, and those who can’t will eventually be canned. “I agree with my friend, the Fra, that, ‘Some men secure results if kindly encouraged, but give me the man who does things in spite of hell.’ ” Let it be said here that Hearst hires men of ideas and in itiative. The fact that I modestly admit being on his payroll for a hundred dollars a day proves the point. When the check-up was finally made, one man signed to secure in thirty days twelve new contracts, another ten, an other eight, and so on and so on. When the meeting ad journed, one hundred new contracts for the month had been pledged. A persistent advertising campaign of well-written matter, to be displayed in space about the size of a Philistine page, together with attractive mail-matter, had been decided upon. Each man was handed a copy of A Message to Garcia and told To Go To It ! The fact that, in the first twenty-six days of the month, one hundred thirteen contracts, ranging from fifty-two-time orders to fifty thousand lines, were signed, merely goes to show that a big amount of business can be secured right now if it is intelligently and energetically gone after. Few of us are working up to our full capacity. Right now Gentry is demonstrating that his last month’s record was a piker achievement in comparison with the opportunities which invariably await those who dare and—what’s more to the point—do. I repeat: What Gentry has done, any man can do. “But I’m in a peculiar line of business which is affected by the war,” did I hear you say? So was Gentry. Conditions abroad have been entirely upset, but in Nineteen Hundred Fourteen America harvested th 1 ' richest crops in years and is still engaged in her multifa rious activities. Erelong foreign countries will be pounding at the door of our commerce for American products. In the meantime millions of American money will be spent for American products brought to the attention of American people by the push and publicity of American ad vertisers. * * • And mark you well this. When the business year, com prising the next twelve months, has passed, one or a number of American firms with faith in themselves, their product, and the future, will stand out pre-eminent. Was n’t it Jim Hill who said to the scaremongers. “The mar. who sells the United States short is a dam fool”? We can get ourselves—not into war, but into something just as bad —wai conditions, if we “sell the United States short.” * * Stanley Clague know what he was talking about when he said this: “The very quickest way for us to sell ourselves short is to stop advertising our confidence.” Restrict advertising and you advertise’your lack of faith. Start the snowball of physchological panic, thru lack of confidence, and you will have an avalanche of poverty that will rival the shrapnel-swept plains of Belgium. Advertising is the advance agent of prosperity. Lack of advertising at this time is the forerunner of salesmen withdrawn, shut-down shops, frightened money, factory melancholia. Success has no foe but fear. Gentrys of America, Go To It ! THE AUGUSTA HERALD, AUGUSTA, GA. —i sin 111 SWIM HIII ■■ ■nßDnsxniaßaMHM, ri in !!■■■■■—— k 1 i * iSSSBBBB f Two More Days ; ■■■ AT f | | $8.25 J f $11.75 | ■BUBTHwiliaa —lB I r i riw mmSE* 6 <5w5555555855555 JSSSSSSS^ Milan n BnnBfi2BSEE«SS THE TIME TO Bl)Y IS WHEN THE OTHER FELLOW HAS TO SELL lam satisfied to split even now. I’ll take exactly what I paid for my high grade SUITS » OVERCOATS But you have ONLY TWO DAYS— TOMORROW AND NEXT DAY to profit by this unusual situation. January first I am going back to my original prices of $lO and sls, but until then Any sls Suit or Overcoat in my house, Q| 1 7r for which others are asking* S2O to S4O V ■ I■ ■ 0 Any $lO Suitor Overcoat in my house, 00 OC for which others are asking sls to S2O 00.lJ A. SILVER 1028 BROAD STREET CLOTHIER HATTER HABERDASHER TUESDAY, DECEMBER 29."