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SIX AUGUSTA HERALD. Ipubllah/fl Every Afternoon During the Week and on Sunday Morning THK HERALD PURMPHING CO. Entered at the Augu*:a a» Mall Matter of the Seeond-cieaa. SUBSCRIPTION RATES: Dally and Sunday, 1 year ..s*.oß Dally and Sunday, per week It Dally and Sunday, per month 58 Sunday Herald 1 year 108 PHONES: Pualneri Office 297 I Want ad phone 29$ Society $6lB | Manama Editor 291 New* Room . . 289 1 Circulation 70S* FOREIGN - REPRESENT A TIV E The -enlamln A Kent nor Co., 225 Fifth A. a, New Tork City, 121* People’n O-.a Build- Ing; Adame St., and Michigan Dlvd., Chicago TRAVELING REPRESENTATIVES- J. Kltnck and WDM Owen are the only authorlaed traveling rapreaentntlvee for The Herald Pa tr no money to other* tinleea they can ahow written authority from Rualneea Managur of Herald Pub llahlng Co Addreea all huttnoa* comunlcatlon* ta THE AUGUST/ HERALD. F-0 rommunlca'lon wIT %e puhllahed la The Herald unleaa the name of the writer la algned to the ertlcla The Auguala Herald haa a larger elty circulation, and a larger total circula tion than any other August* Tide ha* been proven by tne Audit Co., of New Tork. The Herald Guaran eca Advertlaera $$ per cent more Horn* Cantor City Cir culation In Augusta than la given by any other Auguata piper. Title guarantee will he written In every contract and The Herald will be ready and willing at all tlmsa to give full ao ceaa to ft* record* to all advenl**r* who wl»h to t**‘ the accuracy of thl* guarantee In romparl»on wlih the claim* of other Auguet* newspaper* THE WEATHER Forecs*t» till 8 p. m. tomorrow. Augu*t» and Vicinity. E*lr tonight and Tliuraday; colder tonight. For Georgia. E»lr tonight and Thuraday; colder lonlght. Comparative Data. December 30th. 18M. Hlgheal temperature record, 75 In 1*74. Loneat temperature record. 7<> In I*Bo. I.oweat thl* morning, 86. Precipitation yaatorday, 43, normal .14. River Stage*. River *lage at 8 a m., 18.7 feet. Rice In 24 hour* ending * a m., 8.7 ft. E. D. EMIUII, Lotvi 1 Forecaster. THE NEW YEAR. Augusta ha a every reaeon to faro the New Year with hope and confi dence. The South has rapidly adjust ed itself to changed conditions. Its farmers are working as never before. More work hBH been done on the'farms of this section before Xmas than ever before. The Rood work is going to be kept up during the New Yeark 1915. The mills and factories of the South almost without exception are running on full time, some of them nre run ning overtime and with double shifts In order to catch up with orders. Retail merchants report an unex pectedly good holiday trade, stores In most lines have been sold down and must soon be replenished. This Is the time for nil our people to practice optimism as well as preach it. A hearty welcome awaits the New Tear, 1916. PUT FENDERS ON THE STREET CARS <The street cars In Augusta should be equipped with modern fenders. Most cities require this safety precaution. It should he required In Augusta In or der to protect, life und ltmh. If there had been a proper fender bn car No. SOU, the deplorable and horri ble accident that crushed the life out of a young gtrl Monday afternoon, and mangled and cut In two her body un der the wheels of the car the chances are that she would have escaped dam age, save for bruises or perhaps at most a broken bone or two. The public protection dsmnnds that fenders he pul on all street cars It should b* done before other lives are sacrificed A COMMISSION SHOULD BE APPOINTED. Th# problem of unemployment dur ing winter even in good time*, ordi nary time* is one that confronts all the cities of the country. This yeur It undoubtedly la morv acute especial ly In the larger cities. During the season of bad weather, and colde and frosts, necessarily a good deal of out door work must be stopped and this causes a slackening, as a rule, during the winter, especially In the building ■ trades. IWe believe that Angusta la more (fortunate on account of its climate, in flhls regard than many cities in the country. . But a systematic and con certed effort ahouid he made by every community to reduce unemployment during the winter. Many cities are appointing commit tees for this purpose to make eurveys of oondlllone to get the facte and to organise the efforts on the part of the whole community to relieve the situs tion We euggeet that euch a com mteslon ns pointed out by Councilman Julian Smith should he promptly ap pointed here in Augusta. fortunately all of Augusta's cetton mills are running, her cotton seed oil mills are running, aa usual, day and night shifts, har lumber plants are working though, perhaps with reduced forces The brick yards, aa a rule, are gen erally abut down at this season, for the most part on account of weather condi tions. and there Is also for the same read n a general slackening of opera - •lons at this aeaaon of the year In the building tradee The railroad shops have temporarily let out part of their force. A commission should be appointed to Investigate the facta to get the facta, and to organise the community efforts, to relieve any untoward conditions that tnny be found to exist. V/J/W/ 'WrMllfll' / M-t- L'Jrrv- »°eoDy '// -A / / IfK I I kwow - v//-'///A fa-thetad- i HOME W-A 2 —.. /MV vutFP . H(i WA Met CMI'OV-i// ,/m <.<are th-C But"THE v. \ Ano o,c< \ tell. rv+A7 l rfiPQ ur or-rr ) p<-ouR * / thatt acme lcugcev'£\v oO * /scare hica\ haw// J AOTORCVCcC \WIFP MAIOEV WAAdE OF IT ( WO THAT <\Xvy- ‘ / -you west \ vo u ■ \ to \ AS th€ Jame ■ jparrow- \ | V Aoir iff >- N ( TEMJiNO- ALOAJ4-' -, jo c/w , V/JIT A Vqo-OH-JHOOT" J H-//* ) At A > AAlt^ I 3"I |’ — lK>oooia p° RTi| ~" [RVCJ6 TV Bull, a * ftQIJT TOO- <f PETTO/AlCr ■ ft l - - BOBBY JONES MISSES DRUSILLA. Thin pin)room certainly Inn’t the same without Dnmllla, nald Hobby Jonen ono night after I**uatlla had left for the n*a •hore “No, It Isn’t,” nald Teddy Hear. "Dru iillla In « very Interesting doll, and it is very quiet here without her." “I, for one, am glad It Ih quiet,” nald the paper doll from the window of her house, which Mood on a nheif back of •the door. "You all think your fVlend Druelila in no very clever, but that In becaune you have never met any one elne Bhe can only talk about herself and her ndven turen, and for all we know they may not be true.” “Oh! oh! oh!” nald Hobby Jones, ”1 am am ci a a /r/s Cc'yST "SX/O THE sure that Is an unkind thing to say sliout Brasilia. She ts not only truth ful. hut a very wonderful doll also, I have heard It said ninny times.” "ThiSe ate others that nre as wonder ful as she Is, and more so. If 1 do say so myself," said the paper doll. "She can only tell what has happened to tier, hut can she compose poetry or anything else that la an accomplishment—tell me that?" "Well, I do not know that Brasilia <• what you would call accomplished.” said Teddy Bear, "but she does know how to tell an Interesting adventure and 1 think that !» better than poetry.” "ko do I,” antd Hobby Jones, not knowing at all what poetry was, but Ruined by Advertising A flf i I The mendicant explained that he had once been a propserous manufacturer, but he had been "ruined by advertising.” He let his rivals do it—the advertis ing. They got all his business away from him. The aggressive advertiser is the man who invariably forges ahead. He goes after business and gets it. The wise advertiser, be he manufact urer or merchant, uses the newspapers be cause they directly reach the homes of the great consuming public. INDOOR SPORTS - - By Tad bound to he loyal to his friend Brasilia. "I cpii recite poetry,'' said a little wooden soldter from his box under the table. “Would any one like to hear me?’’ And without waiting for a reply he be gan. “I nm a soldier brave and would not run Even from the enemy's great big gun.” “Oh, I know something better than that," said a woolly dog on whee’s. "It Is a verse my grandmother taught me: "I do not care for fish or pie, and pud ding is no treat, But alien I see a dish of bones, I eat und eat und eat.” "I think that Is pretty had,” said the rooster from a box of animals nearby. "Now I call this prelt^: “If all (he birds could crow like me, WlseS' birds they all would be. 1 always laugh when from a tree I hear that silly to-wit, to-wee.” “My grandfather's father's father used to recite this." wild a black pussy cat who sat under the table: “1 would rather he a pussy cat than anything I know. For if I were a lit lie girl I'd have to leurn to sew.” •'O-o-o-o-o,” came horn all over the room. "That's aWful,” said Teddy Bear, "and If no one can do better than what we have hea(d, let us go to sleep." (Copyright 1914, by the McClure News paper Syndicate. New York City.) Tomorrow’s Story—" Function s Magic Shoes." SOME WEDDINGS ARE INTENSELY HUMAN. It was a scene of rare brilliancy couched through the ten,minutes of oereomony with a grave colemnity as the parents of the contracting part ies stood amidst their friends, their faces a study of deep emotion as they witnessed the solemnising scene In marriage of the first of their children. It was an Intense human sight, as the meaningful words of the service were softly spoken by the offeiattng mtnister Rev. Charles Hultzbaoh. —Wilmington, 0., Journal. Dancing Master—You must mind your feet carefully If you want to learn the nrw dances Student .Never mind the feet, pro fessor. What I want to get is the holds. —Judge. THE AUGUSTA HERALD, AUGUSTA, GA. Reports From Every Section Encouraging, Says New Head ot Twenty-Three Stores BETTER TIMES AHEAD, MER CANTILE STORES’ MANAGER BELIEVES. Returning From a Trip to New York, the Kansas City Attorney Tells of a More Encouraging Outlook for Business. Kansas City.—Better times, a loos ening in the money market, a more encouraging outlook for business — that is what Alexander New sees ahead for 1915. Mr. New returned yesterday afternoon from New York, where he has been taking part in the reorganization of the H. B. Clafflin Company interests. At the reorgani zation meeting were business men from every part of the country. In this reorganization Mr. New was recognized by being made president of the Mercantile Stores Corporation, incorporated to take over the business of the twenty-three retail stores in the United States and Canada sub sidiary to the Claflin Company. The Jones Store of Kansus City is one of these twenty-three stores. Mr. New is receiver for it. “Reports from every section of the NEW YEAR RESOLUTIONS FOR YOUR MOTHER In the January Woman's Home Com panion the Better Babies Bureau of that publication begins a new service to mothers, trrothers-to-be, and social workers. One result of the Better Babies Contests held during the past few years has been the discovery by many mothers that intelligent study of child development, child nature, and child rights will result In better condi tions for children and the home, and an easier, happier life for mother and father. Naturally this realization has created among parents, a strong de mand for practical information about the care and feeding, clothing and training of their children. To meet this demand this new service has been created and in connection with It the following Mother Calendar for January nppears. ]t is really a set of New Year resolutions for mothers: "Recognizing that the health and happiness of my family, during the coming year, win depend largely on myself ns the home-maker, I am Resolved: I—“ That I will guard my own health and nerve force In every possible way. ?—"That every member of my fam ily, Including myself, shall have the proper amount of fresh air In our home. 3 "That I will do my housework in properly ventilated rooms and allow myself at least one hour of outdoor ex ercise daily. 4 “That I will recuperate my physi cal and nervous strength by lying down at least half an hour each day. 6—" That T will conserve my health by sitting down at my work whenever this Is possible 6 “That I will simplify the dishes served on my table. 7 "That I will place safety first by knowing the source of our ice and milk supply, by demanding good dralnlnge from my house and by fighting flies and mosquitoes. *—“That 1 will join hands with my neighbors In fighting conditions which Imperil the health and hygiene of the Individual family and the community. 9 "That 1 will give a little time each day to the Intelligent study of child life, the care and ferdlns of Infants, diet for obler children, discipline and the formation of good habits. 10— “That in January, 191« I will have better health, n -better home and better children berause I have lived up to these resolutions." BUZZARDS SPREAD CHOLERA. are active agents tn the spream of hog cholera. They visit any place tn which there is carrion or offal of any sort and they have been known to transport hog cholera germs for long distance*. In fact, in many cases there Is no other pos sible source of a cholera Infection ex cept the boggard All hogs that die should he burned or burled. This will do much to check the spread of infectious swine diseases. country were more encouraging for business,” Mr. New said last night. “They indicated a general loosening of the money market—in short, better times for 1915.” The Mercantile Stores Corporation will be the parent organization by which the big retail stores owned by the H. B. Claflin Company will reor ganize. They constitute the largest merchandizing company in America. As president of it, Mr. New will have general direction of the reoganization. He declined last night to make any statement as to the plans of reorgan ization. “It is such a big proposition I am not prepared, in the short time I have had to become familiar with the de tails, to make a statement at this time regarding It,” Mr. New said. “It may be several days before I can make such a statement. Although I appre ciate being made president of the reorganization company, I am more gratified that It will not call me away from legal work and my friends in Kansas City. It is such work, on a lar ger scale, as I have been doing for years and T am glad I can do It and remain in Kansas City.” A LIKELY YOUNGSTER. Says a northern Michigan exenange: "A young couple became the proud parents of a little girl the other day. They wanted to weigh the youngster just as soon as it was dressed, but had no scales. Just then the ice man came along and they borrowed his scales. To their surprise the little one weighed forty-one pounds. Official Postoffice Proof of The Herald’s Supremacy in Augusta’s Trade Territory “Average number of copies of each issue of this publication sold or dis tributed through the mails or other wise, to paid subscribers during the six montns preceding the date of this statement:” —Postoffice requlremenL RECENT GOVERNMENT REPORTS OF AUGUSTA (GA.) NEWSPAPERS: October, 1913—Herald 9653 October, 1913—Chronicle 8797 HERALD’S LEAD ~856 April, 1914—Herald ~..9906 April, 1914—Chronicle 8837 HERALD’S LEAD 1069 October, 1914—Herald 11,179 October, 1914—Chronicle 9,125 HERALD’S LEAD .~Z054 The AUGUSTA HERALP’S daily average for November, 1914—12,209. The AUGUSTA HERALD guaran tees all advertisers the largest circu lation of any Augusta newspaper. Ad vertisers and Agencies are invited to test the aocuracy of these figures in comparison with the claims of any ether Augusta Viewspoper. AUGUSTA HERALD. NOVEMBER CIRCULATION DAILY AND SUNDAY HERALD. The circulation of the Dally and Sun day Herald for the month of November, 1914, was as follower Nov. 1 11,407 Nov. 16 1»,:*3 Nov. i 11.345 Nov. ”17 12,331 Nov. S 12,3*0 Nov. lg 12.311 Nov. 4 13.8*0 Nov. 19 13.365 Nov. 5 12,405 Nov. 30 is 465 Nov. 6 12,435 Nov. 21 12,654 Nov. 7 ....12,650. Nov. 22 11,11* Nov. 8 11.425 Nor. 23 12,890 Nov. 9 12.845 Nov. 24 12 455 Nov. 10 12,350 Nov 25 12 3*o Nov. 11 12.230 Nov. 26 12 220 Nov. 12 12.314 Nov. 27 32.493 Nov. 13 12,315 Nov. 2* 12,605 Nov. 14 12. WM ] Nov. 29 11 126 Nov. 13 11,335 I Nov. 30 12.241 ‘ total November' see.77o DAILY AVERAGE U.2o* The Augusta Herald. Dally and Sun day. ha* a circulation In Augusta ap proxtmatel;- twice as large a* that of any ot: er Augusta newspaper. Adver leers snd agencies Invited to test the accu racy of these figures In comparison with the claims of any other Augusta news naper. Time Proves the quality, but the style shows itself You get both in a Dorr Suit. Style that pleases the man of refinement who desires to appear to the best advantage. I • * Quality that gives satis faction during many moifths of wear. DORR TAILORING For Men of Taste Going to Build? If so, get the right ma terial and right price. Lumber orders for rough or finished stock. Mill work or estimates are all carefully supervised by officers of this company, and you can make no mis take in sending the busi ness here. SASH, DOORS,BLINDS, SCREENS,MILL WORK Let us know your wants by mail or telephone and we will do the rest. The Perkins Manufacturing Co. Phone No. 3. 620 13th St. Morrison, Satisfactory Contractor A gentleman who is one of Augusta's large realty owners said to me the other day, “Go out to a certain number on a certain street and put me on a good roof. Charge me a fair price and a fair profit” You can bet your life this customer will get the best in the shop At the Fair Priee. Telephone me your orders for repair work or new w-ork. I will take best care of you. Morrison, Satisfactory Contractor 102 Ninth Street. Phone 8476. Smith's Pharmacy PHONE 350 Mortorcycle Delivery NO EXTRA CHARGE FOR DELIVERY GIFTS Bo our window for Children’s Furniture, consisting of Beds, Dressers, Chiffoniers, Wash Stands, Tablas, Chairs, Desks, etc., all in beautiful white finish. Make the little ones’ heart glad. CULPEPPER BROTHERS 1019-1021 BROAD STREET. AZURE A FACE POWDER SI.OO AZUREA TOILET WATER . . . .$1.50 AZUREA EXTRACT $1.50 AZUREA TALCUM T .25c AZUREA SACHET 75c Gardelle’s, 744 Broad Modjeska Today “ZUDORA” The fifth episode of this mys tifying serial. “IN FEAR 'OF HIS PAST.” A Majestic feature in two parts. “WILD WEST LOVE” Another one of those Keystone > comedies. “EVERYTHING AGAINST HIM.” A Vitagraph play. “SNAKEVILLE’S REFORM WAVE.” An Essanay comedy. FORD IS THE CAR The Wife and Bovs and Girls can drive as well as the men. See Lombard... PARALYSIS <%%?£££ By Dr. Chase's Special Blood and Nerve TabUfe Dr. Chase* 224 N Tenth Street* Philadelphia* "O'j l /\ri 80-SAN-KO’S pile remedy I? fillr Gives instant relief in .itching:. & Bleeding or Protruding Piles, 50c, The Dr. Bosanko Co n Philadelphia* Pa* Looking Around far Holiday Gifts Never before have we had so attractive an assortment. We beg to mention: Carvers . . . SI.OO to SIO.OO Pocket Knives. 25c to $3.00 Skates 50c to $1.50 Safety Razors SI.OO to $5.00 Scissors 25c to SI.OO Foot Balls . . SI.OO to $5.00 Thermos Bottles $1.50 to $2.50 Thermos Cases $1.25 to $2.50 We try to make it pleas ant for all lookers who visit our store, and you will be surprised to find such a va riety of articles that make very suitable gifts. BOWEN BROS. 865 BROAD STREET.