Newspaper Page Text
THE WEATHER
Rain and wanner to
nifcht. Saturday rain.
VOLUME XX, No. 22.
PRESIDENT
LISTENS TO
PLEAS ON
LITERACY
TEST
White House Cr.owded With
Advocates Pro and Con of
Clause in Immigration Bill.
Think Re-passage if Vetoed.
Washington—Five hundred men and
Women-social workers, iabor leaders
and publicists, crowded the historic
eastroom of the White House today
at a hearing before President Wilson
on the immigration bill.
Three hours for argument were ap
portioned equally between the oppo
nents and advocates of the measure.
President Wilson took his place
promptly at 10 a. m„ to listen to the
argument on the literacy test, around
which the fight on the bill Is waged.
Speakers in favor of the measure con
tended the literacy test would improve
the quality of immigration; its op
ponents d dared it was no test of
quality and that many aliens who
would become desirable citizens would
kept out simply by inability to read
and write.
Purpose cf Hearing.
Although the president repeated'y
has indicated that he would veto the
bill if it car- e before him witn the
literacy test included, he has declined
steadfastly to say definitely what
action he would take. It was for this
purpose that he called today’s hear
ing. '
The literacy test as finally passed
by congress is practically the same as
was contained in the bill which Pres
ident Taft vetoed. In part ia pro
vides:
‘‘That after four months from the
approval of this act in addition to the
aliens who are by law now excluded
from admission into the United States
the following persons shall also be
excluded from admission thereto, to
wit:
The Clause.
“All aliens over 18 years of age,
physically capable of reading, who
cannot read the English language or
seme other language or dialect, in
cluding Hebrew and Yiddish.”
This provision was vigorously op
posed during the protracted debates
on the bill in congress and is con
(Continued on Next Page).
TREMENDOUS IS
RESPONSIBILITY
OF THE KAISER
Von Moltke Says Resolve to
Declare War Fell Heavily on
Emperor. “Germany Will Be
Victorious.”
Berlin (vie. Amsterdam and London,
10:56 a. m.) —There ha* been published
In a local newspaper an Interview
■with Lieutenant General Count von
Moltke. former chief of staff of the
German army. The recital Is as fol
lows :
"The resolve to declare war must
have fallen heavily upon Emperor Wil
liam,” the interviewer suggested.
General von Moltke answered
"Very heavily Indeed. Do people ever
atop to consider bow tremendous Is
thw responsibility of a conscientious
monarch who must pledge the blood
of his people? That step a monarch
like the emperor takes only when the
life and death of his people are at
etake."
"Does your excellency believe that
peace will soon come?”
"The war can last a long time yet.
Our victories In Poland are of the
greatest importance. To the I’rench
they are bitterly disappointing, spoil
ing their hopes of an advancs. The
P.usslan masses have,, entirely col
lapsed. You may he flyfnly convinced
that Germany will not'perlsh; w# will
be victorious."
LIVING IN PITS DUG IN
DEEP SNOW: PERISHING
FROM EXPOSURE, FAMINE
tendon (9:46 a. m.) —A Reuter dta
patch from Kiev cava:
"Hiding from the Austrians who are
retreating from Bukowlna, the popula
tion of the Carpathian* have Wft their
homer and are living tn pita dug in
the deep mow where many are pertrh
injt from exposure and rtarvatlon.
Their plight la rendered more dan
■Krour by the hungry wolves that are
turning them.’’ . i
THE AUGUSTA HERALD
THE ONE PAPER IN MOST HOMES THE ONLY PAPER IN MANY HOMES
APPROPRIATE $50,000,000,
RELIEF WARSAW DISTRICT
Warsaw, Russian Poland, (via Lon
don, 12:50 p. m.) —Prince Yengaly
cheff, the new governor general lias
announced that the government has
appropriated $50,000,000 for the relief
of the population of this region.
JAPANESE SQUADRON IS
DUE AT HONOLULU TODAY
Honolulu. —A Japanese squadron
composed of the battleship Hizen and
two cruisers are coming to Honolulu,
according to a report received by the
port officials. The vessels were ex
pected to arrive today.
THE NEBRASKA FIRST IN
ENGINEERING COMPETITION
Washington.—The battleship Ne
braska with a score of 78.941 was first
ir. the engineering competitions
among vessels of the battleship class
for the six months ending June Ist.
The West Virginia was at the foot of
the list with a rating of 25.663.
SUSPENDED OPERATIONS
ON ACCOUNT OF THE
SEVERE WEATHER
Petrograd,—Mid-December weather in
Armenia was so severe that operations
between the Turkish and Russian armies
around Erzerum practically ceased. The
temperature frequently reached 35 de
grees below zero. The roads were cov
ered with snow to depth of six feet or
more.
HEADS OF ENGLISH ANJD
RUSS FINANCE IN PARIS
Paris, 4:35 a. m.—The Matin states
that David .Lloyd-George, the British
chancellor of the exchequer, and P.
Bark, the Russian minister of finance
are coming to Paris shortly to confer
with Alexander Ribot, the French
minister of finance with a view of
the organization of closer financial co
operation between the allies.
$190,000,000”CREDIT
BY TURK PARLIAMENT
Berlin, (via London, 8:59 a. m.)—
Th e Turkish parliament has voted
mobilization credits of $190,000,000,
says the correspondent of the Tage
blaat and has authorized the govern
ment to immediately float $25,000,000
of this amount at six per cent.
JEROME OFF TO BRING
THAW BACK FOR TRIAL
New York*-—William Travers Je
rome announced he would leave today
for Manchester, N. H., to bring back
Harry K. Thaw, for trial under the
indictment charging him with con
spiracy.
FOR LIMITATION OF ALL
ARMAMENTS, LAND
AND SEA
Buffalo, N. Y.—The New York State
Bar Association today received a re
port from the committee on interna
tional arbitration offering resolutions
urging President Wilson to submit to
the next international congress the
proposition of limitation of armaments
both on land and sea and the estab
lishment of an international police
force.
PRINCE EITEL FRIEDRICH
ARRIVES AT MULHAUSEN
Geneva (via. Paris, 4:40 a. m.)—•
Prince Eitel Friedrich, the second son
of Emperor William, has arrived at
Mulhausen with a numerous suite and
has taken up his abode In the mag
nificent villa of the Koechlln family,
who fled to America at the beginning
of the war.
WITHIN 20
MILES OF
FRONTIER
London, 12:35 p. m. —News dis
patches referring to the situation In
Poland say that north of the Vistula
about I-lpno, Russian advance guards
are within twenty miles of the Ger
man frontier while to the northeast
the Germans have evacuated Skempo,
2f. miles from the Prussian border
and due southeast of Thorn. If the
Russians follow up their success at
Hkempo and continue their forward
movement It will give them an un
broken front, British observers be
lieve, dangerously near German terri
tory.
High Hopes.
Dispatches from Petrograd say the
Russians are pinning high hopus on
the offensive thrust near the German
line. Elsewhere they are planning
merely to hold their own, barring the
advance through Transylvania. The
Austrians, however, appear not to
have been crushed by their reverses
In Bukowlna, for the Russians them
selves refer so the attempted Austrian
offensive, other dispatches tell of
the movement of Aua.rlan reinforce
ments aimed to check ths Russian ad
vance.
AUGUSTA, GEORGIA, FRIDAY AFTERNOON, JANUARY 22, 1915.
FIRST FOOD
CARRYING
AMERICAN
STEAMER
SAILS
Cargo Consigned to American
Citizen in Germany. Supplies
Intended For Consumption By
Non-Combatants Only.
New York.—Carrying a cargo of food
supplies shipped by an American firm
and consigned to an American citizen
in Germany, the American-owned
steamer Wilhelmina cleared today for
Hamburg and prepared to sail this af
ternoon. The shippers assert the food
is meant only for consumption by
civilians.
First Since War Began.
This is the first food-carrying Am
erican ship to leave an American port
for Germany since war began. If she
is seized, her consignors, the W. L.
Green Commission Company of St.
Louis, will file a protest with the state
department, according to local attor
neys of the company, claiming the al
lies are not within their rights under
international law in preventing ship
ment of conditional contraband to
non-combatants in a country at war
with the allies.
Possible Claim.
In order to controvert in advance a
possible claim that the Wilhelmina's
cargo is intended for use by the Ger
man government or its naval or mil
itary forces, or by agents or contrac
tors which supply that government
with foodstuffs, the cargo is consign
ed to an American citizen who will ho
In Hamburg when the vessel arrives
if she escapes seizure. Furthermore,
the consignors and.J.he German gov
ernment guarantee, according to the
(Continued on Page 6.)
5 DESOIURT;
EXPLOSION ON
0. S. CRUISER
Boiler Tube Blows Out on the
San Diego Just As Trial Trip
of Four Hours Was Com
pleted.
On Board U. S. S. San Diego, La Par,
Mex., Jan. 21 (by wireless via. San
Diego, Cal., Jan. 22)—Five men were
killed and nine seriously injured
Thursday afternoon on board the arm
ored cruiser San Diego, when a boiler
tube blew out after a steaming trial
of four hours had been completed.
Immediately after the accident tho
cruiser left for Guaymas where she
arrived at 2 o'clock this (Friday)
morning. The Kan Diego Is the flag
ship of the Pacific fleet and is in com
mand of Captain Ashley 11. Robert
son.
In Grave Condition.
Washington.—A brief official report
to the navy department on the explo
sion aboard the cruiser Ran Diego add
ed no details to the news dispatches
except that some of the nine injured
were In a grave condition and others
were not so badly hurt.
Rear Admiral Howard's report gave
this account of the accident:
"The San Diego completed her four
hour, full power trials and made 21.45.
Just at the completion of the trials,
a tube In number four holler ruptured,
duo to low water. No endurance runs
were attempted. A full Investigation
has been ordered. Am proceeding to
Guaymas.”
Automobile Assembling Plant 120 Ft.
Long to Be Erected By Mr. Lombard
Will Be Built on Eleventh Street of Structural Steel With Re
inforced Concrete Floors and Roof and Brick Walls. The
Growth ofthe Ford Automobile Sales Here Cause of Mr.
Lombard's Decision to Build---Mr. G. Lloyd Preacher
Architect.
Mr. George R. Lombard Is having
plans prepared for the construction of
an automobile assembling plant on
Eleventh street Immediately in front
of the I-ombard Iron Works dr
ply Company. The building will face
120 feet on Eleventh street and will
have an average width of 60 feet. It
is to lie of structural steel construc
tion with re-lnforced concrete roof and
floors, brick walls and metaJ frame
windows glazed with wire glass and
steel rolling doors.
The building Is to be one-story In
height and the plans for It arc being
drawn by Architect G. Floyd Preach-
PREST’S POWER TO MAKE
RECESS APPOINTMENTS
Washington.—Members of the senate
Judiciary sub-committee directed to
investigate the power of the president
to make recess appointments to fill
vacancies created during a session of
congress today had official notice from
Chairman Culberson that a meeting of
the sub-committee would be held Sun
day morning.
The inquiry grew out of the recent
differences between tho president and
some members of the senate over fede
ral appointments.
14 BATTLESHIPS with" 18
DESTROYERS ON THE WAY
Washington.—The Atlantic battle
fleet, fourteen battleships and
eighteen destroyers, under command
of Rear Admiral Fletcher, was on its
way today to Guantanamo. On its
way to Cuba the fleet will engage In
battle practices. It will remain in
Cuban waters until it Is ready to pro
ceed to Panama for the opening cele
bration in March.
OVERCOME BY AVALANCHE
IN ALASKA; ONE KILLED
Junea, Alaska. —Ivar Holmquist, who,
with William Blomquist, was hunt ins
in the mountains near here yesterday
was overwhelmed by an aval an ce and
killed. The men heard the avalanehe
roaring: down the mountain side and
ran. Blomquist succeeded in reach
ing safety but Holmquist lagged be
hind and was caught. His body was
recovered.
VERDICT WHEN 9 JURORS
AGREE AFTER SIX HOURS
Providence, R. I.—Radical chants
are proposed in the draft of a revised
state constitution, reported to the leg
islature today by a commission.
The proposed instrument enlarges
the appointing: and veto powers of the
governor. Important changes propos
ed in judicial procedure would permit
a verdict in civil actions when nine
or more jurors have agreed after six
hours deliberations.
CAROTHERS JOINS VILLA;
HAD NO FIGHT WITH HIM
El Paso, Texas.—Word received here
today said George O. Carothers, Amer
ican consular agent, had joined Gen
eral Villa's field headquarters below
Chihuahua.
No Encounter.
Washington. —Consular Agent Caro
thers, in a dispatch dated yesterday,
reported his dej&eture from Aguas
Caltentes. State department officials
said they placed no credence in pub
lished reports that be had a personal
encounter with Genera] Villa.
CARGO OF APPLES AND
FLOUR IS LEFT BEHIND
London, 2:02 p. m. —The Danish
steamer Arkansas, which sailed from
New York December lltli for Copen
hagen and was taken to New Castle
by a British warship on January 2nd,
for an Investigation of her Snrga, sail
ed for Denmark on Wednesday, no
contraband having been found. The
cargo consisted chiefly of apples and
flour, part of which was shifted to the
docks during the Inspection. Labor
troubles made It impossible to re-load
the goods and the Arkansas had to
leave them behind.
ASK SPARING OF WORLD’S
WORKS OF ART BY THE
NATIONS NOW AT WAR
New York.—The National Henlpture
Society has addressed a petition to
the nations at war In which a plea
Is made that those now engaged In
warfare respect and spare the world’s
works of art wherever found. The
petition states that the membership of
the society Includes men of both Am
erican and European birth, “united by
a common aim to cherish the art of
sculpture In this country." acknowl
edges the debt America owes to Eu
rope for help and sympathy in the at
tempt to build here a worthy national
art, and concludes by asking the na
tions of Europe to “further extend this
obligation by showing us an example
—heroic, perhaps, at the present hour
—an example of that spirit of rever
ence in which all that Is best In art
Is created ojid conserved."
PROF. PHILLIPS DEAD.
New Haven, Conn. —Professor An
drew Wheeler Phillips, former dean of
the Yale graduate school, 1* dead at
his home here of heart disease. He
was 70 years old and was noted as a
mathematician.
er. Bids will t>e requested within the
next few days and work will start
within two weeks. The building Is
to be used by Mr. lombard as an as
sembling plant for Ford automobiles
He will have the cars shipped to Au
gusta "knocked down,” so to speak,
and will put them together after they
reach here
The fact that Mr. Lombard will
erect a building of such proportions
shows the Importance of Augusta as a
Ford distributing center. The number
of Ford automobile* that Mr. I/imbard
(Continued on Next Page).
MEANS THAT
WAR WOULD
BE BROUGHT
PERILOUSLY
NEAR U. S.
Senate Told By Lodge That
Ship Purchase Bill Only Means
Buying of German Ships Now
Interned in New York, Boston
Washington, D. G. Tho feature of
the Republican fight on the adminis
tration shop hill In the Semite* today
was a vigorous attack by Senator*)
Cummins and Lodge upon President
Wilson's Influence upon legislation
and upon the sentiments expressed In
the president's Indianapolis speech.
Washington.—Attributing to the ad
ministration an Intention to buy Gor
man ships Interned in American ports
if the ship purchase bill is passed, Sen
ator Lodge today declared In tile sen
ate that the measure "would bring us
within measurable distance of war,
not with England alone, but witii
France, Russia and Japan."
He quoted from house committee
hearings to show that Secretary Mc-
Adoo had "practically admitted that
the purpose of the hill was to buy
the German ships" laid up in Boston
and New York.
The Interned Germans.
"To buy tile German ships interned
In these porlH and relieve their own
ers from tile heavy dally expense In
raring for them, and to hand over to
them thirty or forty millions of mon
ey belonging to the American people,’
said Senator Lodge, "would be a great
and direct assistance to one of the bel
ligerents in the war now raging. It
would be an unneutrul act and very
readily might be construed as a hos
tile act and an act«»l breach of neu
trality."
Senator Lodge stated he had been
Informed that the administration had
determined to send the Darla, a Ger
man-owned ship purchased by Amer
icans and transferred to American reg
istry, abroad to furnish a test case
Dangerous Business.
"It seems to me a rather dangerouj
bualneHa to make test rasea of this
character In time of war, and for the
state department to approve sending
for a veaael which aa late as Janu
ary 13 our war risk bureau declined
to Inaure,” he said.
He anid that France and Rnaaln had
held that the transfer of the flag from
a belligerent to a neutral after hos
tilities had begun waa nothin he rec
ognized, and that England held tho
same, although Sir Edward Grey last
summer made some modification ol
hta opposition to the sale If the ships
were not used In trade with Europe
In carrying on European trade, h,
urged, the enemies of Germany would
still regard the ships aa Germans ari l
liable to be sunk.
Grave Objections.
"I am certain,” continued Senator
Lodge, "that, there are no good rea
sons or arguments in Its favor and l
I am sure that to allow it to become
law without some provision protecting
us againat the purchase of tho ships j
of belligerents and the consequent in- |
terrmtional complication* will make It i
a very had hill Indeed, for the Amer
lean people, setting aside all the grave
objections of government ownership."
DESTITUTION IN
POLAND NOW IS
MDSTTERRIBLE
London (12:45 a. m.) —Buffering Iri
Belgium Is for the moment In the
background when compared to destl
tutlon of non-combatants In Palestine,
Poland and the Carpathians. From
Palestine Jewish colonists continue to
flee to Egypt, being conveyed by the
American cruiser Tennessee. The des
tutlon of Poland is said to he terrible.
It. Is said the situation In Poland s
far worse than It Is In Belgium. The
fleeing people of Bukowlna are liv
ing like animals In csves and fight
ing with wolves for such sustenance as
the snow-covered country affords
DETECTIVE KILLED.
Toledo, O. —Kaiser Barteckl, a city
detective, was shot and killed by
Peter Hkrlbner, of .New York City,
last night when attempting to arrest
Hkrlbner, who had shot and seriously
wounded Pawlina Mllum, also of New
York. Hkrlbner was captured after a
chase of several blocks.
STEAMER BURNB.
Baltimore, Md.— -The Chesapeake bay
steamer Maryland was burned to the
water’s edge off Magothy river early
today. Ho far as known all on board
were rescued and brought to Balti
more.
The Maryland was owned by the
Baltimore, Chesapeake and Atlantle
Hallway Company, and piled between
Baltimore and C'hoptank River land-1
Inga. j
$6.00 PER YEAR—FIVE CENTS PER COPY*
BRITISH STEAMER
IS TORPEDOED BY
THE GERMAN U-19
ARTILLERY
DUEL IN
ALSACE
Berne, Switzerland, (via Paris, 1:10
.a. m.) Rxceptlonally heavy artillery
I’iriiiK is Kolntf on in the repion of
Cernay and Thann in Alsace. The
German wounded state, according to
reports that come over tho border that
the frozen ground makes shell fire
much more deadly ns the projectiles
in striking the hard surface explode
with increased violence, scattering
frozen clods of earth which cause ugly
wounds.
Valleys Submerged.
Geneva, (via Paris, 4:40 a. m.—
Flood s In the region of Altkirsoh and
in the Sundgauer, nr southern country
•*f Alsace generally, have completely
stopped German military operations,
jsays a dlsptaeh to the newspaper
i Suisse. The Rivers 111 and Larg have
overflowed from their beds and the
narrow valleys are entirely sub
merged. At Altkirseh tho German
headquarters installed In a business
building were obliged to move to
private bouses on the heights.
The French troops near the Thann,
the dispatch says, are in a good po
sition, well out of tho reach of the
floods. They shelled the Germans
vigorously all day Thursdav.
IN BELGIUM
FLOOD, FIGHT
IS RAGING
Amsterdam, (via London, 9:08 a. m.)
Between Nleuport. and Ostend a hard
battle ha K been uninterruptedly rag
j lug for three days despite rain, flood
ed trenches and almost Impassable
roads, says the Hluls, Holland, cor
respondent. of the Telegraaf. The
correspondent reports large numbers
of German wounded passing Sluls.
Hain't Materialized.
London, 12:30 p. m. The battle at
Holssons still ranks /is the only great
conflict during many weeks past In
the west. There has been fighting at
many points but a trench here and a
few yards there is all either side had
gained. If the German plan Is a re
newed general offensive or a serious
concentrated attack at some strate
glc point, It has not yet materialized.
USER ZEPPELINS
Of TOE LATEST
TYPE IN RAID
Copenhagen (via. London, 1:12 p. m.)
-Messages from Berlin declare the
I airships which raided England the
night of January lk, were Zeppelins
of the latest type. They Went from
it secret base on the German frontier
carrying a full complement of men,
heavy guns and ammunition.
IN AUSTRALIA, APPEAL
MADE FOR MORE TROOPS
London, 9:51 a. m. —William Mor-
J rls Hughes, acting premier of Aus
tralia, has Issued an appeal for mors
recruits, says the Melbourne's corre
j spondent of Reuters’ Telegram Com
pany. fn his appeal Mr Hughes says
j "Every available man Is needed for
; the front as soon as possible The
I Germans’ power Is not yet shattered
and remains resolute, with Its strength
1 unimpaired.”
JUMPED OR FELL.
Philadelphia.—Mrs. Anna Hharpe,
wife of Rev. Arthur B Hharpe, super
intendent of an orphanage st Rich
mond, Vs , jumped or fell from a fifth
floor window of a hospital here today
and died In a few minutes Khe bad
been under treatment nt ths hospital
and was to have returned home todny
with her husband.
PREFERRED PRISON.
Oakland Cal. Daniel Gained, al
leged confidence man accepted a ten
year prison term yesterday In pre
ference to deportation to Austria to
serve in the Austrian army.
HOME
EDITION
Submarine Sinks the Durward
Having on Board Forty Tons
of Provisions For American
Relief Commission. “En
deavor to Starve England.”
Tl)« Hague (via. London, 3:32 p. m.)
“ U was stated today tho Durward
luiu nn hoard forty tens of provisions
belonging to the American Relief Com
mission whsn she was sunk.
Crew is Saved.
London (10 a. m.)—Tho British
steamer Durward, says a Rotterdam
dlHpatrh to Hooters Telegram Com
pany, has hern torpedoed by a Ger
man submarine. The crew was saved.
The Durward was bound from Leith
to Rotterdam and was struck by the
.torpedo, Recording lo the Reuter cor*
respondent, while 22 miles off the Mans
lightship. The crew took to the boats
and reached the lightship front which
a Dutch idiot boat conveyed them to
Rotterdam.
First Three Torpedoes
Amsterdam, via London, 2:00 P. M.—.
Sailors of the Durward say they first,
sighted the German submarine In mid
afternoon and stopped the vessel In
response to a signal. German officers
hoarded the Durward. Covering the
captain and crew with revolvers, they
ordered all on hoard to quit the vessel
Immediately. Boats were lowered and
after all hands had left the submarine
lowed the boats to safe distances.
There they were ordered to wait. The
submarine returned to the Durtvard,
sent three torpedoes Into her, then
picked up the small boats and towed
them to tlie Maas Lightship. Then
the Germans east them adrift and left
at full speed.
The U-19.
London (3:40 p. m.) —It was the Ger
man sunmarlne U-19, according to
Amsterdam advices, which torpedoed
the Durward. The London newspapers
Interpret the sinking of the Durward
as the beginning of a German naval
policy alleged to have been urged by
Admiral von Tlrpltz, minister of thu
navy, against British merchant ves
eela.
The Evening Standard today points
out that two small English merchant
ships were recently sunk off Cher
bourg, which, together with the pres
ent episode, the newspaper says, tend#
ro show the policy now being enforced
"1n an endeavor to starve England.”
IN NEUTRALITY,
POPE GAELS ON
THE FAITHFUL
Rome.—The pope today held a pri
vate and public consistory during
which h»' emphasized the neutrality of
the Holy Hoe and referred to his ef
forts to mitigate the disastrous con
sequences of the conflict. He urged
his hearers qot to heed those condl
lions which separated the faithful but
rather so consider those which made
them brothers In the faith, and he
called upon the invaders of territory
of the enemy not to commit excesses.
The pope Invited all the faithful to
participate In a great expiatory func
tion In Europe, to he held Feh. 7, and
outside of Europe, March 21. He said
that on Feb. 7, he and the cardinals
would take aprt in a special service
at HI. Peters.
POOR SALESMANSHIP
fFrom the Omaha Bee).
Did you ever hear such a re
mark as this: "I've gone Into that
store for the last time. I’ve been
there two or three times and each
time I go In with my mind made
up as to what I want and com*
away with exactly the thin* I
don’t want?"
The answer Is that some clerk
more zealous to make a sale than
to please has messed things up
very badly for his establishment
by Inducing or persuading this
patron to buy an article which he
did not want. Most any skillful
clerk Is eloquent enough to do
such a thing If he sets his head
to It. Hut the clerk who appre
clates Pie Indispensable value to
his store of a satisfied customer
will hesitate to use his powers In
that way. While It Is strictly the
business of the clerk to make the
best possible immediate sale, It
Is a larger part of hts business to
build up end hold trade, and that
Is not done by cunningly forcing
a patron to choose between two
articles the very one he especially
objects to, even though the margin
of profit he wider than on the
other.
Salesmanship Is something of an
Inexact science, as successful
merchants and salesmen, of
course, realize, and the more of •
the sound theories that get Into
practice over the counter the bet
ter for bi.th the man behind the
counter and the one behind him.
No etore can have a more valu
able asset than a satisfied custo
mer.
Watch the store news In The Her
ald. Find out whet you want, where
It I* end what It costa. Sell your
aalf satisfaction and get the bar
gains. Read Herald ade.