Newspaper Page Text
SUNDAY, APRIL 2?
Automobiles, Motor Trucks
Band Elevates Factory Ideals
EMPLOYES INSPIRED. TO GREATER
PRIDE AND LOYALTY BY GOOD
MUSIC CLASSIC ORGANIZATION
PERFECTED IN DODGF. BROTHERS
BAND BY THE FAMOUS LIBERATE
"When General Pershing cabled early
last summer that a great many more
bands were needed in Prance at once
by the American Expeditionary FoYces,
considerable surprise was felt by many
who had thought that mush* had ceased
to be a factor In the unromantic me
chanical business of modern war” said
George H. Phelps, .Director of Adver
tising for Podge Brothers, Detroit. "We
had forgotten to an extent, perhaps,
that music—and particularly band music
—is the greatest cure for homesickness
ar.d low morale there is. Of course,
the days when armies were led into bat
tle by brass bands were over long ago.
Put back behind the front where the
boys retired fo** rest, and in the num
erous camps scattered over England a«id
France, the Yankee bands did as much
as anything else to drown out the guns
and cheer everybody up.
The New
Light
TV eight
Car
To Insure Delivery —
Let us have vour order NOW!
M
O —» ■». -W **
RELIABLE GARAGE AND SALES COMPANY
MOULTHROP & HEYMANN, PROPS.
111-113 JACKSON STREET, REAR OF LAMAR BLDG.,
PHONE 3427. AUGUSTA, GA.
SUB-DISTRIBUTORS:
MARCH MAN'S GARAGE, M. B. HAMILTON,
Waynesboro, Ga. Ednefieid, S. C.
HAGOOD-JENNINGS AUTO CO., H. A. WASDEN,
Barnwell, S. C. Midvllie, Ga.
Take an Outing Every Day
in Your Own Automobile
Business may make it impossible for you to take an extended
spring vacation, but if you own an automobile it can not deprive you of
the exhiliration and rejuvenation which a daily drive in the open air
in a smoothly running motor car will give you.
The new models in motor cars are now being offered for sale in
the advertising columns of The Augusta Herald. They are so com
plete in detail, so splendid in price that it is an easy matter to find
what you want at a price you wish to pay. Such an investment will
bring you many times its value in rest and recreation.
If several of the advertised models appeal to you just call up the
dealers or owners in the advertisements and let them demonstrate the
merits of each model to you personally. That will greatly facilitate
your decision.
THE AUGUSTA HERALD
AUTOMOTIVE DEPARTMENT
Automotive Q Department
‘‘Pershing's call was answered by a
great number of very excellent bands,
and it occurred to me that if band music
was such good stuff for soldiers, and
made them happy under so many ad
verse conditions, we could use more of
it back here, especially at a time wheu
many patriotic activities were at their
height. So we went out into our fac
tory among the men who were making
army cars and gun recoils, and in a
short while discovered a wealth of tal
ent that amazed us.
‘‘We merged this new material Into
the band we already had, and develop
ment followed rapidly. In fact, we now
have a concert band of 70 pieces, which
it would be hard to surpass anywhere.
No expense Ims been spared to train
and equip it. Sixteen at ions are repre
sented. and a number of the members
are widely known. Every musician is
regularly employed in the factory, with
the exception of the leader. Signor
Alessandro Liberati, who has an inter
national Imputation as a band leader. His
entire time is devoted to composition
and directed to the band.
| JJsj
MOTOR
L CARS J
“Industrial bands of this kind serve
many valuable purposes,” concluded Mr.
Phelps. "Besides affording a great deal
of pleasure for the employes, they in
spire pride and loyalty to the institu
tion. The city benefits on various pub
lic occasions, ana the country as a whole
benefits, not only as it did in the re
cent war. but in the general cultural
value derived from public interest in
good music.”
PRICE OF IRON CROSSES
Coblenz.—The prick of iron crosses has
more than doubled since the German au
thorities placed an embargo on the open
traffic in them here. Nevertheless, they
are being sold. The dealers saY the
German government has prohibited fur
ther manutacture of the iron crosos, and
that private concerns are making and
celling imitations of them.
Price
$1,575.00
f. o. b.
Augusta
THE AUGUSTA HERALD
PUBLIC'S ATTITUDE TOWARD “GOOD
ROADS" UNDERGOES RADICAL CHANGE
Motor Truck Causes Those More or Less Skeptical to Awak
en to Fact That Improved Highways Are Not Merely
“Speedways.”
By E. A. Williams, Jr., President of the Garford Motor Truck
Co.
The public's conception of ‘‘good roads”
has undergone a radical change In the
lust two years.
Prior to the entry of the United States
into the world war. the non-motoring
American public, hiore often than not,
thought good roads were advocated chief
ly for the benefit of their more fortunate
neighbors who owned and drove their
own motor cars. They were inclined to
regard good roads laws as class legis
lation ami were unwilling for the most
part to lend either financial or moral nup
uort to the construction and upkeep of
something from which they derived no
direct benefits so far as they could see.
That conception no longer exists. Uni
versal recognition of the motor truck's
value as a means of transportation, dem
onstrated under the stress of war, has
brought about a change.
The war merely hastened what lead
ers of the Industry bad foreseen for sev
eral years; it furnished the setting and
the conditions which enabled the truck
to establish itself as a factor in the eco
nomic life of the country. Under nor
mal conditions its recognition and gene
ral adoption would have been more grad
ual. but none the leas convincing.
The non-motoring public no longer
looks upon good roads as “speedways”
for the motoring "aristocracy.'' it iiaH
come to realise that motor trucks are
essential as transportation factors and
that good roads are necessary to the ef
ficient operation of trucks. Its vision
has b *cn broadened; it sees the advan
tages and benefits which accrue from
a combination of these factors-—benefits
which have a direct bearing upon the
economic conditions of the community.
It sees the farm brought, one might
say. to the very table of the consumer;
it sees an ultimate decrease in food
prices; and, those who pause to con
sider the matter further, see the ever
expanding range of possibilities of the
truck and its ally, good roads, through
out the Industrial and commercial world.
With the universal recognition and
adoption of the motor truck the public's
conception of how roads should he built
ulso liuK undergone n change. Hereto
fore there has been a vast difference
between the average man's Idea of good
roads and that of the experienced en
gineer. The average man was content
to build' for the present; the engineer, as
the result of past and not altogether sal
isfactory experience, knows and has
known the importance of building for
the future as well as the present.
The first thing a railroad does after
obtaining' a right-of-way, as everyone
knows, is to build a roadbed and lay
tracks. That roadbed Jh put in to stay.
The track, which corresponds to the
surface of the highway, is built of the
most substantial and practical material
to be had.
The railroad officials, however, do not
expect tliis road-bed and track to last
forever without attention. Long ago
they learned that the only way to as
sure safety and durability is lo antici
pate depreciation and make constant re
pairs.
For this purpose they maintain crews
who are continually repairing ami re
constructing the roadb *ds and n placing
tracks. From time to timo flaws are
certain to develop—conditions and ele
ments over which man lias no control
are responsible. These are quickly rem
edied—reinforced by the crews which
arc always on the lookout for such
breaks.
That is just what we are coming to
in roadb u lid in ts. For years it has been
customary for county engineers to direct
such operations but for the most part
their work has been hampered by lack
of funds, and inadequate force or by
limited legislation and more or lons red
tape. There are some states in which
farmers are still working out their road
tax by the clay, hauling graved or stono
in a more or less haphazard fashion for
the construction of roads; upon their ef
forts and those of a limited force of
hired workers depends the maintonancu
of the community's highways.
fn the past we have built for the pres
ent only; in the future we will build for
the present and future. We have come
to reulize the economy of constructing
roads of lasting materials, of laying the
most durable foundations—foundations
whic h will last for time upon end and
require a minimum amount of atten
tion.
Our forefathers rorognisod, Jn a man
ner. the neeesslty of installing durublo
foundations back In the days when they
built corduroy roads through the wilder
ness of this country. Recently in an
Indiana city, engineers were installing
a concrete foundation along the main
thoroughfare. In excavating they came
upon a corduroy road, burled several
ac hes under tlie street s irfacc. Tbs
road was constructed of black walnut
ami extended, they found later, for a
distance of nearly a mile. Rather ex
pensive roadbeds in these days. The
logs were In excellent condition They
Liberty Are Quickly Sold Cars,
Difference Wins Buyers in
First Minutes of Demonstra
tion.
. .V A surprising fact about lli* uclling of
Wbirty rum," naya John H liavldson,
loon dealer for tlin i.lbr-rty Motor <nr
company, ‘in that mo many hulom hic
rloh (1 in the first fifteen minute* of
demonstration.
‘Vi first ride in the Liberty in ulwayu
ajet mpunled by remurkH about it* «anc
of l andling, the rouvenlence of it* con
troU un<l 1 m riding and driving dlffor
am. t*.
‘‘Them are very definite reasons for
thl'* diffcrcuicc. The Liberty originated
fro’n the doaire to build u car that would
be more nearly like the iur tlmt the
avtrage owner would build for nlrnnelf
if »t were poMHlbb* for him to • oriHtitni
hi* o.vii uutomobi.o.
In response to what would naturally
be hi* jii-Ht requirement, Liberty ear*
wrfl made thoroughly good. Thay war#
rn; de easy to drive, eomfortubie to ride
In and cany to rnuinlaifi.
'The n enge owner driven bin own
car He in uni nit in a certain poul
tie i in order to keep in* »ar in good
operating condition. tlhe Liberty detngri
•i # wera tv rupulousiy exriut in numg
tie alone and wldtn of mute to afford
Die utiiiom comfort. They were Jtiwf an
' xacting tn determining Up- anule or me
steering wheel, and th» position of ped
als and level 4, to Ibat the drive's con
venience would be assured. And llie euro
necessary to Insure maintenance of the
car’ll running londitlon wan reduced to
an absolute mliilnu/m through the sim
plifying of (oiintrii lion and the fixing
of much a big'll standard of quuiily an to
do aw ay wlm the need for it*« juenl at -
tentlon.
“Thine precaution* have resulted
fltoid notably m a riding and driving
difference which i* the moot frequently
commented on quality of Liberty * art* arid
»o attract on*- who I* unacquainted with
the iberty, beuiUte of the poefilve dif
ferrnce and unijMual charm usually lend
to quir k apprerhil,oii arid another a-tie."
The diplomat who In afraid of "another
war,'* if too heavy an indentfll V la laid
upon drrminf, reminds us of the cour
age that put* the fa mil* Nilvrr out on
the buffet so the burglar won’t have to
wake you up to ask for the combina
tion Venango iJ rrtld.
made a complete new survey and utilized
the old roadbed in their concrete con
struction.
Roads of the future will 'tot only be
built to meet the requirements which
necessarily will b» made upcii them but
they will be maintained, or should be, in
the same systematic, manner that a rail
road maintains its property As the rail
roads utilize their own equipment for
repairing and construction purposes, the
truck will be utilized In good roads build
ing and upkeep. Hoad maintenance
crews, with their truck equipment, will
b* as familiar a sight as those we see
constantly at work along railroad right
of-ways.
Highway improvement naturally is tn
its infancy. It will be many years per
haps before the vast system which will
extend , throughout the country will* bc
como u reality. But with the impetus
gained during and immediately follow
ing the war the work should progress
with greater rapidity and more discern
ible results In the next five years than
it has in the past score of years. Con
gress has shown its appreciation of the
vital need for improved highways by
massing an amendment to the poutoffice
bill providing for an increased appro
priation of $'200,000,000 to b expended In
highway development.
State legislatures throughout the
country are and have been engaged in
the consideration and passage of numer
ous bills which carry large appropriations
for the development of roads. lOven this
is Just beginning.
Touring
BRISCOE
«
A wonderfully attractive light car which has made remarkable econ
omy records. Briscoe owners find that by any standard of comparison
the car meets every demand and satisfies every motoring desire, not
alone in its own price-class but among cars for which you would ordi
narily expect to pay more.
SBBS
at the Factory.
Correspondence is invited from the better dealers in Georgia and
South Carolina territory.
A. R. MUSTIN
553 BROAD ST. PHONE 303&
jSESr,
Augusta Vulcanizing Co.
“REAL SERVICE”
1051 BROAD ST. PHONE 687
EXPERT
WELDING OF
Cast Iron, Brass, Steel,
Bronze, Copper and
Aluminum
Send Us Your Broken or Cracked Parts, or Wire for
PORTABLE OUTFIT AND EXPERT WELDER
‘‘We Weld
Any Metal
That
Melts.”
SATISFACTION GUARANTEED
J. E. SCOGGINS
554 BROAD ST. PHONE 116 L
HAVE YOU READ HERALD WANT ADS TODAY
Kelly-
Springfield
Tires
Reduce the Operating Cost
ot Your Car
Kelly-Springfields are brain
built tires-magnificently able
to withstand the whirl of
blows from the road beneath.
Pledged to unroll long maxi
mums of mileage. It is the
height of economy, for large
and small cars to run on
Kelly-Springfield Tires.
SUNDAY, APRIL 27
Trailers and Tractors
Boilers, Automobile
Parts and Mill
Machinery a Specialty
£> WELDING
JM SAVES
NJfv money
mli
| Aft mjrtjc
IiHNPSS
Roadster
LET US DEMON
STRATE TO YOU
‘‘Waste
Turned
Into
Profit.”