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Intelligent Efficiency, Plus Good Business Judgment, Is Rewarded in Augusta With Success in Big Measure THE FASHION—LADIES’ WEARING APPAREL “WHERE QUALITY TELLS” 1010-1012 BROAD STREET AUGUSTA, GA. '"PH IS store is by far one of the most up-to * date and best-equipped Ladies’ Ready to-Wear stores in this entire section. It is under the management of Abe E. Weingarten, who has been identified with the mercantile business practically all of his life. Mr. Weingarten came to Augusta in August, 1912, and accepted a position with C. H. Snider & Brother, as clerk. It was not long before Mr. Snider realized that Mr. Wein garten possessed unusual ability as a sales man, and was very efficient in handling big mercantile propositions, and he was made manager of the Ladies’ Ready-to-Wear de partment, assuming entire charge of this part of the business. He remained with this firm for three years. Mr. Snider realized the need of an exclusive Ladies’ Ready-to-Wear store in Augusta and, as a result, he opened The Fashion, which is Augusta’s only exclusive Ladies’ Ready-to-Wear store, placing it un der the management of Abe E. Weingarten. No money was spared when he opened The Fashion, located at 1010-1012 Broad Street, to make it second to none in quality of mer chandise carried, variety, service and right prices, which policy he still maintains. The Fashion was opened in Oc tober, 1016, with a complete array of high-class Ladies’ Ready-to-Wear and Millinery, and due to the fore sight and good judgment of its man ager, Mr. Weingarten, and his cour teous and painstaking manner of handling trade, plus his policy of one price to everybody, this store, although one of the youngest in Au • usta, is recognized as one of the , W 1 ■■ im ii pi T-.rm^Mnnr~rMr-i ! '“ |,, » J i'Ht of The I H-ljk'U, Au£uma'» K trluive K<*'h-to-W t rtr More for Mouicu. Success Is Common to Augusta Business *HF AUGUSTA HI7RAU>. I.udkV Head).to-Wear Department, at The Fashion. ABE. E. WEINGARTEN L a * if I ! V I v V 'i, p:J k % p - | General Manager and Buyer fact that every minute of his time is consumed in the supervision of sales and in caring for the wants of his large and rapidly-growing throng of customers. Every transaction in this store comes under the direct per sonal supervision of Mr. Weingarten. The Fashion enjoys the patronage and confidence of not only tHe ladies of Augusta, but throughout this entire section. From present in dications it looks as if, through the efficient management of Mr. Wein garten, The Fashion will double its 1918 sales during the present year. The Fashion employs a force of nineteen highly-trained and effi cient salesladies, who have a thorough and complete knowledge of the Ready-to-Wear business. Mr. Weingarten extends a cordial invitation to tHe ladies of Augusta and vicinity, to come to The Fashion and inspect the beautiful line of Ladies’ Ready-to-Wear and make a comparison of prices with that offer ed by any other store, and, in short, to make The Fashion their head quarters while shopping in Augusta. The Fashion occupies a large floor space, tHe first floor b’eing de voted to the Ladies’ Ready-to-Wear department, with tremendous re serv' stocks on the second floor. SUNDAY MORNING, JUNE 22. 1919. »; fSPWwwr- $ ■ "' , fgggfy /■ '.: If— L~_ ~‘|t__ ? |f_, ? mmmf ®** - 1 If 18l | 'pUtT |; ; v . . J.. J,'***- * . *'W<, * | j' , r. : i «m &«**«>.. i ; f i 1' :t <> •« .;> l'»* , rfj**i |fws**»*«y ' i ' : * *. ' g ', ’yWflW'/W ¥ XM|g e(hlwMw<v ..|T ,WWJJ -— ifc,., . Exterior View of The Fashion, at Augusta. foremost and best in this entire sec tion. As an evidence of the wonderful success of The Fashion, its retail sales for the year 1918 were in ex cess of $175,000. Mr. Weingarten makes frequent visits to the eastern markets, for the purpose of buying high-class mer chandise to supply the demand of the ladies of Augusta and vicinity; with the latest styles and creations in Ready-to-Wear goods. It was necessary for the writer to make numerous attempts before he was finally successful in inter viewing Mr. Weingarten, due to the