Newspaper Page Text
Sunday, January 4
Developing She Fanner As a
Buyer of Motor Trucks
VY'c- hear many people say “the farmer
market can never be considered one of
great value." giving as a rea
son the fact that it cannot consume suf
ficient tonnage to be of much value and
therefore is worth very little sales ef
fort.
As a matter of fact, the farmer has
b'*en buying trucks and is still buying
them, although very little sales effort
"’as used to influence him. He* has be
come a buyer of motor trucks because
he needed them on his farm, and every
year he is going, to need them in greater
quantities than he does at present.
Now although sales have not been di
rected to the farmer, he is today never
theless a bigger user of motor trucks than
any other single branch of American in
dustry. The Department of Agriculture
reports that there were 78,000 motor
trucks used on farms in the l/irited
States up to last December.
The fact that the farmer has bought
-< product on which he has not previous
ly been sold—a product which has served
and stood up under the severest kinds
of work with little or no service behind
it—shpeaks well for the product turned
out by the motor truck factories of
America; and in spite of this lack ot
service and sales effort he is becoming
a larger buyer every year.
Nok, while the rural field has scarcely
been touched, for 78,00<) trucks in this
field are nothing compared to what it
can and will become the urban market
is last being sold to capacity and sooner
or ia‘. >r is going to be oversold.
As an illustration —taking our two
greatest cities, New York and Chicago.
Motor trucks have been largely sold in
industries which have formerly used
horses, so wherever motor trucks have
been sold they have displaced horses. It
is reported that the decline in horses
In New York has been 41 i> *r cent, in
a nine-year period, (1910-1910) while in
Chicago it has been 15 per cent in one
year (1917-1915.)
Eventually the motor truck will elim
inate the horse from the streets of our
cities in freignt traffic as it has In pas
senger, traffic and the urban market 4s
going to be entirely filled, except for
light normal expansion and replacement
as trucks wear out. When this occurs
new sales-will fall and the urban mar
ket wil ndl consulme the constantly In
creasing production.
Motor trucks cannot be sold-as pas
senger'cars are sold and they do not
command the market which the passen
ger car enjoys; therefore, in selling motor
FOR SALE
One 5-Passenger 6-Cylinder
American Automobile
This car has been run a few thousand
miles, and the motor runs almost like a
I Silent Knight, and with a coat of varnish,
would look like new. It is weather beaten
but not abused, has four good tires, and 2
new Federal Cords. Cost $1,800.00. Can
be bought for Half Price.
Reason for selling, no room.
If interested, see
SANDERS at The Herald.
New MOON Six-
An example of smart, trim-lined six
cylinder efficiency distictively ad
vanced in its type of beauty and the
sturdiest kind of a stand-up car. A true
lightweight six that is very economical
to run.
$2025 Delivered.
A YEAR TO PAY.
Pollock-Johnson
Motor Co.
Now. come in and examine the car itself—
let us demonstrate for you. •
trucks “transportation" should be the
keynote.
I", the middle west where trucks are
being used extensively on farms, in
answer to a questiona.ro recently sent
out by the Capper Publications, prac
tically every farmer stated that his truck
was the busiest piece of machinery on
the farm. It is claimed ihat the size of
truck most used by the farmer runs
from 3-4ths of a ton to 2 ton, but that
on many of our big western and south
western ranches 3 and 5 ton trucks are
being used io quite some extent. It is
also stated by several authorities that
when good roads become the rule. 3 and
5 ton trucks are going to be the units
which will be sold to large farmers.
The number of motor trucks now used
by farmers is 10,000 more than tha next
nearest class of users, manufacturers.
The total number of farms In the Unit
ed States is 6.361,502 of an average sifce
of 140 acres. According to a survey
made by the Capper Publications, any
farm of 80 or more acres can profitably
use a motor truck. Adding a factor of
safety of 75 per cent, to this estimate It
is concluded that a farm of 14. J acres ('an
economically support a motor truck. It
is, therefore, reasonable to assume that
if every 140 acres of farm land will sup
port a motor truck the possible number
of motor trucks that may be sold is 6,-
361,502. To be conservative, let us sup
pose that only one-third of this number
would be truck prospects. ,ve thus find
a potential market for 2,120,500 mot r
trucks. Comparing this number with
the nuniber already, in use, we find that
only 8.2 per cent, of the potential mar
ket has been sold on the actual use of
the motor truck.
To show you the extent to which farm
ers are using trucks, I will quote you
two or three reports we have recently
received from various sections of the
country; At Louisville, Kentucky, 80 to
100 motor trucks loaded with grain are
being received by Mallard & Ballard
Company daily. It Is stated Ihat th»
motor truck has broken all records for
the haulage of wheat at tills point and
that it has flooded the market to such
an extent t hat the elevators became
clogged. Motor trucks are bringing this
wheat from distances as far as 80 miles.
These trucks come into the city from 7
In the morning until 7 at night. The
motor trucks (hat are being used for
this class of work are 5 and 6 ton ca
pacity.
The number of hogs hauled by the
farmers of western lowa into the stock-
mi
Up and Down Auto Row
yards at Sioux CIO was 9655 for two
mouths in 1917 wnile for the same period
in 1919 the number vv is 26.195 or up in
crease of over 170 per cent.
Tin* Vice President of the St Joseph,
Mo., Stockyards Company repot is the
following data in live stock haulage by
motor truck: Increases of 1918 over
1917 in the case of cattle 37 per * In
that of hogs 114 per cent, and in that
of sheep 19 per cent.
He states that this livestock is com
ing inn on motor trucks from a radius
of 50 miles and over. Also that the live
stock Is in better condi*ir>u than it has
ever been before. The v- ••rease of haul
age of livestock by motor truck is Row
ing so rapidly that this y'oekvards com
pany is putting in new facilities to
handle 3.500 head of hogs per day. As
many as 1.600 hogs have been received
at this yard in one day.
At Indianapolis 700 motor trucks have
entered the stockyards in a single day.
having come from distances up to 80
miles. In 1918 Indianapolis received 462-
313 hogs by motor truck which number
Is 190.329 greater than that received in
the year 1917
At Omaha the receipts of hogs for
1918 was 187,604 as against 65,922 for the
previous year or an increase of 184 per
cent. In addition to this. 2b,795 cat
tle and 44,447 head of sheep cam** to
this market by motor Link from farms
as far away as 50 miles.
The governor of the State of N* w*
York has organize! a committee to pro
mote motor transportation within that
state: the governor of Indiana is having
a survey made of Hi*' number >f motet*
trucks hauling farm produc. s : i.f live
stock; Governor Shoup of Colorado has
issued a Proclamation endorsing the
motor trucks as a quick means of trans
portation to the nearest markets, while
Governor Allen of Kaunas has adopted a
tike course.
But there, are some things to be re
mombered if we a; to levelop and re
tain the farm market: Service should bo
placed within faU’iy easy r*a.*h m *b.
farmer buyer, for ’.he 'rack must be
kept on the job Ht all times when need
ed. A truck wham ‘s permitted
break down during the harvest s not a
good argument f*>r another, i U. >,||ir
dealer cannot give, the fanner s'
do not sell him.
A sal* to one farmer -n a neighborhood
where motor trucks have not boor* pre
viously sold, is an opening w*dgo for
further sales.
The farmer should be thoroughly edu
cated so that he understands his ma
chine as he understands his hors**. Ho
must not allow it to remain out In the
elements as he has doro his tractor, but
must give it the same treatment as ho
gives his horse.
He must b< made to understand that
machinery wil.' not work unless it Is
taken care ct
Patronize pood farm journals—A he.v
stand high in the estimation of the far
mer.
In order to protect your market en
courage the formation of local Motor
Truck Owners' Associations H is ad
visable that these Truck Owners’ A ; <>-
ciatiom* should be a part of the local
Automobile Dealers’ Association. These,
Owners Associations should be, compos
od. ot all motor truck operators using
the highways. Legislation of an in
jurious character is being introduced in
many states, which, if al’owed t:> con
iiTtUe. will act as a stay and wid lum
per the advancement of motor Iran, no
tation.
Just to cite two eases.
In California if a man desirous o*
organizing a rural motor express line,
lie must appear before the State Rail
road Oommbfilon and male? application
for a permit It has b?j>n> th** cus
tom of luti that when su< i an applica
tion is received, representatives from
the railroads appear to urtfue against
f’.H piS'ige. • The application •* *f'.en
denied or the applicant is forced. ’’ rough
various delays and handicaps, the a #hii
dor hlii pi eject.
Recently a i iotor truck, operating on
a charter, : n running from one county
into another, wl.* held up at the border
and the driver arrested. It seems that
some counties in Califo/ da hav * passed
local rulings mthing it ii* •*. s>:,rv lor an
operator to recur* 1 permits it. i acb euuii
ty. This man called attention i*» the fact
that he had a franchise Imm th* state
but necertholcss, he •ns taken from his
motor truck to the court and Ins motor
truck which was loaded with perishable
products wan allowed io stand at the
wav-side.
In Pennsylvania an applicant had made
a request for a permit to operate a fleet
of motor trucks between thru lonwn.
These tow n> ware served by branch
linos of railroad and by an interurban
trolley system, but the service was not
what could be called good. Representa
tives of the electric line appeared be
fore the l abile Service Commission and
requested that the commission refuse
to issue a j-fimit to the motor truck
into.
Recently i.f»o(f questionaires were sent
to farmers in Long Island in which their
opinion was solicited on the develop
ment of rural express lines. Eighty per
cent of th* returns showed that great
Interest existed ip this locality. Ques-.
tionnaires sent o farmers in New York
State by the State lb construction Com
mission showed that most, of the up
state Counties woe in very great need
of this type of service, while at the
Rural Express Exhibit at Syracuse, 1,100
individuals voluntarily signed cards at
being interest* d in motor trucks and t>-
000 took our literature on #the subject.
One very Important thing tnat the
farmer must be made to understand is
that he mast not owr load his truck J
It has been stated that the farmer is tufc ,
worst violator in tl is respect. If Hie
farmer is to be developed as a market,
he must be made to understand that;
overloading is dangfious and that he
cannot expect his truck to rform the
laty f i* which he liar purchased it un
less h; uses ii propfrly.
Summarizing. the farmer is In greater
t ee*, of the motor truck today than he
has ever been before The farmer as ;»
market is * ary to sell, but be is not so
easy to educate ant' will, unless he re
celvea proper service and proper irstrUc-
Mor, violate his part of the agreement
by over-leading and wilt lay the blame
on the product.
IturLng the pas* year and a half, the
Motor Tru< k Committee of the National
Automobile Chamber of < ommerot has.
carried o:i an extensive educational cam
paign in a large numb* r of paper j scat
tered throughout the L*t led States. This
covered papers i« nil principal * I lies,
mail towns and rural vi'lages and form
papers **f all kinds Kim the returns
that we h'vo received we know that
I lie farm T throughout the country has
been devolpt *.d to a point where very
little a jditiiutai campaigning la
nary to sell him. We air* carried on
extensive campaign to the fanner
through colleges of agriculture ana
through county agricultural agents, mj
that throughout the (tnlted States today j
the farmer is well awar* of the ad i
ventages of th* nmt r ruck
Rural Motor fcxprets.
A It Ural Mol or Express • * n mo tor •
, res* lino dexigned 10 /.erv< the fanr ‘ r
’■-!«• o* it* big ad vii u< U fli it H re•
■.♦•voe, iho farmer .»! • • ..•«■ ■orf;«ilo.i work
v vi rryii k his pre’m n u minimum
#>«♦ and dopH not tak- hoi or his help
•ff* the farm
ft the formatlo*! or a Rural Motor 1 s»
r*'f:a it in first dest-.fV • to huvi th»
..r?t! recMlon arutjmt hm> \>f :<u'a.-
•• surveyed to find .f • t o*lj?h bu*!i.».-
•h-tr in the tot :ito<y -o /arrant t•
oroi'iaro and ope-*,. > • of a stuck Mo »
i :jck dealers might runv on Mil*
■> or some pro \%licit* tin* met .r
ruck defile.- milfht interest could do It
The National Vimo* d«il • « • i*#«t oi
f 1 niffi*t< “ has l*n i< d i nook • f cotlUed
nivanism Hon of c ftnnl M**trt
iV# -t. ‘ which vivo* ad h • ArcntiM !n
--.nnafion (iff to ho to proceed tn tliM
< fit Over -00 nh i on- • !•.• ** h*rfi
. ; lied to lf;t* res • I rmr'.lcs iim.rp the
tet vtar and v » hud '< id to send
to any omj upon 4 c'|«*
The following facte v ill he of interval
xhow how a 'hard • I'm boor be
ipcd
V little over it v»*a/ asjo. Htnttor On, *
» *4 o' Idaho v r » mk that
o<O hVishf! of I* J n tie
bon Valley 2'f ml!#* *rorn «.iv rail
,v, .vou’d ro to v/«**"»* .» d " «mil 4b*
rely Jort ur.!*'* i r ;n »J r»* i*n # x*
x root# wan "tjir**d at on-- Kmer
:nrr dead era t l-'t cniitv rot In
with the rotation end linen \v»r
• arted. One year after the rtcelp 4 us
erator Cumtnl' a' h«i revved a
*< r fro o’ a ?>rtva * uer*y t*. I'oci'cilo
r of which l* fit f-'»:: >V'*:
I have order Of'. ' /at a toup in>
’ . •;;:rd a? i:/■</*>(• the purpose of
THE AUGUSTA HERALD
The Reliable Garage and Sales Company.
0
1 ■ *^ v
: Ifjyifagip
ij|
This Firm is Extending vo Cadillac Owners Real Cadillac
Service.
which is to run a rur.il motor express
lino hauling express. freight, i atip*< r
and probably mail for an jnUn l i.rc’ory
starting at Mackey, idihn, nc l ‘tini.iUH
of the Salmon River hri.ich of :h.» Ore
gon short lim raihoi 1 and supplying
the inland territory for i listft .cr of I*o
miles. Them ara s»vvU am.ill towns in
lids inland coun iv ili.ti we wi.l riUo *•ap
ply .
This line is ov r :h* exa n ? Idgi»w;i.'
and serves th* e\ i?: district specified
in Senator Cutnniimi* *«*t;<-r. This’ iinc
will probably st i*-* with from U io ir»
motor trucks.
It should be remembered the: the de
velopment has »»,rr*v*:l it t point whirr
it should he very easy for » dealer to in
terest a prospect, o'gtiiize ,< lute and
sell a motor *.ru« k. i» is not ;i difficult
proposition o lin 7 a buyer who will
operate such i line V r »*v*. ry bay we . i .
receiving ett rs . f.- in people, who of
their own .ivo-b, ar • bavin-.*, motor
trucks and •itnint: mi h itn* s. Only a
few days ago we received a letter from
ix party who is starting four different
lines In Florida. Ha has pro* •■ *b 1 n'ong
the lines which are given in the Na
tional Automobile liCiimber *»P Com
merce pamphlet, which I niention*»q and:
has found, before he had inve ii id my
money, that the business was there to
make his lines pay.
A booklet which w* are preparing
will show bow these I;tie*•• a: * raving
such crops as huckleberries, peach* »,
grapes, wheat, vegetables, eoßofi and
lobuo which would have rotten •>?; the
farm had not th*se lines !■»••• n •i* ••p* ra
tion to carry them to market. Tlvk book
let will give rates In fort e : i v.ir oau
states by various lines, rat** as pre
sented by the Public Revive • Nimtnisston
of Nebraska and shinpWt forms. t*rm:s
and conditions on wliien the good* .ir*
received. It will give .i vip arnoutt’ of
information on the pro’itsbllity of .ii «» >
express lines, where th* •.<*• < p*-ratio,ih x rc
and what they have meant to ihcsj com
munities.
Railways, electric lin s ;m«l wi.t*r
ways ahould not stand hi ‘he way of this
development for in a gr* .pony «• *
they are acting as * Hlu.-bl-- !<• l**rs. For
Instance, rural express lines front Pitts
field. Mass., and Plica and Syracuse,
New Y**rk are acting as feeders to the
Hudson River night boats, while others
are acting as feeders to the large Heetrlo
railway systems in t’hlcago ajid Milwau
kee.
Thes* lines arc making the entire
country oroductlve for*tney ar*- funnsli-
Ing transportation and making it pon
nlblc to *l* velop vast areas of hind,
thireoy nm-.'i: itip our f ood supply.
(’olh-ge.H and IlniversltlaH all over tie
country have become Interested and
either have or are going to establish
courses *Whlch will put motor truck op
(•ration over the highways on a sound
tiuplness basis and vh*,- will In tirm*
help ii* the building of a f ystem of feed
ers and short haul transportation lines
making ic.-e* saible th** vast areas of rich
agricultural land, incroupe Mie produ.
lion of foodstuffs and with tic*l produc
tiop bring « reduced cost of living
TIRE REPAIR SCHOOL
PROVES RIG SUCCESS
In the opinion of soma of th* coun
try* more ’prominent tire men. the time
is not far dlstan' when it will be prae
tically a: necessary for the tire » pair
man to produce proof of » alnlng and
study ttr.der competent authority as it
!s of the dentisi. doctor »or lawyer to
show evidence of having completed a
preserved course in his profession
Already there Is being op rated in
Akion. where most **f the rubber tir**s
mi** manufactured .i ft v. »;r. repair
schools, amorp tin- largest of which is
the one conducted by the Mill* i Rubh* r
Company, manufacturers of (i**ar*-d-to
the.ftond Tires. Tl*!h Institution Kis
averaged ■#» graduates u month sine,
•art August, and pans ar** nca-ly r*oin-
P - ' d for doubl ! * the size *»f th* school
Every graduate of th Miller riubb*
-•puny Tir* It* pah School received a
• l-Joiria certifying that h* has finished
r» gnlrtr cour- of Instru* tlon -con-
=====—HAVE YOU THOUGHT OF HOW==—
A NEW TOP ON YOUR AUTOMOBILE
ADDS TO ITS APPEARANCE—
OUR SPECIALTY is re-covering and repairing automobile tops and uphol
stery. Our men are experts in the trade. We GUARANTEE satisfaction.
C. L. POOLE
218 Washington St. “Auto Topist.” Augusta, Ga.
sisting <»f lectures, texi book work and
practical repair work.
The student in the Miller school first
hi * rmes thoroughly acquainted with the
-I* la ii* *•: ur. construct ion liefor** ho is
MHml y trained In the r* pairing work
JUpair stocks, fabrics of all descriptions,
u!r bags, vulcanizing machines and meth
ods, common sources *<f tlr*- trouble, dc.,
are among the subjects taken up.
The chief instructor and his assistant
in the school ar*- thoroughly experienced
tiro men trout Lot It factory and retail
business standpoints. They are also as
sisted by others equally well trained In
tin work
The wide Interest taken In the school
is evidenced in the clans roll which shows
HtmUmts from marly all of the states In
Uu Union. In Hcpt* tuber, for example,
there were three students from Califor*
nln. while others enrolled ftotn Eastern,
Central and Southern States.
la cause of ih* general demand sos the
naming, th* Vi ler Company has made
th** course just, as brief i«h Is (onsistent
with the turning out of expert tire re
pair men. it is said that the average
man run complete the course In a month.
Foinp, however, require longer training.
None Is given .* diploma until his work
has pile sen a hi«h average of standing
in explaining the reason for th** school.
!\ C,. MlllhotT general sales manager of
the Mil!* r Rubber Company, says: “K*
• all tl *; competition lias become so keen
and tin Irtido so infested with Inexperi
enced repair nit n that w»* fc’t II l»»hoovert
uh to under take something that would
WELDING
BY MEN WHO KNOW
w
E
L
D
I
m
G
(Oldest Established Welding Firm in Augusta.)
Southern Welding Go.
j. A. OUTZ, Proprietor.
Phone 1332. Augusta, Ga.
KUEJ
build up the repairing branch of the busi
ness.
"During the war. at the request of
the government, re operated a lire repair
school for soldiers who had enlisted for
certain branches of the transport ser
vice. They were trained b> us before
going inti* active service and the feasi
bility of the system was so apparent that
we decided to establish a similar school
for civilians just as soon as we eoulil
obtain the necessary space arid equip
ment. The project has proved even more
successful than we anticipated. Next
TUB OAKLAND BBNSIHL E SIX TOITHINCI C A R
UN INTER RUPTE I) Service
and exceptional thrift are the
salient characteristics of the
Oakland Sensible Six Touring
Car. Rough roads surrender
to its masterful power, and
emphasize the unusual riding
comfort, of this able, roomy
ear. And gasoline and tire
mileages are uncommonly
high. *
Touring 4pur, $1075; •;ondHfei\ $1075;
Coupe. $1825; Four Door .Sedan, SIH2S.
W O. R. I’online, Mich Additional for
Wire Wheel Equipme.:;, $75.
Beldin^-Anderson Co.
Broad and Seventh Streets. Phone 384.
We can weld anything made of
metal; any size.
Our experience is what we base our
reputation upon.
Bring your WELDING to us and let
us convince you that we can save
you money.
Why experiment with ethers—
sec us first.
year wo expect to double the size of the
school and there • will be a matter of
pride for us in that we will have Miller
trained tire repair men in every state
la the country."
POETICAL PREPAREDNESS.
Green—" What on earth do you want
with that sheet of postage stamps?
Why. you’ve got. a hundred there*!"
On y—" Well, you see. I’ve just com
pleted a poem and F may—or —send It to
mor« than one editor."—London Tit-Bits
Oakland
OAKLAND OWN I']. IS REG I EARLY
REI’OIiT RETURNS OT’ I'TtOJI IX TO
25 MILES FOR THE GALLON OF
GASOLINE AND FROM X.OOO TO
12,000 MILES ON TIRES
SEVEN
OAKLAND
SENSIBLE SIX
w
E
L
D
S
M
Q