Newspaper Page Text
SUNDAY, NOVEMBER 9
Our Entire
Stock of
Merchandise
Involved—
the Same
Dependable
Kind we Have
Always Sold
Our
Customers.
Star
Bargain
Event
of
The Year.
Women who are economically inclined —* those, too,
whose purses are limited—as well as women with un
limited spending money, will find this store with its
wonderful stocks and at such low price, in
BTH ANNIVERSARY SALE
The store where shopping is profitable and a pleasure.
Outer and undergarments for women, misses and
children. Millinery in great assortments.
The highest grade standard lines in
every instance. Fresh, new Fall
and Winter lines are what you
find here at prices lower
than ever known.
FpC , I? Monday
REiLi Only
SILK HOSIERY
With each purchase Monday amounting
to $15.00 or over, we will give as an added
inducement a beautiful pair of Kayser’s
Silk Hose, in any shade and size desired.
GIRLS’ COATS
For Bth Anniversary Selling
$11.75, $12.75 and $13.75 Coats
$0.95 SU..
for jrm 6to 14
| j Years.
Mothers who have girls going to school
should bring their girls here tomorrow—
you’ll find these coats just the kind of
splendid garments for school or dress
wear, that your girls will like and want.
Another Group of
COATS FOR GIRLS
$15.00 to $17.50 Value*
- 5 10 95
Other Bargains That You Should Not
Overlook.
$3.89 for Silk Parasols, $5.95 values. In
purple, henna, navy and brown.
Brushwool Sweaters in tan, buff, blue and
grey combinations. Shown in newest
styles. $6.95 value, special $3.89.
One lot beaded bags in all colors. $2.95
values, special $1.49.
One lot Pearl Beads, long lengths with
good clasp. $2.50 values, special $1.19.
Another lot Beaded Bags, special purchase
in beautiful combination colors. $8.95
values at $4.89.
New shipment Chamoisede Gloves in new
styles with fancy cuff trimmings. Special
ly priced $1.49 and $1.69.
Extra size Petticoats in navy and black,
$6.95 values, specially priced $5.45.
Tricolette Knickers in all colors. $2.95
values, special $1.95.
Euttjiijy’t ' i
mmf During This, Our Bth Anniversary Sale, will Best Express Our Appreciation for JKffii
k| sgmp Y our Patronage That Made This Establishment Augusta’s iigKpP^
Biggest Women’s Wear Store.
Our Entire Stock of
COATS, SUITS and DRESSES
JB M 7C For Charming
$ I £jf • IDRESSSES
The price now is but a fraction of what
■flL JBL those dresses should sell for. We can
v tell you without exaggeration that they
would be bargains at $20.00 or even $25.
It 7C For Smart
$ 8 l|. Id DRESSES
■8 aV For Sports, Street or Dress Wear.
jyL XJ If you have had in mind a new frock and
had decided that you would put as much
at $27.50 or S3O into it, you can get the
kind of frock you planned and save the
difference by getting it here now.
s€} M 1Z For Lovely
V flX''* DRESSES
"T You’ll see dresses about town at prices al*
fIH Mrn most double this price. That’s the savings
you can make here now on the season’s
newest models—in dresses of unusual
quality and finest fabrics.
I
$C| MIZ Gorgeous
< /|. I«J DRESSES
fr a* For trcet » Afternoon, Dinner
Jh or For Dance
To really apreciate these dresses, you must
see them or compare quality and style of
ours at this price with dresses shown in
other stores. You’ll find a saving here of
fully $15.00 to $20.00.
SCI A 7 Z Stylish Stout
'P/U.ld DRESSES
| A B For th» women of *tout proportion* we
MH wS W are offering a moat wonderful a**ort.
mont of the new nlenzerlzlng model.
Dreege* In all the wanted shade*, mate
rial* and trimming*. Soft, rich *llk* and
Cloth material*, Included in thl* our Bth
Anniversary Sale at
100 HIGH GRADE
COATS
THE AUGUSTA HERALD, AUGUSTA, GA.
More Than $75,000 Worth of
6ood and Now Merchandise
Involved
In 1916 this, Augusta’s largest women’s wearing apparel store, com
menced business in our modest store at 1010 Broad Street. Our policy
of quality merchandise at reasonable prices has been so well received
that our business has increased stead ily until today, as we fittingly cele
brate our Bth Anniversary, The Fash ion Store by reason of its large fol
lowing of patrons both in Georgia a nd South Carolina has made it neces
sary last year to move from our old location into this new and modern
home at 1016-1018 Broad Street, covering 6,000 feet of floor space. Our
store during the past 18 qionths has been operated strictly as a ONE
PRICE STORE, but reasonable, and since such a system obviates the
necessity of marking merchandise at a large selling price, then reducing
P » !c * th ® wishes of natrons, we operate simply and solely on the basis of a margin
• n « c ® c s ”r v . to conduct business in a modern way. Our volume of business at present
just'f.ed our faith in this new syst«m. Our Bth Anniversary Sale opens tomorrow with
values the most wonderful in our entire history. Come and help us celebrate.
100 high grade Coats in this lot.. Ma
terials: Mokene (the new material), in
all the latest shades. Sizes 14 to 40.
Fur collars and cuffs. Colors: Rust,
Penny Brown, Cinnamon Bar. This
is a wonderful value. Regularly sold
at $69.50 to $79.50. One special price.
SPECIAL PURCHASE
SO COATS $0,75
We purchased at a big concession 50 ▼ w
new Coats from manufacturers, val- ■ I
ues $25.00, now offered, your choice
Another Special Purchase
FINE COATS 04 J7C
In all sizes—a beautiful assort- M I MW || y
ment purchased at a special low I
price for this sale. Values to I
$29.75. ■ ■
Wonderful
COATS C 4 n lh
Coats with fur trimmings or tail- I III#
ored models—downy wool and
other soft pile fabrics—and in I
the same group sports coats—big ™
plaids, bold stripes or plain col
ors, Buy these coats now.
High Quality
COATS (ken m wjr
$34.75 to $44.75 would not be %■ M MW M
an unfair price for the coats My m MW #■ U
we’re going to sell in this Anni- M
versary sale for $24.75. In fact M
these garments were bought to **
sell at $34.75 to $44.75. Better
see them quickly before they’re
picked over.
$00.75 Sly co h ATs u ‘
1 B t 1 Size. 421/s to 52 Vi
W W These Coats for the large women are
without doubt the biggest value this, or
any other store has offered. In this
group are the newest Winter models in
Black, Plain, Bolivia and Broadcloth ma
terials. All to go on sale at $39.75.
s 49=
We include everything in our stocks in this sale. There
are no restrictions—nothing is being reserved— the
savings range up to half. Come take advantage of
BTH ANNIVERSARY SALE
The same guarantee of satisfaction attends every item
sold here at reduced prices, just the same as though
you had paid us full price. We assume the
same responsibility for our merchan
dise that we always have and al
ways will. Our responsibili
ty ceases only when our
patrons are satisfied—*
if not pleased with
what you buy, we
make it good.
FREE
With each purchase Monday amounting
to $15.00 or over, we will give as an added
inducement a beautiful pair of Kayser’s
Silk Hose, in any shade and size desired*
MILLINERY
Out; Entire Stock of Millinery
1/2 Price
The newest Winter Hats in scores of all
the new and clever styles offered at One*
Half Price. Exclusive models of soft,
silky Panne Velvet, rich Lyons Velvet and
Satin. Smart, close turban effects, pokes,
new cloches, off-the-face effects, small,
medium, large. All with varied trim
mings of popular burnt peacock,
t
Largest Exclusive
Corset Department
In The City
We feature during sale choice
of three nationally known makes
tomorrow and all week >-*■« the
famous
Modart and
R. & G. Corsets
A model for every figure.
A competent Corset Specialist to giva
you advice and suggestions.
For Monday and all week, 10% Reduc
ion on all Corsets in this department.
M. M. GARRETT,
Corset Specialist.
FIVE
Our Entire
Stock of
Merchandise
Involved—
the Same
Dependable -
Kind we Have
Always Sold
Our
Customers.
Star
Bargain
Event
of
The Year.