SUNDAY, NOVEMBER 23
NEW MAXWELL CAR
IS HERE
A new Maxwell, of greater power
and power pliability, higher speed,
more flexibility and even greater
operating economy, 1* announced
from Detroit by the Maxwell Motor
Sales Corporation.
Experiments and test* reveal that
outstanding features of the new
models will be a gasoline average of
25 miles to the gallon, speed of 5*
The New Studebakcr
STANDARD SIX SEDAN
One of the It new Snidrhakm. ranfins la tfl fjj IVPJ Hr'-® ©J ijj .' }f Sty
|>rke from $ 1 12S so llfl fnllPß BfX|j| Bwl rail, js^ti
(All Inicre /. o. b. factory) UINiBIHI ■'f'U I? ' ,
Know what’s underneath
the paint before you buy
YOU wouldn't think of buying a house
without first knowing how it is built and
the quality of materials used. In selecting a
piece of furniture you are sure to find out
whether it is solid wood or veneer.
Yet many people who exercise care in most
purchases buy automobiles without even lift
ing the hood or knowing about the hidden
qualities of body and chassis construction that
really determine one’s satisfaction with a
closed car.
** * \
We want you to know about the unseen
qualities of the new Studebaker Standard Six
Sedan. L
Down underneath its superb body finish is a
sturdy framework of carefully selected ash,
glued together and fastened in place by screws
—not nailed. Ash is scarce and expensive, but
Studebaker uses it because it best combines
proper weight and strength.
Upholstery Is genuine mohair of high quality.
Various grades of mohair look much alike—
the big difference is in the quality.
Beneath this mohair covering are many
nests of cushion springs, padded with heavy
Phinizy.& Connell Motor Co.
627-631 BROAD ST. PHONE 3333.
STUDEBAKER
THIS IS A STUDEBAKER YEAR
Balloon Tirea lfr ■■.'•
Standard Equipment B|i jfe ?KgN|g*|» |f flH t ‘" 1 * >l *B|r l Uh
“Greatest Buy in the World”
Everyone Says It—Sales Prove It •
HUDSON
Super*Slx
COACH
*1395
Freight and Tax Extra
Business Is Good With Hudson and Essex
Henry Weathers Motor Co., Inc.
817-819 ELLIS ST. PHONE 621.
IBSUJTOMOBILE SECTIQfe^
miles an hour and acceleration from
S to 25 miles In eight seconds.
The new cars, comprising six
models, are now on display In the
showrooms of the Augusta Motors
Inc., where special showings to the
public will be held all this week.
Long rumored, because of the
tremendous success of the Chrysler
Hlx, the new Maxwell represents
burlap, upholstery cotton and curled hair.
Almost any car seems comfortable on the
showroom floor, but it's quality such as this
that makes the Studebaker Standard Six remain
comfortable after years of service.
The same standards of excellence are main
tained throughout the body and chassis. In
the engine, for example, the crankshaft is
completely machined on all surfaces, a prac
tice that results in the smooth, quiet, vibra
ticmless performance that characterises all
Studebaker cars.
• • •
Judged solely on what your eye can see—in
beauty of line and finish and exterior refine
ments—the Studebaker Standard Six Sedan
will commJbd your instant approval.
But go deeper than that. Compare its hid
den, vital qualities—its design, materials and
workmanship—with cars selling for hundreds
of dollars more. V
Studebaker never compromises—never uses
a substitute for genuine quality. Studebaker
has been building quality vehicles for 72 years.
Come in and let us tell you the “inside story”
of the Studebaker Standard Six Sedan.
The greatest oi all Hudson-Essex values
now at the lowest price in their history. JjL
At the higher price everyone called the
Coach “the greatest buy in the world.”
Can there he any comparison now for ex ww
buyers who want closed car comforts, A fl
with fine chassis quality at moderate cost? •
As the largest builder of 6-cylinder closed C
cars in the world, Hudson-Essex ex
clusivelv have the resources to produce
these values. Fetightand Tax Extra
In a four-cylinder car the Ideas of
the same engineering and manu
facturing group that designed and
Is producing the Chrysler.
J. E. Fields, vice-president In
charge of sales of the Maxwell or
ganisation, In a statement Issued
In conjunction with the announce
ments, says:
"With a full sense of the serious
ness of the statement —carefully
weighing the meaning of every wortj
—Maxwell - Chrysler engineers,
without reservation, thoroughly be
lieve that they can promise In this
new Maxwell a performance sur
THE AUGUSTA HERALD, AUGUSTA, GA.
passing in every essential any other
four-cylinder car In the world.
"To make that sweeping assur
ance more definite and specific,
they promise In speed, power,
pliability of power, In swift re
sponse, In absence of vibration, and
even more particularly In riding
steadiness and comfort, results no
four-cylinder car has yet been able
to attain.
"These engineers have been ac
tuated by the conviction that In
addition to its Inherent and natural
economies the four cylinder prin
ciple possessed possibilities of pow
er and speed capable of being trans
lated into ease and steadiness never
fully developed. They set out to
overcome what have all too readily
been accepted as limitations in the
-I MO T ORI S T^J
f STlnSHbridged ‘Magazine Jor Car Owners
- EDITED BY V Ju
WILLIAM ULLMAN J A&&
leSLiKLtMta Me nSa.SforaS
Speaking of anti-knock com
pounds, somebody ought to develop
an anti-knock tonic for automobile
salesmen.
IT PAYS TO KICK.
Are automobile owners too well
satisfied with their cars?
Someone has said that the satis
fied car owner Is the biggest stum
bling block to automotive progress.
And It s naturally started a lot of
speculation.
One thing, however, Is certain:
A lot of owners do not know that
their cars are lacking in many
points of performance, reliability
and economy that they should pos
sess.
The owner of a high grade six
cylinder car recently complained
bec.auso his car would not climb a
certain demonstration hill In high
gear. The man who listened to him
Inquired as to whether any car
could do It, thus revealing glaring
Ignorance of what a good six-cylin
der car should be able to do. The
doubter, Incidentally, was driving a
very high-powered car.
He was apparently satisfied with
the performance of his car merely
beenuso he allowed , himself to be
lieve that no other cars could do
Better. The first owner, how'ever,
knew bettey than to submit to
such blind Satisfaction. In com
plaining he was doubtless encour
aging progress.
BUSINESS
IS GOOD
THERE’S A REASON
GREEN’S
Auto Repairing;,
Welding; and Cutting.
121-125 sth St. Phone 3639
WHITTON &
PRITCHARD
All Kinds Machine
Work.
General Auto and Truck
Repairing
White Truck Service Station
and Parts
Phone 1637. 575 Broad St.
four cylinder engine and to convert
these limitations into positive ad
vantages.”
Bodies of all models, as well as
the chassis, represent sweeping Im
provements, both In appearance
and In general construction. They
are lower with lower running
boards. Balloon tires are standard
on all models. The nickeled radiator
is higher and wider. There 1b a new
Instrument board. One-piece wind
shields are on all closed models. The
visors on all enclosed cars are
shrouded and integral with the roof,
thus eliminating the irritating vi
bration always encountered at high
er speeds with the ordinary type
visor on every priced motor car.
Duco Is standard finish, except
for the sport touring, which re
A few six-cylinder cars that are
both speedy and powerful give re
markable gas mileage. Owners of
other makes do not believe It is
possible, and so automoblledom con
tinues to be overrun with Sixes
that give Just average performance
to the tune of ten or twelve miles
to the gallon.
There appear to be many rea
sons to suspect thaht the average
car owner is too well satisfied with
his car. The purchase of a car,
of course, represents the sort of in
vestment that offers little Inclina
tion for complaint. A man can buy
a collar and freely admit that he
made an unwise selection, but pay
ing a thousand or two for a car is
different. It probably explains why
It takes years for an obviously an
tiquated car model to vanish from
the market.
THE OLD MECHANIC SAYS.
Not all the troubles you have
with parts of the car are due to
failure of the parts themselves.
About has the troubles, I find, are
the result of other'troubles.
Suppose, for instance, you are
annoyed by havin' tne clutch drag
a bit in traffic or after you've gone
up a long hill. Is it sensible to
blame the clutch for the trouble
that the draggin’ gives you?
The real trouble may be to un
necessary overheatin’ of the engine
itself. That, to my way of thlnkin'
Is the real trouble to remedy.
Lot of chaps come in here with
Instructions for me to take up
throughout the rear end so there
won't be so much play and lost
motion. Whenever 1 get a Job like
this 1 can usually save ’em a lot
of money by lookin’ to see what
other trouble is the cause of the
main complaint.
Usually i finil the engine In need
of tunin’ up. Valves .tick. points
are dirty or carbureter out of ad
justment. Any of these troubles
will make the motor jerk a little at
low speed and when accelerating.
There s always a certain amount of
play In the drive to the rear axle,
and the balky motor just magnifies
it.
In my experience I’ve found that
1 could get rid of a lot of car
troubles best by lookin’ to the
troubles that cause ’em, and I’m
often surprised to find that the
original cause is a simple matter
to remedy.
A darn sight easier than tryin’
to remedy the resultin' trouble, be
cause it always comes back again.
TIPS FROM THE TRADE.
One explanation given for the
fact that dealers are now showing
un average gain of $27.88 per car
on used cars taken in trade, as
against a loss per transmission of
$70.23 in 1922, is that cars not easi
ly saleable are not being taken in
trade, despite the fact thaht 70 per
cent of the new car sales repre
sented it trade-in. This should be
a gentle tip to the automobllist to
avoid freakish ideas In bodies and
mechanical features and to buy
makes and models that are likely
to have a high sales value, not nec
essarily now but later. By a car
not easily salebale the automotive
trade also means one that has
been sady neglected and abused
Another tip to the public.
Just as commercial genius devis
ed a way to tempt the world to ac
tually cry for the castor oil that
it detested, so has the automotive
world now concocted a blend of cas
tor oil with mineral oil that will
enable the car owner to enjoy the
advantages of castor oil as a lu
bricant without its disadvantages
when taken ’’straight.’’ Car own
ers who have been privileged to
ride behind engines that were slop
ping around in straight castor oil
have seen such wonders of per
formance as to await the day of the
commercial possibilities of castor
oil for auto engines with keen an
ticipation. But straight castor oil
has its disadvantages for engines
that do not operate contsantly at
top heat. The motorist has known
this, and like the youngster who
weakens at the very mention of
castor oil, he steers clear. It re
mained for some one to work out
a Castorla of the crankcase—some
thing that would have all the plr
tues of the ideal lubricant, but with
certain allowances tqr the failure of
the straight oil to adjust itself to
the automobile engine. Now It has
been done. Now. who knows—-be
fore long grown-up motorists, like
babies, may be crying for It.
NO PARKING POINTERS.
When Interested to know how
long the car ahead or behind yours
is going to be parked, so that you
can make allowances for the prop
er amount of space to learn between
cars, you can get some sort of
line on the situation by noting how
well the other machtn Is parked. A
car carelessly parked will in all
probability, be moved with In a
sort time, while the car that Is just
the right distance from the curb,
with wheels paralled and windows
closed, can be counted on to re
main for the entire parking time.
Where do you stop your car when
you are waiting for another driver
to pull away from a parking space
and bequeath It to you? Most
motorists stop Just a little ahead
of the space on the theory that
they’ll be ready to back right In
just as soon as It is vacated. This
Isn’t logical. In the first place you
are In the way of the man trying to
get out. And. most Important of
all. you permit some "parking hog"
to observe proceedings and sneak
In before you have a chance to back
up. If you would stop Just be
hind the space other drivers would
not be able to see what space
you're aiming for.
(Copyright, 1924, by the Ullm.il
Feature Service.)
tains the same gray-green paint
shade as heretofore used. Open cars
and the coupe are finished in gen
uine Spanish leather upholstery, and
special leather can also be had in
the Club Sedan. Appearance of the
closed cars, particularly, is en
hanced by new body improvements,
with the standard sedan an out
standing illustration.
Coupled with the announcement
f NAEH ]
Advanced Six i
Sedan 1
■ Fivi’ Passenger* -
vlo y 5 .
- , .i* ijii -j m
xJJ
World’s Lowest Priced Car of its Kind
Four-Wheel Brakes Five Disc Wheels Ftdl Balloon Tires
This Advanced Six Sedan for five passengers stands
absolutely alone. There’s no other 121-inch wheel-,
base sedan with 4 doors at so low a price. The body
is a masterpiece of beautiful craftsmanship. Doors
are generously broad. Steering mechanism is of
special Nash design to meet requirements of 4-wheel
brakes and balloon tires. Just drive it,
ADVANCED SIX SERIES—SPECIAL SIX SERIES
Models range from $1095 to $2290, f. o. b. factory l
TOMPKINS MOTOR CO.
» 615 BROAD STREET.
a r {^=^ r ~ ' <sß2> *
This Wonderful
OLDSMOBILE Six
9*s*'
P°UR passengers ride in perfect comfort iii
. -**_.• this Oldsmobile Coupe. Its Fisher body is
<| f unusually roomy and beautifully upholstered.
■ I M J On shopping tours, there is ample room for
** 7 w packages inside—and a handy and much larger
f. O. b. Lansing compartment beneath the rear deck.
With the famous Oldsmobile six-cylinder
engine, Delco electrical equipment,
Harrison radiator, positive pressure-feed
lubrication, and a dry disc clutch—this Coupe
will master any driving condition in city or
country. “ 1
Frankly, at $1175, this Coupe offers remarlt
f-L e , ue — an d y° u can buy it on the most
liberal time payment plan ever devised!
——————
T. B. CORLEY
DISTRIBUTOR
7TH AND REYNOLDS STS. PHONE 1364.
' """"" ■ --i m
comes the information that prices
remain the same as before, with
one exception despite the noticeable
appearance, performance and eco
nomy improvments. Only the sedan
price Is changed, there flying a
slight increase in view of new body
and more and finer equipment.
Prices range from $895 for the
roadster to $1,345 for the sedan, f.
o. b. Detroit.
SUNDAY, NOVEMBER 23
DISILLUSIONS.
Boasterl want you to know ifiK
I’ve got a good car, a wonderful car,
Seventy miles an hour without th 4
slightest effort! Twenty-five mile*
to a gallon of gas!
Roaster —You mean you've got *
wonderful speedometer.
