Newspaper Page Text
THE AUGUSTA DAILY HERALD
VOLUME XIV., No. 298.
NHL PROSECUTE THE STANDARD OIL COM
FOR DISCRIMINATING IN AN EFFORT TO PUT
TNE PEOPLE'S OIL COMPANY OUT OF BUSINESS
Attorney General Lyon,
of South Carolina, is
Gathering Evidence in
Behalf of the People’s
Oil Company of North
Augusta.
PRICES DIFFERENT
IN SEVERAL PLACES
Where There Is No Com
petition Prices Remain
the Same, But Where
There Are Branches of
the People’s Oil Com
pany the Standard Has
Cut Prices.
Special to The Heralrl.
COLUMBIA, S. C. —Attorney Gene
ral Lyon is gathering affidavits in
support of prosecution he will bring
against the Standard Oil company in
behalf of the People’s Oil company of
North Augusta, which has branch bust,
nesses iu Columbia, Charleston, Green
ville, Spartanburg, Anderson, TJsn
roark and Edgefield, in South Caro
lina, and Atlanta, In Georgia, under
the new statute passed by the last leg
islature, forbidding discrimination by
charging different prices in different
communities for the same commodity.
Cut Prices.
It is alleged the Standard has cut
prices in a number of South Carolina
towns, to run out the People’s com
pany, whose proprietor is H. C. Board
man, who was twenty-five years man
ager for the Standard at Augusta, Ga.
The maximum penalty is $5,000. Since
the People’s concern was established
in Columbia last March, under the
management of Mr. Boardman’s broth
er, R. H. Boardman, the Standard has
cut the price twice, from 11% centp
to 10 cents, and a week ago to 9%
cents. In Charleston the price has
been cut from 11 cents to 9 cents. It
is alleged the Standard is selling
where it has no competition, in Darl
ington at 11 cents, in Orangeburg at
11 cents, in St. George at 12% cents,
Kingstree 11 cents, Barnwell 10%
cents, In Florence, Camden and Sum
merville at 11 cents.
WASHINGTON POSTMASTER,
WHO DIED RECENTLY, FIGURED
IN WELL KNOWN ESCAPADES
Special to The Herald.
COLUMBIA, S. C.—To several
South Carolinians the postmaster of
Washington, who died Wednesday
night, was very well known, mainly
through his connection with the Mrs.
Minor Morris case. It was Barnes,
it will be remembered, who had Mrs.
Monris forcibly ejected by porters
from the executive offices at the
White House, Barnes being at the
time second assistant secretary to
President Roosevelt.
It will be recalled also with what
ardor Senator Tillman took up the
cudgels for the woman. The scene
was witnessed by a number of news
paper men, one of these being James
H. Price, now a lawyer at Greenville,
but then White House reporter for
the Washington Times. Some of the
reporters, surmising that loss of
presidential favor would likely fol
low full exploitation of the story’s
possibilities, turned in very mild ac
counts of the Incident or else "for
.got” it; but others turned in full
stories and put the question of wheth
er these should be printed up to their
managing editors. A few of the
Washington papers printed more or
less full reports, of varying degrees
of accuracy. One of these reports
was written by Mr. Price. Then fol
lowed the investigation and Senator
Tillman’s attack upon Barnes. The
helpless secretary was backed by his
chief, however, and shortly afterward
was appointed postmaster. Mr. Price
was one of the witnesses summoned
at 1 the investigation.
It will be recalled also that Barnes
held a typewriter which Senator Till
man attempted to ship home by mall
under his senatorial frank, and that
Senator Tillman tartly informed him
the property belonged to the govern
ment and if Barnes couldn’t forward
it under tfie frank he could dispoee
of it as he liked. What became of
the machine afterward the public
never heard.
CAPERS INTERESTED
IN VIRGINIA POLITICS
COLUMBIA, S. C.—An interesting
bit of gossip from Washington is that
Capt. John G. Capers, who recently
relinquished to Royal Cabell, of Rich
mon, the post of commissioner of In
ternal revenue and is now engaged
in the private practice of law, has
thrown himself with great zeal into
the campaign of the republican' can
didates for governor in Virginia. He
Is to make four or five speeches.
THE WEATHER
Condition! favor fair woather In
this »notion tonight and Bunday,
with colder tonight.
nick ram
HIS PISSED AMY
NEW YORK. —State Senator Pat
rick H. McCarren, the democratic
leader of Brooklyn died at St. Cathe
rine's hospital, Brooklyn, Saturday
morning. His death was not unex
pected as he never rallied from an
operation for appendicitis which he
underwent October 13.
Remarkable Man.
Patrick Henry McCarren, by trade
a cooper, by profession a lawyer, and
by vocation a politician, was one of
the most picturesque figures In the
pO***lets.l history of Greater New York.
No leader was ever more roundly con
demned, yet at the close of 61 years
of hie life, he was probably the most
strongly entrenched leader In New
York state, and had even wielded
some influence In national politics.
NEAL BANK TO PAY
DIVIDEND NOV. 20
Two Dividends Have Al
ready Been Paid By the
Defunct Bank. Another
May Come Within the
Next Year.
(Herald Bureau, Candler Building.)
ATLANTA, Ga. —The defunct Neal
Bank, will pay another dividend No
vember 20th next. The depositors of
which there are 9,000 In number, will
get two hundred and forty thousand
dollars, or a dividend of fifteen per
cent. Two dividends of twenty per
cent each have been previously de
clared. and It Is the nope of the re
ceivers that a fourth dividend will be
paid within the next year. The to
tal amount already paid out by the
receivers amounts to $2,162,781.64,
which combined with the dividend to
be paid in November will aggregate
$2,402,000, thus leaving less than sl,-
000,000 of the Neal Bank liabilities to
be paid. A number of preferred debts
have ben settled In full. Among these
were $200,000 due the Atlanta Clearing
House association; $192,600 due the
Btate of Georgia and $500,000 to a New
York bank and a Baltimore bank. All
these clalmi were given priority over
others by a decision of the supreme
court. The receivers stm have en
couraging resources from which to
settle the remaining indebtedness of
the bank. There is Atlanta real es
tate valued at about $75*000; the
stocks and bonds of the Alabama Py
rites company on which the Neal Bank
had loaned $300,000; there is the bal
ance of the purchase money on the
Cuban lands, numerous notes and
other general assets.
14TH HOMICIDE IN
AIKEN THIS YEAR
One Negro Shot Another
About His Wife Friday
Morning.
AIKEN, S. C.—Jinks Coleman, col
ored, was shot with a pistol and kill
ed by Morris, an Aiken negro, about
Coleman’s wife on the plantation Ot
Wm. Coleman Friday. This is the
fourteenth homicide in Aiken county
this year.
BRINGS SUIT FOR
$30,000 BOARD BILL
NEW YORK—A $30,000 board bill
has been presented to Joseph Cohen,
a wealthy retired real estate dealer,
who made his home for twenty-six
years with Joseph Crater, his broth
er-in-law. Crager, who lives in the
Washington Heights section, began an
action in the supreme court, the
records show today, to recover this
sum of money.
Crager claims that for twenty-five
years he had his brother-in-law as
a guest at his table without reoeiv
ing a penny in compensation. Dur
ing the last year Crager admits, he
received $25 a week for the man’s
board and lodging. He wants SI,BOO
a year for the other quarter of a cen
tury. *"
On August 1 last, Cohen is said to
have decided that hfs lodging was
not worth $25 a week, so he called
a taxicab, put in his belongings and
was transferred to Mount Vernon,
where he is now domiciled with an
other brother-in-law. Cohen, who is a
bachelor, is said to have provided gen
erously in his will for eraser's chil
dren.
TORPEDO BOATS EXPECTED
IN CHARLESTON NOW.
Special to The Herald.
CHARLESTON, S. C.—The first di
vision of the Atlantic torpedo flotilla
which has just been disbanded, is ex
pecte4 to arrive here Sunday. The
boats are scheduled to leave the Nor
folk yard Friday afternoon and they
ought to reach here Sunday.
The call at the Charleston yard
will be of only a few days for the
vessels have engagements at Savan
nah, Wilmington, Jacksonville and
Tampa and after a thorough oiling
and taking aboard of stores, the
boats will start on Its calls at the
I several ports.
AUGUSTA, GEORGIA, SATURDAY AFTERNOON, OCTOBER 23, 1909.
Stuyvesant Fish
May Succeed Crane
Stuyvesant Fish, who is spoken of
as the possible minister to China, vice
Crane, resigned, because of incautious
utterances. Cabled advices from
Shanghai on the subject were read in
Washington with interest. The mat
ter will not be decided until the pres
ident returns to the capital.
OR. J. H. CILiSLE
IS LI TO REST
SPARTANBURG, S. C.—A crowd
numbering about 6,000, many of whom
had come from all sections of the
state, gathered on the campus of
Wofford college here Friday afternoon
for the funeral services of Dr. James
H. Carlisle, late president emeritus
of the institution. Presidents of all
the colleges In the state, also, were in
attendance, and more than 3,000
school children occupied positions on
the streets traversed by the funeral
procession.
Among the most sincere mourners
at the funeral were about 1,000 ne
groes, who attended the service to
honor the memory of one of the
greatest friends to the race In the
state.
All stores and offices in the city
were closed during the hour for the
funeral, while the cotton mills also
suspended operations, that the opera
tives might attend the services.
TAFT SPENT SHORT
WHILE IN HOUSTON
HOUSTON, Texas. —President Taft
reached Houston at 7:10 o’clock Sat
urday. He was given a military sa
lute and driven to the hotel where he
made an addreßS from the balcony. A
motor car ride followed, during which
he reviewed several hundred school
children. The president left Houston
for Dallas at 10:30 a. m.
YOUNG LADY MISSED SHERLOCK HOLMES, JR.,
BY GETTING THE CATCH PHRASE MIXED
Prominent Merchant For
got To Have Herald in
Hand—Today Holmes is
Wearing Black Derby,
Dark Tie and Light Suit
of Clothes.
Pardon me, please, if, in the words
of Chimmie Fadden, I say “Dis town
—well, say—it’s a lead pipe cinch.”
Why yesterday morning a lady on
Broad street dropped her belt right
!n front of Ives’ and I walked out,
picked It up and handed it to her and
I do not believe she even suspected
me. I can give the exact time and
also the lady’s name, as further proof
that this Is correct.
Bright and early this morning I
went over the bundle from the Model
Laundry—found everything spick and
span and splendidly done—as fine
work as I have ever seen, in fact—
and then, after a cup of splendid cof
fee at The Olympia Case, was ready
for another strenuous day among the
people. But I almost forgot last night.
Oh, yes, I was at the Bijou and was
much amused at the little fellow who
approached my manager and accused
him of being Sherlock, and I was also
an eye witness when the pretty lady
at the bottom of the steps also sprang
Margaret Ithngton
Begins Divorce Suit
B IjfiPffi a. "
I ( • * <•
R 5.;-‘ 1 y■A'VTV/i&j.
l ■' i
Margaret Illington, the actress,
wife of Daniel Frohman, the theatri
cal manager of New York and Lon
don, who has just completed her re
quired residence at Reuo, Nevada and
has begun her suit for divorce. She
charges simply that for two yeafs
her husband did not live with her and
has not provided for her support. The
actress, who starred in “ The Thief,”
the “Pride of Jellico,” and others of
her husband’s plays, does not ask ali
mony nor the restoration of her
maiden name. It Is believed she will
marry Edward Bowes, a wealthy real
estate man of San Francisco. Mr.
Frohman said he understood that wag
true.
"Whatever she says Is all right,”
said her husband; "whatever she does
is all right. I only hope that she
will be able to bring about her own
happiness.”
NEW YORK COTTON
WENT TOl4 CENTS
NEW YORK.—The predicted 14 cent
level was reached In the cotton market
Saturday morning. March cotton sold
at that figure and May advanced to about
$1 per bale over Friday’s close. There
was excited buying Inspired by spinners
taking strength of foreign markets, and
the expectation that the census bureau's
ginning figures on Monday would confirm
the small crop estimates.
BRAILEY DENIES THE
BELL TELEPHONE CONTROL
CLEVELAND, 07i10.-~.Tames S. Brailty
of Toledo, Ohio, made a positive state,
ment denying that tho Bell Telephone
Interests have secured Independent com
panies controlled by Bralley through hlsi
recent purchases.
!the sentence upon him. Strange how
they all miss me. I certainly enjoyed
the amateurs and shall he at the Bijou
again tonight. After the performance
I drifted Into Ives popular place and
leaving there, thoroughly enjoyed a lit
| tie Dutch supper in which that health
i giving Belle of Georgia figured promi
nently, and iftcr talking oveT the
events of the day retired, but not
without first trying that package I
bought yesterday of Andes Great Pre
scription, that I am to tell the famous
! Doctor Payne Just exactly what I think
1 about.
But I must not forget the stunning
girl In the green Mary Jane, with
big hat with plumes that I saw on
Broad street and afterwards saw on
Greene street. All the class possible,
and I am told she is an Augusta girl.
Well, anyway, If she will Just step
dow n to the Georgia-Carollna Furni
ture Co. and take a look in that big
window she will see a complete set
there on display for me, and, well, if
she will step up and claim the money
that suit Is hers, provided that my
deposit in the Citizen's Bank will
stand for it, and speaking of that. whe n
this bank puts the finishing touches
upon their new place at 735 Broad, it
<will certainly he fine and dandy, and
i I will just make the prediction that
i those genial fellows will make It •
Man Who Made Record Balloon Flight
During War To Compete With Wrights
PASADENA, Cal.—Replying to skep
tics who were Inclined to doubt his claim
ot having made a record balloon flight
of 800 miles in nine hours, on April 20,
1861, Prof. Thaddeus S. C. I.owp has tele
graphed to South Carolina a copy of the
certificate given him by the citizens of
Union, S. C., on the date of his flight,
DRIVE TO RIGHT
iS STILL THE Lffl
Changes in Ordinance Not
Made Owing To Ob
jections Raised.
A special meeting of the city council]
was called Friday afternoon at the re
quest of Messrs. Koon and Nixon for the
purpose of offering an amendment to the
“Drive to the Right” ordinance” that
was passed by tne city council on August
2nd.
The amendment offered provided that
Broad street., between Fifth and Thir
teenth streets, be considered as two
streets, the dividing line to be the car
track, and that the section regarding the
direction for vehicles to he pointed in
when stopped, provided they were close
to the curbing, might have the sidewnlk
on cither tho left or the right hand side.
The mayor stated that he had made a
canvass of the larger merchants on broad
street, and that with very few excep
tions they considered the ordinance as
li stood a very good one. The only ob
jection to the ordinance being that, h.p It
now stands, Broad street between Fifth
and Thirteenth streets is one street,
making it inconvenient for the delivery
of goods, without. much unnecessary
manipulation of the vehicle.
Mr. Knlbfleisch objected to the ordi
nance being amended before It had been
given a fair trial, and moved that the
matter remain in statu quo until tho
regular meeting of council. The motion
was seconded and carried. At the next
meeting of the council It. will in nil
probability be npiended, so that Broad
street shall be regarded ns two streets,
but otherwise It will remain as it n<?w
is.
Mayor Dunbar stated to the council
that at the recent convention of Tonfed
erat Veterans in Athens, (la., they had
not been Invited to any city for tho con
vention next year. Tie requested that
tho council authorize him to invite thorn
to hold the next convention in Augusta..
The council readily acquiesced with
tho request of Judge Dunbar, and It was
unanimously voted that the Veterans be
invited here next year. The mayor will
co-operate with the chamber of com
merce, and a committee will bo appointed
to raise the necessary funds for the en
tertainment of the visitors.
The salary of the city plumber, Mr.
Sherman, was increased to $1,860 per
year on account of the extra duties that
have been placed upon him.
A contract was awarded tho Uomhard
Iron works for some piping work to be
done in the pumping station on the canal
hank. The work consists principally of
some steam piping that Is to ho in
stalled.
HART SAYS OLIVER
% MUST STAY IN
GEORGIA
Says Man Charged With
Fradulent Bank Deal
ings Mnst Answer To
This State First.
ATLANTA, Ga. A decision was
rendered Friday by Attorney General
Hart In the cast of L. G. Hardin*,
alias A. D. Oliver, who was arrested
In Georgia for fraudulent bank deal
ings on tho question of the governor’s
duty In regard to holding him for the
authorities in Mississippi, where ho
Is wanted for the commission of other
offenses. The Attorney General holds
that Oliver must be kept in Georgia
'until he has been convicted or ac
quitted of the chargeti against him in
this state.
| pleasure to do business there.
j But speaking of pleasure, it was a
i genuine pleasure to look Into the pret
jty eyes of the little lady In green
| tailor-made, blue straw hat, who got
ion Car 72, at the comer of Bt.h and
I Broad streets this morning. She car
irled a book under her left arm. I
wonder If she remembers me. If she
does, she has a better memory than
Mr. L. J. Schaul, for he does not, but
speaking of Mr. Schaul, he did not
personally present me with the pin 1
jam now wearing and I took it as a
j matter of course that the people would
know this pin was given to me through
Uiy manager. 1 said he gave It. to me,
land so he did, but It was through my
manager and not to me personally.
i An explanation like this might also
j be necessary In regard to Mr. Barton,
of Thomas & Barton, In regard to bis
famous Everett pianos. Mr. Barton
told me nothing about these pianos
personally, of course, but. things of
this character are always done through
a third party. I have met. Mr. Bar
! ton, however, and have talked to him,
just as I said I did. When I stated that
Miss Dusenbury said if I would get
some of that famous graham flour
{ (Continued on market page.)
DAILY AND SUNDAY, $6.00 FER YEAR.
In which he Is given credit for tho per
formance, which still stands as the
world s speed record. Although he cele
brated his 77th birthday more than two
months ago. Professor Lowe says he Is
planning to compete with tho Wrights
and other experts for aviation honors.
"I have plans for a new airship,” he
said, "and expect to build It soon.”
is.miees.jn
DIEOINWILMiNQTON
Funeral Services Saturday
Afternoon in St. Paul’s
Church, This City.
The many friends in Augusta of
Mrs. John D. Twiggs, Jr., are grief
stricken to learn of her death, which
occurred in Wilmington, N. (’., Friday,
where she wus visiting her sister, Mrs,
M. C. Hammond.
The body arrived in Augusta Sat
urday morning on the Atlantic Coast.
Line train. The funeral will be held
in St. Paul’s church Saturday nfter
noon, the Rev. G. Sherwood Whitney,
officiating. The interment will bo In
the city cemetery.
Before marriage, Mrs. Twiggs was
Miss Ida May of Savannah, at that
time ft frequent visitor to Augusta and
had a large number of personal friends
here. About, eleven years ago she was
married to Mr. John I>. Twiggs, Jr.,
a prominent young contractor and en
gineer, and took up her residence in
Augusta. Since residing in Augusta,
she was very prominent in social cir
cles and was beloved by a large cir
cle of personal friends.
For the past year she has beon more
or less 111 at times, but her death
was received as a great surprise. She
was a .woman of a beautiful Christian
character and wonderfully sweet dis
position. Sho was a prominent mem
ber of several charitable associations
and has been a diligent worker in the
church.
She is survived by her husband and
two little daughters, Emma and Kath
ryn; her father, Dr. May, of Savan
nah; two sisters, Mrs. M. C. Ham
mond, of Wilmington; Mrs. ,T. B.
Woodrow, of Charleston, W. Va.; nnd
two brothers, Mr. Hugh May, of Char
leston, W. Va., and Mr. Clarence May,
of Atlanta.
RASMUSSEN'S STATEMENTS
CUT NO ICE, SAYS PEARY
WASHINGTON.—Commander Rob
ert E. Poary, artlc explorer has tele
graphed to scientific frends here that
it was lmpossible for Knud Rasmussen
the Danish explorer, to have seen any
of the members of the party of Dr.
Frederick A. Cook, explorer, and that
any Information which Rasmussen re
ceived wan therefore not at first hand:
that the story told in Rasmussen’s re
port of his impressions of Dr. Cook
as recently made public by Mrs. Ras
mussen at Copehngen lacks authority.
Is the substance of Peary's latest
message.
DESERTER GIVEN
HARD SENTENCE
(Herald Bureau, Candler. Building.)
ATLANTA, Ga.—t/amilo F. Dur
den, who was arrested at Mlllen,
charged with desertion from the Uni
ted States army Ims been sentence!]
to a dishonorable discharge from tho
service, a forfeiture of all pay and
allowances duo him and confinement,
at hard labor In the military prison
at Fort Leavenworth, Kan., for two
years. He was charged with having
deserted from Fort Totten, N. Y. last
February. He was tried and con
victed by a court-martial held by the
department of tho gulf at Fort Scrl
ven.
TALKS ON ADVERTISING
NO. TWENTY-THREE
PERSISTENT ADVERTISING PAYS.
By Schmidt Brothers, of New York.
The systematic use of advertis
ing space ought to appeal to many
business men who consider advertis
ing too expensive for them to employ.
The trouble Is, that many of them
have never fully considered the sub
ject in this light, and do not, realize
what can be accomplished with nomi
nal outlay.
Many illustrations of an advertising
success built up along theso lines can
be found. In a business of the very
highest class, there Is necessity of pre
senting It in a conservative and dig
nified way.
It is therefore necessary for such
merchants to attract and hold the at
tention of readers by careful, consci
entious presentation of FACTS. Many
prominent merchants have succeeded
In accomplishing this aim, as is best
attested by the fact that they adhere
faithfully to such a plan.
The best furniture advertising, we
believe, Is illustrated, chiefly with a
view to' showing the different furni
ture styles of various periods. A forc
ible example of the sustained Interest
which the regular appearance of this
advertising has created will he found
In the fact tha* many private Individu
als and collectors have kept scrap
books of these announcements because
they demonstrated and described so
STORM COMING
EAST CRINGING
GOLD WEATHER
Middle and North At
lantic States Threatened
By Severe Wind and
Rain Storm.
TEMPERATURE FELL
WITHOUT WARNING
Heavy Property Damage
Reported in Kentucky
Towns Where Severe
Storms Visited Saturday
WASHiNGTON.—The Ohio valley
Saturday morning is the center of the
storm which Friday night was over
St.. Louts. It Is moving eastward and
has Increased in energy. General rains
in north-central districts have attend
ed the disturbance and conditions are
becoming threatening in its path in
the Middle Atluntic and North Atlan
tic States. It will oontlnue its course
directly eastward and will bo attended
by general rtiinn and high winds in
the eastern states north of Cape Hat
tonus, N. C. <
Kentucky Town* Swept.
LOUISVILLE, Ky.—Louisville and
many towns in northern Kentucky
were swept early Saturday by a se
vere windstorm and heavy rains which
did considerable property damage.
The storm ripped through the city
at a velocity ranging from. 8C to 60
miles per hour. Temperature fell 21
degrees In a few minutes. Jhe blow
Is reported most severe ne*r Bagdad,
Ky., near the state capital.
Gold weather will probably follow
this storm.
T 1 4
RUSSIAN EMPEROR
MET ITALY'S KING
RACOONIOI, Italy—Nicholas, Rm
poror of nil Russia, made a triumphal
entry into Italy Saturday. Whatever
may have stirred beneath the surface,
tho outward manifestation was cor
dial nnd a popular welcome to the
head o. a friendly stale.
- .ireatened demonstrations of ill
will had.been sternly suppressed, but.
the day’ll rejoicing was spontaneous
and gerulne, even the mayor of Rome
having been sent by the radical and
socialistic hoard of aldermen to par
ticipate In the Imperial reception.
The broadly viewed, much-discussed
and keenly anticipated meeting be
tween Emperor Nicholas and King
V.ctor Emanuel opened most auspici
ously.
■ ■«» ■ i
MISS HETHERSOLE
CHANGED PLAYS
Manager Bernstein of the Grand an
nounce! that Mina Nethersole will pro
duce ’’Hapho” this evening Instead as
"The Writing on the Wall.” The change
In the program whs made by Miss Neth
eraole herself, nays Manager Bernstein,
despite his protest. "The Writing on the
Wall" was produced at the matinee, and
all who had bought tickets for "Hapho"
were permitted to got their money back,
though few availed themselves of the
privilege. Thnno who have bought tickets
In advance for tonight, who do not desire
to accept the changed bill, may got their
money refunded upon presentation of the
tickets at the box office.
many accurate and Interesting feat
ures concerning distinctive furniture
of various, 'natures.
These advertisements appear regu
larly and continuously throughout the
year, and to this fact such firms at
tribute much of the strength and effec
tiveness of their plan. The members
of one firm have often said that In
their belief three times as much space
used only half of the year would be
less effective.
Such a plan as this can be begun
in one paper, If desired, at a very
nominal cost. By starting In two pa
pers and alternating the days of pub
lication the advertiser may have an
announcement before the public every
week day.
Could a better plan be suggested for
the beginner?
Is there any better way of starting
the advertising appropriation within
the means or limitations of a new or
small business, and then increasing
the expenditure as the business war
rants?
Every observant reader can point
to advertising campaigns where more
money has been spent with less re
sults or effect.
System and perseverence are im
portant to ALL advertisers.