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THE AUGUSTA DAILY HERALD
VOLUME XIV., No. 298
CATTON MARKET
MADE NEW DIED
RECORD MONDAY
Great Excitement Prevail
ed on Exchange When
New High Record Prices
Were Made.
MAY, SOLD AT 14.25
AND DECEMBER 14.11
Enormous Realizing Was
in Evidence After Cen
sus Report of Ginned
Cotton Was Published.
NEW YORK. —There was great ex
citement in the Cotton Exchange,
market prices making new high rec
ords owing to the big gains in Liv
erpool and a bullish crop estimate by
a prominept English\ expert, the
scare of shorts and general buying.
December cotton sold at 14.il and
May at 14.25, about 15 to 20 points
higher than Saturday.
There was enormous realizing, par
ticularly as the census report showed
rather more cotton ginned to October
18 than the recent private figures,
and prices lost several points of that
gain.
Business continued very active dur
ing the middle of the day with South
ern bulls aggressive buyers on the re
port of further damage to the crop
from frost over Sunday night. Early
reactions were recovered 'late in the
forenoon, while the bull leaders were
predicting a further advance , and
meeting with little opposition aside
from continued realizing.
criminal CASES
TOCOMEUPNOV.IO
Traverse Jurors have been
Named to Try Cases in
Term of Superior Court.
Trial of the cases on the criminal
docket of the September term of the
superior court will be commenced on
Monday, Nov. 10, and It is expected
that these cases will occupy the at
tention of the court for over a week.
The cases include murder, burglary,
assaults, and other crimes, and it was
a great relief to the county officials
and a decrease of expense to the
county when fourteen of the indicted
prisoners pleaded guilty last Satur
day. For the trial of the criminal
cases Judge Hammond drew the fol
lowing traverse Jurors, who are or
dered to report at 100 'clock Monday
mornin® The jurors are as follows:
Wm. Shanahan, Geo. T. Lynch, J.
W. Westmoreland, Thos. W. Bresim
han, W. S. Mcßryant, Howell R. Smith
John R. Goff, R. I. Branch, F. B.
Reese, 1434 District; L. M. Ives, Wm.
J. Twiggs, Wm. Peebles, Evandea M.
Deas, W. C. Watson, H. H. Alexan
der, W. H. Bagby, L. M. Freeland, W.
Steiner Dunbar, J. Thomas Neal, .1.
B. Kearney, Dan J. Bowles, 123 Dis
trict; Frank J, Hannah, 121! District;
Frank W. Carswell, 1434 District;
John A. Hauser, Thos. H. Stafford,
Samuel A. Palmer, 121 District; John
W. Hill, 827 Phelps street; E. B.
Batcher, James B. Foss, 1434 District;
W. E. Trowbridge, Harry A. Heisch;
D. P. O’Connor, John A. Brenner, B.
R. Mitchell, Chas. Cannon, 519 Wat
kins street; E. S. McKinley, Albert
D. Davis, W. N. Behlding, John ft.
Dillard, Harry H. Cosgrove, R. E. Al
len, Pat J. Buckley, John W. Bessmam
Robert M. Bissell, R. H. Easterling,
John W. Kalbfleisch, E. J. Hallahan,
1269 District; Bradford Merry, 123
District; F. W. Timberlake, T. P,
Beal. C. P. Burch, 123 District; Chas!
Lanky, 1269 District; Sam’l R. Kelly,
W. A. Latimer, Jas P. Verdery, 1269
District, Ernest Williams, P. J. Cro
nin, Chas. D. Carr, E. W. Watson,
[Waive Wright
SIR THOMAS LIPTON
BRINGS CHALLENGE
Says He is Red Hot to have
Another Chance to Lift
the American Cnp.
NEW YOSRK. —'‘I cr#u» rjier
this time red hot for another chal
lenge to the New York Yacht club,
and will do my best to arrange mat
ters with the clnb so that I can have
another ebadee to life the America
cup.”
So spoke Sir Thomas Llpton on his
arrival from Europe.
MAN KILLED THREE
DEER AT ONE SHOT
PORTLAND, Ore.—Killing three
back deer with two shots Is the re
sult of a hunt by T. Henness, of Rock
Creek, Ore., who lays claim to the
record for the season. Seeing two
bucks, Mr. Hennees fired, knocking
each down at one shot. When he ap
proached his quarry, he found three
deer, two two-point and one three
point. The third deer was not In
sight when the hunter shot.
THE WEATHER
For Augusta and Vicinity:
Fair tonight, Tuesday fair,
warmer.
GRAY ANSWERS
M'LENDON SUIT
FDD OLD OFFICE
In the Pleas of Estoppel
Mr. Joseph Gray Asks
That McLendon's Peti
tion he Dismissed.
SAYS HE HAS THE
RIGHT TO OFFICE
Claims That the Points
Brought Out by McLen
don are Immaterial and
Irrelevant.
Special to The Herald.
SAVANNAH, Ga. —The grounds on
which- the attorneys for Joseph F.
Gray will defend his actions in hold
ing 'and contesting for his place as
railroad commissioner of Georgia
were made known Monday when de
murrers to the quo warranto infor
mation filed by the attorneys for S.
G. McLendon on October 16 and plefis
of estoppel of the suit thereby sought
to be instituted were filed by Messrs. |
Hitch and Denmark and Messrs. Gar
rard and Meldrlm, attorneys for Mr.
Gray', in the superioi court here.
Papers Lengthy.
The demurrers and pleas of estop
pel are both rather lengthy docu
ments and go fully into the details
of the case as they have been previ
ously' placed before the court. The
grounds on which tile demurrers are
filed are that the information with
regard to, each one of the iihportant
points in dispute is imaaterial and
Irrelevant and is entirely insufficient
In law. It is held mat the relator
sets forth in said information no le
gal cause or reason why the remedy
prayed for should be granted and
that tlie respondent legally holds the
office therein mentioned
In the pleas of estoppel it is shown
that Mr. McLendon recognized, con
trary to his claims in the present
suit, that the last legislature was the
justly constituted one to pass upon
his eligibility to the office of railroad
commissioner after he had been sus
pended from that office, in that he
appeared before both bodies of tho
legislature, defended himself in a
regular trial and expressed himself
in writing as willing to abide by the
decision of that tribunal, which pre
cludes him from now contesting with
the present occupant the holding of
the office of railroad commissioner. It
is asked that the information previ
ously filed by the relator be dismiss
ed at the relator’s cost.
STOVALL & GO.
COMING SOOIH
Wholesale Dry Goods Firm
Will Open Headquarters
in Brigham Store—[Later
Will Occupy Hickman
Building.
Monday morning Messrs. Martin
& Garrett, real estate agents of this
city, received the papers signed by
W. W. Stovall & Company, whereby
the latter leases the Hickman build
ing from October 1, 1910, and for the
time between January 1, 1910, and
that date the Atlanta firm which is
moving to Augusta will use the build
ing on Broad street now occupied by
W. H. Brigham & Co. It is expected
that the Stovall concern, which is
one of the largest wholesale dry goods
stores in the South, will start to
place Its stock in the Brigham store
by December 15, 1909. The change
from Atlanta to Augusta was the re
sult of the firm’s recognizing the su
perior advantages of Augusta over
Atlanta, in the rich agricultural and
splendid manufacturing territory in
this section of Georgia and the sec
tion of South Carolina whose trade
is controlled from Augusta. The
freight rates from the north to Au
gusta are k>*wer than those to At
lanta and the expenses of conducting
business here are far below that of
the capital city.
In speaking Monday of the coming
of Stovall & Company Mr. William
Martin, of Martin & Garrett, said:
“The accounts published in Augusta
of the coming of Stovall & Co. have
not been correct in every particular
and my firm today is able to give the
BtoTy of the coming to date. The
credit of the bringing cf Stovall &
Co. to Augusta belongs solely to the
Chamber of Commerce and they de
serve the thanks of the citizens of
Augusta. W’hen it was learned that
the Atlanta firm was thinking seri
ously of leaving Atlanta for a new
field, it was determined that Augusta
should have the firm, and the matter
of securing a business location was
placed in the hands of all of the real
estate agents.
“Our firm got busy and today we
have received the papers which ac
cept the contract we ottered. Our
contract Is that Stovall & Co. Rhould
lease the Hickman building, one of
the finest specimens of business con
struction in the south for a term of
five years, with the occupancy begin
ning October 1, 3 910. and it Is also
further agreed that Stovall & Co.
Bball lease the building on Broad St.
now occupied by W. H. Bribham &
Co., wholesale dry goods, for the in
tervening time between January 1
and the date set tor th« beginning
AUGUSTA, GEORGIA, MONDAY AFTERNOON, OCTOBER 25, 1909.
JEWELRY FOUND UPON WOMAN’S SKELETON
| . 1 “ ■■ “
Jewelry found upon tlie skeleton of
a yvoman found at Islip, L. 1., by
which it is hoped to identify her. Evi
dently the woman had been killed
and left in the woods a year ago.
Garments she wore indicate that she
was a woman of wealth and refine
ment.
BiJOU FILLED THIS AFTERNOON
WITH YOUNG GUESTS OF HERALD
What a happy crowd it is!
The Bijou is filled with the radiant
faced children who are the matinee guest*
of The Herald.
The children of Augusta have always
felt that in The Herald they have a very
especial friend.
This feeling began years ago when The
Herald gave a Christmas tree every year
to the children of West End.
The assurance of friendship was con
tinued when The Herald gave prizes to
all the children of all the schools for the
best composition on “Thanksgiving.*'
After that there was one assurance
after another that The Herald has a re
gard for the children of the city, a regard
it would show in other delightful ways
besides giving them every Sunday such a
MR. THOS. GRIT
MBIT WORK
The friends of Mr. Thomas S. Gray
are congratulating him on his rapid
recovery from the effects of the
wounds recently Inflicted on him by
Dr. H. W. Shaw with a revolver. Fpr
the first tlnfe since the shooting oc
curred Mr. Gray was able to he at
the bank nearly the entire day Mon
day. He stated that he had practi
cally completely recovered.
MINISTER SERIOUSLY
HURT IN RUNAWAY
ROANOKE, Va.—Rev. A. L. Harns-
Barger of Bethany circuit, Baltimore
Methodist Episcopal conference, in
Roanoke and Botetourt counties, lies
Monday at his home at Oloverdale in
a precarious condition as the result
of a runaway Saturday evening.
The minister’s skull waa badly frac
tured and his leg broken.
REV. C. H. TRULBY
AT FIRST CHRISTIAN
An interesting sermon was preach
ed on Sunday morning at the First
Presbyterian church by the Rev. C.
H. Tuily. Mr. Tully is assistant sec
retarj of the Northern Assembly
committee on Sunday schools and his
address was one of the most inter
esting that has ever been heard In
the First Presbyterian church.
of the Hickman building lease. It is
also agreed that the owners of the
Hickman building will make any ad
dition that the Stovall concern de
sires should it be discovered that the
building is inadequate for its uses.
Messrs. Brigham & Co. fully realize
that the presence of another large
wholesale dry goods house will aid
their business rather than hurt it,
and they are glad to help the city of
Augusta by seeking another location
on some prominent street. In the
meantime our firm will arrange for
warehouse room for all goods that
may be shipped to Augusta by the
Stovall concern previous to their oc
cupancy of the present Brigham
store.
“The Stovall house is about twenty
years of age, and has a splendid com
mercial rating. It does a business
far in excess of 8200,000 a year. The
capturing of this welcomed commer
cial addition for Augusta caused
much hard work, other cities includ
ing Charlotte, N. C., a large South
ern Jobbing center being entered in
the contest for lta possession.”
comic section of the paper ns may be In
no other place enjoyed.
The Herald's efforis in behalf of the
children are crowned this afternoon by
the Bijou matinee.
There is no string attached to this
free gift to the children of Augusta. One
has only to cut out the coupon in yester
day's Sunday Herald, and present it at
the door of the Bijou, when there is per
fect freedom to enter In and enjoy the
most delightful program ever yet pre
sented at this popular playhouse.
The children have obeyed Instructions
to the letter, and hundreds have gone to
the Bijou for the fl:80 matinee. The pro.
gram begins anew at 6:30, and there
are countless children who will go to the
Bijou then. Altogether The Herald-Bijou
afternoon Is a brilliant success from every
standpoint.
CARS LEAVE GOTHI
ON RUN MUNTI
NEW YORK.—Sixty-one automo
biles, representing thirty-four differ
ent makes, were sent away Monday
on the ten days’ run to Atlanta, Ga.,
aB participants in the good roads tour
promoted by tho New York Herald
and the Atlanta Journal.
A score of none-competing cars ac
companied tho caravan as far as
Perth Amboy, N. J., where the first
stop was made.
The contest is for trophies aggre
gating $1,700, and was open to stock
cars selling from SBSO to $4,000 and
over.
Stops will be made at Philadelphia,
Staunton, Va., Roanoke, Va., Wins
ton-Salem, N. C„ Charlotte, N. C., and
Greenville, S. C.
MR. L. S. ARRINGTON
ADDRESSED Y. M. C. A.
Gave an Interesting Talk
on Temperance to Large
Crowd Sunday Afternoon
At the Y. M. C. A. on Sunday the ser
vice* were of unusual interest, inasmuch
as each of the addresses delivered were
on the most interesting subject.*, the
one at tho men’s meeting in the afternoon
being given by tho Rev. William John
son, rector of the Church of the Good
flhepherd, and the other, to the boys’
class, by Mr. L. 8. Arrington, who spoke
on temperance. The subject of Mr. John
son'* address was “An Escape from
Temptation," and throughout hi* inter
esting discourse he kept his entire audi
ence in the closest attention. He spoke
at length on the fact that temptation is
always present in the world, and then
told of how a man could resist It, and,
ufter overcoming it, he would receive the
“Well done" from God. The musical
program of this service was rendered by
Mr. D. G. Halford, who sang a solo, and
was accompanied by Miss Anna Ellse
Wilson at the piano.
Two Bible classes are to be held this
week, the one for the men being sched
uled to meet on Tuesday evening at 7
o'clock, and immediately preceding the
calling of the class a lunch will be served.
The class for boys 'will meet on Thursday
afternoon at f» o'clock.
SUPREME COURT ADJOURNED
WASHINGTON. —Out of rekpont. to
the memory of the late Justice Rufus
W. Peck ham, the supreme court of the
United States Monday adjourned until
next Monday.
PRESIDENT TUFT
SUITS TWO CITIES
ST. LOUlS.—President Taft divided
his time Monday between two cities,
giving eight hours to St. I-outs and
one and one half hours to Bast St.
Louis. He arrived here Monday morn
ing at 7.27 o’clock from Texas and
i prepared to leave ut 5 o’clock Monday
afternoon on a voyoge down the Mis
sissippi river to New Orleans.
After groetlng the reception com
mittee of the Commercial club of St.
lajuls nt the tmion station, tho presi
dent was driven to the St. Louis club.
The president was greeted by thous
ands as be rode through the streets.
He made a speech at. the Coliseum,
after which he was a guest, at lunch
of the Business Men’s League.
NEGRO FOUND BODY
OF MISSING MAN
LAUREL, Md.—A gruesome find
was made by a negro Sunday, near
here, when he came upon the body of
Charles A. Fox, Jr., formerly postmas
ter of Beitsvllle, Md.
Fox disappeared last June, when
he wandered from his home while de
lirious with fever. It Is thought he
succumbed to the disease, there be
ing no suspicion of murder or sui
cide.
BERCKMANS MAY GO
TO NATIONAL MEET
Augustan is Expected to
be a Delagate to National
Horticultural Congress.
COUNCIL BLUFFS, la.—Southern
states are vlelng with each other In
advancing the participation of that, ter
ritory in tho National Horticultural
Congress, to be held in this city Nov.
15 to 20.
In each state an organization of
growing interests has been effected,
wiih representative inen engaged in
collecting the enormous exhibits to be
brought here for display.
Among the state vice-presidents who
aro expected to attend are P. J.
Berckmans of Augusta, Georgia, and
Herbert C. White, of DeWltt, Georgia,
U. D. C. HONORED
GEORGIA WOMEN
Mrs. Thomas E. Stevens
Named Third Vice-Pres
ident General and Mrs.
L. H. Raines, Custodian
of Cross of Honor.
(Herald Bureau, Candler Bldg.)
ATLANTA Ga. Two Georgia wo
men were highly honored at the an
nual coventlon of the United Daugh
ters of the Confederacy which has
adjourned at Houston, Tex. Mrs.
Thomas T. Stevens elected third
vice president general and Mrs. L. H.
Raines was elected custodian of cross
of honor. Both are general officers.
“BILL” LANG BEAT
SQUIRES IN FIGHT
MELBOURNE.—’BiII” Lang, the
Australian pug..ist, knocked out'Bill”
Squires, of Australia, In the twentieth
round. They fought tor the neavy
weight championship of Australia.
DAILY AND SUNDAY, $6.00 PER YEAR.
CENSUS REPORT SMS 5,525,581
DALES CBTTDNDIiIEDTDOCT.iI
ILL IMPROVE HI
II CHARLESTON
Supt. Hungerford of the
Southern Announces tlie
Laying of Heavier Rails.
Superintendent H. 1,. Hungerford.
of the Southern railway, who is in
charge of the Charleston division,
which includes the line from Char
leston to Augusta Brnnchville and
Columbia and the Camden branch,
spent Monday in tlie city for the pur
pose of visiting the freight yards in
Hamburg. According to Mr. Hunger
ford, the tracks on his division will
he much improved during the next
fews months, as it has been planed
to relay the line between Charleston
and Augusta and also portions of the
Columbia branch with new 75 and 80-
pound rails, and the roadway Is to
be improved In many other, ways. Re
cently the Charleston divisions re
ceived five large locomotives from
the shops, which are practically an
good as new, and when these are
placed in service It will be possible
to handle the trains on that, section
of the Southern with greater dis
patch.
GOLUB MILLS
ME CUTTING TIME
Special to The Herald.
COLUMBIA, 8, C.—The cotto n mills
in and about Columbia are joining the
curtailment program, except Columbia
Duck mills, which are running on full
time. The Parker mills are already on
five day basis and four others here
and In Lexington do tho same this
week.
AUTOMOBILE DAY AT
FLOYD COUNTY FAIR
(Herald Bureau, Candler Bldg.)
ATLANTA, Ga. —Tuesday will be
automobile day at the Mg Floyd coun
ty fair. On this occasion there will
be a gathering of the agents of the
State Mutual Life Insurance from
the Seventh congressional district.
The agents will be given a free trip
to Rome, a visit to the fair and races
and a banquet that night. The Floyd
county fair Is said to be the most
successful exhibition of Its kind given
in several years.
TALKS ON ADVERTISING
NO. TWENTY-FOUR
SOME REMARKS ON TRADE MARKS
By H. 8. SNYDER,
Of the Advertising Department of
In hi* book, "The Daw of Advertising
and Bales," Clowry Chapman hliowh u
page of trade marks containing upward*
of 126, and thl* in perhaps not more than
a quarter of the comparatively well
known mark* and symbol* used by adver
tl*ers. These conniut of proper and coined
name*, face*, signature*, phrase*, num
eral*, figure* or design*—ln many in
stances combinations of two or more 01
these element*.
A face and a signature constitute a
good trade mark In that they give excel
lent protection against Infringement.
There Is likelihood of one advertiser look
ing so much like another as to lead to
confusion, and tho duplication of an ao
vertlsed signature 4s a serious matter for
the guilty party.
One of the best examples of this class
of trade mark Is the face and signature 01
Thomas A. Edison used by the National
Phonograph comapny. Not only does this
trade murk possess what might be termed
the generic advantage of this kind oi
mark, hut it has, In addition, a specific
value, given it by the prestige and fame
of Mr. Edison. No amount of paid adver.
Using could have secured a like effect In
It* full extent. A man of long experience
In the advertising field has stated that he
believes It cost the General Electric com
pany thousands of dollars to build up the
same prestige and reputation behind their
name which existed before the name
Edison was dropped from their corporate
title.
An advertiser who find* It desirable to
Impress reders with hi* personality, who
wishes to give his announcement, a touch
of Individuality, can use hi* photograph
to advantage. This applies especially
where a service more than a commodity
in being advertised. If an advertiser’s
face ha* the stamp of Integrity and ex
perlence, and he Is dealing In real estate,
lor instance, tho use of hi* photograph 1*
advisable. It htr* been stated that when
Mr. Ostrander (whose face was a stan
dard feature of the magazine advertising
section a few year* back) omitted his
photogr.iph, hi* business dropped off from
26 to 60 per cent.
Dike the photograph, the signature has
an ulterior effect beyond its value ns a
means of Identification and an expression
Of personality. Signed advertisement*
seem to partake of the nature of affi
davit*—“l hereby set my hand and seal."
A modern corporation Is, In the populs*
mind, an Intangible sort of an affair arfj
6,296,166 Bales Were Gin
ned up to Same Date in
1908 and 4,420,258 Bales
for 1907.
WASHINGTON.—The census bu
reau Monday Issued a report show
ing 5,525,591 bales, counting round as
half bales have been ginned from
growth of 1909 to October 18 as com
pared with 6,296,166 for 1908; 4,420,-
258 for 1907.
Tho report shows the following
comparisons of cotton ginned up to
October 18, 1909, with that as the
same period of 1908:
State. 1909. 1908
Alabama 513,535 694,104
Arkansas 827,645 347,468
Florida 34,903 34,027
Georgia 1,112,700 1,119,228
Louisiana 144,073 27,992
Mississippi 393,414 621,399
N. Carolina 253,245 276,222
Oklahoma 329,705 132,566
S. Carolina 622,570 660,678
Tennessee 101,190 131,073
Texas 1,672,81* 2,047,796
All other states .. 19,799 23,628
In this report 87,854 round bales
were Included, as compared with
1 18,720 for 1908.
The number of sea island bales In
eluded was 36,330, as compared with
32,013 for 1908.
Tho bureau announced that the in
dividual returns of glnners had al
tered the report of cotton ginned to
Sept. 25, so that the corrected num
ber of hales ginned to that date was
2,568,150.
MICON tti BROKE
HIS NECK IN FILL
Special to The Herald.
MACON, Ga. —Karl Hodgos, IS
year* old, of 6ti() Oak street, who fell
from a window on the second story
of his house Sunday morning and
broke bis neck died at the city hos
pital Monday morning. He was at
tempting to close the Minds when he
lost his balance and fell to the
ground. Strange to say he did not
Jose consciousness up to the hour of
his death when he *ms first found
on the ground it was thought that he
was merely stunned as he went to
Bleep on being taken In the house.
Later it developed his neck was
broken. He was a son of the late
Tash Hodges who whs killed by a
locomotive explosion. He was a
nephew of Judge Robert Hodges of
the city court of Macon. He is sur
vived by his mother.
ho Joseph Dixon Crucible Company.
Its statements partake of this intangi
bility. But an Individual Is usually care
ful about statements to which he attach
es hi* name, and so It follows that, given
a signature, we get a careful statement.
Among tho symbol or emblem type of
trade mark, that used by the United Cigar
Htores Is one of the best, If not the very
best. Of course, the design is arbitrary,
and would do as well for coffee, or almost
any commodity, had It not been adopted
for cigars. But It is clever In conception,
attractive In appearance, simple and
strong. At first glance, many probably
fall to note how the lower portion of the
shield Is formed by the word "United.’ 4
When they discover this, or when it Is
pointed out to them, a new interest devel
ops that helps to further fasten the device
in the mind. The shield Is so designed as
to closely resemble the American shield,
and so we seem to see additional connec
tion In United States—United Cigars.
Among coined words, we find a number
of excellent example*. There’s Kodak,
for instance, that has become practically
synonymous with camera. It rather sug
gests something mechanical, and lias &
sort of a “camera click’’ about It. J&p-a
lac 1* almost self-descriptive, suggesting
Japan arid lacquer. Then Uneeda must
not be forgotten—a clever, euphonloua
name that ha* provided numberless strik
ing theme* for advertisements. It fits In
almost anywhere. “Said Wisdom to
'Uneeda Biscuit’ “Morning, noon and
night, Uneeda Biscuit"; and so on, ad
Infinitum.
"A Kalamazoo direct to you” Is a speci
men of trade mark phrase. Its rhyming
swing seem* to fasten it In the memory,
and It further Indicates a mall order prop
osition.
But behind all trade marks there must
he advert I*l ng. for the trade mark Is valu.
able chiefly to the extent to which It Is
known. A good traue mark, well adver
tised, 1* one of the best of assets. There
are many advertising rumors, which are
probably based largely on fact, that Im
mense sums of money have been offered
for, such names as Royal, when applied
to bilking powder, and Mennen for toilet
powder, and that these offers have always
been refused.
The establishment of the trade mark
Is considered one of the best protection*
against Infringement and unfair compett
tlon. The public Is the court of last re
sort and it will usually remain loyal to a
well advertised, meritorious article.