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SIX
THE AUGUSTA HERALD
Published Rvwy Afternoon During 4 he
Week and on Sunday Morning by
THE HERALD PUBLISHING CO.
Entered at the Augusta Postoffice a*
Mail Matter of the Second-class.
SUBSCRIPTION RATES:
Daily and Sunday, 1 year 96.00
ally and Sunday. 6 months .. .. 9,00
l*aliy and Sunday, 2 months .. 3.60
Daily and Sunday. 1 month 60
pally and Sunday. 1 week IA
Sunday Herald, 1 year ... .... .. 1.00
~ HERALD PHONES:
Business Office 297
Went Ad Phono 29*
News Room 299
Circulation 208*>
*.>ociety 2616
FOR ETON REPRESENT A Iff VEH-The
Benjamin A Kentnor Co. 22*> Fifth Ave.,
New York »..ty, 121* Paopie's Gaa Build
ing. Adams St., and Michigan Bivd..
Chicago
Addres* all business communication* to
THE AUGUSTA HERALD
731 Broad Street, Augusta, ( Ja.
NOTICE TO READERS
Patrons cf The Herald will confer
a favor by notifying this office if
thay are unable to secure a copy of
THE HERALD from any regular
newsdealer, or any irregularity in
delivery of paper. A telephone mw
sag" to 2036. Bell, win receive at
tention promptly.
THE WEATHER
Auousta and Vicinity
Local rains tonight and Ft 1 day.
Georgia
Loral rains tonight and Friday.
Weather Forecast.
Washington, D. C—Georgia* Local min
DO YOU ALWAYS SAY THANK YOU ?
Homo days ago the North American printed a sad
lit tic story aboul the Man Who Forgot to say ‘Thunk
You’. A manager oi one of the largest mercantile
firms in the, world wrote to the editor and thanked
him. In the letter were these two suggestive para
graphs :
“If we could get each and every one of our em
ployes to say ‘thank you’, and throw in a smile occas
ionally, there is no question hut what we could get
ten per cent, increase in our volume on tduit one asset.
“it must have occurred to the president ot the
Urtitod Cigar Stores Company that this was very ini
portant, from the fact that lie sent individual tele
grams to every one of their stores all through the
country requesting their employes on that particular
day to say ‘thank you’ to every customer. This was at
a cost of about Three Thousand Dollars, and while it
seems quite figure to spend for telegrams. I have no
doubt that this amount was a small percentage of the
increase occasioned bv these two short words, ‘thank
you’.”
There’s not much entinijuit in the business meth
ods of the United < igar Stores Co. II is related of
this company that:
Before It opens a new store tn any given location, It stations an ex
pert In front of the place for novel al flay*, and he counts the number
of men who pn that point from morn!,m until night. By experience, the
eompnny hft* fmired out whitt percentage of passers-by will stop In to
exchnnxe stiver for smoke, and If tin new store In opened, you may safely
bet that It will add to the company's Income.
Oness work doesn’t so with the men who have made fortunes out of
these United Cigar Stores.
They'ro from Missouri —ln advance!
And whe„ the president ot the concern spent Three Thousand dol
lars for one hatch of telegrams regarding the two words. Thank You. he
knew the hoard would have no chant* to censure him for lack of busl
ness judgment.
Ho knew, as every hard-headed, keen, calculating, successful hurl
ness man knows, that those two words arc profit-coiners.
He has learned, through ext>#rlence. that courtesy pays. And if
It pays a corporation whose profit s are already enormous, It will pay
an Individual who h seeking larger profile.
THE PROBLEM OF THE MODERN CITY.
How to manage the modern city, that it may
moot the modern demand, says the Portland Oregon
ian—that is possibly the biggest problem that the
people have to solve at the present time.
Socially; politically, economically and in con
stantly more intimate relation to the everv-day life
of its citizens to their health, their pleasures, their
moral welfare, the scope of municipal activity is wid
ening and at the same time becoming more complex.
The city must do things that it never has done
before. It must take upon itself new burdens and as
sume new functions. It must educate .'aid regulate,
promote here and restrain there, always holding the
good of the average citizen above all other considera
tions.
In the accomplishment of this task there are en
countered so many questions affecting health, the
public safety, property rights, the public, morality,
and the public prosperity, that the demand for earn
est workers with trained intellects is obvious.
The Knoxville Tribune, commenting on the
above, declares;
But even if the taxpayer is content to lose a part
of his money, it must be considered that municipal
government has to do with education of the peo
ple and with public morals and public health. A loose
ly governed town is not a desirable place in which to
live or to do business. Difficulties are coming up all
the time, to meet and overcome which re pure the ser
vices of men who have brains as well as souls. Pub
lic morality, public health, public safety and public
prosperity arc all things that call for intelligent and
sincere considerations.
So communication will he publish**!
In The Herald unleaa the name of the
writer is signed to the article.
“IF YOU WANT THE NEW ft
YOU NEED THE HERALD.”
i
The Augusta Herald has a larger city
circulati' n than any other paper, and a
larger total circulation thnn any other
Auguata paper This has been proven
by th* Audit Co., of New York.
The Met aid Guarantee* Advertisers 50
per cent, more Home Carrier City
Circulation In Augusta than Is giv«n
by any other Augusta Newspaper.
This guarantee will be written In
every contract and The Herald will be
ready and willing at all times to give full
access to Its records to all advertisers
a/Ho wish t'. test the accuracy of this
gua ran res In comparison with the claims
of o».ner Augusta newspapers.
The Herald makes a charge for
cards of rhanks, obituary notices,
for notices of church fa Ira, sup
pers, etc., where an admission is
charged or which a.r'* held for the
purpose of making money. This
rub; also applies to bazaars and
similar enterprises conducted
either by societies or Individuals.
tonight or Friday.
Kouih Carolina. Local rains tonight
or Friday.
Comparative Data
October 26
Highest temperature record, 9,', In 1891.
Lowest temperature record, HR In 1898.
Low* h\ this morning, r>9.
Precipitation yesterday .00, normal; .00
Inch.
The Power of the Truth
As we read of the old Holland wo*
ma:i who tried to sgre* p back the
ocean with her broom, or of King
Canute, ruler of England and Den
mark, Hitting in his chair of state,
plac'd on the beach, commanding the
waves to come no farther, we think,
"How foolish!”
But this man was no more prepos
terous than the action of a man who.
In order to attain worldly success, en
deavors to arrest the advancement of
God’s kingdom in the earth —endeavors
whiQh. like a child's barrier of sand
The Country Newspaper
It’s not often that people stop to
think their county paper is an essen
tial part of th' community, and that
notwithstanding they are in the habit
of saying It’s not much good, yet they
really couldn’t get along without It,
say.: the Sylvanla Telephone.
As a matter of fact there are a
great many people who do not appre
ciate the efforts of a country paper,
and tail to realize that, as a rule, the
paper Ih what they make it. The bet
ter support they give it, the better
paper they will feet, and ev'-ry dollar
they turn towards the paper strength
ens It Just that much in its work for
their county.
The country newspaper is a con
stant adviser of the county. It tells
of the good crops that are made, of
the fine lands, of the business Pros
perity, of the good school# and
churches, and of the model and con
tented citizenry. It never fails to
record the largest potatoes that ar
grown, the tallest cane, the biggest
turnips, and the most stupendous wa
termelons. And If settlers are not at
tracted in that direction, it is not the
HEART-TO-HEART TALKS WITH MEN
(By FRANCES L. GARSIDE.)
Will—You ask If your disposition
to put a different woman in every
alrcustlo you build denotes fickleness.
Not neeosHarily. It is man’s ’ nature.
However, we would advii * you to try
to overcome it. For a rea.son—re
membf r that every jealous wife Is her
own X-ray.
Tired Father The reason Is Inex
plicable, but when a girl has wealth
ami n beautiful home, It is invariably
her desire to he married out under
the trees. If she is poor she will run
her father Into debt for new furnituVe
find carpets so that she may hold htr
wedding in the house. You say you
are poor and can’t afford new furni
ture Then your only relief lies in
getting the man to elope with your
daughter.
Timid One—We run no ghost de
paitment, hut we have studied the oc
ourt and D'Cl warranted* in assuring
you that nothing you <1 » will cause
wife's, first hu hfuid to turn over
Rhymo the Monk
OopyrlgM, 1011. Nattonnl News Association.
nnhatS that l hear - a buzzing fit ? ) YES ,r is-the last no Doust! 1
I THOUGHT THEIR SEASON HAD GONE BT ! JT S COLC> “ BUT | MUST CLAMPER OUT [j
— " - L ■' s' 1 -
I'll GET THAT FLY and get it RiGHT,) IT A MIGHTT ACT"J£ FLY V
it i in'.■ cuntc ,„c l , cor mim J
ntswt.-Mo* DtreTuiNK o*j>w T7' ngw iWm rn. c.
IHE Elf is i-llLit-.i- '■■ iin^Futr'. HorH <Na to pp until next season IJ
j
THE AUGUSTA HERALD. AUGUSTA, GA
on the beach, will be swept away,
> leaving no trace behind.
"The way of the ungodly' shall
perish.”
The' world Is growing better, no
matter what the pessimist may say
Note the many movements for the*
betterment of humanity, as the great
tidal-wave of Truth and Righteous
ness rolls onward, and the time draw's
nearer when "The knowledge of th*
j Lord shall cover the earth as the wa
j ters cover the sea.”
H S. JEN ISO N.
county aper's fault.
Nearly every public movement for
the county’s good is start'd through
its column 1 . It advocates county fairs,
Sunday school institutes, school rallies,
lyceum courses, rural routes, and last,
but not least, it is always an enthusi
astic worker iri the cause of good
roads. When necessary it wages a
fight for better public facilities of ev
ery character —better schedules, bet
ter rates, better mall facilities, better
sanitary conditions: in fact, it is on
the progressive aid* of every public
question.
Tt stands for good citizenship, and
honesty and virtue, in public as well
as private life, and is against all
crime and graft.
The country newspaper owes a duty
to the public, and as a rule they dis
charge it. But the people also owe a
duty to the paper—to stand by it and
support It, and it is not always that
they fulfill their part of the obliga
tion. Remember the paper must he
supported by the people, and. usually,
it is just as good as they would have
it to be.
in his grave. Without doubt men do
turn over in their graves, but our re
search has established the fact that
they never turn except through force
of habit acquired when they them
selves were on earth.
Socially Ambitious Husband —Your
complaint that your wife iff dull and
silent when in society touches us. Did
you ever try turning the subject of
conversation around to abuse of your
kin? We have known stupid women
to grow brilliant on such a text.
Patience—-ft) Early Fall styles show
no change in the shape of ties or
bald spots. (2) The habit .of woman
has of loojdng at the clock when her
husband comes home before she looks
at her husband is inherited from all
her maternal ancestors, and she can’t
help it. Don’t blame her; If you must
blame something, blame the clock.
People who do everything to
please themsilves soon have lone en
joyment of their pleasures.
FROM OTHER VIEWPOINTS.
While a bank examiner was at
luncheon the officials of the crumbling
institution are reported to have doc
tored the books. We move that all
hank examiners be compelled to carry
their lunch from now on.—New York
Herald.
We can see where the reichstag is
going to get soaked 99 years for lese
maj"«te. It has decided that the
:aiser must pay his taxes.—Cleveland
Plain Dealer.
They are laughing at the new Indi
ana senator’s whiskers. But there are
probably some greater jokes in the
senate than John Kern’s hirsute ap
pendages.—-Milwaukee Sentinel.
About the only way Mr. Carnegie
can insure peace is to pension the
mmor-plate people and the gunma
kers. —Birmingham News.
Th*> only intermediary between
\Y oodrow Wilson and the people Is
the ballot box.—Charleston News and
Courier.
The express combine has not an
nounced the selection of its represen
tative in the United States senate to
succeed Depew.—St. Paul Pioneer-
Press.
In re. revision, Mr. Taft: An ounce
of atonement is worth a ton of post
ponement.—St. Louis Post-Dispatch.
It seems very, very good, a pleasure
Long deferred, to have these smug
Eastern college teams deferentially
asking Michigan for dates, doesn’t it?
—Detroit Journal.
THE GRAB-BAG OF EUROPE
Today we find Africa partitioned
—sold out, as it were—among the na
tions of Europe. The body of the
house is occupied by Great Britain,
France, and Germany, with Portugal,
Italy, Spain, and Holland trying to
squeeze into the aisles, while Turkey,
the "sick man of Europe,” is about
to be carried out, and the unoccupied
seats are markpd "reserved.”
France has amassed under her con
t<ol or within her sphere of influence
over a third of the entire continent,
and admittedly she needs Morocco,
wants Morocco, and will spare no
pains, to acquire this great -territory
of 300,000 square miles and eight to
ten millions of people.—Charles Fur
long, World’s Work for October.
WHY FRANCE WANTS MOROCCO
Morocco is a white man’s country
once and a half the size of France,
four and a half times the size of New
England, and the most productive
state of North Africa, perhaps the
most productive area of the entire
African continent. A key to the Med
iterranean, almost touching Europe,
and a veritable market garden for
that continent, contiguous to the
French territory of Algeria and but
seven hundred miles from Marseilles,
with double the population of Algeria
and Tunisia combined, a rich fertile
soil, abundant rainfall, well distribut
ed rivers and a coast line of 1,309
miles —300 on the Mediterranean, 1,000
on the Atlantic —Morocco is indeed
the golden orange of Barbary—Chas.
Furlong, World’s'Work.
Only past chancellors are eligible as
deb-gates to the grand lodge.
The Best of Linen
Underwear Is
Dr. Deimers
We have the only orig
inal Define] Linen
mesh Underwear, the
kind that has many im
itators which do not im
itate.
Prescribed by the
best physicians for men,
women and children.
The expense is forgot
ten when its comfort is
realized.
Dorr
TailoringTurnistiinqs
For Men of Taste
I 1 Save money by placing your
LUUI\ 1 Ivl C • orders for Office Stationery,
Desks, Chairs, Filing Devices, Inks, Pencils, etc., with
RICHARDS STATIONERY CO.
"MEET ME AT RICKEY’S”
Get the Best Work By the Best Workmen.
REMEMBER THE PLACE
Up-to-Date. Prompt Service.
HICKEY’S BARBER SHOP, 221 Eighth St.
Hygea Furniture Polish
The manufacturers say it makes old furniture look
new 25( 4 Bottle
Phone 2328 and let me send you a bottle.
GARDELLE’S-74TBroad
y~> y~> | Red and Buff, Dry Pressed
LARGEST STOCK. PROMPT SHIPMENT.
GEORGIA-CAROLiNA BRICK COMPANY
Write for Prices. AUGUSTA, GA.
Howard H. Stafford, President.
COAL
BEST GRADES.
LET US QUOTE YOU PRICES.
Atlantic Ice & Gcal Corporation
JOHN SANCKEN, Mgr.
Deposit Your Savings With a Substantial Bank
THE NATIONAL BANK Of AUGUSTA
70S BROAD STREET.
CAPITAL $250,000.00. AND PROFITS $265,000.00
This bank has opened a Savings Department and allows 4 per
cent Interest per annum on small and large deposits, offering se
curity of over half million dollars above deposits. A Foreign Ex
change Department is also maintained by this bank and drafbs
are drawn direct on all the principal cities of the worid.
JACOB PHINIZY, Pres'dent. CHAS. R. CLARK, Cashier.
E. J. GALLAHER, Asst. Cashier.
HAVE YOU READ “WANTS”
THURSDAY. OCTOBER 26.
fmTLCOAD BANK
- ■■ **>'•*,' ■ ■■■ ■ ■ 11 iif r
SPEND
Less than you earn and de- I
posit the difference with this B
strong bank! 8
It will mean a snug sill B
yearly to which we’ll add 4 I
per cent interest regularly, S
January and July Ist. L
Deposit today! g
Georgia Railroad. Rank f
CAPITAUSSURPfSf
$ 850.0 0 0.00
IN PROOF OF PATIENCE
Fish Commissioner George M. Bow
er has succeeded in planting the Chi
nook salmon in Lake Sunapee, N. H„
and visitors to the Ben Mere now
catch four and five pound Chinooks
at the Hedgehog.
It took 40 years to plant Pacific
salmon in the East—a work of pa
tience.
“Yes, it has been a work of pa
tience,” said Commissioner Bowers in
an interview in Washington. “Such
patient work makes me. think of the
ticket agent in the railway station
“A woman said to the ticket agent
angrily.
“ ‘Look here, sir, I’ve been standing
before this window 25 minutes!’
‘The agent, a gray, withered little
man, answered gently.
“ ‘Ah, madame, I’ve been standing
behind it 25 years.’ ”