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faf reaching program
^o^- row®
the inspiring force o
Biggest Rural Electrification Plan
In All Georgia History
The Georgia Power Company is now driving ahead
with a three-year, $4,000,000 program which will
more than double its present mileage of rural electric
lines and place the benefits of low-cost electric service
at the finger-tips of at least 60,000 Georgians on farms
and in n:: al communities which never before have en
joyed this modern blessing.
The significance of this program docs not stop with
the new comforts and conveniences it will usher into
the homes and places of business of 15,000 new con
sinners—-the new hours of leisure and wholesome
life it will bring to thousands of women — the new
opportunities for growth and development it will
bring to farms and small communities —the new in
spiration for a broader and more contented life it will
spread to sections once considered remote and isolated.
Far-Reaching Effects
The $4,000,000 the Company itself will spend to
accomplish these things is only a starting point in the
helpful effects this program will Bhve on Georgia.
It means new jobs, new purchases from Georgia firms,
new money in circulation in Georgia. It means that a
brand new' market for Georgia business will be
created — $1,250,000 in new wiring for homes —at
least another $1,250,000 to be spent with Georgia
dealers for electric ranges, electric refrigerators, elec
tric water pumps, electric water heaters, fans, lamps,
vacuum cleaners, irons and the other useful devices
which these rural homes will employ to get the full
benefit from their new electric service. Many thou
sands of dollars more will be spent for plumbing and
sanitary supplies, as electric service brings the boon
of running water to thousands of homes for the very
first time.
In money —in dollars and cents — this program
means much in Georgia's busint-s recovery and future
I n I
IN RICH OPPORTUNITY
FOR WORTH-WHILE LIFE
IT MEANS MUCH MORE!
With the completion of the three-year, $4,000,000
program, the Company's present totals of 2,258 miles
of rural distribution lines serving 30,176 consumers
on farms and in rural communities will be increased to
5,300 miles of line serving 45,000 rural consumers.
Conservatively estimating that four people will use
the service in each home or other establishment served
—the rural residents enjoying the countless benefits
of electric service will be increased from 120,000 to
180,000 people.
Rural electrification is not a new activity for this
GEORGIA MULES
and
HORSES
We Raise Them. You Can Too
Come see our JACKS and Stallions
Stud fees low
Horseshoe Bend Farm
Glenwood, Ga.
Use Dr. West’s, the only water-proofed brush
FOR REALLY WHITE TEETH
\ Don’t waste time with a brush that turns
limp an d SORRY when wet. THROW IT
/ 51 \ AWAY and get a Dr. West’s Toothbrush.
/ X/^k World’s costliest bristles, water-proofed by
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xiiKlHiv' germ p nx>f in glass. 10 colors.
I 7/A) " ESTS Econom y Toothbrush at 29c
WHEELER COUNTY EAGLE, ALAMO, GEORGIA
Company. Out of the total of 424 communities in
which we today supply electric service, 328 are towns,
villages and crossroads settlements of less than 1,000
population. An aggressive program of rural line con
struction was launched in 1928 and rapid progress
was made until the depression forced a curtailment,
but not a cessation, of this activity. 1936 came — the
first year the Company began to feel the effects of
business improvement —and we set out to make it
the biggest year in rural line construction since the
depression.
PROGRAM FOR 1936
MORE THAN DOUBLED
SINCE FIRST ANNOUNCED
In January, the Company announced plans for
building 450 miles of rural lines during the year, to
extend service to 2,500 new consumers. Under the
expanded program now announced, the mileage of
lines to be built in 1936 is more than doubled, so that
1,026 miles of rural lines serving 5,000 new con
sumers will be constructed this year. Already this year
261 miles of line have been built- 1,328 rural homes
are now getting electric service for the first time. An
additional 552 miles to serve 3,006 rural customers
are now under construction or have been approved
for construction. Surveys and investigations arc now
in progress for the remaining 213 miles which will be
built before the end of the year.
Building for the Future
Rural electrification is an activity we long have en
dorsed-—not by words, but by actual construction of
lines that arc now serving thousands of Georgia
homes. The new $4,000,000 program- the biggest
program of rural electrification i-vir known to Geor
gia-—is carrying our faith in this phase of our work
into future years; on a bigger scale than ever.
.smallest communities
gOfcwll^^
Georgia Power Company
Know Your Language
By C. L. Bushnell
School of English,
International Correspondence
Schools
THE combination “equally as”
frequently crops up in present
day writing and conversation. It is
never good English. Do not say,
“Their suggestion seems equally as
good as yours.” Say, “Their sug
gestion seems as good as yours”, or
“Their suggestion and yours seem
equally good.”
* * *
Our word “supercilious,” mean
ing haughtily contemptuous or dis
dainful, comes down to us from
“superciliosus”, a Latin word mean
ing, literally, “eyebrowish.” The
Romans recognized that raising the
eyebrows was a characteristic habit
of the haughty, arrogant man; so
they combined their words “super”
(over) and “ciiium” (eyebrow) to
form “supercilium,” meaning
“pride,” and "superciliosus,” mean
ing “haughty” or “arrogant.”
AVOID EMBARRASSMENT OF
FALSE TEETH
DROPPING OR SLIPPING
Don’t be embarrassed again by hav
ing your false teeth slip or drop when
you eat, talk, laugh or sneeze. Just
sprinkle a little FASTEETH on your
plates. This new, extremely fine pow
der gives a wonderful sense of comfort
and security. No gummy, gooey taste
or feeling. Get FAS-
TEETH today at any 17^77777^)
good drug store.
$4,000,000 <1
I / 3,^ line-kJ
More Light,
More Leisure,
for Georgia Monies!
Hints for Motorists
By C. R. Strouse
Director, School of Automobiles,
International Correspondence
Schools
AN easy way to clean spark plugs
is to spray them thoroughly
with carbon tetrachloride. A few
minutes after spraying, the carbon
will be loosened and can easily be
scraped off. Then blow the spark
plugs out with compressed air. A
hand fire extinguisher is useful for
spraying the liquid, but any kind of
spray gun can be used. Carbon
tetrachloride is inexpensive and can
be bought at most drug stores.
* * *
Leaks in the gasoline tank can be
stopped with shellac. Remove the
' tank, dry it out, then pour in shel
lac. Swish the shellac over all the
surfaces and into all the corners.
Drain off the shellac and let the
tank dry before re-filling.
Or Look Out for Automobile*
“Qul vlve,” pronounced "kee veev,”
Is a French expression which means
literally “who lives.” It Is used in the
French army as the challenge of a
sentinel, equivalent to the English,
“Who goes there?” In tills country we
frequently say, “To be on tbe qul
vive," which means “to be on the alert;
to be wide awake, active or expect
ant”
Beauty Hints -
By Jane Heath
I^7^^
GRAFT a pair of tweezers on a
dainty pair of manicure scis
sors, and what have you? Twis
sors, of course. They’re the latest
type of eyebrow tweezer and are
warranted to do a clean and accu
rate job of grooming because they
are so easy to handle and grip so
firmly. In addition they allow the
user an unobstructed view not pos
sible with ordinary tweezers. A
feminine touch is added to the
handles, which are tinted in a
choice of six boudoir colors.'
It is no longer considered smart
to pluck the eyebrows into pencil
thin lines which destroy the whole
character of the face.
Today’s aim is to retain individ
uality in eye make-up, which means
following the natural curve of the
brows when shaping them. Use
twissors daily to remove straggly
hairs below the arch and across
the bridge of the nose. This will
produce that well-groomed appear
ance so desired, by, the fastidious
woman,, b 4
Know Your Language
By C. L. Bushnell
School of English,
International Correspondence
Schools
tVEN lexicographers—the people
" who prepare our dictionaries—
are sometimes guilty of mistakes.
Dr. Samuel Johnson, probably the
most'famous of them all, defined
“pastern,” meaning a tether, as “the
knee of a horse.” When asked by a
lady how he happened to make such
an error, he replied, “Ignorance,
Madam, pure ignorance."
The mistake was corrected in the
fourth edition of his dictionary, but
Dr. Johnson never altered his defi
nition of excise —“a hateful tax
levied upon commodities, and ad
judged not by the common judges
of property, but by wretches hired
by those to whom the Excise is
paid.”
As a result of his bellicose defi
nition, Dr. Johnson narrowly
escaped being prosecuted for libel
by the infuriated Commissioner of
Excise. •
_ „ I i
Know Your Language
i
By C. L. Bushnell
School of English,
International Correspondence
Schools
‘T'HE word “boycott” has estab
* lished a firm place far itself in
the English Language, although it
made its first appearance only •
little more than fifty years ago.
The word derives from a Captain
Boycott, a land agent in County
Mayo, Ireland, whose difficulties
with the Irish Land League in 1880
brought it into use. The word, in
varying forms, is also found in the
French, German, Russian and other
European Languages.
r * * ♦
What is wrong with this sentence ?
“I am going to do my hair like
you do yours.”
The sentence should read—
“l am going to do my hair ax
you do yours.” One thing is like
another. You do a thing as someone
else does it.
'
Banish Body and
Perspiration Odors
with YODORA, the deodorant
cream which conceals, absorbs
and counteracts odors.
Yodora is a scientifically compounded
white, soft cream —pleasant to use—
acts promptly with lasting effect—
harmless to the most delicate akin —
will not stain fabrics.
For those who perspire freely
whether under the arm, feet or other
parts of the body Yodora is most
valuable. It is a true neutralizer of
body odors.
Yodora, a McKesson product, may
be had in both tube and jar form and
costs only 25^.
AT YOUR FAVORITE
DRUG STORE ,
Getting a Job and
Getting Ahead
By Floyd B. Foster,
Vocational Counzelor,
International Correapondencs
Schools
The Qualities of Leadership
GETTING ahead in your job de
mands capacity for leadership
and ability to “deliver the goods.’’
Have you prepared yourself to
hold down a better job? Do you
know your present work so well
that you can direct others in doing
it? Are you willing to assume
greater responsibilities?
•If your answer is “yes” you
have gone a long way toward solv
ing the problem of getting ahead.
But mental attitude and personal
ity are also important, for these
are traits that are constantly'in
evidence and by them the employer
must to a considerable extent judge
your ability to direct others wisely
and without friction. *
In contacts with an employer no
one should turn himself into a
“yes man”. Neither should he go
around with a chip on his shoulder
just to show how independent he
is. If you think “yes” say so just
as readily as you should say "no’’
if you mean “no”. The man who
can do this displays the balance
and bigness that is needed in busi
ness today.
Some men on the way up are
afraid to develop others to take
their place. If you have prepared
no one to take over your present
work, how can you reasonably ex
pect promotion when there is no
one to replace you? Leadership
demands the ability and willing
ness to train able assistants. Y
• Thousands are always waiting
to be employed for the ordinary
jobs, but those who can lead travel
an uncrowded highway that runs
straight to success.
Rutile
Rutile Is a mineral consisting of ti
tanium dioxide, usually reddish brows
In color, which is used In the making
of glazes for pottery. a