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WELEh E
M.bO A Ye«. ^Advance
uFFICIAL ORGAN WfIEELER CO
PUBLISHED EVERY FRIDAY
JACK H GROSS Publisher
Entered at the Post Office at Alamo
Georgia, as second class mail matter
May 18th, 1913, under Act of March
3rd, 1878.
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Business Guides
By c. E. Johnston
Director, Business Training
Schools,
International Correspondence
Schools
IDKAS tor Improvement of a prod
uct or the operation of a bust
tiess often come from employes.
The prudent employer always is
eager to learn of new ideas. He
encourages his workers to make
suggestions. There have been in
stances where a company has re
reived and adopted suggestions
without rewarding the originators
in any manner. This leads to 111-
feeling and sometimes oven to seri
ous labor trouble. Credit should
always bo given to employes when
It Is warranted. Employe loyalty
will result.
♦ ♦ •
Most forward looking business
owners and operators entourage
employes to improve themselves by
study. Thousands of hints recom
mend certain courses of training
and pay part or all of the cost. This
interest in the empk".e shows prof
Its for the employer becau-v it re
suits in ambitious, int’nstriom
workers always being available to
fill positions which leqchc an un
usual knowledge or exceptional
skill. There is no substitute for a
trained worker or office employe.
In these days the employer cannot
devote the time necessary to train
employes for advanced positions.
Instead, he ontourages them to
train themselves by study.
• ♦ *
Higher positions are always in
the reach of those qualified to fill
them. The employe who acquires
ability to fulfill more than his pres
ent duties, already has started on
the road to success. If there is any
"secret" of success, it is to be pre
pared when an opportunity comes.
The wise business executive knows
the persons In his orgunizatjun who
are capable of holding better jobs.
The wise employe makes sure he is
capable of holding a hefei job by
training himself whit occupying
his present position.
Hints for Homemakers
By Jane Rogers
n —so
HAVE you ever tried chilled
drained canned Hawaiian pine
apple gems — those delicious Juicy,
cut to fit the spoon pieces of golden
fruit — atop shredded wheat bis
cuits or crisp corn flakes’ Try this
combination one of these fine win
ter mornings. It will boost the popu
larity of cereal at least fifty points.
And don’t limit the idea to the chil
dren’s breakfast because father will
like it also.
• • «
Here Is a new and appetite whet
ting thought for the starter course.
Zip up tomato catsup with lemon
juice, horseradish. Worcestershire
sauce, and celery salt, and servo it
over well chilled canned Hawaiian
pineapple gems. The combination
is as good as it is unusual.
Birds’ Bill of Fare
Weevils, May beetles, chinch bugs,
wtreworms, crane tiles, cotton worm,
grasshoppers, and crickets and the
army worms, with hundreds of other
destructive Insects are ea ji by ear
American hirda
May Need Giant Slippers
Among the odd things in the Tem
ple of the Sleeping Buddha in Peip
ing, China, is a pair of giant cloth
slippers which lie at the feet of the
large reclining figure of Buddha.
They will come in handy, it is said,
in case he ever walks in his sleep.—
Collier's Weekly.
Hints to Gardeners
* by Harold Coulter
Plant Expert
Ferry Seed Station
Helping Seeds Along
VEGETABLE and flower seeds
have but one alm in life, and that
is to grow and reproduce. When seeds
purchased from reputable firms do
not germinate as they should, we
are reasonably safe in assuming that
conditions are not favorable for
growth, or that, the seeds were not
planted properly
The importance of planting seeds
as deep or as shallow as directed on
packets cannot be over-emphasized.
To bury a tiny seed, like that of the
petunia, under an inch of soil, is
like bui-ying a man under a twenty
floor building and asking him to
push it away
Extremely small seeds must be
covered only very lightly, as direct
ed. If they are planted too deep, It
may take the seed sprout so long to
get to the surface that the top soil
will have caked, thus preventing the
sprout from emerging.
If heavier seeds, like peas, beans,
corn, cucumber and others are
planted too shallow, lateral roots
may be- burned off by ths sun and
the plants made incapable of sur
viving the hot summer months. But
they must not be planted too deep,
any more than tiny seeds, for simi
lar difficulties will beset them If
there Is too much soil over them.
If seeds do not germinate in a
normal length of time, and they
have been properly planted In the
proper season, several things may
have happened. Abnormally heavy
rains may have kept the soil so
moist the seeds have rotted. After
a reasonable length of time, dig up
a tew seeds and examine If they
are rotted, replant
During exceptionally hot and dry
weather, seeds may not germinate
because of lack of moisture. One
can only wait tor rain, or water arti
ficially
During unusually cold weather,
germination is often delayed. More
time must be allowed.
If a very hot sun has caked the
soil, it may be necessary to prick
the soil with a rake to help the
seedlings through.
Business Guides
By C. E. Johnston
Director, Business Teaming
Schools,
Internationa! Correspondence
Schools
MANY new business firms are
born each year and their growth
and success must corns through the
power of advertising. A compari
son of the advertising columns of
today’s publications with those of
only 15 years ago shows that ad
vertising has received a mighty Im
petus because Americans, perhaps
more than any other group in tho
world, realize that advertising is
the shortest road to market. (
• » •
Because advertising men must
understand hew to study people,
merchandise and marketing, they
must be properly trained. Success
ful advertising requires something
more than mere literary ability on
the part of the creator. A few years
ago the chief qualification of the
advertising man was the"ability to
write more or less “cleverly".
• • •
The business man who spends
his money in advertising today de
mands that the man who directs
the spending of his money be thor
oughly grounded in the principles
of advertising practice. In other
words, the advertising representa
tive must obtain systematic train
ing in his field of work quite as
much as the civil, the electrical or
any other engineer or technical
worker.
•• • •
The world will not boat a path
to your doorstep today merely be
cause you build the best.mousetrap,
but the chances are that a goodly
number of persons will And the way
to your doorstep to purchase your
services or product If you advertise
well in the right media.
Know Your Language
By C. L. Bushnrfl
School of English.
International Correspondence
Schools
THERE is no surer sign of care
less writing than the abuse of
"and which.” "And which" can be
used correctly, but even so it usu
ally makes an awkward sentence.
When used as in the following sen
tence it is not only incorrect but
ridiculous, for what the writer is
saying'is that it was the bone that
slunk off with its tail between its
kgs.
“We stumbled over a dog
gnawing a bone, and which
slunk off with its tail between
its legs."
« • •
“Between” and “among” fuse
often eonfused. The former should
refer to two persons or things; the
latter to more than two.
"The candy was divided between
the two children.”
"The candy was divided among
tike five children."
WHEELER COUNTY EAGLE ALAMO, GA. February 10
5,000 Years from Now
Five thousand years from now
archeologists will dig deeply .into
the grounds of the New York
World's Fair 1933, unearth a metal
■cylinder 7 febt th length, and dfs
cover within It a "cross-section ’’ of
today. Scientists are busy now as
sembliug the varied contents of
this receptacle, to Include micro
scopic books, small articles of ev
ery day use and motion picture film
which will tell people of the 70tb
century how those of the 20th
looked, dressed and behaved
When unique methods of publi
cizing the Fair are discussed la
0939 A.D the New York World's
Fair 1939 Pre-View on Wheels and
Southern Motorcade will undoubt
edly come to the tore This Show
on Wheels, sponsored by the dtstrib
utors of Arcadian Nitrate, the I
American Soda Is the epitome of!
modern salesmanship It Is now;
touring 368 Southern communities, 1
bringing to each an advance show
ing of the marvels of the Fair Ini
diorama form. The educational fea
tures of this display of the Fair)
Apprentice Training Has Appeal •
For Young Workers in the South
B'
b Brickmason Apprentice Receiving Instruction •
APPRENTICE training has be
come an important feature ot
many large Industrial plants in the
United States. One of the latest
programs of this nature which alms
at providing an adequate supply of
skilled workers, has been launched
by the Tennessee Coal. Iron and
Railroad Company in Birmingham,
Ala. The program consists of a
four-year course and is designed to
train young men as all-around,
skilled journeymen in their respec
tive crafts. At present approxi
mately sixty apprentices are en
rolled. *
s The instruction schedules cover
fourteen trades. The time of the
apprentice is divided between the
shop where he obtains practical ex-
Radio Death-Wave May Soon •
- Aid War On Insect Hordes
J. F. Witkowski
Prntcipai, School of Radio, hurroolioaol Corropoedeuce Sehoole
Anodote Member, luefitate of Radio Engineer*
I
FIR centuries man has battled
against the insects for suprem
acy. To date the battle Is still not
won. Man has called science *0
his aid to develop methods which
enable him to slay his insect ene
mies by' the millions, fat other mil
lions are born to threaten his ex
istence by spreading disease 01*
destroying his food supply.
Radio’s short-waves, whose im
portance in long-distance radio
transmission is familiar to all radio
enthusiasts, are the latest scientific
’weapon which gives promise of
bringing nearer man’s victory, at
least on the food-supply front. As
experiments continue the possibil
ity increases that we may ba able
to develop what would be in effect
a radio death-wave for marauding
insects, and one that would operate
on a wholesale scale.
At the present stage of develop
ment, an adjustable short-wave
transmitter is connected to two
condenser test plates. Plants bear
ing the insects which are to be
killed are placed between the two
plates. The- radio waves Induce
currents in the insects' bodies
which make them hot to the touch
ami kill them within ten to thirty
seconds. Since the margin be
tween the frequencies which kill
insects and plants is wide, the
plants are not damaged by the car
rent.
So far the death-wave for insects
kM best «m< «F at * tebaratwy
'X Hn* a
buildings, grounds, and theme cen
ter are attracting wida attention.
They are the apportionment at
“The Home Folks' Do’lar’’ shown
through the use of a symbolio sil
ver dollar, behind which animated
figures of men appear; and the dis
tribution of Arcadian Nitrate, which
; employs a map with lighted zones.
. animated freight trains and a steam
■ ship to bring home Its message. A
lecturer supplements the display,
giving vital economic data; and
i sound recordings, color projection
! and motion pictures complete the
I ensemble.
■ perieuce, and the class room where
' be studies a course related to his
, craft, supplied by the Internationa!
Correspondence Schools. Study
courses cover such trades as me
chantca! drawing, mathematics,
blue print reading and construction
design. Shop work and the related
study work are coordinated so oach
will supplement the other.
Apprentices must be between 17
and 24 years when enrolled. They
must be graduates ot a high school
or vocational school, or must pos
sess an equivalent educational
■ background.
Apprentice applicants are re
quired to stand aptitude tests and
to measure up to a high standard
of physical and mental fitness be
fore being selected for training. •
J. F. Witkowski
scale. The ultimate objective, of
course, is to develop it to the potnt
where the condenser piates can He
placed one at each end at a long
row of plants, with the deadly
waves transmitted the eottxw
length cd the sow. *
JUST HUMANS © American Rews Feature^ Im
i I cSiX II 1
4 I M r I n
- /i
"Teacher Says He’s th r Brightest Bird in School!”
"That’s Because th’ Sun. Shines Through His BeuF
World’s Fair to Have Largest
• Amusement Area Ever Created
to-- -
ip.
The largest amusement area ever
created will be at the New York
World’s Fair where 280 acres will
be used for this purpose. d>
One ot the amusement presenta
tions will be "Little Miracle Town”
at which 125 of Europe’s famous
midgets will appear in a show en
tirely unlike any midget show ever
seen in this country.
A great free show will be the
apectacular Are and water, celor
and sound display on Fountain Lake
where the machinery of the display
Will be mounted on barges, and gas,
fireworks, searchlights and water
will combine in a creation of chaos.
Ad No. 258 2 cols, x 100 lines
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Schclarihip Dated 1643
A acbolarshlp given by luuly Mowi
•aa »f London. England, In 1613, to
Harvard college, la the oldest awarded '
Mb tba United State*.
Long Way Off
Tba year 1970 will find the papula
at the United States at about
150,600,000, wbleh some believe will
M Ua peak
Bronx Part Zoo
The Bronx Park xoo, New York, Is
times as large as the London
*M and four times aa large as Ber-
' The technique of combining
color, light and movement has been'
carried out in the New York
World's Fair Pre-View on Wheels
and Southern Motorcade now tour
ing the South under the sponsor
ship.of the distributors of Arcadian
Nitrate, the American Soda. The
Motorcade depicts In large-scale
diorama form, the varied buildings
of the Fair, and, by means of a 60
foot canvas backgrouad, a pano
rama of the Fair grounds. When
flooded by light and colar from the
searchlights thrown upon K, the
show on wheels takes on a vivid
and dramatic appearance. *
Lettuce Used Through Ages
Vitamins may belong to the Twen
tieth century, but lettuce has been
used , for food through the ages.
Herodotus says lettuce was eaten
as a salad in 550 B. C. In Pliny’S
time it was cultivated and even
blanched so the Romans could have
it throughout the seasons. Later
nistory, in the form of privy-purse
expenses of Henry VIII, records a
reward given a certain gardener
• ‘r bringing “lettuze” to the court.
Many Childless Marriages
Os ah marriages in England and
Wales, 38 per cent are child less.