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Business Guides
By C. E. Johnston
Director, BuiineM Training
Schools,
International Correspondence
Schools
IDEAS for improvement of a prod
uct or the operation of a busi
ness often come from employes.
The prudent employer always is
eager to learn of new ideas. Ue
encourages his workers to make
suggestions. There have been in
stances where a company has re
ceived and adopted suggestions
without rewarding the originators
tn any manner. This leads to ill
feeling and sometimes even to seri
ous labor trouble. Credit should
always he given to employes when
It Is warranted. Employe loyalty
will result.
* • «
Most forward-looking business
owners and operators entourage
employes to improve themselves by
study. Thousands of linns recom
mend certain courses of fraltdns
and pay part or all of the cost. This
interest in the employe shows prof
its for the employer because it re
sults in ambitious. Industrious
workers always being available to
fill positions which require an un
usual knowledge or exceptional
skill. There is no substitute for a
trained worker or office employe.
In these days the employer cannot
devote the time necessary to train
employes fur advanced positions.
Instead, he encourages them to
train themselves by study.
« * 4
Higher positions are always in
the reach of those qualified to fill,
them. The employe who acquires
ability to fulfill more than his pres
ent duties, already has started on
lite road lo success. If there is any
"secret" of success, it Is to be pre
pared when an opponmiity comes.
The wise business executive knows
the persons in his organization who
uro capable of holding better Jobs.
The wise employe makes sure he is
Capable of holding a better iob by
training himself whib occupying
his present position.
Hints for Homemakers
By Jane Rogers
111
HAVE you ever tried chilled
drained canned Hawaiian pine
apple gems — those delicious juicy,
cut to fit the spoon pieces of golden
fruit — atop shredded wheat bis
cuits or crisp corn flakes? Try this
combination one of these fine win
ter mornings. It will boost the popu
larity of cereal at least fifty points.
And don’t limit the idea to the chil
dren’s breakfast because father will
Uko it also.
• « •
Here Is a new and appetite whet
ting thought for the starter course.
Zip up tomato catsup with lemon
juice, horseradish. Worcestershire
sauce, and celery salt, and serve it
over well chilled canned Hawaiian
pineapple gems. The combination
is as good as it is unusual
Birds’ Bill of Fare
Weevils, May beetles, chinch bugs,
wlreworms, crane files, cotton worm,
grasshoppers, and crickets and ths
army worms, with hundreds of other
destructive insects are eaten by our
American birds.
May Need Giant Slippers
Among the odd things In the Tem
pi* of the Sleeping Buddha fa Peip
ing, China, is a pair of giant cloth
slippers which lie at the feet of the
large reclining figure of Buddha.
They will come in handy, it is said,
in case he ever walks in his sleep.—
Collier’s Weekly.
Hints to Gardeners
by Harold Coulter
Plant Expert
ferry Seed Station
Helping Seeds Along
VEGETABLE and flower seeds
have but one aim in life, and that
is to grow and reproduce. When seeds
purchased from reputable firms do
not germinate as they should, wo
are reasonably safe in assuming that
conditions are not favorable for
growth, or that the seeds were not
planted properly
The importance of planting seeds
as deep or as shallow aa directed on
packets cannot be over-emphasiu.d.
To bury a tiny seed, like that of the
petunia, under an Inch of soil, is
like burying a man under a twenty
floor building and asking him to
push it away
Extremely small seeds must be
covered only very lightly, as direct
ed. If they are planted too deep. It
may take the seed sprout so long to
get to the surface that the top soil
will have caked, thus preventing the
sprout from emerging.
If heavier seeds, like peas, beans,
corn, cucumber and other-, aro
planted too shallow, lateral roots
may be burned off by the run and
the plants made incapable of sur
viving the hot summer months. B it
they must not be planted too deep,
any more than tiny seeds, for simi
lar difficulties will beset them if
there is too much soil over them.
If seeds do not germinate iri a
normal length of time, and they
have been properly planted in the
proper season, several things may
have happened. Abnormally heaw
rains may have kept flu- soil so
moist the seeds have rotted After
a reasonable length of time, dig up
a few seeds and • gamble If they
are rotted, replant
During exceptionally hot. and dry
weather, seeds may not germinate
because of lack of moisture One
can only wait for rain, or water arti
ficially
During unusually cold weather,
germination is often delayed. More
time must be allowed.
If a very hot sun has caked the
soil, it may be necessary to prick
the soil with a rake to help the
seedlings through.
Business Guides
By C. E. Johnston
Director, Business Training
Schools,
International Correspondence
Schools
MANY new business firms are
born each year and their growth
and success must come through the
power of advertising. A compari
son of the advertising columns of
today's publications with those ot
only 15 years ago shows that ad
vertising has received a mighty Im
petus because Americans, perhaps
more than any other group in the
world, realize that advertising is
the shortest road to market. f
• * »
Because advertising men must
understand how to study people,
merchandise and marketing, they
must be properly trained. Success
ful advertising requires something
more than mere literary ability on
the part of the creator. A few years
ago the chief qualification of the
advertising man was the ability to
write more or less "cleverly”.
• • •
The business nan who spends
his money in advertising today de
mands that the man who directs
the spending of his money be thor
oughly grounded in the principles
of advertising practice. In other
words, the advertising representa
tive must obtain systematic train
ing in his field of work quite as
much as the civil, the electrical or
any other engineer or technical
worker.
•♦ • '
The world will not beat a path
to year doorstep today merely be
cause you bull'd the best mousetrap,
but the chances are that a goodly
number of persons will find the way
to your doorstep to purchase your
services or product if you advertise
well in the right media.
ri i. - — ’
Know Your Language
By C. L. Bushnell
Schoo) of English,
International Correspondence
Schools
THERE is no surer sign of care
less writing than the abuse of
“and which.” "And which" can be
used correctly, but even so it usu
ally makes an awkward sentence.
When used as in the following sen
tence it is not only incorrect but
ridiculous, for what the writer is
saying is that it w as the bone that
slunk off with its tail between its
kgs. >
"We stumbled over a dog
gnawing a bone, and which
slunk off with its tail between
its legs.”
• • •
“Between” and "among" sue
often confused. The former should
refer to two persons or things; the
latter to more than two.
“The candy was divided between
the two children."
“The candy was divided among
Um five children.”
WHEELER COUNTY EAGLE ALAMO, GA. February 17
^,OOO Years from Now
Five thousand years from now.
archeologists will dig deeply Into
the grounds of the New York
World's Fair 1939, unearth a metal
cylinder 7 feet in length, and dis
cover within It a "erose-section” of
today. Scientists are busy now as
gambling the varied contents of
this receptacle, to include micro
scopic books, small articles of *v
ery day use and motion picture film
which will tell people of the "Oth
century how those of the 20tb
looked, dressed and behaved
When unique methods of pubil
clzing the Fair are discussed In
6939 A.D the New York World’s
Fair 1939 Pre View on Wheels and
Southern Motorcade will undoubt
edly come to the fore. This show
on Wheel:-, sponsored bv the distrlb-1
utors of Arcadian Nitrate, the
American Soda Is the epitome of'
modern salesmanship. It Is now
touring 3GS Southern communities,
bringing to each an advance show
Ing of the marvels of Dm Fn'r in !
diorama form. The educational sea-1
tures ot ibis display of the Fair |
Apprentice Training Has Appeal •
For Young Workers in the South
r
O'
w
it Brickmason Apprentice Receiving Instruction •
3
APPRENTICE training has be
come an important feature of
many large industrial plants in the
United States. One of the latest
programs of this nature which aims
at providing an adequate supply of
skilled workers, has been launched
by the Tennessee Coal. Iron and
Railroad Company tn Birmingham,
Ala. The program consists of a
four-year course and Is designed to
train young men as all-around,
skilled journey men in their respec
tive crafts. At present approxi
mately sixty apprentices are en
rolled. ,
iThs instruction schedules cover
fourteen trades. The time of the
apprentice is divided between the
shop where he obtains practical ex-
Radio Death-Wave May Soon •
Aid War On Insect Hordes
J. F. Wkkowaki
Principal. School of todio, lolrmaliouui Corretpoedmce Schoob
AuociaU Member, lottitute of Kodio Engineer!
FIR centuries man has battled
against the insects for suprem
acy. To date the battle is atiU not
won. Man has called science to
his aid to develop methods which
enable him to slay his insect ene
mies by the millions, b'nt other mil
lions are born to threaten his ex
istence by spreading disease or
destroying his food supply.
Radio's short-waves, whose im
portance tn long-distance radio
transmission is familiar to all radio
enthusiasts, are the latest scientific
weapon which gives promise of
bringing nearer man’s victory, at
least on the food-supply front As
experiments continue the possibil
ity increases that we may be able
to develop what would be fa effect
a radio death-wave for marauding
insects, and one that would operate
on a wholesale scale.
At the present stage of develop
ment an adjustable short-wave
transmitter is connected to two
condenser test plates. Plants bear
ing the insects which are to be
killed are placed between the two
Platea. The radio waves induce
currents fa the Insects’ bodies
which make them hot to the touch
and kill them within ten to thirty
seconds. Since the margin be- i
tween the frequencies which kill i
bisects and plants ts wide, the ■
plants are not damaged by the cur- ;
rent. ।
So far the death-wave for insects ■
has been used cm s laboratory I
’ Sa
buildings, grounds, and theme cen
ter are attracting wide attention.
They are the apportionment of
"The Home Folks’ Dollar" shown
through the use ot a symbolic sil
ver dollar, behind which animated
figures of men appear: and the dis-
I trtbution of Arcadian Nitrate, which
| employs a map with lighted zones,
animated freight trains and a steam
ship to bring home its message. A
lecturer supplements the display,
giving vital economic data; and
■ sound recordings, color projection
| and motion pictures complete the
j ensemble.
perfence, and the class room where
he studies a course related to his
craft, supplied by the International
Correspondence Schools. Study
courses cover such trades as me
chanical drawing, mathematics,
blue print reading and construction
design. Shop work and the related
study work are coordinated so each
will supplement the other.
Apprentices must be between 17
and 14 years when enrolled. They
must be graduates of a high school
or vocational school, or must pos
sess an equivalent educational
background.
Apprentice applicants are re
quired to stand aptitude tests and
to measure up to a high standard
of physical and mental fitness be
fore being selected for training, t
J. F. WHkowekl
scale. The ultimate objective, ot
course, ts to develop ft to the point
where the condenser plates can be
placed one at each end of a long
row of plants, with the deadly
waves transmitted the -setta*
hmgsh ctf th* sc*. *
iram ... ... a By GENE CARR
JUST HUMANS
TTTW? M
I -H I lAI
> hi cl .\l\
I J®'WM Hl 1
Bl i I
ior v
"Teacher Says He’s th’ Brightest Bird in School!"
"That's Because th’ Sun Shines Through His BeaaF
World’s Fair to Have Largest
Amusement Area Ever Created
The largest amusement area ever
created will be at the New York
World’s Fair where 2KO acres will
be used for this purpose.
One of the amusement presenta
tions will be "Idttle Miracle Town’’
at which 125 of Europe’s famous
midgets will appear in a show en
tirely unlike any midget show ever
seen in this country.
A great free show will be the
spectacular fire and water, color
and sound display on Fountain Lake
where the machinery °f ike display
will be mounted on barges, and gas,
•reworks, searchlights and water
will combine in a creation of chaos.
Ad No. 258 2 cols, x 100 lines
■F men., wag
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f CHANCE TO GEE
L REAL SLAVING J
K VALUE fi .
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the happy combination that makes Frobak Jr. y *
Blades the best rarer blade buy on the market Vt? \> o x
today. Why risk your money? Get a package of ’. A\ j ’ s \
these world-famous blades at your dealer’s to
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j
Scholarship Dated 1643
A scholarship given by Lady Mowi
ef London, Enrinnd. In ICI3, to
Harvard college, is the oldest awarded
la the United Strtea
Long Way Off
Th* yenr IP7U will find the popula
tion of the United States at about
180,000.000, which sobib believe will
*• Its peak
Bronx Park Zoo
Th* Bronx Park zoo. New York. Is
seven times as large as the London
sue and four times as large as Ber
Mb's.
The technique of combining
color, light and movement has been
carried out in the New York
World’s Fair Pre-View on Wheels
and Southern Motorcade now tour
ing the South under the sponsor
ship of the distributors of Arcadian
Nitrate, the American Soda. The
Motorcade depicts in large-scale
diorama form, the varied buildings
of the Fair, and, by means of a 60
foot canvas background, a pano
rama of the Fair grounds. When
flooded by light and color from the
searchlights thrown upon it, the
show on wheels takes on a vivid
and dramatic appearance.
Lettnce ! ;sed Through Ages
V::amins r.®- belong to the Twen
hr o ventur; , bu lettuce has been
used for food through the ages.
Herodotus s t y ■ ettuce was eaten
as a salad i t 5.7 D C. in Pliny's
time it was cultivated and even
blanched so _h; Tomans could ha^e
it throughout the seasons. Later
history, in the form of privy-purse
expenses of Henry VIII. records a
reward gi’ er. a certain gardener
for b. m-ur g “letti ze” to the court.
Many Childless Marriages
* Os a'l marr'a^es tn EnglaniJ aud
.Wales, "8 per cent er* cbildtea*.