Flagpole. (Athens, Ga.) 1987-current, June 15, 1988, Image 15
Flagpole • June 15, 1988 Page 15
HOWTO
MAKE YOUR OWN BUD.
-A
Budweiser.
KING OF BEERS*
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There's no secret to making Budweiser.
In fact, were more than happy to share the recipe
with anyone who wants to try their hand at brewing tne
King of Beers!
First, you’ll need the famous Budweiser ingredients.
And since your shopping trip will take you around the
world, we suggest you charter a plane.
tou’ll need malt from the choicest two-row and
six-row barley fields in North America.
You'll need select heps like the Hallertau from
Germany, the Saaz from Czechoslovakia, the Cascade
from Washington State and the Williamette from the
Oregon Valley.
tour search for the right combination of rice will
take you to California, Texas. Mississippi and Louisiana.
Your brewer’s yeast must come from a carefully
protected, pure strain found only in St. Louis.
Of course, you’ll need some genuine Beechwood.
For that you'll have to trek deep into the Arkansas forest.
But you’ll save time looking for additives and preserva
tives, because we don't use either.
Once you’ve got your ingredients together all you’ll
need to do is build a sophisticated stateof the-art
brew house, a beechwood aging cellar and
a bottling facility. Throw in a few g|t|l| ^
brewmasters who've spent lAIw®?-
their entire lives in quest
of quality. And in about
100 years, you’fl be brewing *
Bud with tne best of 'em. W^