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What a
The most compelling ad on TV these days: A Daddy Warbucks plutocrat is riding in the back of his limo, when he hears
on the radio that the stock market is plunging. He tries his cell phone, but it’s out of service.
He orders the driver to procure a cell phone that works. The chauffeur pulls over a middle-class black family in an SUV
that is equipped with a working cell phone.
The next thing you see is the black family bopping along in the limo with gee-isn't-this-swell looks on their faces.
The viewer, I reckon, is supposed to think: ah, that crafty middle-class family, the one just like us — fortune has smiled
on them because they chose the proper cellular service. They have traded their SUV for a limousine. Now they prosper,
deal.
5 But in the scenario. ...e market is still plunging, and the family is apparently oblivious. How are their savings invested?
s Meanwhile, one imagines the plutocrat in his new SUV, barking the order to sell, sell, sell, again ensconced on the win
ning side of the information gap. It’s a sign of the times.
Richard Fausset (editor@flagpole.com)
"X LOVE YOU!.'!"
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VOLUME 12
ISSUE NUMBER 36
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SEPTEMBER 9
UiU &W0 MUiftHM
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SEPTEMBER 10
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Midnight
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Dance music with a retro edge by DJ Issac
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SEPTEMBER 9, 1998 FLAGPOLE El