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UP & COMING LOCAL ACTS
JOHN "VEREENCORP" VEREEN
Though he has only been making music for
two years, John Vereen has immersed himself in
the local hip-hop scene, becoming a permanent
fixture both onstage at producer battles and in
the crowd. Last week, he released the album
Tangible Content, a 14-track disc featuring col
laborations with numerous local artists.
Vereen—who occasionally uses the
Vereencorp moniker—is a producer in love with
classic sounds. Like Nolan Terrebone, the local
hip-hop producer from the T-Nebula crew, he's
eager to draw from older traditions. "The reason
why I got into music is because I wasn't get
ting anything out of what was being played,"
says Vereen. "I had this hankering to make my
own music in September of '05. Since then, I've
been working on composition and studying some
theory. My thing is, you want to say something?
Say it. But get people's brains thinking."
Tangible Content kicks off with the ethereal "I
Hardly Know You," which features rapper Travis
Williams and silky-voiced singer Ben Stevens.
It also spotlights some out-of-town artists—W.
Ellington Felton and Laurie Webb—on the mini
mal, precise track "Clever." Athens avant-garde
musician Killick (formerly Erik Hinds) shows up
on an instrumental track, and in keeping with
Vereen's retro-leaning aesthetic, one of Tangible
Content's unnamed "bonus" tracks heavily
samples Billie Holiday's 1941 version of "Gloomy
Sunday."
"Most definitely I'm happy with the album,"
says Vereen, "but I'm looking forward to moving
forward and doing more collaborations with local
folks."
Chris Hassiotis
Spotlight is a biweekly feature looking at newer or emerg
ing local acts.
Local producer John Vereen released his collaborative album Tangible Content last week.
Q&A
Flagpole: What's the main idea behind Tangible Content? bit to showcase you? The artists?
John Vereen: Basically, I wanted to do something, anything. I wanted to start recording,
and so I got with a bunch of people, some of them didn't make the album. In putting every
thing together, I pretty much had a couple of ground rules. I wanted everyone involved to do
things in an interesting way.
FP: What does that mean?
JV: Just taking what's already been done but doing it better. People talk about rides, wom
en, whatever, that's fine, but do it dever. Put it in a way where people think "hey that's pretty
clever." A lot of people came through with it... Everybody that's on that album rose from it
I'm trying to establish myself as a producer and this is a great way to get my name out there. I
love music, and there's nothing in the world I'd rather do.
HP: There's a lot of potential for local crossover between hip-hop and other scenes. Are there
any other local bands you're looking ta work with?
JV: The lead singer of The Pendletons, Adam [Saunders], I'd love to get him in the stu
dio and just get him to sing a song for me. I'd love to put something together with Tin Cup
Prophette, or comer*some of the jazz guys who are over at Farm 255 some time.
FP: How are you planning on getting the word out about the album?
JV: A lot of work online, obviously. Listening parties in Atlanta, one in Dallas in September.
Maybe one in Washington, DC, and Charlotte. Hopefully in November, we can get all the artists
who are on the album on one stage in Athens and get a series kind of going on. I'd like to get
artists from all over Athens—and anywhere e se in the world—to contribute to get something
tegular happening.
FP: How did you decide who to work with?
JV: It was just one of those, "I like the way you rhyme, you like the sounds I make, let's
do something together." But I wanted to give 'em a choice, let people hearing the album have
a choice on different sounds. That why I call it hip-hop soul music with R&8.1 like some soul
musk and some hard rock, so basically anything with that melodic flow that touches the soul
30 FLAGPOLE.COM • SEPTEMBER 5,2007
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