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W hat started as a vision shared by three
friends and fellow UGA graduates has
since matured into a sizable music
event with a genuine homegrown
heart. "Music is a moving, positive force that
moves people in a positive direction," says
The Day Celebration coordinator Stan Harrison.
The festival was designed to be open to music
enthusiasts while being accommodating for
the whole family, as children 12 and under are
admitted for free. In order to ensure an expe
rience that is both safe and convenient, the
grounds will include secure parking, a family
camping area, RV camping, an interactive
"Kids Zone," as well as 24-hour security.
The festivities will take place May 8-10 on
the scenic hills of the 80-acre Triple-B farm in
Buckhead, GA, approximately 30 minutes from
Athens.
With an aversion towards the impersonal
nature of overgrown corporate festivals, event
organizers were inspired by the seminal music
events of the '60s and 70s, where audience
participation played just as much of a role
in the overall festival experience as the per
formances themselves. In full entrepreneurial
spirit, Harrison, along with co-founders Dave
Hood and Jamie Miller, felt the need to create
an intimate festival experience while giving
back to the community. The response was
immediate. "Not only was there
a need," Harrison says, "but
people were reaching out for
it." It wasn't long before Alvin
Lee of The Lee Boys phoned
Harrison requesting to be a
part of the event. "Alvin called
me up saying, 'We want to be
part of this... What's it going
to take?"' Of course Harrison
was happy to have The Lee
Boys on board. The steel-guitar
jam band with gospel roots has
graced the stage of numerous
prestigious events, includ
ing an opening slot for Susan
Tedeschi. They'll even be at
Bonnaroo later this summer.
Approximately 1,200 people attended dur
ing the original festival in 2006, so festival
organizers anticipate 2,000 concertgoers at
this year's celebration if weather permits. With
all net proceeds being shared between several
charitable causes, Harrison is enthusiastic
about meeting the expected turnout.
"It would make my year—and the same
could be said for everyone else involved—if
we could achieve a little something," Harrison
says. "Our mission is to give back to the com
munity, and that's the truth."
M odeled after Idaho's
Jerry' Fest and similar
in musical scope to the
Northeast's annual Gathering
of the Vibes festival, The Day
Celebration will showcase a
variety of genres including
bluegrass, funk, soul, R&B,
jam, folk, rock and reggae. In
addition to The Lee Boys, head
liners at this year's celebra
tion will include Blueground
Undergrass, Col. Bruce & the
Quark Alliance, and Athens' own
Dubconcious. Positioned to be
the next among Athens' historic
music lineage, Dubconcious will
headline the event armed with
a non-violent militia of guest
performers in what promises to
be a landmark performance. And don't expect
the music to end there; the inviting atmo
sphere of the festival will be sure to encour
age spontaneous all-star collaborations and
after-hours "campfire" jams. The "Kid's Zone"
will host a series of kids-only jam sessions in
addition to arts and crafts, face painting and
special performances by the festival's visiting
artists.
THURS
6:30 p.m. Brian Burgess
7:00 p.m. Rebecca Jean Smith & Johnny Evans
7:35 p.m. Funkle Fatback
8:15 p.m. Sound Punch!
8:50 p.m. The Planet Riders
9:25 p.m. ToyTV
10:00 p.m. The Dappled Grays
FRIDAY, MAY 9
12:00 p.m. Boldermonkey
12:45 p.m. Electric Codpiece
1:45 p.m. Soulhound
3:00 p.m. Big City Sunrise
4:30 p.m. Laura Reed & Deep Pocket
6:15 p.m. Donna Hopkins Band
8:00 p.m. The Lee Boys
10:00 p.m. Blueground Undergrass
Special Late Acoustic: The Ramblers playing Dead's Reckoning
SATURDAY, MAY 10
11:00 a.m. Stop Drop & Roll
1:00 p.m. The Squirrelheads
2:45 p.m. Ralph Roddenbery Band
4:30 p.m. Deep Blue Sun
6:15 p.m. Speakeasy
8:00 p.m. Col. Bruce & the Quark Alliance
10:00 p.m. Dubconscious
Special Late "Family Jam"
For last minute changes visit www.thedaycelebration.com.
In response to the growing needs of the
community, Harrison, Hood and Miller unani
mously decided that a non-profit organization
would be the most effective means for chan
neling their future endeavors of charitable
outreach. Thus, the event organizers created
the Fare Thee Well Foundation, a non-profit
group that "fuses [their] pride for community
with [their] love of the arts."
W hen The Day Celebration launched in
2006, proceeds benefited the Brain
Tumor Foundation for Children. Now an
ever-expanding hub for philanthropic activ
ity, four additional charitable organizations
are recognized under the auspices of the Fare
Thee Well Foundation. "This year's festival
is a whole different animal in comparison to
what we've done in the past," says Harrison.
In fact, when Dubconcious was approached
by Juxtapoz Magazine to perform at its "Veni
Vidi Vici" issue release party in San Francisco,
it was ultimately the charitable aspect of The
Day Celebration that tipped the group's deci
sion in favor of headlining, vocalist/guitarist
Adrian Zelski tells Flagpole.
Proceeds from this year's event will benefit
the following charities: The Georgia Coalition
to End Homelessness, committed to funding
solutions surrounding homelessness since
1955; The Georgia Wildlife Foundation, con
cerned with the ecological effects of rampant
and unfettered development; The Dogwood
Alliance, a non-profit that advocates sustain
able forestry in order to ensure Georgia's
rich biodiversity; and The Humane Society of
Morgan County, an organization that promotes
the humane treatment of animals, in addition
to providing temporary housing and medical
treatment for rescued pets. All participating
organizations sponsored by the foundation
emphasize advocacy and education as a vehi
cles for change and intend to raise awareness
through their presence at the festival.
Throughout the three days of non-stop
music, food, fun and charity, the festival's
organizers and participating artists hope to
spread a message which is far greater than
the sum of its parts: rejoicing through the
healing power of music. "The Lee Boys have
a message," says Alvin Lee, "to touch people
through our music. If we can touch one
person, then we've done our part." Harrison
agrees, "Isn't that what music is all about?"
Ryan Monahan
WHAT: The Day Celebration
WHERE: Triple-B Farm in Buckhead, GA
WHEN: Thursday, May 8-Saturday, May 10
HOW MUCH: $75 (weekend),
$45—$50 (single day)
v J
LUNCH BUFFET
MON-FR1 11:30am 2:30pm $7.95
SAT & SUN 12pm 3pm $8.95
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