Houston daily journal. (Perry, GA) 2006-current, November 25, 2006, Page Page 9, Image 27
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trust is. Monopoly was introduced by Parker
Brothers in 1935 and sells an average of 5
million copies annually. Within a year, the 30
millionth copy of Candyland is expected to
Lind in someone’s shopping cart. "Candyland
is a rite of passage inn) games." Stark says. "It s
when a child learns what it
means to actually sit down
and play a game. It’s a joy
ful opportunity tor a kid to
have tun with a grownup."
In addition to its suc
cess with classic games,
Hasbro stays current by
introducing new prod-
ucts, too. Last year, the company introduced
a DVD version of Candyland. remade the
famous Operation game featuring cartoon
ogre Shrek as the patient, and launched
special editions of Trivial Pursuit themed
around the movies Star Wars and Lon / of
the Kings, plus a 20th anniversary version
targeted at younger players.
Though the nature of toys and entertain
ment is always changing. Hasbro's mission lias
remained constant tor generations.
"In the end. we re just trying to find differ
ent ways tor kids to have fun." Chamess says.
"How great is that'!’
Bah GtdLi is a writer in Wakefield. K.I.
Visit www.hasbro.com for more
information.
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