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PERIMETER BUSINESS
Q & A on Perimeter auto
sales: Location matters
The Jackson family, owners of San
dy Springs Ford and Sandy Springs
Toyota, has been selling cars in the
Perimeter market since 1976. In the
1990s, Barry Jackson was in col
lege, studying to be a teacher when
a summer job selling cars at his fa
ther's Lincoln-Mercury dealership
convinced him to pursue the fami
ly business. He's now general man
ager of the family's Toyota dealer
ship. Reporter Newspapers asked
him about how the car business has
changed in the Perimeter.
Q How much does location mat
ter when it comes to selling
cars, particularly now when people
can buy cars online?
/\ It matters. That's very impor
tant, because even though a
customer might do their research
online, they always want to come to
the dealership and drive the car,
take a look at the car. We are central
ly located, so that's always helped
us. We're in a good location as far as
being close to all the different sub
urbs.
Q Is the Perimeter market dif
ferent than markets else
where? How?
Well, I would say the main dif
ference would be a lot of peo
ple work in this area, and we have a
lot of people who come into the
dealership who work at Perimeter
Mall or maybe they work in Buck-
head. Say if you live in Cumming,
Ga., nobody really works up in that
area. They come down to the city.
We get not only people who live in
the area but people who work in the
area.
Q How is your business doing
now compared to when the
recession began?
Barry Jackson, general
manager of Sandy Springs
Toyota, discusses how the
Internet has effected car
sales, how his company
weathered the recent
economic downturn, and
what vehicles will be in
demand in the future.
/V We're doing fine. When the re-
cession hit, it was a pretty
quick downturn as far as our sales
were concerned. Gradually, it has
risen close to where we were in 2008
and before. It hasn't gotten quite to
that level yet. All in all, I would say
our business is good right now. We
have, even when our sales have
slumped in the past, we have a real
big service operation so if a custom
er is not buying a car, he still has to
get his car serviced. So that has
helped us through the different
downturns we have experienced in
the past.
Q Where do you see the car
business in the next 10 years?
/V With the fluctuation of gas
prices, it seems there's a big
push toward hybrid cars. Those cars
are in high demand, especially as
the technology has gotten more af
fordable nowadays. With gas prices
and such, I would say that in the fu
ture good gas-mileage cars will be
what people want.
Cagle to speak at Perimeter Business Expo
More than 75 exhibitors are sched
uled to take part in the 2013 Greater
Perimeter Business Expo on May 2.
The expo is the second annual ex
hibition sponsored jointly by the San
dy Springs/Perimeter and Drmwoody
chambers of commerce.
The expo, held at the Crowne Pla
za Atlanta Perimeter at Ravinia, 4355
Ashford Dunwoody Road, is sched
uled from 8:30 a.m. to 4 p.m. Admis
sion is free.
Lt. Gov. Casey Cagle is scheduled
to deliver the keynote luncheon ad
dress, starting at 11:30 a.m.; tickets cost
$50. Wendy Kinney, founder of the
networking company PowerCore, is
to speak at breakfast; tickets cost $20.
For more information contact either
the Drmwoody Chamber at 678-244-
9700 or the Sandy Springs/Perimeter
Chamber at 678-443-2990.
10 | APRIL19—MAY2,2013 | www.ReporterNewspapers.net