Newspaper Page Text
Sovrmbrr, 1979
Ampersand
can
you be
FREE CATALOGUE HOW TO RECORD BOOKLET
bribed?
You get $35.21 in bribes when you try 10 DAK ML90
high energy cassettes risk free for only $2.19
each. Your bribe is bigger than your purchase!
Hats off to Maxell. Their UDXL cas
sette established a new standard of
sound quality for all cassettes.
The new DAK ML90 starts another
new technology. A technology of pro
tection from Hi frequency loss and of
ext-eme reliability.
Later we are going to offer you valu
able bribes, just for testing these cas
settes. risk free; so read on!
YOUR TIME IS PRECIOUS
Imagine yourself just finishing record
ing the second side of a 90 minute cas
sette and horrors, the cassette jams.
Tape is wound around the capstan, your
recorder may be damaged and you've
just wasted 90 minutes of your time and
perhaps lost a great recording off FM.
Enter DAK. We manufacture over one
million units of cassette tape each
month in our factory. Many of our tapes
are used for high speed duplication
where they are recorded at speeds up
to 8 times normal. This is the ultimate
stress tor cassettes and causes more
failures than any other use.
When we first started, 12 years ago,
DAK's cassettes failed, just like many
others. So we installed over $20,000
worth of high speed duplication equip
ment at our factory and set out to design
the perfect cassette.
MOLYSULFIDE
Failure after failure. For six years we
substituted, remade, tested and retested
until we positively linked the major
cause of cassette failure to the slip
sheets, or liners in the cassette. Evi
dently, 3M and TDK were hot on our
heels, because they have now also
come out with new liners.
We developed polyester slip sheets
with raised spring loaded ridges to
guide each layer of tape as it winds. We
coat the liners with a unique formula
tion of graphite and a new chemical,
molysulfide.
Molysulfide reduces friction several
times better than graphite and allows the
tape to move more freely within the
cassette. The molysulfide is tougher and
makes the liner much more resistant to
wear.
Hi frequency protection! Tape is basi
cally plastic, and as it moves within the
cassette internal friction causes the
build up of static electricity, much as
rubbing a balloon against your hair, or
scuffing your shoes on a carpet in dry
weather.
Static electricity within the cassette
was drastically reduced by the low fric
tion of the molysulfide and easily bled
off, so that its tendency to erase very
high frequencies was drastically re
duced. A very important consideration
for often played tapes.
MAXELL IS BETTER
Yes, honestly, if you own a $1000 cas
sette deck like a Nakamici, the fre
quency responses of Maxell UDXL or
TDK SA are superior to DAK and you
just might be able to hear the difference.
DAK ML has a frequency response
that is flat from 40cps to 14,500 +3db.
Virtually all cassette recorders priced
under $600 are flat ‘ 3db from 40cps to
about 12,000cps, so we have over
2000cps to spare, and you'll probably
never notice the difference
No apology. We feel that we have
equaled or exceeded the mechanical
reliability of virtually all cassettes and
offer one of the best frequency re
sponses in the industry. Maxell UDXL is
truly the Rolls Royce of the industry, and
DAK is comparable to the 100% US
made Cadillac or Corvette!
Price DAK manufactures the tape we
sell. You avoid paying the wholesaler
and retailer profits. While Maxell UDXL
90s may sell for $3.50 to $4.50 each at
retail, DAK ML90s sell factory direct to
you for only $2.19 each complete with
deluxe boxes and index insert cards.
YOU WIN
You are paying less for the 10, 90
minute cassettes than you would pay
for the comparable bribes we are offer
ing if you went to a Radio Shack store.
Yours Free
CHECK THE VALUE OF THE DAK
BRIBES AT RADIO SHACK
The next time your batteries are dead
in a calculator, radio, flashlight or bat
tery operated recorder, you’ll be glad
you have this versatile battery elimina
tor AC adaptor.
You’ll save lots of money on batteries
because now you can plug in, instead of
using up expensive batteries. 4 voltages:
3, 4.5, 6 and 9 volts plus 4 plugs to fit
virtually anything battery powered Radio
Shack sells a similar 4 voltage adaptor
for $9.95.
Think of it, 10 of the most commonly
used six foot hook up cords with RCA
plugs at each end. You can connect
friends recorders, extra tuners, or virtu
ally any stereo equipment. You’ll cer
tainly appreciate these cords in the
years to come. Radio Shack sells their
six foot cords for $1 89 each.
You need clean tape heads to make
good recordings. The easiest way to
clean your heads is with DAK's 12 oz.
deluxe spray head cleaner, complete
with handv snorkel tube. Radio Shack
doesn’t sell a single large 12 oz. can,
but 12 oz. from them costs $6 36.
The comparable Radio Shack prices
are not list prices, but the actual prices
you would pay at a store when this ad
was written.
Yourt Free
WE WIN TOO
Customers like you are very valuable
in the form of future business. We an
ticipate receiving over 6000 orders and
4500 repeat customers from this adver
tisement to add to our list of over 57,000
“actives." We are betting you will buy
our cassettes again, and we are put
ting our money where our mouth is!
TRY DAK ML90 FREE
We want you to try these high energy
cassettes on your own recorder without
obligation for 30 days. If you aren't
100% satisfied for any reason, simply
return the tapes and bribes to DAK for a
full refund.
To order your 10 DAK ML90 minute
high energy cassettes and receive your
$35.21 bribe with your credit card,
simply call toll free 800, 423-2636. (in
Calif, call 213-984-1559) or send vour
check for $2190 plus $3 for postage
and handling for each group of 10 cas
settes and bribes to DAK. (Calif, resi
dents add 6% sales tax).
DAK unconditionally guarantees all
DAK cassettes for one year against any
defects in material or workmanship.
Why not order an extra group of 10
DAK ML90 cassettes for yourself or a
friend? We will add one free ML90 cas
sette to each additional 10 you buy and
of course you get all 3 bribes with each
group of 10 tapes.
BC
DAK
INDUSTRIES
INCORPORATED
Call TOLL-FREE (800)423 2636
In California Call (213) 984 1559
10845 Vanowen St., North Hollywood, CA 91605