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12 • The Red and Black / finals • Monday, March 19, 1990
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Grammy awards have great
bearing on increased sales
File
Bonnie Raitt: Sales of her latest album, 'Nick of Time,'
skyrocketed after her Grammy wins in two weeks
Even an appearance on the
award show can do the trick
By COLEEN BROOKS
Entertainment Writer
Just what impact to the
Gram my s have on record sales?
Most people in the music busi
ness agree that once an artist wins
one of these coveted trophies, sales
of the award-winning album soar.
Statistics prove this year after
year.
Scott Davenport, a regional pro
motional director for Geffen Re
cords, said, The Grammys have a
profound effect on sales and an im
mediate impact on the nominated
album."
Having/eating your cake
In the two weeks since Geffen
artist Don Henley won his
Grammy for Best Male Rock Vocal,
his sales have tripled and the
album The End of The Innocence”
has climbed from 27th to 9th on the
Billboard charts, Davenport said.
“Don’s album was basically dead
in the water at the time of the
Grammys and the new single
wasn’t getting much airplay, but
all of that changed drastically be
cause of the Grammy win,* he said.
Jim Sellers, promotional mar
keting manager for Elektra Re
cords said Linda Ronstadt and
Aaron Neville’s recent win in the
pop vocal category for the single “I
Don’t Know Much* sent sales sky
rocketing as well.
This happened in the past for
us with Tracy Chapman and Anita
Baker. There is always a tremen
dous resurgence in sales after the
awards,* Sellers said.
Exposure equals success
Performing on the televised
Grammy award show can some
times be just as effective in raising
an artist’s album sales as receiving
an actual trophy. The exposure
performers can get in one night by
playing at the Grammys is incred
ible, considering the audience
share the show normally gamers
Alex Hadden, assistant manager
at Camelot Records in Athens, said
that k.d. Lang and Kenny G. are
two artists whose sales picked up
after their performances at the
Grammys.
“Kenny G. got a lot of exposure
by performing on the show. People
keep coming in and describing his
performance, without even
knowing his name, and asking for
his album. I think k.d. really sur
prised a lot of people when they ac
tually heard her voice, and her
album has been more in demand as
well,” Hadden said.
Raitt rakes it in
By far, Capitol artist Bonnie
Raitt is the one person whose
Grammy victories have had the
most profound effect upon her
album sales. Local representatives
at Record Bar and Camelot said it
has been hard to keep her album
“Nick of Time” in stock.
Scott Ward, a store manager at
Downtown Records, said the
awards brought sudden mass audi
ence attention to Raitt, who has
been in the music business for
years with no real recognition.
"A lot of people weren’t aware
she even had a new album out,
much less that it was any good,”
Ward said.
The local promotion manger at
Capitol, Tim Burruss, said the rise
in sales figures on Raitt’s album
have been startlingly drastic.
‘The day before the Grammys
Bonnie Raitt’s album had hit the
million mark. In the two weeks
after the Grammys we’ve sold
somewhere in the neighborhood of
500,000 more," Burruss said.
Burruss said the combined effect
of Raitt’s honors in the album of
the year, rock vocal, traditional
folk and pop vocal categories has
been so great that “Nick of Time" is
being rereleased and rerouted
through channels as a brand new
album.
“Basically the Grammy win has
breathed new life into a project
that wasn’t doing as well as it
should have been. The fact that one
award show can have such an ef
fect on record sales is truly evi
dence of the power of the media,”
Burruss said.