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Wednesday, July 28, aoio | The Red a Black
FCC, Free Press clash on monopolies
By EMILY KAROL
The Red & Black
Amidst the changing land
scape of media, the Federal
Communications Commission
and industry leaders are grasping
to adjust to new changes in infor
mation sharing as the greater
world weathers blows from the
digital sector and a limping econ
omy.
“There is an enormous number
of bloggers and information
sources now. More people are
looking for news information
through social network sites and
search engines than traditional
news sources,” said Michael
Castengera, general manager of
WNEG, Athens’ local broadcast
station.
One of the more surprising
responses to this shift in media
consumption is the FCC’s contin
ued support, under the direction
of Chairman Julius Genachowski,
of the relaxed restrictions of the
Newspaper Broadcast Cross-
Ownership Rule that sets limits
on the ownership of multiple
broadcast, radio and newspapers
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WHICH IS IT GONNA BE???
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j* 706-542-3243 or 800-877*3243
de.advisor@georgiacenter.uga.edu
> W The University of Georgia
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in the same commercial market.
In 2007, under the direction of
FCC Chairman Kevin Martin, the
FCC decided to loosen restric
tions on the NBCO rule, allowing
media outlets to merge through
procedural irregularities, ambigu
ous provisions and numerous
loopholes.
“Everyone was rather sur
prised that the Democratically
dominated FCC board would
back up the previous FCC com
mission under the Bush adminis
tration that loosened the regula
tions,” Castengera said. "It tells a
lot and Is a recognition by the
FCC that in today’s multi-plat
form, multi-channeled, multi
sourced, multi-everything uni
verse, they think there shouldn’t
be restrictions.”
In May 2010 the Free Press
a national organization focused
on media reform along with
Georgetown Institute for Public
Representation and Media Access
Project, filed a brief stating that
the FCC’s 2007 decision to loosen
media ownership restrictions was
“unreasonable and against the
law.”
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NEWS
Since the 1996
Telecommunications Act the
number of media outlet owners
has fallen more than 30 percent
whereas the number of commer
cial radio and television stations
has increased by 10 to 15 percent,
The New York Times reported.
Advocates at the Free Press
believe cross-ownership between
media outlets such as radio, TV
and print will create media
monopolies decreasing diversi
ty and competition.
“AD communities large and
small deserve diverse, compet
ing and independent local media.”
said Corie Wright of the Free
Press PoUcy Counsel in a July 21
press release.
The relaxed Martin NBCO rule
will most likely not affect news
sources Uke Athens’ WNEQ
because it is the only local broad
cast station offered in northeast
Georgia. However, a few local
news outlets have been discuss
ing the possibUity of news part
nerships.
“We have had conversations
about possible partnerships in
news coverage with The Red &
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Black and the Athens Banner-
Herald about pooUng resources
to provide better coverage for
pubUc,” Castengera said.
However, this issue may affect
larger media outlets such as Cox
Media Group based in Atlanta
which owns numerous radio and
TV stations as weU as newspa
pers. Cox gained ownership of
the Atlanta Journal-Constitution
and WSB radio in 1939, and their
cross-ownership was grandfa
thered in after the NBCO rule
was passed in the 1996
Telecommunications Act.
On July 20, a bipartisan group
of senators sent a letter to the
FCC with concerns about media
consolidations after passing a
resolution of disproval in regards
to the Martin NBCO rule in 2008.
“The strength of our democra
cy depends on a citizenry
informed by local and diverse
voices in our media,” wrote the
group of senators.
The Free Press’ action against
the Martin NBCO rule is current
ly being considered in the United
States Court of Appeals for the
Third Circuit.
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TEXTBOOK:
Bundles
no more
► From Page 1
assigning to students.
That’s making the students
pay the professor personal
ly. I'm 100 percent against
the professor assigning
books they wrote to their
own students.”
With increase of tech
nology, Charles Atwood
and the other writers of the
Chemistry textbook have
decided to go electronic.
“The textbook and sup
plement wiU be aD elec
tronic this year which wiU
cut the price down to noth
ing, sls I think,” said
Atwood. “However, the lab
manual and lecture outline
must be printed for obvi
ous reasons, and they wiD
still be around $l5O before
the bookstore adds its
markup.”
“I regret paying as much
for my [general chemistry]
book as I did,” said Kristen
Hamsley, a junior biological
sciences and avian biology
double major from Perry.
The second provision in
the law states that publish
ers are not aUowed to bun
dle packages of books with
supplements.
“The main driver for
textbook costs Is unneces
sary extras,” Durbin said.
“CDs, workbooks and
Internet website access are
now going to be sold as
pieces Instead of as pack
ages.”
This lowers the cost of
books If the professors do
not use the supplements,
but if they use the supple
ments in class, the price
has not actuaby changed.
“We seU the books
unbundled with aU the
supplements separated as
weU as the bundled pack
ages,” said Kevin Renshaw,
the regional manager at
the UGA Bookstore. “It’s
aD about giving the stu
dent the choice to make
the right decision for them
selves.”
“FinaUy, coDeges have to
include the retah price of
required materials in the
course schedule for the
upcoming term,” Durbin
said.
Hamsley beUeves this
part of the law wiD allow
students to find other
means of getting books,
but not by buying from the
bookstores.
“This wUI help students
find the books online some
where else before class
starts, but even then it’s
not the best,” Hamsley
said. “I never shop at the
bookstore if I can help it. I
don’t buy textbooks new
either because they are so
expensive.”
"Students are stUl going
to be taking the same
classes they have been and
are stiD going to have to
pay the same price they
always have,” said Biddle.
“I don’t see how this
helps.”
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