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THE ATLANTIAN
We Are Not Playing Politics, but—
We Are Winning at Another Game
We’ll Teach You
This Game If You’ll
Give Us Your At
tention.
The secret of our success lies in the ineffable power of things that are little but in large proportions. There is a
genuine human-ness in dealing in the necessary commodities for the home and the person, and the variety gives spice
to the reality that appeals to all people—in every walk of life.
Associate McClure’s with variety—and variety with a million articles. Quantity means manipulation of merchan
dise for less money. 'We appeal to the people through novelty, and reach their faith through the pocketbook. Good
service strengthens the faith, and a friendly customer is created. It is then that the tight-fisted merchant, who desires,
to charge 15c for a 10-cent article, turns over in his sleep, and groans in his dreams.
Such service has made McClure’s grow—in fifteen years time—from a tiny store to a big syndicate, with a stream
of customers in every community in which they are located.
But we have no monopoly in the variety goods business—and don’t want any—
We Are in the Wholesale Business, Too
MERCHANTS:—Don’t you realize the ineffable strength of such a business? Its popularity?
Its extensive possibilities? And its profitableness? If you don’t want to \try\itl exclusively, put
a VARIETY GOODS department in your general store. It means increased customers, quicker
money and a bigger income.
McClure Ten-Cent Company
Wholesalers and Jobbers of Variety Goods
43 to 49 S. Broad St., Atlanta
If You Can’t Come to See Us, Write
Retail Stores:
Atlanta, 63 Whitehall St., Macon, Athens,
Griffin, Marietta and Greenwood, S. C.
A VERSATILE CHILD.
The little girl was having a great
deal of trouble pronouncing some of
the words she met with. “Vinegar”
had given her the most trouble,; and
she was duly grieved to know that
the village was being entertained by
her efforts in this direction.
She was sent one day to the store
with the vinegar-jug, to get it filled,
and had no intenUon of amusing the
people who were gathered in the store.
So she handed the jug to the clerk
with:
"Smell the mouth of it and give me
a quart.”
THE VALUE OF KICKING.
From an Exchange.
There lived two frogs, so i’ve been
told,
In a quiet wayside pool;
And one of these frogs was a blamed
bright frog,
But the other frog was a fool.
Now, a farmer man, with a big milk
can,
Was wont to pass that way;
And he used to stop and add a drop
of the aqua pura, they say.
And it chanced one morn in the early
dawn,
When the farmer’s sight was dim;
He scooped those frogs in the water
Poetic License. - .
“And may I ask why you didn’t ac
cept my poem?”
"Young man, there may be such a
thing as poetic license, but it doesn’t
permit anybody to make ‘he cat’ rhyme
with ‘eclat.’”—Youngstown Telegram.
UNPLEASANT RECEPTION.
Kingly Guard. I suppose you look
forward to your day of release, don’t
you?
No. 6,000. Yes, and it makes me
nervous. Yer see I’m in fer bigamy
and my four wives promised to meet
me at de gate.
EXPLAINED.
Mrs. De Bald tells me her husband’s
eyes are failing him.
“Well, well, that accounts for the
fact that I saw him in the front row
a; the burlesque show on the roof
garden last night”
RARE.
(From the Catholic Standard and
Times.)
"Yes,” said Miss Knox, "I saw her
in that new spring suit of hers and
she really behaved as if she were
happy.”
“Well?” queried Miss Ascum.
“Well, it’s remarkable how happy
some people can be, no matter how
they look.”
Never bear more than one kind of
trouble at a time. Some people bear
three: all they have had, all they have
now, all they expect to have.
—Edward Everett Hale.
JUSTIFIABLE.
(From the Boston Transcript.)
Mrs. Max: . “Can’t afford to let me
go to the seashore? Why not? My
board there wouldn’t cost much more
than it does here?”
Mr. Max: “I admit that, my love;
but think of all the money I’d have
to spend entertaining myself in your
absence.”
AN ENGLISH VIEWPOINT
(From Punch.)
When Lord Decies of England mar
ried Vivien Gould it made him a
fourth cousin of Osmer Leonard of
Worcester—Worcester (N. Y.) Times.
Some people have all the luck.
(From the Pittsburg Dispatch.)
“You think our new farce will be a
hit?” asked the manager.
“I’m sure of it,” replied the stage
manager. “Every member of the
company blushed at the first reading
of the manuscript.”
A POTATO MASHER. '
(From the Walnut, Mo., Times.)
. Word comes from St. Louis that
George Potato has been arrested there
for smiling at girls on the street.
HER ANSWER.
A Philadelphia man was in great
distress one morning not long since
by reason of the delay in serving his
breakfast, says the Cleveland Leader.
“I wish you’d go to the kitchen,”
said he to his wife, “and see what the
trouble is. I’ve an appointment at 9.”
The wife complied with his request
When she returned to the dining room
the husband observed a strangely mel
ancholy expression on her face.
“Well,” asked he, impatiently, “did
you tell the cook that I wanted my
breakfast immediately?”
"I did.”
“And what did she say?”
“She said,” responded the jvife,
“that ‘we all have our disappoint
ments.’ ”
BAD, ISN’T IT?
“There seems to be a strange af
finity between a darky and a chicken.
I wonder why?” said Jones.
“Naturally enough,” replied Brown.
“One is descended from Ham and the
other from eggs.”
THE SAME, ONLY DIFFER
ENT.
A man went into a Southern res
taurant not long ago and asked for a
piece of old-fashioned Washington pie.
The waiter, not understanding and yet
unwilling to concede his lack of know
ledge, brought the customer a piece of
chocolate cake.
NEW MEASURE OF RESIST
ANCE.
(From the Memphis News-Scimitar.)
An Indiana preacher predicts the
end of the world within the next few
years. That will be about as long as
most of us can stand it at the prerent
high cost of living.