Newspaper Page Text
8 THE GEORGIA BULLETIN, THURSDAY, AUGUST 3, 1967
* to konl qwrttom o*k*d by cMdiw in Hm HaoMi-tn yon.
Why are people different colors?
Many scientists believe that when the world began, thecolor of
people's skin was light or dark because of the amount of light rays
they received from the sun. People who lived in cool cloudy places
hod lighter skin than people who lived in hot tropical climates.
later, these people began to travel from climate to climate
so there are now people of all colors living in all parts of the world.
They inherited their skin color from their parents, just as you have.
But no matter what color a person's skin is, everyone belongs to the
same big family, the family of man.
Children who wear Health-tex are
one big happy family—looking hand
some in all the smart, sturdy styles.
Health-tex clothes for boys and girls
dmonthsto size 8 are designed
' ’to make a mother's life easier,
r All are washable and lots are
treated with permanent press
so they never need ironing.
WINNING ad in “Moral Tone” competition.
Awards For A dvertisments
NEW YORK (CPF)—A chil-
dren’s-wear ad that sought to
promote racial understanding
as well as the company’s
arrarel, a motor-oil firm’s
campaign to cut down traffic
accidents, and a liquor dis
tiller’s ad discouraging young
people from drinking are among
thle winners in this year’s
“Moral Tone in Advertising
Awards,’’ presented annually
by Manhattan College.
The awards, established in
1962 by the Christian Brothers'
institution, are intended to call
attention to advertisements
which “instruct* inspire and aid
the common good” in addition
to selling a product or service.
“Such advertising should be
cited as an example for other
advertisers.”
Ten advertisements were
Singled out for citations at an
awards Ceremony in July. They
included five newspaper ads,
created for Ford, the Inter
national Ladies' Garment
Workers’ Union, the Inter
national Paper Corporation,
Kemper Insurance and the Nat
ional Automobile Dealers As
sociation; three magazine ads,
for Health-tex clothes, the
Mobil Oil Corporation and Sea
grams Distillers, and two TV
ads, for General Electric and
the Institute of Life Insurance.
In a selection process that
was begun last January, hun
dreds of award candidates from
ads appearing in 1966 were
selected by senior marketing
majors in Manhattan College's
School of Business. These were
reduced to a maximum of 15
nominees in each category by
Cloudt’s Food Shop
& Catering Service
1933 Peachtree St. N. E.
Atlanta, Ga.
Caters To Atlanta
a faculty committee represent
ing all departments in the col
lege, including Theology, Psy
chology, Literature, Accounting
and Economics.
'• The winners were selected
by an awards panel consisting
of Mr. Robert E. Lee, head of
the Federal Communications
Commission; the Rev. Thomas
M. Garrett, S.J., director of
the University of Scranton’s
Institute of Business and Social
Ethics; Thomas B. McCabe, Jr.,
vice president of the Scott Paper
Co.; William Okie, president
of J. M. Mathes, Inc., a public
relations firm; Armando Sar-
mento, president of McCann-
Erickson, Inc., and advertising
agency* and Brother Walter
T obbe, F.S.C., acting dean of
Manhattan College’s School of
Business.
t . This year’s winners, which
were also selected for their
* ‘high ethical, moral and human'
standards,” consisted of the
following ads:
A magazine advertisement
for Health - tex children’s
clothes, showing four young
sters of different races holding
hands beneath a headline asking:
‘‘Why are people different
colors?*’
The accompanying text pre
sents the scientific theory that
skin color has determined by
the climate the world’s first
inhabitants were born in.
“Later, these people began to
travel from climate to climate
so there are now people of all
colors living in all parts of
the world. They inherited their
skin color from their parents,
just as you have. But no matter
what color a person’s skin is,
everyone belongs to the same
big family, the family of man.”
A tie-in sales pitch follows:
“Children who wear Health-
tex are one big happy family...”
18th Century French,
Victorian & Primitive
Beautiful Accessories
y/nn^-^nn 6
ANTIQUES
1513 Oak Grove Rd. (2 doors
off LaVista) 633-3070
Mobil Oil’s extensive “We
PIZZA VILLAGE
DINING & TAKEOUT SERVK
“For Pizza As It Should B
5139 GLENWOOD RD.,‘NEAR
CANDLER
BU 9-7022
PIZZA PAU;
- PROP
want you to live” ad campaign,
featuring numerous tips on safe
driving, ranging from a list of
ways that children can be kept
quiet on long car trips to sar
castic ads: One shows a thick-
lensed man beneath the head
line, “In 31 states this man
can renew his, driver’s license.
Yet he is legally blind.” Another
shows a young couple necking
while the boy is driving. The
headline reads, “Till death us
do part.” (The Manhattan
College award was given to a
specific all-text newspaper ad
announcing Mobil’s campaign
for safety.)
A Seagram’s “Father’s Day
message” showing a teen-age
boy asking, "When can I start
to drink, Dad?” The answering
text notes that there is a legal
age for drinking, “but, even
more important, ‘grownup*
means that he has arrived at
a certain maturity. And just
when that happens is a hard
thing to judge. We believe the
tap root of balanced judgement
has to be the parent. He defines
what being adult means. By
words. And by deeds.”
On a similar theme, a Kemper
Insurance ad headlined 'Fam-
ily-on-the-RocksI” , shows
liquor being poured over an
ice cube in which a family
snapshot is imbedded. The ad
goes on to offer industry and
business a variety of programs
to combat alcoholism among
employes.*
The National Automobile
Dealers Association ad shows a
disappointed teen-age boy com
plaining, “Gee, Dad, you’re
gonna take my license away for
one lousy ticket...?” and
commends the father for being
more severe than the juvenile
court judge when the youth was
brought up for speeding. “The
judge said next time the boy’s
license would be suspended.
His father didn’t waif for a
next time...Sure it’s a hard
way to learn traffic safety.
But it’s a lot easier than learn
ing it by accident."
Similarly, Ford was cited for
a multi-paged magazine ad an
nouncing a “safe driving in
centive program for young
Americans,” featuring a con
test and safety hints.
ONE HOUR "MODERNIZING” CLEANERS
3995PEACHTREE ROADIN BROOKHAVEN
MARIST UNIFORMS A SPECIALITY
1 Hour Service Every Day Til 3:00 P.M.
The International Ladies’
Garment Workers* Union ad
was an Easter-Passover season
appeal for brotherhood, showing
a Puerto Rican child sitting in
front of a storefront church,
and beneath the photo a quote
from Carl Sandburg, ‘There
is only one child in the world
and the child’s name is all
children.*’ ILGWU members,
claims the ad, “work together
and live together with mutual
respect for our neighbors—at
the next machine, or ‘in the
next house.”
GklSNTAL &AZAAR
IMPORTERS
ATLANTA'S COMPLETE ORIENTAL SHOP
262 E. PACES FERRY RD. 237-5125
YORK PEST CONTROL
"Nearly right won't do.”
SERVING GREATER ATLANTA SINGE 192?
For home or business, safe reliable control of any Pest
1010 Ponce de Leon Ave., N.E. 875-8378
Atlanta, Georgia
International Paper was hon
ored for its “Send me a man
who reads” campaign, specifi
cally for a magazine ad show
ing a leather-jacketed youth
walking dejectedly down a
street, with the headline, “I
am school dropout. I cant read
good. I cant get a job. Help
me please.” The ad copy notes
that reading difficulty is the
major cause of school drop
outs and calls for volunteers
to assist children with reading
problems.
Strain f AUtn M Sift i!Mt
PRINTING
COMPANY
550 FORREST ROAO. N.L. ATLANTA, GEORGIA
• PRINTING
• LITHOGRAPHING
TRinity 5-4717
Midway Shoe Shop
East Marietta Shopping
Center
Heels Replaced - Invisible
Soling - Cleats Replaced
1516 Roswell Road
Marietta. Ga. 428-9153
CALENDAR
AUGUST
3 _The First Friday Club of Atlanta will have its monthly one
hour luncheon meeting, Thursday, August 3, at 12:15 in the
Henry Grady Hotel. The guest speaker will be Chris
Eckl, Managing Editor of the Georgia Bulletin.
a_ What force has the most destructive impact on inner
peace? How does our “-credit mentality” work against
real serenity of mind? What other conflicts eat away
at peace of soul? Father Eugene P. Murphy, president
of the Sacred Heart Program, answers these questions
on the Sacred Heart-TV Program, on Sunday, August,
7:30 p.m., on station WAGA, channel 5.
11 _ Young adults and high school students from St. Michael’s
parish, Gainesville, will host the young people of Grace
Episcopal Church Friday, Aug. 10, 7-10 p.m. at a cookout,
sing-in and swimming party at the home of Mr. and Mrs.
James Brennan, 860 Piedmont Rd.
13 . Legion of Mary for the Archdiocese of Atlanta will
hold its monthly meeting on Sunday, August 13, 3 p.m.,
in the assembly room of Sacred Heart rectory, 335
Ivy St., N.E.
10 - 13 Cursillo #5 for men will take place at St. Pius High School,
2674 Johnson Road, N.E., beginning Thursday, August 10,
at 8 p.m. through 9 p.m. Sunday, August 13. For reser
vations or information call, Bill Kingery, 634-4767, Tom
Cook, 636-3929, or Father Richard Kieran, Archdiocesan
Director of the Cursillo movement, 938-9201.
13 __ Msgr. Patrick J. O’Connor, retiring pastor, will be
honored at a reception Sunday, Aug. 13, from 3-5:30
p.m. at the parish social hall.
13 _ Most Blessed Sacrament parish will hold its annual picnic
27 a on Sunday, August 27, at the Main Pavillion, Adams
Park, from 12 noon until 6 p.m.
14 _ The Christopher Toastmasters Club will meet on Monday,
August 14, atDavis HouseCafeteria, Brookhaven, Cocktails
at 6:15 p.m., Dinner-meeting at 6:30 p.m.
Letters To
The Editor
Editor:
In an allusion to Pope John's
open-window, Archbishop Paul
J. Hallinan is quoted in our
paper as labeling those who
resist the new theology and new
mortality as “vulgar and pre
tentious.”
Catholics resisting the kinky
changes of • the “new theo-
logists” and "new moralists”
believe that Pope John wasn’t
at all fearful of who or what
might pop in the window. Rat
her, the "new breed’” had com
plained that the room seemed
stuffy to them so Pope John,
accomodating person that he
was, opened the window sothey
could slip out inconspicuously
before he would have to show
them the front door.
Unfortunately, these “new
breeds” wouldn’t take John’s
hint and so to Pope Paul now
falls the unpleasant but un
avoidable task of kicking them
out the door and through that
window.
Margaret M. Riley
Louisville, Ky.
Editor:
"...and a little child shall lead
them” Never before has this
short phrase meant so much to
me as it did this morning when
the mothers of the St. Gerard
Guild of Immaculate Heart of
Mary and their children attend
ed a special morning Mass. The
purpose of the Mass was to in
troduce the children to a closer
meaning of the Mass itself and
have a closer relationship to our
Beloved Creator.
Anyone who knows about the
Guild knows that the children
range from two weeks (at the
moment) to teenagers. Some
how while Fr.' Matt (Robbins)
was dressing and explaining
each garment to us, I under
stood more fully what our
priests are trying to teach us -
that we are one with Christ.
I couldn't help recalling my
own childhood and how we never
got within the altar rail unless
we were privileged to be Sis
ter’s cleaning crew on Saturday.
I remember standing on a ladder
to dust the big cross over the
altar. I recalled the awqsome-
ness of changing the altar
PLANNING the Knights' meeting are, Father Lawrence Lucree, and Daniel J. Keane.
Knights Meeting
Scheduled Sunday
cloths. I can even remember
vividly being given unblessed
hosts to taste when preparing
for my First Holy Communion.
I made my First Communion
25 years ago...but today the
joy was even greater as with
an arm full of boy and another
tugging at my skirt I said a
most joyful “Amen.”
The children present today
will remember the instruction
given today -- how different
to hear a priest tell young mo
thers not to be concerned if a
baby cried out - that each of us
present from the youngest to the
oldest would raise his voice
and participate in his own way.
Many of you will recall the
times you heard or heard about
a priest saying from the altar,
“Take that baby out.”
At the Cannon when the entire
group was invited to gather
round the altar you could al
most put yourself in His pre
sence when He told His Apos
tles not to send the little ones
away but to “Bring them unto
Me." Perhaps I will never
again feel unity in the same
way as I did today but I know
I speak for all the mothers
there when I say I was drawn
to that altar. At the elevation
there was such a hush - all
around the altar and even under
it - and, yes, clinging to the
celebrant with such interest
you could see the love in the
faces of these “little ones.”
Some , you will say were
too young to understand. Is
a child ever too young to un
derstand love? Today you could
see Love - you couldf eel Love -
you knew the business you were
aboutl
A group of little children led
me today. God grant me the
grace to continue to be led
by these little ones. , I fer
vently pray that mothers every
where will do this sort of thing.
It requires so little effort. It
reaps such rich rewards. Thank
you, St. Gerard, Patron Saint
of Mothers for inspiring our
priest with a message that
taught our children and remind
ed us once again that a little
child shall truly lead them...
TERRY WEAVER
Atlanta
The semi-annual meeting of
Grand Knights and State
Officers of the Knights of
Columbus will be held Sunday,
Aug. 6, in Warner Robins.
The meeting, to be hosted
by Sacred Heart Council #4371,
will be at Sacred Heart Church
t and School at 1 p.m., it was
announced by Daniel J. Keane,
State Deputy.
The meeting will take the
form of panel workshops cov
ering the subjects of:
--Southeastern Liturgical
Congress, Oct. 12, 13, 14 at
Greenville, S.C.
—Improvement of the fund- ,
ing of the K. of C. Newman
apostolate and Catholic adver
tising programs.
—Improvement of K. of C.
membership' and insurance pro
grams.
Moderators and panelists an
nounced by Keane are:
Liturgical Congress, moder
ator, Edwin F. Pater; panel
ists, Father Lawrence Lucree,
K. of C. state chaplain ;R.H.
Casson, Peter M. O'Malley, and
Eugene P. Powers.
Funding Programs; mod
erator, Joseph J. Dembowski:
panelists, Thomas G. Clancy
and Chris E. Hernandez.
Membership and insurance
Blind Girl To Enter
Dominican Convent
NEW YORK (RNS)—An 18-
year-old girl, blind since birth,
who recently graduated high
school on a four-year scholar
ship, will enter the Dominican
Convent of Blauvelt, N.Y., in
September to study for the Cath
olic Sisterhood.
Miss Maureen Scanlon of
Mineola, N.Y., was a resident
pupil at Lavelle School for the
Blind here since she was three.
She was graduated from Lavelle
in 1963 with a scholarship from
its Board of Trustees and at
tended Sacred Heart Academy in
Hempstead, a Catholic high
school.
She will be received as a
postulant at the Dominican Con
vent with a class of ten other
candidates on Sept. 8, and will
continue studies at the order’s
college in Blauvelt.
Miss Scanlon will not be the
first blind candidate at the Blau
velt convent. She will be follow
ing footsteps set by two others
associated with the Lavelle
programs,. moderator, Karl A.
Holman and panelists, Walter
Duane, state deputy of South
Carolina; Michael Flynn, inter
national insurance director of
the K. of C. from New Haven,
Conn, and George L. Gettier of
Charlotte, N.C.
Of all the matters to be
discussed at this meeting, those
dealing with the Southeastern.
Liturgical Congress are the
most important, Keane said.
He further stated, “By be
coming involved in the Litur
gical Congress, the Knights will
bring their organization closer
to their church, their epis
copacy, their clergy and their
fellow laymen.”
THANK
YOU,
INDIANA
THE HOLY FATHER’S MISSION AID TO THE ORIENTAL CHURCH
A 17-year-old boy in Indiana writes:
Dear Monsignor Nolan,
I am 17, still in school, and I don’t have to
ask myself questions like: Can my child see?
Hear? Learn? Grow? —But I think I can under
stand such poverty and I wish there were more
I could do.
This summer I didn’t get a chance to work or
the amount I send would be larger. I must admit
that lunch for a refugee child for a month is well
worth $1..
I am the oldest of 17 children so I guess I’m
saying thanks for their health as well as my own.
I now end by saying you have my prayers for
your work in Christ.
Signed: Jerry H.
WISH
THIS
BOY
WERE
YOURS?
REFUGEES
ARE
ASKING:
"WHERE
IS
GOD?"
The days are hot in Jordan, the nights are .cold,
but the Holy Land’s new refugees have no way
to escape. More than that, they're hungry. . . .
"Where is God?”, a Catholic Arab asks Mon
signor Gartland. "The birds have nests. Doesn’t
God care at all about my children?” . . . God
cares, but you are His hands and feet.... Infants
will freeze to death this winter, or die of disease,
unless we do something now. Find a stamp and
envelope, and walk to your corner mailbox:
□ $1,000 will bi|iy tents enough ($300 per tent)
to shelter 240 babies. Will you give one tent,
or more?
□ $750 will give three families huts to live in
this winter. Refugees will build the huts if we
can provide materials.
□ $500 is nearly enough to set up a small clinic
for babies. We’ll tell you where it is.
□ $100 will replace for ten families the pots,
pans, knives, forks, etc.,—as well as a small
“camp stove.” Take care of one family ($10)
at least?
□ $10 gives a family one month’s supply of
food. Gk/e $10 every month during this emer
gency?
□ $2 for a blanket keeps a baby warm. Can
you refuse?
JR
Nr
THANK GOD YOU LIVE IN COMFORT: HELP
THE HELPLESS.
Dear enclosed please find $.
Monsignor Nolan:
for !
Please name
return coupon
with your street.
offering
city
.STATEr
school.
"ARMY-NAVY SURPLUS
YOUR BEST BUY”
Camping- Hunting -Fishing
Supplies
OLD SARGE SURPLUS
Sister M. Benigna was the
first blind person received in
the Blauvelt community. She
was one of the first pupils at
Lavelle and after becoming a
nun taught there since 1914.
Sister M.. Alma, blind poetess
and author, also taught at La-
5327 BUFORD HIGHWAY DORAVILLE, GA. 451-3377
velle where she remained for
37 years until her death in 1961.
THE CATHOLIC NEAR EAST WELFARE ASSOCIATION
NEAR EAST
MISSIONS
FRANCIS CARDINAL SPELLMAN, President
MSGR. JOHN G. NOLAN, National Secretary
Write: Catholic Near East Welfare Assoc.
330 Madison Avenue'New York, N.y. 10017
Telephone: 212/YUkon 6-5840