Newspaper Page Text
A
rown-up
Store Serves
You
More Intimately
IT SEEMS like an odd contradiction to say that
the more customers A&P has, the more inti
mately it can serve each one of them. Yet
it's a fact. The original little store from
which A&P sprang was stocked with care
fully bought food. But after all, it was a
small store, and it had to buy what the
market offered. The grown-up A&P of
today is stocked with food whose selec
tion takes the full time of hundreds of
buyers, scattered across the face of
the earth, searching wherever good
foods originate for the pick of the
crop. So it is that when you express
a desire for a certain type of food,
a specialist in that food knows
where to find it at the peak of
quality, for the lowest price. The
A&P store in your neighborhood,
backed by an army of expert
buyers, carries out your wishes
as the little old original store
never dreamed of doing.
THE
GREAT
ATLANTIC & PACIFIC ?£
[10]
How and Why Should I Become
a Useful Sisterhood Member ?
By Mrs. Sam Schoen
The following article presents the sub
stance of an address by Mrs. Sam Schoen
at the summer Sabbath services of the
Temple Sisterhood in Atlanta, on August
12, 1933. Mrs. Schoen is one of the most
prominent and industrious workers among
Jewish organizations in the South. She
is honorary president of Southern Tri
state Sisterhood; past president of the At
lanta Temple Sisterhood; on the Board
of Atlanta Council of Jewish H'omen;
first vice-president of Orphans’ Aid So
ciety; on National Board of Temple
Sisterhood, and also on the Board of
Federation of Jewish Charities.—Editor's
Note.
From past experience, I know that most
women ask, "What are the objects of a
Sisterhood?" Here are some of them: 1. To
quicken the religious consciousness of Is
rael by stimulating spiritual and educa
tional activity. 2. To make propaganda
for the cause of Judaism. 3. To cooper
ate with the Union of American Hebrew
Congregations in the execution of its
aims and purposes. 4. To espouse such
religious causes as are particularly the
work of Jewish women. The fundamental
ideal of a Sisterhood, therefore, is the
preservation of Judaism. To make safe
for posterity what the sires have pre
served is certainly an inspiring task for
any Jewish woman. To do it at this
time should be more than a pious wish,
rather a call to duty, an assumption of
responsibility. It is at a crucial time in
our synagogue life that this loyal service
is demanded of her. Amid the thousand
social duties, amid the many secular ap
peals that draw our people hither and
thither, the house of Ciod often stands
empty except at the High Holy Days, or
at least only a small minority can be ac
counted as fairly steady in their attend
ance at public worship. Who can change
this if not the Jewish woman with her
traditional piety, her age-old enthusiasm
for the courts of the Lord ?
Our modern life, who can deny it, is
materialistic in the extreme. We have
been mechanized bv the machine age and
sadly coarsened in the process. The rig
ors of the competitive commercial life,
intensified as it has latterly become, have
not been without a demoralizing effect
upon our spiritual life. Nothing is im
portant except material success, nothing
sacred except profits, nothing holy ex
cept physical comforts. The Jewish wom
an who, through generations, kindled
the Kiddish light and hallowed the home,
is called to this more difficult task of re
kindling our spiritual life. She is at least
partially free from the coarsening in
fluence of the daily struggle with its em
phasis on material things; she who is
more sheltered than the man from the
thousand temptations that throng the path
of the modern competitive life, she must
sing the psalm of the spiritual life. Just
as in the Dark Ages the Jewish world
saved culture, so let the Jewish woman
tend the altar of spiritual values until
the dark and harsh age of vaulting ma
terialism shall have passed *way. T»
keep the home, the Jewish home,
and fine, a haven of the spirit—that t ,
one of the ideals and responsibility
that are assumed by the Jewish woman
hood united in our Sisterhood organic
tion. I will admit this is a high and
lofty program, but it should inspire even
Sisterhood member. So much for your rt-
ligious duty.
Our Sisterhood, like all of the other*
has a great many committees, and sureb
you could find one of them that would
interest you and on which you would lib
to serve. Will you not volunteer you;
services instead of waiting to be asked'
Remember, that without the cooperation
of every member the aims and purposes
of the Sisterhood will be lost. I)o you
know that for every Uniongram that «e
sell, we are given credit on our Hebrew
Union Scholarship Fund? Why not send
a Uniongram congratulatory, or other
wise? A special Jewish significance i*
added to the message and you have the
satisfaction of knowing that you are con
tributing to the cause of Jewish educa
tion. If circumstances over which you
have no control prevent your becoming
an active member of the Sisterhood, wil !
you not give us your moral and financial
support and will you refrain from giv
ing parties on the day of our meeting?
To Judaism it is our duty, our privi
lege and our opportunity to give our
thought, our love and our service, in or
der that it may be transmitted as our in
spiration to coming generations. In no
judgment, the distractions often indulged
in at the very hour of public worship on
Sabbath and Holy days, such as enter
tainments, rehearsals, receptions, sport*
parties, shopping, etc., are prejudicial t»
our spiritual welfare and interfere with
our religious progress, and I think we
should unite in expressing the opinion
that it is unwise, undesirable and unneces
sary for our women to permit any inter
ference with the hours of public " or ‘
ship on Sabbath or Holy days. To
way of thinking, I believe that the great
est boon that religion has given to the
world is that one day of rest, and I 1°°^
very hopefully to the future as long
the Jewish home is maintained, so Ion*
as you sanctify the Sabbath, so long **
you yourselves do not make the Sabbath
the day on which you do most of your
shopping. The Sabbath and Holy dav>
should be days of pleasure. I do not be
long to the class that think you should
not enjoy yourselves on that day, but 1
do say that part of it should be devoted
to religious thought. We who live in the
blessed land of freedom must not dese
crate or forget our Sabbath. When th f
Sabbath will be forgotten, Judaism
be forgotten. You see what great ob
ligations are resting on us, the women of
Israel, and it is you that will again i an
the low burning embers of our faith to* 0
a real flame. Let us remember the word*
of Isaiah: "The effect of righteousness
shall be peace and the fruit of righteous
ness quiet and security, forever.”
it THE SOUTHERN ISRAELITE