Newspaper Page Text
Friday, February 28, 1936
Looking Forward
Page Seven
By A. KLEIN
Pres., Kay Garment Co.
It requires no prophet to predict
a busy Spring season. All signs
during the last few weeks have
pointed to a return to the brisk
trade of the past. Certainly the
most remarkable feature of the bad
weather that gripped the country
was the continuous request for new
merchandise. The women’s wear
market was normal, and no doubt
merchants had to tone up their
stocks with new Spring colors,
thereby helping business.
In line with all other Atlanta
firms, the Kay Garment Company
had to increase its stock during the
siege of bad weather.
The Kay Garment Company, al
ways up-to-the-minute in style
trends, is offering a splendid line
for the inspection of visitors during
Style and Market Week. We are
carrying the novelty taffetas, the
dresses with coats created in prints
and mannish tailored suits that are
enjoying a wide popularity this
Spring. Our varied line of dinner
dresses in tailored chiffons is cer
tain to delight everyone.
In addition to novelty prints, the
Spring season is notable for excit
ing new colors, including grey; rose
and copen blue.
The popularity of the Kay Gar
ment Company can be measured by
its sensational growth during the
Seaboard Air Line
Railway Shows Large
Passenger Increase
TRAVEL BOOSTER
two and a half years it has been lo
cated in Atlanta. More than thirty
leet of front space has been added,
and a modern display room is
among the many innovations we
have installed for the convenience
of customers.
Originally manufacturers in New
fork for a period of over fifteen
years, we are proud to contribute
to Atlanta’s reputation as a Style
market of the country.
Miss Anna Klein, a member of
the firm, is always in the New York
market making careful, up-to-the-
minute selections, constantly shop
ping in the piece goods market for
materials to be used in our own
manufacturing here. At the pulse
of the style world, Miss Klein keeps
our racks filled with the newest and
smartest in women’s wear.
Mr. I. H. Dietz, who has been
added to our organization, will be
on hand to receive merchants, and
will also call on them personally.
Mr. Goldberg and Miss Helen will
be here to contribute their knowl
edge of fabrics and styles to the
problems of each merchant.
We face a banner year, and as
spokesman for the Kay Garment
Company, I urge our friends not to
miss Atlanta’s Style and Market
Week.
C. E. BELL
Marching Ahead
By H. S. COLLINS WORTH
Pres. Gramling & Collinsworth
The basic idea of Style and Mar
ket Week is to advertise Atlanta
as a buying center and to bring
merchants of the Southeast here in
order to acquaint them with the
advantages of buying at the great
est distributing point in the South
east.
It is my belief that all distribu
tors in Atlanta are better equipped
to give service and sell the right
kind of merchandise than ever be
fore.
From the standpoint of wearing
apparel, the large number of man
ufacturers and the growing number
of permanent display rooms of
Eastern manufacturers, is proof of
Atlanta’s importance as a strong
link in the national market.
The financial end of the South
eastern territory is certainly in far
better shape than it was three
years ago. The efforts that have
been made by the administration to
help the smaller merchants and in
dustries have borne fruit.
The leather goods and shoe mar
ket is strong, and has been at a
high level for several months. With
prices low for these commodities,
we will undoubtedly enjoy a brisk
Spring trade. White oxfords and
sandals will predominate as was
the case last year.
Looking ahead, I predict that the
first of March will mark the be
ginning of a brisk Spring business.
Medium priced merchandise is what
buyers will seek and what the At
lanta wholesalers and manufactui-
ers will carry.
It may be safely said that the
bad weather which gripped the
country during the past months
will have no harmful effects
business. While it is true that it
will cause business to start some
what later, I feel confident that the
months of March, April and May
will be wonderful months for both
retailer and wholesaler.
With a busy season facing us, it
is well to remember that the mer
chant who buys early will be the
one to receive his stock on time
and be sure of meeting demands
for merchandise.
H. E. PLEASANTS
Railroads are finding that de
luxe service plus aggressive solici
tation of business equals increased
patronage. Certainly the wisdom of
providing the public not only with
good service, but de luxe comforts
as well is attested by the experi
ence of one of the major carriers
as revealed in the report of Mr.
C. E. Bell, of Norfolk, passenger
traffic manager for the Seaboard
Air Line Railway.
“The passenger business of the
Seaboard Air Line Railway during
Janvary of this year was greater
than in any other month of any
year since the boom days of 1929,”
said Mr. Bell.
Although by no means discount
ing increase in railway travel as a
barometer indicating returning
prosperity, Mr. Bell does well to
attribute the Seaboard’s increase in
business largely to their service,
which provides almost every com
fort and even luxury that the tra
veler could desire.
A keen and far-sighted execu
tive, who has made one innovation
after another in order to make rail
way travel more attractive, Mr.
Bell points to a forty per cent gain
in travel during January to and
from the South, as compared with
the same month of last year. Tra
vel on the two de luxe trains—The
Robert E. Lee and Cotton States
Special—between Atlanta and New
York increased considerably.
In addition to splendid sched
ules, from the standpoint of busi
ness men, to Washington, Balti
more, Philadelphia and New York,
these trains, as well as other Sea
board trains, boast air-conditioning
of coaches as well as Pullmans,
luxurious club and lounge cars, and,
among other modern features, pop
ular priced meals.
Somehow the public has a natural
preference for rail travel in
grained through generations of
forebears who patronized the trains.
People take for granted the safety
of rail travel. Yet they want speed
and comfort.
With transportation facilities in
creasing and broadening literally
by leaps and bounds, the Seaboard
Air Line Railway turned to air-con
ditioning and became the only rail-
H. E. Pleasants, assistant gen
eral passenger agent for the Sea
board Air Line Railway with head
quarters in Atlanta, and one of the
most consistent of boosters for At
lanta and Georgia. Although a com
paratively newcomer to Atlanta,
Mr. Pleasants already has won a
wide circle of friends. The success
of his efforts as a salesman is evi
denced by the large increase in
patronage on the two de luxe Sea
board Air Line Railway trains be
tween Atlanta and New York, The
Robert E. Lee and The Cotton
States Special.
road in the south to provide com
pletely air-conditioned trains. The
old days of cinders and grime be
came history. Luxurious club cars
were added; dining car menus were
made comparable with those of the
finest hotels; schedules were re
vised and speeded up—a ride by
train became something to antici
pate with pleasure instead of the
dread of olden days. And, with it
all, the cost stayed low as the com
forts increased.
With such consideration of the
public as is shown by Mr. Bell, the
railroads are re-capturing, and will
hold, much of their lost patronage
among steady travelers and will
win new converts to rail travel.
String Line
NowShowing
Ladi
les
Straw and
Veit
Sdfats
Immediate Delivery
HARPER
HAT MFG. CO.
Showrooms and
Offices at
137-139 Pryor St.
NEW YORK STOCK HOUSE, Inc.
Invites You To See
Their New Line of
SPRING DRESSES
COAT-SUITS
and
SPORTS WEAR
YOU WILL SEE
CRUISE MODELS ARE
POPULAR NEW ITEMS
Printed cottons, chintzes and
ginghams have proved good cruise
types, and represent models that
should have a long selling life- A
taffeta dress with box-pleated or
gandie ruching outlining decoilet-
age hemline and sleeves, has been
popular in navy blue.
TING GLOVES FEATURE
NOVEL TRIMMINGS
hroughout the collection of
ng and summer gloves, one is
ressed with the nice attention
letail that is apparent in tnm-
g accents. This is concerned
i buttons and clasps and sheers,
oduced at the backs of gloves
at the wrists at the side, ap-
rnt in gloves that are designed
>e worn with tailored costumes,
also with gloves that have a more
sporty aspect, as indicated in mod
els that combine a mesh with a
leather, with pigskin, for example.
FOOTWEAR TO HAVE COLOR
FUL SPRING SEASON
Early spring stocks in women s
shoes accent colors of rust, cham
ois brown, light blue, luggage, light
gTay and white. . .
Among the featured materials
are reversed calf, patent leather,
fabrics, and lizard. _ .
Sport styles are leading in vol
ume, with conservative heels and
rounded toes much liked.
Mr. Merchant:
While you are in Atlanta be sure to
visit us and see our complete line of
WASH and WORK PANTS for
MEN. HOYS and CHILDREN
SPECIAL BARGAINS
WILL BE OFFERED
DURING TRADE WEEK
MARCUS LOEB & CO.
127 Trinity Ave. Atlanta, Ga.
FASHION WITH ECONOMY.
LADIES’ READY-TO-WEAR WITH A
GOOD PROSPECT OF QUICK TURN
OVER AND GOOD PROFIT.
MERCHANDISE THAT NEEDS NO
HIGH PRESSURE SALESMANSHIP. IT
WILL TALK FOR ITSELF.
SEEING IS BELIEVING
WHEN YOU SEE OUR LINE YOU WILL
BUY—YOUR CUSTOMERS WILL LIKE
IT TOO.
They are the Talk of the Town
NEW YORK STOCK HOUSE, Inc.
Largest Ready-to-Wear House in the Southeast
206-208 Pryor St, S. W. Atlanta, Ga.