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V V Spelman Spotlight October 17. 1979.Page 3 7 aV v z. City and National News Business Is Most Popular Among Black College Students A new trend is emerging at predominantly black colleges and universities which will significan tly increase the number of black college graduates qualified for jobs in the business sector. The 1979 Annual Statistical Report just released by the United Negro college Fund, Inc. reports that business is the most popular field of study at the UN- CF’s forty-one private, predominantly black colleges. Business majors accounted for almost one quarter of the degrees granted in 1978, a dramatic in crease over a decade ago when less than 7 % of the graduates received business degrees. “Our students are looking at opportunities in the job market and are making very sophisticated choices about their future," said Christopher F. Edley, Executive Director of the United Negro College Fund. “Business recruiters are con firming the wisdom of these choices because they hire a large number of UNCF graduates right out of School.” The Annual Statistical Report is produced by the United Negro College Fund’s Director of Research, Alan Kirschner. Only 10 years ago, the most sought-after major at private black colleges was education (over 40% of all baccalaureate degrees in 1969-70). By 1978, teaching had dropped to second place behind business. Other majors quickly popularity, repor ts the study, are engineering (through 26 dual-degree programs), health and medicine, chemistry and communications. Providing facilities, publications, and faculty for these newly popular majors has not been easy. The financial resources necessary to create or transform academic department in a short amount of time are scarce at private black colleges. According to the UNCF report, the average revenue for a private black college in 1977-78 was lightly over $6.2 million. But UN CF schools had to rely on sources other than tuition for the bulk of that income. “In 1975-76, the most recent year for which data are available, the nation’s small private colleges received 63% of their revenue from tuition. In comparison, the largest share of tuition revenue at private black colleges in recent was 37.8% in 1977-78” the report explained. Tuition resources at UNCF schools are low because the financial resources of their students are minimal. For in stance, in 1978, over half the ap plicants to UNCF colleges came “from families whose annual parental incomes were less than S9.000, compared to only 13. 7 % of college-bound seniors nationally.” Only 5% of prospec tive UNCF freshmen come from families with annual incomes of S30.000 or more. Even more to the point, the median expected parental con tribution of prospective UNCF freshmen was $380” in 1978 com pared with college bound seniors nationally, whose median paren tal contribution was expected to be $1,140. The results of this inequity is that UNCF colleges and univer sities rely more on private con tributions to balance their budgets than to small private colleges nationally. In 1977-78, private gifts and grants ac counted for 19.1% of total revenues at the private predominantly-black colleges. In 1975-76 (the latest year for which figures are available), only 16% of revenues at small private colleges nationally were derived from similar gifts. The millions of dollars raised annually by the United Negro College Fund is one of the sources providing predominantly-black colleges with these important private funds. Another way in which UNCF colleges and universities are trying to achieve parity with small colleges nationally is through increasing endowment funds. “Between 1971-72 and 1977-78 endowments have risen from $81,767,768 to $118.C.5.773—a 44.3% increase. However, en dowment perstudent for the last academic year studied was $2,540 at UNCF schools, less than half the national figure of $4,958 in 1975-76 (the most recent figure available). NAACP Awards Dinner Held By Torri C. Brown It was an evening for the stars when the 22nd Annual Freedom Fund Awards Dinner of the National Association for the Ad vancement of Colored People took place. On September 28 in the Peachtree Plaza Hotel, the organization, dedicated to the pursuit of civil and human rights, honored some pioneers who helped in the front to end racial segregation. The star-studded affair began at 7:00 pm with entertainment from new Atlantan vocalist Yvonne Brown, as she made her debut. Shortly following, Chair person Billye Aaron, Isaac Hayes, Mrs. Linda Gulley and NAACP President J ulian Bond, greeted the guests. A total of nine awards were presented ranging from the C. L. Harper Award to the NAACP Grand Jubilee Award which was given to internationally famed opera star Leontyne Price. The Walter White Award was named for the native Atlantan who became the Executive Secretary of the NAACP. This award was presented to Public Correspon dent Charlene Hunter-Gualt. In a touching acceptance speech Mrs. Hunter-Gault said, “I will do everything in my power to make sure that the generation behind me understands how beautiful it is, how wonderful it is and how necessary it is to continue the struggle.” Another captivating ac ceptance speech came from Mr. Carl Holman, former Clark College and Atlanta University professor, who was also the foun ding editor and publisher of the “Atlanta Inquirer.” When art. “All I can bring to you this evening is what I am, though I am not everything that I want to be,” Ms. White tearfully concluded in her strong, articulate voice. Also honored were Attorneys Donald Hollowell ajid Isabel Gates Webster, recipients of the Roy Wilkens Award and the C. L. Harper Award. A very meaningful statement came from Clarence Coleman, the new Dean receiving the W.E.B. DuBois Award Mr. Holman stated, “It concerns me somewhat when I talk to young Black people and many of them have never heard of him (DuBois).” The celebraties revealed many personal feelings during this glamorous affair, which promoted a sense of oneness in the plaza ballroom. Special tribute was also presen ted to musical genious, Quincy jones. Jones, a seven time uram- my winning producer conductor and composer, was awarded the James Weldon Award. “The 70’s were the ‘me’ generation and I believe the 80’s will be the ‘caring and action generation’,” stated Jones. Jones generously donated fiv- thousands dollars to the NAaCP. The Jubilee Awards were presented to three notables: ac tress Ms. Jane White, the disco recorder Brick and Atlanta jazz musician Paul Mitchell. The packed ballroom of at least a thousand people, grew silent when recipient Jane White of “Search for Tomorrow” accepted with, as she put it, “a great deal of humility." When referring to the theater, Ms. White said that she entered the profession to be as wonderful as she could possibly be and perhaps a young child would experience a better future through her contribution to the of the Atlanta University Graduate School of Social Work. When accepting the Special Business Award, Mr. Coleman concluded that he looked for ward to the day when there will be no need to award people striving for such deserved rights as racial equality. An evening well spent ended in benediction by Rev. Barbara King and “He’s Got The Whole World In His Hands,” sung by Mrs. Y vonne Brown. west ENd maII* AiiANTA,qA. a (404) 7554875 Writers Conference to be Held at Clark By Pamela D. Moore October 19 through Sunday, October 21, the Southern Collec tive of African Writers (SCAAW) will host its second annual con ference at Clark College. SCAAW is a regional service organization that was established in the fall of 1978 here in Atlanta. The organization encourages and equips writers, editors, and publishers to utilize their skills and talents to serve the com munity. According to Alice Lovelace, coordinator of the conference’s activities, “we took a corn- year’s conference—and we had over 126 people there—the com mitment became stronger. This year we expect 300 people to register and attend the workshops.” A special highlight of the con ference activities include a benefit dinner hosting Haki Madhabuti (Don L. Lee). Tickets for the dinner for students are five dollars. Students registration at the conference is also five dollars. mitment on ourselves to make an attempt to bring the black writers together to form a guild or a ser vice institution that would speak to our multiple needs. After last Marketing/Communications Competition for Students New York, N.Y., September, 1979—Philip Morris Incorporated has announced its eleventh an nual Marketing/Communications Competition for Students. The competition is designed to provide an opportunity for students nationwide to sharpen their marketing and com munications skills. A first place award of $2,000, a second place award of $1,000, and a third place award of $500 will be presented to the winning teams in both the graduate and undergraduate categories. In ad dition, student representatives and faculty advisors will be in vited to corporate headquarters in New York City or another cor porate location to discuss their proposals with Philip Morris executives. Students are invited to develop a marketing/communications project related to Philip Morris Incorporated or any of its non tobacco products and operations. A distinguished committee of marketing products and Students are invited to develop a marketing/communication project related to Philip Morris Incorporated or any of its non tobacco products and operations. A distinguished committee of marketing/communications exp erts will judge selected entries. They are: Louis T. Hagopian, Chairmn, N W Ayer ABH In ternational; Mary Wells Law rence, Chairman, Wells Rich, Greene; Arjay Miller, Dean Emeritus, Stanford Business School; William Ruder, President, Ruder & Finn; J ames C. Bowling, Senior Vice President and Assistant to the Chairman of the Board, Philip Morris Incorporated; J ohn T. Landry,. Senior Vice President and Director of Marketing, Philip Morris Incorporated. The competition is divided into graduate and undergraduate categories, and is open to studen ts currently enrolled in any ac credited college or university. Undergraduate students must work in groups of three or more, and graduate students in groups of two or more, both under the counsel of a full-time faculty member. (For additional in formation about the competition, please contact Gerry Rizzo, Com petition Coordinator. Philip Morris Incorporated, 100 Park Avenue, New York, New York 10017.)