Newspaper Page Text
C/S **. or#4*rfrt*a*vn**J K ,
Installment 10 jthem; but they only shifted their
— j place of meeting, gathered again at
"Sensible of the importance of unan- the Private house of Mr. Anthony Hay,
imity among our constituents." said j an 3 there resolved no longer to im-
Jefferson afterwards, looking back to P or ^ 'he things which Parliament had
that time when he was young and in ta*cd in despite of them. George Ma
ths first flush of his radical sent!- j son had drawn -the resolutions, at
ments, "although we often wished to Washington’s request, and Washing-
have gone faster, we slackened our , ^ on himself presented them,
pace, that our less ardent colleagues j Mason's thought had hastened very
might keej^up with us; and they, on | ?ar along the path of opposition under
their part, differing nothing from us th . e Whip or England's policy; and
in principle, quickened their gait, ^ asliington’s quite as far.
somewhat beyond that which their The government had not only sent
prudence might of itself have ad- troops to Boston and dissolved every
vised." assembly that protested, but had ad-
Patrick Henry was received to the ' rlsed the kIn S t0 P ress Prosecutions
place he had earned; and although the ^ or treason in the colonies, and,
older leaders resumed that sway in i should there be deemed sufficient
. counsel to which their itried skill and ; ground, transport the accused to Eng-
varied experience In affairs fairly en- Iand to be tried by special commis-
titled them, there was no longer any , s * on ‘
jealous exclusion *of new men. Hen- j hiot Outburst from Virginia.
• ry’s fame crept through the colonies i u wa * this last measure that had
as the man who had first spoken the j Provoked the Burgesses to their hot-
mind notkof Virginians only, but of teBt outburst. “At a time when our
all just men. with regard tc the liber- j Iord 'y masters in Great Britain will
ties of Englishmen in America. be satisfied with nothing less than
Before a year was out Richard the deprivation of American freedom."
Bland himself, parchment man and | wr °t e Washington to Mason, with a
conservative that he was,.had written ; sudden burst of passion, "it seems
and published a pamphlet entitled "An highly necessary that something
Inquiry into the Righ.s of the British should be done to avert the stroke.
Colonies." which said nothing less | and maintain the liberty which we
than that in all that concerned her have derived from our ancestors.
That no man should scruple, or hesi
tate a moment, to use arms in de
fence of so valuable a blessing, on
life
internal affairs Virginia was “a dis
tinct, Independent state," though “uni
ted with the parent state by the clos
est league and amity, and under the 1 which^ali^ the good and evil of
same allegiance.” A colony “treated
with injury and violence." he exclaim
ed, “Is become an alien."
When antiquarians and lawyers,
fresh from poring upon old documents,
spoke thus, there were surely signs of
the times.
Parliament a Mischief Breeder.
The government at home kept colo
nial sentiment very busy. Even Lord
Rockingham's government, with Burke
to admonish it, coupled its repeal of
depends, is clearly my opinion. Yet
arms, I would beg leave to add, should
be the last resource.”
Addresses to the throne and remon
strances to Parliament had failed; it
remained to try "starving their trades
and manufactures," to see if that at
last would arrest their attention. No
doubt even that would prove of little
avail; but it was at least peaceable
and worth the trial.
Washington on His Feet.
the stamp duties with a “declaratory j The next month, accordingly, he got
act” which sought to quiet controver- unhesitatingly to his feet in the pri-
sy by giving the lie direct to every | vate meeting of the Burgesses at Mr.
argument urged against its authority j Hay’s and^ moved George Mason’s
in the colonies. “Parliament has pow- resolutions; nor did he forget to sub-
er to bind the colonies in all cases 1 scribe his quota to the funfi which
whatsoever." was its round assertion: : was to defray the expenses of the “as-
“a resolution for England's right to ; sociation" there formed,
do what the treasury pleased with ; The next evening he attended the
three millions of freemen.” cried ’ “Queen’s Birth-Night" at the palace
Chatham. | with the same naturalness of demean-
Though Rockingham's government ! or and frankness of dealing towards
would not act on that right, its sue- the governor as before. Botetourt
ceaaora would without scruple; and ; was not all show and gallantry, but
they were soon about It, for Rocking- was a genuine man at bottom. He
ham's ministry retained office scarcely , had come to Virginia thinking the
a twelvemonth. Grenville was, in- colonists a pleasure-loving people who
deed, discredited; but Grafton and could be taken by display and cajoled
TowAihend were as bad, as stubborn by hospitality; he had been told they
in temper, aa reckless Impolicy. ' were such in London.
More Taxes for the Colonists. A Manly Governor.
The year 1767 saw taxes proposed But he knew his mistake almost as
and enacted on glass, paper, painters' soon as he had made It; and was
colors, and tea imported into the col- ■ Prompt', even while he upheld preroga-
onies, with a purpose to pay fixed ; fl ve - 1° do what he could to deal with
salaries to the crown’s officers In ths I them ,n a liberal and manly spirit. He
colonies out of the proceeds; and the ■ bad acquiesced very heartily at the
contested ground was all to go over i outset of his administration in a de-
again. j cision of the council that writs of as-
To show their temper, the new min- | sistance could not legally be issued in
lsters suspended the legislative pow- Virginia—for the process had been
ers of the Colonial Assembly In New tried there to °- He made such repre-
York for refusing to make provision j sentations with regard to the state of
for troops quartered upon the colony : the colony to the ministers at home
To complete their fiscal arrangements [ as were both just and wise; was as-
they presently created a custom-house sured * p - reply that the ministers were
and board of revenue commissioners willing to make, every necessary con-
for America. cession; pledged his word in Virginia
It was an ominous year, and set ! that there should be a substantial
opinion forward not a little In the col- rhange of policy; and died the soon-
onies. er fOctober 15. 1770) because the gov-
ProtesU from the Burgesses. ! ernment would not. after all, redeem
The^louse of Burgesses broke, at its j his promises.
|ion (1768),' Into fresh pro- -A Doubtful Compliment.
1 remonstrances, and there “Your governor is becoming very
or rebuke it. 1 popular, as we are told here,” wrote
dead\ and gone to his Arthur Lee to his brother, from Lon-
reins government i don, "and I have the worst proof of
of \gentle John it in the increased orders for fineries
the coEincil, a Vir- from the ladies." Virginians did not
fand wit 1 ^ never a j find it easy to break aa immemorial
og his feffow-colo- habit in order to starve the English
Mon of theij^just trades and manufactures; and it was
^ more than once necessary to urge and
The autumn brought Lord Bote-, j renew the non-importation agreements
tourt, the new governor-general, who ! alike among the Burgesses and mer-
came in showy state, and with gesial chants at Williamsburg and by means
display of courtly manners and good i of local associations throughout the
feeling; but his arrival made little dif- j colony.
ference. The Bu'agssses s*Kled to see! > But Washington was punctilious to
him come to open their session of observe to the letter the agreements
1769 with pageant'of coach a*xl six he had himself proposed. Again Aid
brave display of royal insignia, and again he bade his mercantile agents
the manner of a sovereign meeting in London assist him to guard against
Parliament; and turned from him al-’ 1 any inadvertent breach of them; not
nists in t'£e exp?
opinion.
most in contempt Nl denounce once
more the course of^the ministers,
argue again the rights of America, de
clare they would draw the colonies
together in concerted pppositoin. and
call upon the other colonies to concur
with them alike In ./heir principles
and in their purpojft*
Botetourt came fot foot to dissolve
me f oi
to send him the articles Parliament
had picked out for taxation in the
colonies.
Life still continued to go, it is true,
with something of the old sumptuous
ness at Mount Vernon.
It was in June, 1768, that Colonel
Washington ordered a new chariot,
"made in the newest taste, handsome,
genteel, and light to be made of the
best seasoned wood, and by a cele
brated workman," which was to cost
him, fittings and ail. £133.
For all he grew uneasy lest the col
onies' disagreement with England
should come at last to a conflict of
arms, he pushed his private interests
with no abatement of thoroughness or
self-possession, as if there were no
fear but that things would long enough
stand as they were.
Wa$ htngtop .Acquires Lands.
He had not rub surveyor’s lines for
Lord Fairfax, or assisted to drive the
French from the' Ohio, without seeing
what fair lands lay upon the western
rivers awaiting the- owner; and,
though there was still doubt how titles
were to be established in that wilder
ness. he took care, through the good
offices of an old comrade in arms, at
least to be quietly beforehand with
other claimants in setting up such
titles as might be where the land lay
richest and most acoessible.
“A silent management" was what he
advised, “snugly carried on under the
guise of hunting other game," lest
there should be a premature rush
thither that would set rival interests
a-clashing. A strange mixture of the
shrewdness of the speculator and the
honesty of the gentleman—claims
pushed with privacy, but without trick
ery or chicane—ran through his let
ters to Captain Crawford, and drew
as canny replies from the frontiered
soldier.
Continues His Outdoor Sports.
Business gave way often to sport
and pleasure, too, as of old, when poli
tics fell, dull between sessions. Now
it was the hunt; then a gunning party
in the woods; and again a day or two
aboard his schooner, dropping down
the river, and drawing the seine for
sheepsheads upon the bar at Cedar
Point.
Even politics was mixed with diver
sion. He must needs give a ball at
Alexandria on the evening of his elec
tion to the house which was to meet
Lord Botetourt, no less than on other
like occasions, of whatever kind the
business of the assembly was likely
to be.
Goes to Philadelphia Races.
He did not lose his passion for fine
horseflesh, either, at the thickest of
the plot. In 1770 he was with Gover
nor Eden of North Carolina at the
Jockey club races in s Philadelphia, no
doubt relieved by the news that all
but the tea tax had been repealed.
The next year It was the races in
Annapolis that claimed him; and in
1773 Jacky Custis held him again at
Philadelphia on the same errand.
It was wholesome to be thus calmly
in pursuit of diversion in the inter
vals of trying business. It bespeke a
hearty life and a flue balance In the
man.
There was one matter to which
Washington felt it his bounded duty
as a soldier and a man of honor to
devote his time and energies, whether
politics pressed or not. A grant of
two hundred thousand acres of the
western lands had been promised by
the government of the colony to those
who enlisted for the war against the
French and Indiana in 1754; but noth
ing had ever been done to fulfill the
promise, and Washington undertook
to act as agent for his comrades in
the business.
Selects Farms for Fellow Soldiers.
In the autumn of 1770, accordingly.
he turned away for a space from the
deepening trouble in the east to
George Mason.
plunge once more into the western
ways and search out proper tracts for
the grant along the reaches of the
Ohio.
’Twas a two months’ journey, for
he did not stop till he had gone close
three hundred miles beyond Fort Pitt.
And when he was home again no one
in the government who could lend a
hand in the matter got any peace
from the stirring, thorough man until
the business was put finally into
shape.
There was a tidy profit in the grant
for himself; for his own share was
large, and he providently bought, be
sides, the shares of others who were
unwilling to spend or co-operate in the
matter. But there were months upon
months of weary, unrequited service
REST SQUARELY ON BOTTOM
Diver Telle of Seeing Sunken Ships
That Appear as They Were Be
fore Overtaken by Disaster.
“Foundering vessels on the Great
t Lakes, especially sailing vessels, fre
quently sink so squarely that the diver
who goes down to work in one finis it
resting on the bottom, aa trim and
neat as If it were still sailing on the
surface," said G. W. Pferce of To
ledo, a former deep water diver cfli
the lakes. “It is a weird and startling
sight to come suddenly upon a full
rigged vessel far down In the solemn
depths of the lake standing erect on
its keel. It is a sight uncanny ahd
ghostlike. '
“There is no sound down there.
There are no waves in those depths,
only a mysterious swelling and sway
ing of the water. This gives a see
sawing, tossing motion to the spectral
-craft, which is all the more spectral
because there is no creak of timber,
no sound of straining ropes or grind
ing keel. The diver might climb the
Tigging, walk the deck or go down
into the sunken cabin as readily and
easily as if he were a sailor and the
vessel were sailing along with only
the sky above her.
"The lake diver- would much rath
er find a sunken vessel a wreck, in
deed a broken ruin on the bottom of
the lake, not the ghost of a perfect
ship. He can work with better cheer
among splintered beams and shattered
spars and broken keels, where be
has to chop and pry and batter down
to uncover the objects of his quest,
whether it be merchandise, treasure
or corpses, than he can on a sunken
craft that gives him free and easy
access.
"The spooky situation of a foun
dered vessel standing erect on the
bottom is more apt to occur in Lake
Huron than in any other part of the
Great Lakes. What the scientific ex
planation of it Is 1 don't know, but a
diver can work on the bottom of Lake
Huron at a depth at least twenty feet
deeper than he can in any other of
the lakes.
“Ip Lake Superior a diver cannot
see further than ten feet into the wa
ter surrounding him, but in Lake
Huron he can plainly distinguish ob
jects fifty feet away. At a depth of
100 feet in Lake Superior a diver can
work not more than one hour at a
time, the feeling of oppression becom
ing then unbearably painful; but 1
have worked five hours at a stretch
in Lake Huron 115 feet below the
surface, before the pressure forced me
to signal to be hauled up.
"There is a fascination about the
calling of a deep water lake diver
that few divers after becoming fa
miliar with the life are able to resist.
This seems the more singular because
no diver, shut up in armor and held
down in the depths by 100 pounds or
more of weights, can ever banish en
tirely the thought that a little stop
page of the air pump, a leak in his
hose, or some slight carelessness on
the part of his tender in the boat
above is sufficient to bring down upon
him the weight of a mountain and
crush the life out of him as in the
twinkling of an eye.
“There is always danger, too, of the
diver fouling his lifeline himself by
catching it on some projecting splint
er or around a sharp edged timber
comrades, too,. given with
hear*; diligence and yathqut grudg
ing. ■
Buys Great Meadov/s. -Tj!
Their portions were as weU plaited
as his own., they were .to find, whep
it came to the survey. jHe came off
from the business "very ric|i‘in-west
ern lands—buying the Great Meadows,
among the rest, for memory's sake—-
but richer still in the gratitude and
admiration of the men for whom he
Had labored.' '
Meanwhile events darkened omi
nously. »
A new administration had been
formed in England under Lord North,
and had begun its government by re
pealing all the taxes of 1769 except
that on-tea. But it was parliament’s
right to tax them that the colonists
were fighting, not the taxes them
selves, and one tax was as hateful as
a hundred. *
The year had been marked-in sinis
ter fashion, moreover, by a broil be
tween townsmen and troops in the
streets of Boston, in which arms had
been used and men slain, and in the
heated imaginations of the colonists
the affair had taken on the ugly as
pect of a massacre.
The year 1771 went quietly enough
for Virginians Botetourt was dead,
and that good merchant of York, Wil
liam Nelson, president of the council,
sat in the place of authority through
out the year. Although the whole
country refused the taxed tea. the at
tention of the ministers, as it hap
pened, was fixed chiefly upon Massa
chusetts, where trade centered at a
growing port and opposition had a
local habitation.
Quiet in Virginia.
In Virginia there was no place to
send, troops to, unless the whole coun
try were occupied, and so long as
Mr. Nelson was acting governor.
Colonel Washington could go without
preoccupation to the races, and gentle
men everywhere follow their own de
vices in the quiet counties.
There was rioting—rebellion, even—
in North Carolina, so uneasily did af
fairs go there; but Governor Tryon
was a soldier as well as a despot,'and
did not need to trouble his neighbors
about that.
An Unpopular Governor.
It was not until the first months of
1772 that Virginians began to read
plain signs of change in the face 4f
their new governor, John Murray, earl
of Dunmore—a dark and distant mac,
who seemed to the Virginians to come
like a satrap to his province, who
brought a soldier with him for secre
tary and confidential adviser, set up
a fixed etiquette to be observed by all
who would approach him; spoke
abruptly and without courtesy, dis
played in all things an arbitrary tem
per, and took more interest, it pres
ently appeared, in acquiring tracts of
western land than in conducting the
government of the colony.
The year of his coming was marked
by the secret destruction of the reve
nue schooner Gaspe in Rhode Island,
and by many significant flaws of tem
per here and there throughout the col
onies; and 1775 saw affairs at last
come to a crisis.
Dunmore and the Burgesses.
Dunmore had summoned the bur
gesses to meet him upon his first com
ing, but liad liked their proud temper
as little as they liked his, and was
careful not to call them together again
till March, 1773, though he had prom
ised to convene them earlier.
There was instant trouble.
In view of the affair of the Gaspe,
parliament had again resolved upon
the trial of malcontents in England,
and the burgesseB were hot at seeing
the sentiments of the colonies so
flouted. Conservative men would still
have waited to try events, but their
fellow-members of quicker pulse were
diligent to disappoint them.
Leadership fell to those who were
bold enough to take it; and Patrick
Henry, Richard Henry Lee, Dabney
Carr and Thomas Jefferson, radicals
all, drew together, a self-constituted
committee of guidance.
Evening after evening they met in
a private room at tlhe Raleigh, with
now and again one or two other like
spirits called into counsel, to consult
what should be done,
’Richard Henry Lee proposed that
the colonies should be invited to join
Virginia in appointing committees of
correspondence, through which to de-
vise’steady concert of action, and that
Virginia's committee, to be appointed
at once, should be instructed to lock
into the character of the new court of
trial lately established in Rhode Is
land.
An Understanding With New England.
Dabney Carr was directed to move
the resolutions, and the eloquence of
Lee and Henry won for them an in
stant and hearty acceptance.
Dunmore promptly dissolved the as
sembly, and Washington was free to
set out for New York to place Jacky
Custis at King's college, lingering on
the way in Philadelphia to see the
raceB, and pick up the talk of the
hour during half a dozen evenings at
the rooms of the Jockey club, at the
balls and assemblies of the gay town,
and at the hospitable tables of his
friends.
(TO BK CONTINUED.)
! and in his haste to release it lie may
j precipitate the catastrophe of which
I he stands the most in dread.”
Joints of the Acrobat.
Everybody has seen the acrobat dis
locate his joints. By means of flexions
and contortions that have been prac
ticed from a very early, age the spinal
cord has been converted into what is
to all intents and purposes a rubber
tube. He can throw his head low
enough to put his neck between his
legs and bend his back Info a bow al
most as complete as thp^ j
side cat. A; — '‘
fled these d
the digestion.;
always perfe<9^
carry their eXbrcSl ie> to excess. He
thinks the circulation is stimulated to
a degree where the? white products of
the body are more §£j(iij&*k3tminaled.—
Harper's Weekly.
BIG BUSINESSES
NOT “MARVELOUS'’
They tell us th;
make it. The pro-
true. If it were
take it more easy,
you?
what we
not strictly
certainly
Wouldn't
Opportunities Today Are Better
Than When Wanamaker Be
gan His Career.
This article tells how your small or
medium sized business can be doubled
or trebled or quadrupled.
It tells how and why Wanamaker
became a “Merchant Prince.”
Doubling your business will not in
volve as much risk as letting it stand
still : ,
It will not involve more work for
you 'personally. .
It should not take up as much of
your time as your present business de--
mands.
' Big business are not "marvelous."
it is simply this way:
You take no special notice of a
business until it becomes very large.
Then, as you look at it superficially
and as a whole, it appears extremely
complex. Fundamentally' it may be
almost identical with your own small
business. The difference is just j
matter of multiplication.
Yeu say that John Wanamaker is
a truly "wonderful” man. He is. But
you let yourself get such an exagger
ated idea, of Mr. Wanamaker's men
tal processes that you greatly under
rate- your own capacity and the limit
less opportunities for profitably util
izing that capacity.
Don't Make Wrong Comparison.
If ypU happen to be a merchant with
a small store on Columbus avenue, do
uot edmpare with the John Wana
maker of today; compare with the
John Wanamaker of the day when he,
too, had hut a small store.
You say: "But times were diffef;
ent then;”
We admit that.
But. fortunately for you, the differ
ence is in your favor. There are
mqre people to patronize you. There
are better and quicker and cheaper
methods of securing patronage in any
line of business.
While, "times," in some ways, were
different when Mr. Wanamaker start
ed, human nature was the same. Phil
adelphia, even then, was an old and
large city. There were plenty of
stores without Mr. Wanamaker’s.
Nearly every merchant in every line
felt that he had about all the com
petition he could stand and a great
deal more than he really ought to
have. Hundreds of merchants had
failed in the old city because they
couldn't stand the competition.
Mr. Wanamaker started in a small
way and developed from day to day
and week to week. Any merchant
can do precisely the same thing no*\
*How Mr. Wanamaker Did It.
If New York city had ten million
inhabitants, instead of five million,
there would be about twice as many
stores and the pressure of compe
tition would be just about the same
as it is today—just about the same
as it was in Mr. Wanamaker's early
days, when there were fewer people
and fewer stores.
Mr. Wanamaker didn't do anything
magical. He didn't put money into
newspaper advertisements and expect
the advertisements to bring magical
results.
Here is just what he did: Bought
carefully, displayed his goods advan
tageously, trimmed his show windows
attractively, instructed his clerks to
adhere to his own square-deal policy,
and then he started with a moderate
amount of newspaper advertising,
which brought him moderate returns.
He didn't get nor expect wonderful
returns. He was just a plain, practi
cal business man. But he was per
sistent. He grew with his business.
When a month's advertising showed
a fair margin of profit he increased
his appropriation the following month.
The fact is that the Wanamaker busi
ness grew just about the same as
thousands of other businesses, except
that Mr. Wanamaker kept up the
steam pressure-—the pewspaper ad
vertising—every business day, tvhile
the multitude of merchants competing
with him advertised infrequently and
indifferently.
You Can Do the Sams Today.
It would not be logical to say that
all businesses in any one line could
be doubled. But pick a half dozen
stores at random—or a half dozen
wholesale houses or manufacturers—
and the business of each probably
can be quickly increased one hun
dred per cent, to one thousand per
cent.
No matter whp or where you are,
we now pick you, at random, and say:
If you hhve a small or moderate sized
business there are about ten chances
to one that you are not making any
where nearly as much net profit out
of it as could easily be made by prop
erly revising your methods.
We are dwelling upon these points,
says a writer in Facts, to emphasize
the fact that big businesses are not
marvelous—to show you that there
may be an exceedingly slight differ
ence between you and that competitor
of yours who does a million dollars'
worth of business while you are doing
twenty-five thousand dollars' worth.
And that slight difference may consist
of faulty methods in your office which
an outsider could point out to you
in an hour's time.
A combination of ways can be de
vised to increase almost any business
from two-fold to ten-fold.
^V**X\YVX\VVV%X*NS\VVN\VSS
£ $
Thoughts on Advertising, p
Advertising is the greatest /
power for progress and success £
£ in the world. £
£ It is the ten-billion horse- £
£ power dynamo which makes the £
/ social, religious, educational, £
£ Industrial and mercantile wheels £
/ SO round.
£ Advertising It only the active *
yt'term for publicity. It's the /
£ hurry-up method of getting £
£ ideas coined into' circulation. S
£ **’* th* monetary system of £
/ thought.
2 Yhe advertising infant was £
/ born in the dark cave, when /
£ the stone age man scratched 2
/ his ideas In pictures on the /
£ rocks. It’s been growing ever 2
✓ since, and the civilization of the ^
£ world has grown in proportion. £
£ Through the power of pub- -f.
£ licity the cobwebs, dust, fog £
✓ and. darkness which impede £
£ progress are being swept away. £
£ Advertising is the circulating £
a used irvVthe ex-
!e past of ignore -
superstition and famine for
future of peace, plenty and unl-
y versal happiness.
£ The man who does not believe
/. .In adverti Sing hi. businesi, his
£ religion, ^"ftis politics and his
/ faith in^heaveri and humanity is
£ a tjoadstool in the path of prog-
> <•«». £
£ ;■ If h#tfVer has an idea that £
/ might benefit himself and his /
£ fetlow-mem it Is still-born so £
£ fir as thc^vorld is concerned. ,V
GUARANTEE TO THE BUYER
rrs HARD TO WORK
It’s torture to work with a lame, aching
back. Get rid of it. Attack the cause.
Probably it’s weak kidneys.
Heavy or confining work is bard on
the kidneys, anyway, and once the kid
neys become inflamed and congested,
the trouble keeps getting worse.
The danger of running into gravel,
dropsy or Bright’s disease is serious.
Use Doan’s Kidney Pills, a fine remedy
for backache or bad kidneys.
"{wry Picture
A New Jersey
Case
Louis Henry.
626 Grove St..
Jersey City, N.
J.. says: “I suf
fered almost ev
erything from
broken down
kidnejte. My
baek was stiff
and pained ter
ribly. I was
all run down.
Doan’s Kidney
Pills gave my
kidneys new
life and a few
boxes cured me
completely."
Get Doan’s at Any Store. 50c a Bon
OAN’S v/av
TURN CO, BUFFALO, N. Y.
Advertising by Merchants Assures
Prospective Customer That He
Will Receive Value for Money.
^ By Seth W. Ward.
Of what value is an advertisement
to the customer? We are ail con
sumers, so we are all interested in
advertising from this viewpoint. Why
should you trade with the merchant
who advertises? Why should you
buy a product on which the manufac
turer has fixed an advertised trade
mark?
It is true that the advertisements
that you see serve as a bulletin or di
rectory. They tell you where certain
goods may be bought and save you
the trouble of hunting for them. They
inform you of new inventions aa they
appear. Often they tell you of prac
tical uses of the advertised article
that had never occurred to you be
fore.
But advertising means more than
this to you. There is a better reason
than these for buying from the adver
tiser. Advertising is a guarantee to
the buyer. When a merchant signs
his name to an advertisement or when
a manufacturer stamps fyis advertised
trademark on his product he must
make good his/ claims for your pat
ronage.
Those who advertise know that in
this period of keen competition the
cost of selling you an article fer the
first time is so great that no profit
is left. Often a merchant really loses
money in order to bring you into his
store. He realizes if his business is
to be a success you must return and
make other purchases from him. And
only through satisfactory service and
meritorious goods can he win these
repeat purchases.
In building up a great business a
merchant or a manufacturer invests
enormous sums of money In advertis
ing. If the article that he sells to
you by this means meets with your
approval, and you buy again, then his
investment brings returns and his
business is a success. If not, then
all Is lost.
So, by advertising, the merchant
proves his own faith in the goods
that he has to sell. Every dollar that
he spends in advertising is at stake—
a guarantee to you of quality and
service.
That is what advertising means to
you, the consumer—that is where it
is of real value to you. Merit is
never a matter of qhance when you
buy from the merchant who adver
tises—it cannot be. And that is one
thing that Impresses me about adver
tising.
e Army Maneuvers. .
Medical Officer—What did you do
first of all?
Ambulance Man—Gave 'im some
dy, sir.
ledical Officer—Quite right; but
what would you have done if you
hadn't any brandy?
Ambulance Man (promptly i—Prom
ised 'im some.—Punch.
ALMOST
HERREASON
But Thanks To An Old Friend,
This Terrih(e Catastrophe
Was Avoided.
Tampa, Fla.—Mrs. E. C. Coram of
No. 2905 Highland Ave. says: "I was
very weak and worn out from woman
ly troubles. My husband bought me
two bottles of Cardui to take as a
tonic, and from the first day it seemed
to me I felt its good effects.
By the time I had used the two bot
tles, I felt and looked like a new
woman.
Some time later I got my feet wet
at the wrong time, and I turned to
Cardui to remedy the mischief done.
Before I had taken one bottle It
gave me the needed relief.
Again, in later life, when passing
over a critical time, I almost lost my
reason, but thanks to three or four
bottles of Cardui, I did not. That has
been 15 years ago. I am now 59 years
of age, and feeling fine.
I constantly praise Cardui to all my
Blck friends.
It Is a wonderful remedy."
This earnest letter should take from
your mind any doubt you might have
as to the merits of Cardui, the wom
an’s tonic. Mrs. Coram is certainly
competent to recommend Cardui,
since it helped her over tffree critical
stages of life.
Don't neglect your troubles longer.
Get a bottle of Cardui today.
N. B.— Writ* to: Chattanooga Medicine Co..
Ladies' Advisory Dept.. Chattanooga. Tenn., for
SteeialInstructions on yourcase and 64-page book,
"Home Treatment for Women,-” sent in plain
wrapper. Adv.
Absolutely No Admittance.
The New York Evening Post re
minds us of a good story told of the
late Lord Wolseley, or Sir Garnet
Wolseley as he then was, during the
military occupation of Egypt. Deem
ing it advisable, for obvions reasons,
to place a guard around the harem of
a local potentate, a brother officer,
strolling into an adjacent garden, was
hriled by a sentinel. “Hi. sir; you
mustn't go there, sir!” "Don't you see
who I am?" protested the officer. "I
am Colonel Blank of the ” "Yes,
sir, I know,” interrupted the trooper,
respectfully; "but they's leddies livin'
in that ’ouse, an' th’ horders f'm Sir
Garnet is that 'e's not to be let to go
in there 'isself—no matter 'ow bad he
wants to.”
Candid Soul.
That soul which knows no self seek
ing, no interested ends, is thoroughly
candid. It goes straight forward with
out hindrance. Its path opens daily
more and more to perfect day.—Fene-
lon.
Good Magnet.
“We’re going to have a big
'e, and it'll be some job to
keep ’em moving.” Manager—"That'll
be easy. Take down that rear exit
sign, post up the word 'Free,' and
{hey'll all bolt for it.’’—Judge.
Science in Popular Speech.
"Language was given for the con
cealment of thought," said .the ready
made philosopher. "Yes,” replied Miss
Cayenne. “Many an impropriety is
[en by a scientific word of four or
llables."
Better Goods Demanded.
One of the greatest causes of the
high cost of living is the increasing
tendency of people to buy the better
class of goods.
"If you want a great bargain in a
hammer gun," said one of an adman's
acquaintances, “go down to R ,
where they are offering some very
good hammer guns at rock-bottom
figures, just because most people want
a hammerless these days.”
The advertising man wanted a gun
and he went down to see the bar
gains. They were bargains, too—no
doubt about that. But the marked-
down hammer guns did not have the
fine finish; they did not have that su
perior look. The advertising man put
them down and asked for a new gun
of well-known make—high priced, but
having the thoroughbred look in every
line.
He put it to his shoulder; he fon
dled it. No; he didn’t buy a bargain
gun. Though he hunted but little he
wanted a high-priced gun for that
little, and he set his heart on it.
Whether the gun selected is worth
three or four times the price of the
bargain guns is open to question, but
its advertising and its fine finish
make it seem bo, and that is what
counts.
Advertising Law Tried Out.
The first case under the advertising
law recently passed by the Minnesota
legislature, rendering liable to prose
cution individuals or firms who mis
represent the value of their goods in
advertisements, was begun in the Dis
trict court at Minneapolis the other
day. A local store is accused of hav
ing a certain line of shoes, and the
inducements held out to prospective
purchasers Is declared fraudulent. An
association of looal advertisers fur
nished the evidence on which th*
prosecution is based.
~ Envy Rewarded.
They were sitting side, b|Aide on
the soft when the young auWir said:
"Yes, I have a new volume in the
press.”
"How I envy that volume,” said the
roguish girl, blushing.
When he saw fhe point they were
both very happy.
Undesirable Neighbors.
"There’s a foreign couple living in
the flat next to us, and they are sim
ply torment to rny wife.”
"Why so?”
"They quarrel incessantly, and she
can’t understand a word of it.”—Loui?^
ville Courier-Journal.
CLEARED AWAY
Proper Food Put the Trouble* Away.
Our own troubles always seem more
severe than any others. But when a
man is unable to eat evft a light
breakfast, for years, without severe
distress, he has trouble enough.
It is small wonder he likes to tell of
food which cleared away the troubles.
"I am glad of the opportunity to
tell of the good Grape-Nuts has done
for me,” writes a N. H. man. "For
many years I was unable to eat even
a light breakfast without great suffer^
Ing.
"After eating I would suddenly be
seized with an attack .of colic and
vomiting. This would be followed by
headache and misery that would some
times last a week or more, leaving me
so weak I could hardly sit up or walk.
"Since I began to eat Grape-Nuts I
have been free from the old troubles.
I usually eat Grape-Nuts one or more
times a day, takidg it at the beginning
of the meal. Now I can eat almost.
anything I want without trouble.
“When I began to use Grape-Nuts I
was way under my usual weight, now I
weigh 30 pounds more than I ever 3
weighed in my life, and I am glad to
speak of the food that has worked the-
change." Name given by Postum Co..
Battle Creek, Mich. Read' the little
booklet, “The Road to Wellville,” in -
pkgs. “There’s a Reason.'’
Erer read tke above letter? A lew
•ae appears from time to time. Tbep
are aeaalae, true* and foil of haffc
Interest.