Newspaper Page Text
PAGE FOUR
OF NEWSPAPER ADVERTISING.
THE VALUE
A LITTLE HISTORY.
not a history of a hun-
>£ office-holding by the
hut it might he the be-
THE CAIRO MOB.
Ttye Ilalttm Citizen,
in Chattanooga News).
son had moved to New
so forwarded the letter.
Pond referred the writer
to Ditson & Co., of Boston, and the
song secured, twenty years after the
ad- original ad appeared. I could mention
■eral similar instances of my own
)erience. When the late Uenr3
idy was publishing a paper in Rome
ny years ago, he solicited advertis-
from a certain firm, who told Mr.'
No, this is
dred years 0
same family,
ginning of it. ^
Everybody remembers the tragic
race for congress Judge Fite made
against Gordon Lee four years ago.
It was indeed a tragedy for Gus Fite,
and will no doubt be the means of
keeping forever out of congress the
aggressive judge of the Cherokee cir
cuit It is- said that treachery of sup
posed friends caused him to be in the
race. These friends were interested.
One of them wants to go to congress,
in fact is running now, and in order
to have Gus Fite properly shelved at
The two elements most essential 1870, but £
in advertising are proper amount of York, and
space’ according to the subject matter The junior
and a continuous use of that space.
These facts are proven by the re
sults obtained by the best knoun
vertisers in America and whose names
are almost household words.' Many of
these advertisers have more invested
in advertising than in their product.
When I first began publishing a news
paper, “Brown’s Iron Bitters” was a
familiar line in my columns and that
of every other paper of importance
in America. Do you see or hear of it
today? No. Why? The firm in Bal
timore decided that it was such a
well known and popular tonic that it
did not need more advertising and
that instead they would pass the. §300,-
000 yearly appropriated for advertising
to the surplus and profit account and
cut out all advertising except such as
they placed in the carton. The re
sult was that in three years the firm
was bankrupt. It moved from Balti
more to Annapolis Junction, t Md.,
OFFICIAL ORGAN
ef the United States Circuit and District
Courts, Northwestern Division*, North
ern District of Georgia.
; a race where there was ™
> chance of his being elected than there
L is of filling Vesuvius with a shovelful
. of dirt
Fite was a fooled man, and his true,
friends told him so at the time, but
1 the importunities of the interested
parties prevailed, and on to defeat he
marched, while the interested parties
hardly as much as encouraged him in
a half-hearted way after they got him
a-going. Leastwise this is the way we
hear it talked, and all of the above
is faithfully portrayed in accordance
with the prevailing political gossip of
the district.
In view of this a recent contribution
to the political -literature of this dis
trict is interesting in that it shows the
devious road traversed by politicians.
When one of these interested politi
cians wrote a card to one of the papers
and said Judge Fite was ope of Die
best judges in the state, and that the
people defeated him for congress in
order to keep him on the bench, how
he (Fite) must have clenched his fists
and gritted his teeth when he read it!
It was the very irony of fate. In fact
it was worse than that. It was simply
rubbing it in, with salt applied, after
Thlsds
k that caused the explosion that
heard all over the civilized world
jiickly as the telegraph and cable
companies could transmit the mes-
[ sages.
The outraging of the white woman
came about through a misunderstand
ing of the race question. The poor
negro, scoffed at, abused and treated
as a dog, retaliated on the race that
had made him a miserable and
wretched being by his atrocious crime.
Had he been treated as a man, given
to understand that he was better than
the beasts, the crime would not have
been committed. Then, how does the
mob attempt to right the wrong? Does
it try to teach the negro that his
crime was an unusually horrible one
and attempt to show him wherein he
erred, generously acknowledging, on
the other hand, that they were in the
wrong in not treating the negro as a
fellow man, thereby averting danger of
a gfrnniiar crime in the future? No!
Thstaad the poor negro is mobbed, the
press reports carrying the informatics*
that women were members of (the
mob and were eager to pull on the
rope that would send-the poor victim
to the bottommost deths of perdition!
Oh, misguided’ people! Zounds,
what a crime to be committed by those
considered good citizens of the United
States of America! When, oh! when
cats'and kittens, gray, brown, black,
male and female, in boxes, baskets,
bags and barrels. They came from
all over Rome and Floyd county. From
that day on the firm became big ad
vertisers, and today those men, and I
know them well, are among the rich
est and most influential in Rome. It
pays to advertise but it pays to give
it your attention. Don’t just put any
old thing in. The best brains of to
day are engaged in ad writing. It is
the biggest and best asset of the man
or firm who has anything to sell. If
not, why is it that it is the richest
firms in the world who do advertise?
Is that not conclusive?
Entered at the Dalton, Ga., Poatofflce for
transmission through the mails as second-
class matter.
The Citizen will not accept whiskey ad
vertisements. Patent medicines- of a ques
tionable nature, and cure-all nostrums car
have no entry into these columns.
DALTON, GA., THURSDAY, NOV. 18.
Whitfield county should have better
roads.
Atlanta will now proceed to have a
week of aviation.
Just remember this: A road is no
better than its worst mud hole.
TTTE told a man the other day that
we stood back oT every garment
we sold with our name and our capital.
He said, “How long ?” We told him—
there’s no time limit to the backing we
give these clothes — made by
Dick and Clark each got a loving
cup. We congratulate them. They
deserved them. '
That Atlanta man who wants to
cemetery lot for an automobile
swap a
must have two.
Our reverence for the past is just
in proportion to our ignorance of it.—
Theodore Parker.
he had been skinned all over,
chapter one. If the next one happens
we will record it—and if it doesn’t we
/may anyway.
They’ll keep their style and shape and
give right service as long as any pan
could possibly ask of the best C 10 l1 i CvJ
made.
%
And here’s a further hint —if longCvear
interests you: two suits worn change
about will last as long as three suits
bought one after another and worn
continuously.
You’ll like the new showing or
Kuppenheimer models-They’re dc^wh-
to-the-minutc in style, beautifully de
signed and fashioned—the fabrics are
distinctive. The choicest showing of
fall and winter suits and overcoats you’ll
find anywhere.
And priced at interesting figures.
Affairs in this city'have reached the
point where a business administration
is needed. This we consider to be the
conclusion of the people. A year of
fighting has proved that there is noth
ing in it, and there are only a few
people who want to continue any such
a regime. The city must be governed
for all the people and not for a few
only. The citizens are thinking, and
almost as a unit have settled on one
man to represent them as mayor. No
one has considered it wise, expedient
or sensible to get in the race against
CoL Trammell, but those others who
were mentioned for the mayoralty, as
soon as sentiment began to crystalize
about Col. Trammell, went to him and
pledged their support, and proved their
loyalty to the city. They want no fight
or scramble. They want a good mayor.
That sugar trust ness Ekes a lot of
being a sweet one. The high-up thieves
should be put in jaSL
The corn carnival is now in full
blast at Albany, but the people are
not necessarily fulL
Divorces are on the increase in this
country and Europe. In fact Japan
seems to be the only country that is
not cursed by the increase of divorce.
■ A writer in the New York Indepen
dent says “as a whole, divorces have
nearly doubled in Europe in the last
twenty years. In the United States,
notwithstanding the high rate already
attained they have increased well to
ward threefold or from 25,535 in 1886
to 72,062 in 1906. There were 9,937
in 1867 in the United States. It is
clear that there is a world-wide social
movement that for good or for evil is
affecting the most fundamental of so
cial institutions.”
In New York there is hardly a sur
cease -of divorce roceedings among the
Big Rich and Newlyweds. Recently
John Jacob Astor was divorced with
Quickness, neatness and dispatch in
Gotham, and the whole affair was con
summated secretly. Whether the pro
behalf of Chattanooga he is a past
master.
Ingratitude is generally the com
modity a politician'rewards those who
helped him to office with.
+++♦♦♦+♦♦»♦+♦♦»♦»+♦++♦+♦♦»
It was certainly a happy solution
of the vexed convict problem.—
Darien Gazette.
This is the day. of road improvement.
Our grand juries have recommended
that convicts be used on our roads,
but so far nothing definite has been
done.
EDITORIAL POTPOURI,
It seems to us, from what we hear,
that Governor Brown is not very good
to the Rome Tribune-Herald.
. As to Mayors. •
Editor Shope, of the Dalton Cit
izen, wants to know who will be
mayor of that thriving little city.
We suggest that Dalton send a
committee to Griffin and secure
a pattern from* Mayor Gresham
before making a selection.—Griffin
Herald.
We have plenty of good, timber up
here and we are going to use some
of it next year.
Tom Watson v has paid a glowing tri
bute to the buzzard. We believe this
is the first one this bird has got.
Make It Apply Here.
Kaiser Wilhelm is the latest ex
ponent of Roosevelt’s* policies. He
•.promises to be the godfather to
the eighth child in any. German
family.—Savannah Pres's.
If the Kaiser will make the same
proposition to apply, to this county,
we will guarantee that he will get all
the godfathering he is looking for, in
short order.
Those present in Atlanta last week
bibulously inclined, had no trouble find
ing what it takes to get that way on.
The measure of a master is his suc
cess in bringing all men round to
his opinion twenty years later.—Em
erson. „
The Cap and Gown.
The Dalton Citizen protests
against the suggestion of the Geor
gia bar association that the su- ‘
preme court judges wear caps and
gowns. The Citizen’s opinion of
the justices is such that it cannot
believe they will willingly lend
themselves to the silly aping of
European royalty by dressing up
in such flummery and childish cos
tumes. It is not necessary to be
come silly in order to'add dignity
to the bench, it says.—Dawson
News.
We never could see any sense in
people dressing in any unusual way.
Instead of adding dignity to our judges
the cap and gown would tend to make
them ludicrous.
The Darien Gazette says it hopes
the time is near' When more loving
kindness will be preached from the
pulpits.
Nameless Forevermore-
Dr. Broughton, of Atlanta, in a
sermon delivered in that city last
Sunday, jumped on the Elks and
called the members of that order
all sorts of ugly names—“whiskey
soaks,” “bums,” “toughs,” etc.,
winding up by saying that no mem
ber of that order should be a mem
ber of his church. The Elks will
probably reciprocate by making a
rule that no member of a church
that would stand for a pasfor like
Broughton should be allowed to
take the'. obligations of the order.
—Chattanooga Times.
Really Ve are coming around to the
belief that very few people take the
sensational monger very seriously, and
that such outbursts as that of last Sun
day are for the purpose of obtaining
free advertising. This being our opin
ion we are going to make him name
less here forevermore—unless we
change our mind.
ffhe &tcre ef{ kittle 9riees
9, 11 and 15 Hamilton ift.
Developments in the sugar steal are
not showing up to advantage. In our
opinion Teddy Roosevelt - four-flushed
a great deal.
A writer in a recent issue of the
New York Independent has given stat
istics showing that divorces are in
creasing everywhere throughout the
world except in Japan. Japan should
send some missionaries over here or
send ours home.
It is one of the most beautiful com
pensations of fife that no man can
sincerely try to help another without
helping himself.—Elbert Hubbard.
like the following are but truthful rep
resentations of the daily work done in
Dalton by Doan’s Kidney Pills.
D. C. Basie, of Dalton, Ga., says:
“My kidneys were disordered for over
three years. My hack ached severely
at night and when I arose in the morn
ing I was very lame and sore. I be
came tired easily, felt languid and doll
and was nervous. I was also subject
to headaches and dizzy spells daring
which there was a blurring of my eye
sight. Learning of Doan’s Kidney
Pills, I procured them at Fincher &
Nichols’ drag store, and can say that
they gave me great relief. I have no
hesitation in recommending your rem
edy to other kidney sufferers.”
For sale by all dealers. Price 50
cents. Foster-Milbum Co., Buffalo,
New York, sole agents for the United
States.
Remember the name—Doan’s—and
take no other.
Prize fighting is bad, but football
is worse. A thing must be judged by
results, and football certainly results
in more fatalities than prize fights.
NEWSPAPER ADVERTISING.
Some wag has remarked that every
man is a blank fool at least ten min
utes every day. Yes, and many men
exceed the time limit twenty-three
hours and fifty minutes every day, with
Sunday and the Fourth of July thrown
1 If you have something to sell there
is no better way to let the public know
about it than through an ad in your
local newspaper. A close observation
of results has proved that the people
read newspaper advertisements. There
are very few things that you can offer
that someone throughout the country
is not looking for and the time has
come when people depend on the news
paper as they would a classified direc
tory. At least this is the way the
paper should be considered. There is
no better time to strike a man for a
deal than when he is anxious to sell
what you Want. When he is anxious
enough to spend a little money to
have his message tiorne to the public
! you may depend upon it be will make
you a most liberal price then if he
ever will. There are many ways of
advertising: The signs in front of
stores, business cards on stationery,
the apples stuck on a forked stick on
the apple wagon, etc., etc.
But you will agree that only a lim
ited number of people will see these,
whereas hundreds and hundreds of
people will read an advertisement in
The Citizen.
The Location.
The editor ;of the Dalton Citi
zen declares that hell is to be
found right here on „earth. Look
here,- brother, Are you a newcomer
in the newspaper business, too?—
Thomasville Times-Enterprise.
We have made up our mind that
wherever the delinquent subscriber is
is hell. He is an imp and where there
are imps there must be the place for
their abode. Now, are you"satisfied.
A Texas minister declares that rural
life Is immoral. This particular minis
ter will not win any great amount of
immortality by preaching such a doc
trine.
At that banquet Tuesday evening in
Rome,! Mumm’s Extra Dry was on
hand. So was Seab and Mose Wright,
the former the world’s greatest prohi
bitionist and the latter a candidate for
congress.
The people of this county want con
victs on the roads, else why do the
grand juries continue to recommend
it? Why are not. these recommenda
tions carried out?
Clergy All Right.
The Dalton Citizen does not
seem enamored of either Bishop
Candler or Dr. Broughton. If
Shope keeps on jumping on the
clergy he may have to be married
by a justice of the peace.—Rome
Tribune-Herald. .
The clergy is all right. It is ti
bigots and tyrants we don’t like.
Rome is now attempting to put on
more metropolitan airs. The Tribune^
Herald is trying to teach the drivers
of vehicles to drive to the right.
The New York Sun says Savannah
“burgeoned into a strange plentitude
of oppressive hospitality” while Taft
was there, but intimates that Charles
ton never did make up.
The Rome Tribune-Herald says lying
kills self-respect. Never did think
much of the person who sleeps late
o’ mornings.
That lynching bee at Cairo, Ill.,
should afford the New York Evening
Post enough material for editorial
work to last it at least until an cither
one like it happens north of the M. &
D. line.
Mr. Cannon says the Payne bill is
“the best thing congress has done in
fifty years.” This makes the Houston
Post see why Roosevelt wanted the
secret service to investigate congress.
Struggling.
John D. Rockefeller says that he has
struggled all his life like a swimmer.
But this is nothing unusual for a
shark.—Atlanta Georgian.
DEATH OF LITTLE SOft
OF MR. AND MRS. COOPER
3 good mules and two good horses
cash or good note, bearing 8 per
cent interest. One-half due Nov.
1st, 1910, and balance Nov. 1st,
1911. Horse stock will certainly
be higher next spring. Buy
now and make -their work more
than feed them.
It seems that, Tonr'Watson and the
editor of the Farmers’ Union News
are at outs. Never have thought much
of that man Duckworth, and if he at
tempts to lead the farmery’ union off
after the ship subsidy steal, good-bye
to the farmers union. It will go glim
mering.
The Music -of the Farm.
The Dalton Citizen talks about “The
Music of the Farm.” Evidently the
editor is sighing to get back to his
first love.—Rome Tribune-Herald.
If Clair Rowell, of Rome, fails to
get married this year it will not be
because of. lack of persistent effort
He is putting in double time, and sing
ing them all the same sweet siren-like
songs. 4 ■
Mrs. B. E. Green and Miss Carrie
Green at,Funeral.
If you have anything to
sell advertise it. If you want anything
read the advertisements and you’ll
more than likely find someone anx
ious to sell it
Robert Lee, the little son of Mr. and
Mrs. R. L. Cooper, of Savannah, died
at the home there last Friday, and
was buried Saturday. The death of
the little fellow caused sorrow among
a number of local people.
Mrs. B. E. Green, grandmother of
the deceased, and Miss Carrie Green,
went to Savannah and were present
at the funeral. The local friends of
Mr. and Mrs. Cooper sympathize deep
ly with them in their bereavement.
Gordon Lee is of the people—a far
mer—and knows what they want. That
is why the people want him to remain
in congress.
HAPPY RESULTS
Minister Wu Ting Fang Is as witty
as he is inquisitive. He recently
made the statement that if he had
his choice of countries to live in he
would live in Ireland. Questioned
why, he replied: “Because Ireland is
the only country in the world in which
the Irish have no influence.” * _ .'i
The Macon News thinks the sugar
ttupt must be had indeed if the New
York Sun attacks it. There is a rea
son: in attacking the sugar trust it
is also attacking Roosevelt, for Roose
velt, master trust buster, would .never
do anything against the sugar trust.
Have Made Many Dalton Residents
Enthusiastic.
Road Building.
Road building in Georgia shows
great progress within the past
nine months. Convicts now werk
the roads in 107 of the counties
and they are making'fine roads.
Will pay 1 cent a pound foi
good, clean cotton rags.
The A. J. Showalter Co.
Dalton, Ga,
For Sale—Second-hand Gas
Ranger $5.00. See C. H. Bur
ton, Citizen office.
. No wonder scores of Dalton citizens
grow enthusiastic. It is enough to
make anyone happy to find relief after
years of suffering. Public statements