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PAGE FOUR
THE DALTON CITIZEN, THURSDAY, OCTOBER 13, 1921.
—
The Dalton Citizen
PUBLISHED EVERT THURSDAY.
r. S. SHOPS
T 8. McOAMY
... Editor
Associate Editor
Official Organ of the United States Circuit and District
Courts, Northwestern division, Northern District of Georgia.
OFFICIAL ORGAN OF WHITFIELD COUNTY.
Terms of Subscription
Om Year
Biz Months
Three Months
$1.50
.75
.4.0
Payable in Advance
Advertising Rates on Application;
Entered at the Daiton, Ga. t postoffice for transmission
through the mails as second-ciass matter.
DALTON, GA., THURSDAY, OCTOBER 13, 1921.
Our idea of retributive justice of the right sort
would be for the Koo-Klucks to get “Dr.” Caleb
Ridley.
Only twenty-five per cent of Atlanta people
own their own homes. Maybe that s wnat's tne
matter with Atlanta.
Next Week Is Fair Week.
The Telfair Enterprise advises mothers not
to let their children play in the mud; It might
cause them to grow up and become politicians. A
very timely warning indeed, f
Quitman has dispensed with the councilmanic
form of government, and by. a vote of the people
has adopted the city manager plan. Dalton will
he coming along later.
“If some people would work as hard as they
talk, they would pay a whole lot more income
taxes,” remarks the Schley County News. And
also a whole lot more of their debts.
Johnny Spencer has elected himself Imperial
Gizzard, or Gazabo, we forget which, of the In
visible Klan of Married Gents, who want to know
where their rights begin, and if they don’t begin,
where they end. -
The Koo-Klucks have been sued for $100,000
lawyers fee by Attorney Terrell. And it was only
a little while ago that the Klucks were going to
sue all the newspapers in the United States that
dared to print the truth about them.
Speaking of Unemployment.
Business and Dreaming.
Better take advantage of The Citizen’s October
bargain sale and send in that dollar. You need the
paper, and we need the dollar.
Next week the fair, and' from all reports it is
going to be one of the biggest weeks Whitfield has
seen in years. The date of the fair was changed
from October 11th to' October 17th, but, if fine
weather stays with this section, the added features
of the Nineteen Annual Fain will more than repay
us for waiting a week longer to see them.
The exhibitors are making plans to display
their products in a most attractive way, and great
preparations are being made by the various com
munities for their composite displays. This is a
phase of the fair that is growing better and larger
each year, and it is one of the best indications of
the county’s splendid condition. A county that
can boast of a dozen communities whose residents
work together harmoniously for the common good,
and who are willing to pool their best products
and rare possessions in order to make a splendid
community exhibit, is a county that has future de
velopment in store for it.
The special offers made by individuals, business
firms and clubs, have given an added impetus to
corn growing, poultry raising and to boys’ and
girls’ handcraft and needle-work, and the result
of this year’s enthusiastic work is going to make
our fair bigger and more interesting than it has
been in the past.
The fair association has been fortunate in se
curing a splendid amusement company, and this is
always a drawing card at any fair. There will be
something to entertain you both day and night, and
the educational value of the exhibit buildings will
make a visit to the fair return you good interest on
a small investment
Remember the fair is next week, and the Whit
field County Fair is your fair. Boost it.
- - >
The Citizen takes little stock in the propaganda
regarding the jobless. That there are many out
erf work is doubtless true, but the great majority
of them are professional bums, panhandlers and
never-do-wells, who had to work during the war,
and immediately thereafter, or be run over, or
thrown out. The great majority of the fit have
jobs at good pay if they aren’t on strike, and if
they are on strike in times like these they deserve
no sympathy. People who really want work can
get it There is something somewhere for all to
do. {f
Some people, you know, are so constituted they
can’t do anything, and others there are, who won’t,
and these two classes, of course, are listed among
the jobless.
But look about you and see who the loafers
are. You will find that they have always worked
harder to keep from working than they have- at
any worth-while job. They are shiftless, unre
liable, irresponsible and lazy.
In the great industrial centers there are occa
sional dull periods when many are laid ofF tem
porarily, but only for a short time, ,and so no
suffering comes as a result if any sort of thrift
has been practiced by the workers, because there
are no more starvation wages paid, except in
isolated cases where employers are still so greedy
and selfish that they will take the bread from the
mouths of the starving in order to pile up enor
mous gains. It is this class that is partly respon
sible for so much labor troubles and unrest, and
the most unfortunate part is, they are too stupid
to see the. mischief they have created, an£ have not
vision enough to see what such a policy persisted
in will eventually lead to.
While we have no apologies to make for the
republican party, it not having redeemed a single
campaign pledge, and is drifting aimlessly about
for lack of leadership, our observation leads us to
Hie conclusion that the unemployment talk is
largely propaganda of union labor agitators and
those who are opposed to all government.
There is work for the worker, but there never
any for the loafer.
Editor McIntosh, of the Albany Herald, is a
nature-lover as well as a lover of humanity and
things spiritual. %
He * is_al\vays writing of the beauties of his
much beloyed South Georgia, and we have often
wondere'd to what heights and flights his ready
pen would carry him if he had the beauties of
North Georgia as his inspiration.
Here the sunsets are the most gorgeous, and
the shadows that fall from the mountain crags
stand like sentinels, pointing the way to higher
and nobler things. Here the mocking-birds sing
sweetest, longest.and loudest, and it is here that
bill collectors are most .generous and kind, if not
considerate. They will not take your life if you
refuse to pay, no matter how many threats and
imp. ecations are hurled. And if business were
not good there would be no bill collectors.
Here it is that the blondes are the most beauti
ful and the brtinettes the most winsome, while the
red headed are as engaging and clinging as home
made candy.
Here we are going to let the Atlanta Constitu
tion end up this discussion, with its generous quo
tations from the much-loved Albany editor.
Editor McIntosh, of The Albany (Ua.) Her
ald, summoned a stenographer the. other day
and, leaning back in the oft-uneasy editorial
chair, said: “Please take this,” and started out
with— /
“Now fall business will open up with a real
rush. The retail stores will be taxed' to care
for the rush of fall buying which was so long
delayed by the unseasonably hot weather of
September—”
That wds a right introductory paragraph for
ar bright business editoral on the return of
good times to Georgia and, in fact, the entire
country.
But just then the editorial glance wander
ed to an October window that presented a
south Georgia landscape of such dream-like
Autumn beauty that the typewriter clicked the
dream of it and the busy world went by in a
dream!
And this is what the dream said"—
“Here is October,/ with the red and gold and
purple leaves of autumn in her t esses and the
yellowing grass a-waving at her feet. Oc
tober with her soft air chilling with the warn
ing hints of winter, with falling leaves and
fickle winds that blow from everywhere.
“’Tis a month of wonderment. ’Tis a time
of change in nature, when the ancient Mother
of the Woods and Fields begins calling them to
the long winter sleep. These fitful winds that
blow first from north, then south, now from
east, now west—these have in their very
fickleness the harbingers of those coming days
when the'trees will stand'naked and the weeds
wave in saffron fields like restless ghosts of
summer’s greenness. Already the nuts are
falling, the butterflies fly southward like an
army in retreat, the migratory birds show a
restlessness which presages early journeys to
lands the winter never reaches, and there’s a
yellow glow in the sunset like that where the
goldenrod waves.
“The oak has matured her acorns and the
hickory her nuts, and now the falling leaves of
the wild grape lay bare the stems where her
dark gems were nourished till they dropped
from the weight of their very sweetness.”
Some one else wrote the business editorial
that morning—or, rather, completed it, from
the paragraph whose dictation was interrupted
by the entrance of that glorified, garlanded
guest—October.
As for Editor McIntosh, of our esteemed Al
bany contemporary, we have no doubt at all
that he “took to the woods,” led by the
dream-picture to lonely golden coverts where
the secret thrush sings sweetest; or to Autumn
orchards where Mister Mockingbird still is
singing at his best—the singer to whom all
seasons seem the same for the making of his
unmatched music. '
Or the d-eam led him to harvest fields,
spread all over that heaven-favored country,
with Autumn’s golden gifts heaped high for
Winter’s peace and comfort.
This is where the dream becomes the reality
over all the fruitful harvest lands of Georgia,
x in whose homes the winter-fires will sing
when the song-birds are silent.
A brisk, brightening business world it is
now, and the dream-swe«t Autumn season has
helped to make it such.
And Editor McIntosh knows—as the whole
glad world knows—that while Business seems
a coldly calculating thing, with visions of the
practical side of life alone, it still has the see
ing eye and the understanding heart, and doors
that are wide with welcome for beautiful
every-day dreams.
The Ku-Klux higher-ups are giving it out that
wearing masks outside the lodge rooms is not
the thing to do. If they quit wearing their masks
and parading how are they to continue the work
of tarring and feathering without being identified?
We. used to consider that it was fair enough
to accept' as true the statement that a sucker is
born every minute, but seeing as how they joined
the Ku-Klux, we have come to the conclusion that
at least ten see the light of day every half minute.
Weary Willie Upshaw, the Atlanta congress
man, or rather the fifth district’s congressman,
can use up more newspaper space to say nothing
in than any other man extant, or anywhere else.
He is a platitudinous punk dispenser of the first
magnitude, and ought to be made permanent pres
ident of the “International Punk Dispensers’ As
sociation.”
The Athens Daily News is a prosperous looking
daily. It is full of both news and advertising mat
ter,- and is mechanically correct. T. J. Simmons,
formerly managing editor oj/the Macon News, is
editor and general manager, and this, within itself,
is a guarantee of the paper’s success. We wish
the new Athens paper success, and welcome it
to our exchange table.
Lodge Versus Lodge.
showed. He is a political turn coat and an exag
gerated “statesman,” who has served his country
neither wisely nor well. With hjm it is the repub
lican party first, Henry Cabot Lodge second, with
his country a poor third. Certainly his record in
the senate justifies such a conclusion.
r
♦♦♦♦♦♦♦
• ♦
♦ CLIPPINGS AND COMMENTS ♦
♦ ♦
It is said boll weevils have flown in at the
windows on the fourteenth floor of Atlanta
office buildings. Doubtless trying to escape
the hot air - below.—Tifton Gazette.
'Maybe they are trying to join the K. K. K.
In the important nations of the world there
are 6,000,000 men under arms. And these do
not include the highwaymen.—Athens Daily
News.
And we take it they do not include the boot
leggers.
“One hundred per cent Americanism” is
what leaders of the Ku-Klux Klan claim it
stands for. We are led to believe, however,
that their main object is one nundred per
cent American money.—Rome Tribune-Herald.
That’s the truth if it ever was told.
We extend greetings of good cheer to the
Dalton Citizen and Editor Snope at Dalton on
the occasion of the seventy-fourth ann ; versary
of that splendid weekly newspaper. That pa
per and its editor are worthy of many happy
/ anniversaries.—Co-dele Dispatch.
Thank you, Brother Brown. Even if you do
flatter us we are not going to get mad.
The paragraphers just won’t be good. They
won’t even pass up the inscription of a Dalton
widow on the headstone of a deceased hus
band—“Rest in peace ’till we meet again.”—
Madison Madisonian.
. Now, if Brother Bacon will come up here and
show us the headstone with the above ins<S-iption
on it we’ll buy him a fresh bottle of bevo, or
anything else he wants of like value.
“Who will save the country,” asks the Out
look. Darned if we know. Babe Ruth, we
see, has a sore arm and Mr. Herrick, of Okla
homa, is busy legislating against carnival
kings and queens and beauty contests. Has
anybody thought to ask Billy Sunday?—Macon
Telegraph.
“Billy” is now trying to save “Fatty” Arbuckle,
so we see nothing else to do, just at this time,
except to call in the old professional, the honor
able and the most puisant Wm. J. Bryan.
Overseer Wilbur Glenn Voliva declares that
the e is no such thing; as the law of gravita
tion. You have heard of Voliva. He is the
man who succeeded Old Alexander Dowie as
the head of Zion City. Next thing we know
he may be saying that the cow didn’t jump
over the moon.—Columbus Enquirer-Sun.
And furthermore he may declare that nobody
ever hit Billy Patterson or swiped Charley Ross.
When nuts begin to play highbrow there is no
telling what will happen.
It is important to keep these things in mind
and to keep the record straight. President
Harding is turning out Democrats before their
term of office is completed. President Wilson
allowed their Republican predecessors to have
out their full time. There is a great deal of
hypocrisy about civil service, but the greatest
hypocrites are those who pretend to follow it
and don’t.—Savannah Press.
Hypocrisy is the right word. But you must
remember a “deserving republican” is better than
any democrat, civil service or no civil service.
It’s a sorry man, no matter how good he may.
be every other way, who will take advantage
of the pevailing complaint of hard times to
evade paying what he owes, if he can possibly
do so. The good Book says render unto
Ceasar the things that are Ceasar’s—that is,
pay what you owe. No use to try to get right
with the Lord until you are right with your
fellowman.—Madison Madisonian.
That’s a mighty good sermon in a very few
words. Everybody who can ought to pay his
debts. It will help to start things humming right.
“The Citizen is seventy-four years old to
day,” said the Dalton Citizen of the 6th, in
stant, and now we are trying to figure on the
age of B other Shope. And this is no easy
task. From the pep and vigor which he puts
into his writings, one would judge that he is
just in the prime of life, but when we consid
er the sound judgment and great wisdom he
shows we would not be surprised to know that
he is at least a hundred years old.—Columbus
Enquirer-Sun.
If the esteerped Enquirer-Sun will send a self-
addressed envelope with a stamp on it, and re
state its question, we will take pleasure in setting
down the numerals indicating our age. At any
rate, we don’t mind saying we are old enough to
know better than to join the Ku-Klux.
Senator Lodge now is afforded an excellent
opportunity for the display of forensic talent.
In 1918, speaking of the possibilit" of a sep
arate peace with Germany, Senator Lodge said:
“The intent of congress and the intent of
the President was that there could be no peace
until we could create a situation where no
war such as this could ever occur. We cannot
make peace except in company with our allies, j
It would brand us with everlasting dishonor
and bring ruin to us also if we undertook to
make a separate peace.”
The most limited debate in congress on the
German treaty is bound to give Mr. Lodge the
chance—if he desires—to reconcile his opin
ion of 1918 with nis opinion o* 1921.
We clipped the above from the Atlanta Journal.
Lodge is simply a garrulous old man, who hates
his enemies and is cold to his friends. He has
done this country irreparable harm, because of
his extreme littleness—a little man in a big place.
He meets himself at almost every turn as a
contradiction. The things he once claimed impos
sible to do he has later helped to do, and for no
higher reason or purpose'than that inspired by
party expediency, or hatred of a politcal opponent.
If Mr. Wilson, as president, outlined a policy
squarely in line with a previously expressed opin
ion of the Massachusetts senator, the latter would
immediately change, no matter what the record
The Albany Herald makes this inquiry:
“What has become of John Temple
Graves?” We are sure we don’t know.
But he’s old enough to take care of him
self.—Columbus Enquirer-Sun.
Yes, he is not only old enough, but abund
antly able, to take care of himself if he has
not lost his faculties. But after having been
more or less in the limelight for nearly half a
century John Temple Graves seems to have
dropped out of sight entirely. We haven’t seen
or heard anything of him in a year past, and
our inquiry about him was purely one of
friendly interest.—Albany Herald.
We have several times recently thought of Mr.
Graves, and in the same way as the Herald. He
has a host of friends in Georgia and elsewhere
who have a friendly interest in him.
Some of the largest mail order houses in the
country employ men whose duty it is to read
the country newspaper day in and day out.
When they find the local merchants are not
advertising, they immediately flood that terri
tory with catalogues, for there’s money there
for them, and thev generally succeed in get
ting part of it.—Fitzgerald Leader.
The merchant who has anything wo-th while
to sell, and fails to advertise, invites mail order
competition. It is no wonder mail order houses
employ men to read the country newspapers.
The “dead” merchants are those who do not ad
vertise. The mail order houses do, and they go to,
the people in the communities whe-e the local
merchants spend their time spitting at cracks,
whittling and fighting flies.
Some of our Democratic friends are criti
cising President Harding for taking an occa
sional brief vacation. However, he has not
yet gone to Europe.—Pittsburgh Gazette Times.
One might say, though—if one were mean
enough—that he might just as well go for all
the good he appears to be doing on this side at
the witching hour of hopping off to press.—
Macon Telegraph.
Those “occasional brief vacations” generally
lasted from one week-end to the other—and then
some. It isn’t so much that the people objected to
them as it was that they got so all-fired tired of
reading about ’em in the newspapers.
♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦
♦ ♦
♦ LETTERS FROM THE PEOPLE ♦
♦ ♦
On Breeding Strife and Hatred. —
To the Editor of The Dalton Citizen:
The quickest way to stir up neh in general is
to fan religious prejudice and array creed against
creed. The ecclesiastical battlefield is a broad
aqd bloody one. It stretches back through the
centuries, and on it the most diabolical crimes of
humanity have been committed. From the begin
ning of time there has been no otner hatred so
fiendish as religious hatred; no other tyranny so
blighLng, so grinding, so all-destroyirg .s the
tyranny of organized religion. The strangest thing
in human history is the terrible fact tnat , eligion,
unrestrained, has run to throat cutting.
Again and again religion has been made the tool
of pride and^ambition; and the most terrible and
the most clearly-taught lesson of history is that
when religion rules, corruption abounds, and lib-
ty dies. ,
It was religious hatred that crucified Jesus
Christ. It was ambition wearing the cloak of re
ligion that reddened Europe with the blood of
tfie innocent and waged war of extermination
upon the independent thinker and the non-con
formist. It was religious fanaticism tUa t burned
witches, and limited the franchise to church mem
bers in the early days of American history.
Never yet has religious bigotry worked good to
humanity; and never yet, when it possessed the
power, has it grown weary of working evil.
The world war, with its sneaking submarines
sending ships loaded with women and children
to the bottom of the ocean; its aeroplanes drop
ping bombs upon hospitals and helpless non-com
batants; its 1 quid fire and poison gas; its utter
disregard of international law and civilized usage,
ought to have cured all men everywhe e_ of th nk-
ing the world is too far advanced in civilization
to repeat the horrible crimes of past ages.
With our own eyes we have seen a great nation,
long caTed Christia.n and long at the s ery apex of
intellectual and industrial development, suddenly
turn back to barbarism and force the free peoples
of the world to fight with all their strength for
liberty and for natural existence. This cu^ht to
teach us that liberty, that self government, that
civilization are not indestructible things, that once
possessed cr.n never be lost.
The poison that maddened the German national
mind was net -d^’n's’e ed in one huge dost.
Steadily and skillfully through a half a century it
was pumped into the national veins. What was
this poison that so thoroughly perverted the mind
and conscience of a great nation? It was a false
and wicked philosophy, and a false and wicked
theology. Here again religion was made the pow
erful tool of pride and ambition. We have not for
gotten the “Me and Gott” attitude of the kaiser,
nor his horrible boa^t that he was the “Annointed
of the Lord,” because he was emperor of the Ger
man people. Also we remember that on the belt
buckle of the German soldier was the motto “God
with us.” . . '
The same old devil lurks in the bushes, waiting
for a chance to sink an arrow in the heart of Lib
erty. Then whoever and whatever seeks to arouse
religions prejudice and seeks to associate religion
with affairs of state is the enemy of peace, of good
gove nment, of liberty and .of humanity. What
ever would stifle the voice of the people, what
ever would exalt another'thing above the consti
tuted authority, whatever would deny the sover-
e ; gntv of the people, or hold a club over the head
of their chosen representatives, is the same old
devil, though he has the outward appearance of
an angel of fight. Against whatever seeks to do
these things, let all who love liberty and humanity
and neace and good government, set their faces
like flint. JESSIE BAXTER SMITH.
WHiHiHiffiHiSiSiffiHiSiffiSiffiifiSffiHiHiSHiHiifiS;
a *
♦ EXCHANGE OPINION ♦
« - a
aaaaaaaaaaaaaaa a.a a a a a a
A State Road Bond Issue.
There ought to be a lot of tliinKing in Georgia
at .this time about a great state road bond issue.
A number of other states have adopted the bond
issye plan of road building on a large scale, and
so far as is known none of them has regretted
do.ng so. Georgia need£ roads very badly and
the sooner she gets the mileage sae needs the
greater will be her stride toward permanent
prosperity, and toward the future great and rapid
development all good Georgians look forward to.
Elsewhere on this page is a letter written by G.
H. Howard, attorney for the state highway com
mission, which outlines some interest.ng ideas
about a suggested bond isfctie. It should be read
by everybody.
The idea behind a bond issue is that it would
make available for present use a greater sum than
would be made available by automobile taxation.
If the state could spend annually for roads, and
do so with a view to its road needs, only so much
as would be received from its automobile taxa
tion for that year, there would be no peed for
a bond issue; but the need is greater than could
be met for the next few years by this sum. Geor
gia could build a lot of roads and enjov them and
get profits from them through a bond issue many
years before she could pay for them by the taxes
which would furnish the funds. It would not
be necessary nor advisable to issue all the Donds
at once!' They could be issue as the monev was
needed,, with a large saving in interest charges.
And the annually increasing amount received from
antomobi'e taxation would go far during the term
of the bonds to retire thenr^ and pay interest
charges, too. . „
The big thing is to get plenty of road mileage,
of the right sort, and get it as quickly as possible.
The right sort irerns r P ads that would not re
quire a large outlay for maintenance. Chatham
county has . had an object lesson _ of the cost of
maintenance, and it has done wisely to §pend
iron»y, through bonds, for permanent roads, the
White Bluff road is an important one. but it is
not permanent and its cost of maintenance is very
high. The cost of the recent repair and resurfac
ing of six miles of that road was $13,000 and even
in this short time since the work was done there
are many holes and worn places in it. The road,
it is true, is a hard one to keep in reoair because
of the d : fficu’tv of getting rid of water afte- rams
and the fact that it is so shady; and the travel on
it is heavy. This indicates how much better it is
when the monev is available to build roads that
will not require so much expense for maintenance.
A road without permanent surface does not give
the pleasure, the service, that a permanent road
gives, and the cost comnarison is in favor of the
hard road .wUbm’t taking into account the t ; me
lost, the renair hills, the gasoline used, and so on,
on th.e slower, humpy road.
Georgia reorde ought to think about this mies-
tion of a great bond ; ssue. Th ; s state deserves
to have as good roads as can be found in the
United States.—Savannah Morning News.
CHEERY LAYS
for DREARY DAYS
By JAMES WELLS, The Printer-Poet
The Ord Punkin Custard.
How dear to my' ueart are the pies of my child
hood , jBatef--
As tond recollection presents them to view.
The apple, the mince, or the fruit of the wildwood,
And all the sweet pies that my infancy knew;
The blackberry pie and cream I poured o'er it,
In memory lingers in her magic spell;
The juicy peach cobbler, the pie made of “taters,’’
And tne sweet punkin custard which I loved so
well.
The sweet punkin custard,
The smooth punkin custard,
That good punkin custard
Which I loved so well.
How oft homeward hast’ning from some boyish
pleasure,
My appetite keen, whetted in open air,
I’ve looked with great joy on the big golden treas
ure,
And nectar of gods never yet seemed more fair; ^
The thick crispy crust and the sweet custard in it
(How different from those only made now to
sell!)
I think I could eat four or five this lone minute—
The sweet punkin custard that I loved so well.
The old punkin custard,
The sweet punkin custard,
The dear puiikin custard
Which I loved so well.
The days of my youth have, alas! long since per
ished,
And time has its ma r k penciled upon my brow,
But the old childhood mem’ries ever I’ve cherished,
Tho’ far from their scenes I’ve perchance wan
dered now;
The old cottage home in the edge of the wildwood,
TflP CAnff plpnr rail or»rl fTio moor? rwiro*
The song birds’ clear call, and the meadows’
sweet smell, £
The woodland the meadow, the brook which flow
ed through it,
And e’en the old custard that I loved so well.
The old punkin custard,
The sweet luscious custard,
The good punkin custard
That I loved so well.
******
The Peace Offerings.
She wanted a hat*
So she started a row;
And high on her head
There’s a new bonnet now.
—Detroit Eree Press.
She wanted a suit
To wear with the hat;
For peace in the home
Her husband got that.
—Canton (O.) News.
She wanted a car,
So she started to cry;
Yep, that was her then
With a Packard in high.
—Macon Telegraph.
She wanted some furs /
To go with her suit;
She nut up a veil—
And they surely look cute.
******
Fall Viands.
Oh, let me eat
Before I die
One morsel, sweet,
Of pumpkin pie.
—Dalton Citizen.
We’ll say this much,
Fair and square,
You’re more’n welcome
To our share.
—J. D. Spencer, in Macon Telegraph.
Good things to eat v
All go for naught.
All Snencer wants
Is food for thought.
Judgment.
I’d hate to be,
■-On judgment day,
A man who forced
Poor folks to pay.
Interesting Figures.
The list givpn fielow is made un of names or
nart namps of ftrms or nroducers pv»t havp become
famous through advertising—advertising that was
in each ease h"se^ nnnn a fiyed r>pr««n*a'»e of the
grecs sa’es savs Tbn Atlanta Constitution.
Here is the i ; s* Ufied m and Hie npr^entage of
gros c sa’es ns'-d for advertising each nrodnet:
Fa*?rna f^rwj-pttes
Arrow
Eastman Kodaks 3 0
Jstnrv fJoorj
Vdrpt Tohaoeo R ft
CamnLell’s Soiins 2 4
fSlnntes Preparations 2ft
fti-i TVi'fol, ripanepr l^.ft
Wriolfv’1! fthpwinff Gum 14.ft
F'Usen r*reform > fi ft
Cpnrs ReprotieTr X' Go.
WpWs G r ane Juice
This 1 ; st. mrpnflv nnbfished tw Tpam Work,
from figures famished tv the International Maga
zine eo»~p»ny. leads the editor of Campbell's Conr
an* *o sav; s~~rs
“The old time-worn conundrum ‘Who pays for
5 ft r>er cent
3 5
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•t
3ft
it
ct
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it
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fift
it
f«
2 4
tt
it
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it
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_14ft
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it
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it
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it
H
, Advertise.
If you wish to sell your goods,
Advertise.
If you wish to “shell the woods,”
Advertise.
Never wait a single minute,
Push the thing for all that’s in it,
That’s the only way to win it.
Advertise.
Got a th»‘ng you wish to sell?
Advertise.
Got a th'ng you wish to tell?
Advertise.
How will people ever know it
If some wav vou do not show it?
Get vnnr fittle horn and blow it,
Advertise.
Sentence Sermons.
The longest prayer doesn’t always reach the
highest.
Sermons, like syrup, are sweeter when boiled
down.
Tis better to give to receive—the measles
Even a dullard can talk sharp.
The outstanding point in a fool is the belief
in his own wisdom.
There are alwavs two sides to a question onr
side and the wrong side. onr
Be a Sticker.
It was iust a litPe postage stamp—
A little piece of paper—
But it took the letter through the mail,
Which was the proper caper.
And'here’s the very fnnnv part:
“ It never thought of sticking
Until a fellow came along
And gave the stamp a licking.
Now let’s be like the postage stamp
That sticks onto a letter
And stick onto our litUe task,
In spite of every fetter.
And if we’re tempted oft to fall—
When fate begins her kicking—
Remember how a stamn sticks best
Whene’er it gets a licking.
the_ advertising?’ is still propounded bv some oc
casional advertising wanderer. Being an advertis
ing fan we prefer the answer of the advertising
salesmanT‘Nobodv pays for it.’
Nobody pays for the labor-saving machine that
reduces factory overhead and increases production
—it nays for itself.
“Nobodv pays for the motor truck installation
that decreases delivery charges by increasing effi-
cienov—it pavs for itself.
“Nobody pays for the advertising that cuts down
selling costs andnuts business on a quantity basis
—it nays for itself.
And there is the big secret revealed for you—
nobody pavs for your advertising when you put
your advertising monev into vour business regu
larly. systematically and continuously.
. ® You decide to spend three per cent for adver-
tis ; ng, the advertising increases your sales and
makes your turnovers more frequent. Four tun-
overs at 20 per cent nrofit will give vou 8ft per
cent profit in a year, but five turnovers at 17 per
cent profit will give you 85 per cent profit in a
year.
Besides, you can keen newer, fresher stock on
hand; the more you buv the chenner vou buy: and
you can give your customers better values. Busi
ness begets business.—Conyers Times.
m
stijafeha.-J,.. i