Newspaper Page Text
Our Business Continues
Good!
Our Fall business has opened up far above our expectations. A decided increase over any year of our
ousiness career, and we expect no let up. . We have the values to offer and we know that is what tire people are
looking for. When you trade with us you are assured your money’s worth. Every department of our big store
is filled to the brim with the very latest and best merchandise that money can buy. We bought early before any
advance in merchandise and we know we can save you from 10 to 25 per cent on every dollar you spend. Every
article in each department means a saving to you, and at the present day common sense coupled with business
economy means success.
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Silks and Dress Goods
We dare not try to otter a description of our first floor
ment of Silks, Dress Goods, Trimmings, Notions; it would take a
solid page. You will surely say when you view the line we have to
show you in Silks, Trimmings, Dress Goods, in all the new shades
and colors, that we have now one of the jnost beautiful collections
ever gotten together in any store in the city. Our buyer has used
extreme care in the selection in this department. Let us take care
of your dress worries, we have experienced sales people who can
plan your dresses and save you of that worry. Come and let us
show you we are prepared to otter you a choice line for early and
late wear.
MILLINERY DEPARTMENT
Our Millinery Opening is on the
16th, 17th, 18th!
So we ask you to come and see what is what in the new styles
for fall. Space will not let us give you a description of the Hats,
we want you to come and see tor yourself. Our Millinery is always
moderately priced., yet we have the expensive as well as the lower
priced hats. If you want to see styles that will be worn by the
foremost dressers you should come to our store. We conduct the
largest Millinery Department in Gainesville, employ the best skilled
milliners. Os course our stock is not yet complete but we have on
display many attractive styles.
A cordial invitation is extended to you to visit
our Opening.
W. J. & E. C. Palmour
Our Suit Department.
Never in our history have we had a finer or more comprehensive stock of all that is
fashionable in Suits, Skirts and Shirt Waists. It will be to the advantage of every
lady to visit our Department before buying. Varied styles, Quality of Material, reas
onableness of prices, will make our suits more popular than ever before. Come see
them, try them on; we want to show you whether you buy or not. Our expert fitters
give to the buyer that extreme satisfaction of knowing their suits tit. Our Suits, as
usual, are the swellest in Gainesville.
The new models are priced from
SIO.OO to $35.00
We cordially invite you to visit this Department.
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Gents Furnishing Department
We have just received our full line of Clothing and we can say
frankly we have the best and largest stock ever carried in this de
partment. We are not afraid of this war news, neither have we
canceled any orders. We know if you carry the right goods at the
right prices people will buy them. We see no hard times facing us;
we are looking to the bright side, therefore we have made larger
preparations for our fail business than ever before You can get
any price suit from us. Price from $7.50 to $35.00
Youths Suits from s7.so to sls 00
Boys Knee Pants Suits from l.so to 10.00
Manhattan Shirts from l.so to 2.00
Lion Brand Shirts l.oo to 2 00
Stetson Hats, all shapes, styles and colors,
from 3 00 to 5.00
No-Name Hats, all styles, colors and shapes,. 3.00
Sweaters for Boys and Men from .... 50c to 500
SHOES! SHOES! SHOES!
The Fall and Winter army of Shoes is soon to take this section of the
state. Ihe time of the year calls for different foot coverings. The River
side students, the Brenau College students, and the Public Schoo! students
are to be fitted for the season with Shoes that are Serviceable. We have
the largest and best stock of Shoes in Northeast Georgia. These points in
addition to the general demands on style and stock we have considered
especially. We can please every patron, old or young, man. woman, bov or
girl, even the baby, with shoes; please in the service they give, in the com
fort they afford, the style and appearance they bear, and the reasonable
prices which they are sold. T hese are days when every dollar must do its
full duty. We have experienced shoe men who will take pleasure in fitting
you.
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