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/e LEADER-ENTER PRISE
Published Every Tuesday and Fridey by
THE LEADER PUBLISHING COMPANY
R e e
ISIDOR. GELDERS,.. ..... cccvertireinmrensacsiinan verresseeine. Managing Editor
CARL BRABWELL, . ... ccoocrcaapsress suiosn #ioos cotsnsaseersrogasntons ....City Editer
e
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ONE DOLLAR AND FIFTY CENTS PER YEAR
S e e
Enteredat the Postoffice at Fitzgerald, as Second-Class Mail Matter, under Act.of
Congress of March 18,1879.
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Official Organ of Ben Hill County and City of Fitzgerald
- S
Rates for Display Advertising tuinished on Application.
Local Readers 10 cents the line for each insertion. No ad take: for
fess than 25 cents. ;
“To Kill The Goose That Lays The Golden
Egg.”
In refusing to pay the county’s share of the street paving
about the jgil and courthouse, the commissioners are pursuing a
course that smacks of killing the ““Gioose that Lays the Golden
Ezg.”’ Fitzgerald is paying seventy-five per cent of the county’s
taxes, and every improvement made in the city adds
to the taxable value of the property affected. The county benefits
in the same proportion as does the city, and through the paving of
the streets in front of the county’s property the whole people share
its benefits, The same arguments advanced in behalf of private
property apply to the public property of the city and county, and
we believe that even our friends in the country will agree with us
that it is an imposition on the city for the commissioners to throw
the entire burden of maintaining the streets around the court house‘
and jail on the city. The city cannot force the county by law to,
pay the assessment, but the moral obligation for the county to payJ
its rightful share of the improvement still remains. |
It is to be regretted that this official board forces the distine
tion between country and city in its policy of government, for every |
other interest in the city, political and private, is striving to ob
literate any feeling that might tend to create prejudicial conditions
in the minds of the citizens of our county no matter where they
reside. For the up building of our city and county we need a united
people and an act that will create a division of sentiment between
the country and city is treason to the interests of the whole people. |
The Annual Teachers’ Institute of the teachers of
Ben Hill, Irwin and Wilcox counties promises to be the
largest gathering of teachers in this section. The people
of Fitzgéra]d should make every effort to see that the
teachers will be properly entertained and taken care of
while in the city. It is very important that some of our
homes be open to these youngladies, as the public board
ing houses are not suffcient to care for the large num
ber that will be here. While a nu’\ber of people have
already responded to the call of “Prof. Prentiss, yet a
number more are needed, and we urge every public spir
ited housewife that can possibly arrange for a spare bed
room to telephone The Leader-Enterprise or Prof. Pren
tiss, so that there will be no dclay in distributing the
teachers on their arrival.
100 Years Old But l
Never Wore a Corset
Carmi, 111., Dec. 26.——Mrs.'
Betsy Story was one hundred
years old today and was the cen
tral figure in big celebration that
drew 300 relatives to her farm.
Mrs. Story was born in South
Carolina and came to Illinois in
1818, the year Illinois became a
state. She has lived on the same
farm seventy-six years and has
never ridden on a train or worn
a corset. She has ten living sons
and daughters, three more than
seventy years of age, all living
on the home farm, which isa
large one. She baked a cake yes
terday to be used in the celebra
tion, but it was cut into small
pieces and carried away as sou
venirs.
Mrs. Story has always smoked
and never misses a day using the
pipe. She does not believe in
woman suffrage. She is in good
health and believes that she will
live a long while.
Members of the Chamber
of Commerce are urged to
attend the annual meeting
at the City Hall to-nigt at
7:30.
The stock of Fisher and Thomp
son was sold this morning by D.
W. Paulk, trustee to J. C. King
’eonsideration $llB7,
Escaped Her Too.
Elderly Man (greeting lady acquaint
ance)—l remember your face perfectly,
miss, but your name has escaped me.
The Young Woman—l don’t wonder
It escaped me three years ago. 1 am
married now.
The Martyr. |
Poliy—So Mrs. Highmere’s husband
has developed bad habits. How did
you hear übout it? Dolly-~-Oh, Mrs.
Highmere invited us gll to an after
noon tea, so she could tell us how she
suffered in silence.—Brooklyn Hagle.
Breaking It Gently.
Mr. De Club—My deur, a great Ger
man physician says women require
more sleep than men. Mrs. De O.—
Does he? Mr. De C.—Yes, my dear—
um—er—you'd better not wait up for
me tonight
Just a Dig.
Proud Mother—Professor Octave call- ]
ed at our bhouse today, and my daugh
ter played the piano for him. He just l
raved over her playing. Her Neigbhbor '
—How rude! Why couldn’'t he conceat
his feelings just as the rest of us do? <‘
The Eternal Puzzle.
Bacon—They say that much of a 1
man’s interest in woman is due to his
inability to understand her. Egbert—
If that is so | can't understand why
he should ever lose interest.—Yonkers
Statesman.
Honey.
Strained bhoney with one-fourth lem
~on juice taken in teuspoonful doses
every hour is & splendid remedy for a
\ cold, cough or any throat trouble. Tak
eu in hot milk it is said to be an in
' valuable aid in pulmonary troubles.
|
: Fictitious. e
Angel Child Aunt Dalsy, what is
meant by *“a fictitious character?"
Aunt Dalsy—That means one that is
made up, dear. Angel Child—Ob, yes!
Then you're a fictitlous character,
aren’t you, aantie?
THE LEADER-ENTERPRISE, FRIDAY DECEMBER, 27
| Professional Cards |
Money to Loan
On farms at 6 per cent. Quick
action on approved paper.
Fire, Life and Accident Insurance
GEORGE COLLIER & CO.
411 Garbutt-Donevan building
WATER'S TRANSFER
HOMER WATERS, Manager.
Headquarters at
SANDLIN FURNITURE CO.
Telephone your wants and they
will receive proempt attentien.
CEO. McCALL
Fresh Fish and Oysters
Delivered Anywhere
inthecity . . .
PHone 269. 115 S. Sherman Street
H. ELKINS. JOSEPH B. WALI
ELKINS & WALL
Attoraeys at Law,
Rooms 408-11 Garbutt-Donovan Building
Will practice in all the Courts.
Johnnie May Brougthon
Teacher of Piano
Synthetic : Method
Pupil of Herr Louis Schwebel
eit v A o A A loz
FRED & OTTO HARNISH,
Boot and Shoe Makers,
212 E. Pine Street
Fine and Substantial Repaing
Promptly Done.
[ DR. LOUIS A. TURNER |
| DENTIST |
I Rooms 208-208 1-2, 2nd Floor |
! 5 Story Building ‘
DR. J. E. GOETHE
Office Fourth Floor Garbutt-Donavan Bldg.
Office Hours:
10to 12 A. M. 3toSSP. M.
Phone 266 Residence
‘“ 469 Office
Specialty:
Diseases of Women and Children
Th Will sell at
e cost SBVED}
1912 model
Famous sh7p,
: dian Motor-
Indbans .
$l7O f. o. b. Atlanta
These machines are per
fectly new. Have never been
uncrated. Must sell to make
room for 1913 models. See
t
L. ;L. DICKERSON
Over First National Bank
Fitzgerald, Georgia
W ]
Dr. J. W. Elliott or. F. E. Keeferi
DRS. ELLIOTT & KEEFER, }
Office Hours, 8:12 a.m. 2:086 p.m.
PHONE 327
Offices—2ll-212 §-Story Bldg.
Fitzgerald, Ga.
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HOMER and RALPH
WATERS BROS.
PRESSING CLUB
All kinds of Pressing and Dyeing
Your Work Appreciated
‘Ladies Suits given special attention
NEXT DOOR TOIGOODMAN'S
The Human—\;ice.
In producing the tones or inflections
of the human voice forty-four wnuscles
are brought into play.
Boston’s Charity.
Boston people in 200 years have giv
en $300.000,000 to various charitable
purposes.
No Contest,
Teddie—3wWhat are woman’s rights,
pat Pa-Everything they want, my
boy. Always remember that.
Wild Birds® Eggs.
The eggs of wild birds are smaller
than those of the same species of birds
when domesticated.
Be Pleased.
Learu to be pleased with everything
—with wealth, so far as it makes us
beneficial to others; with poverty. for
not having much to care faor, and with
obscurity, for being unenvied. Plu
y tarch, g a S g e o
| L Talks 1]
-~ FOUR BIG FACTORS
Advertising Expert Expounds
_ Business Building and Art ef
Salesmanship.
By W. T. GOFF.
When we discuss the art of selling
—the work of bustness building—and
the principles of service, it is essential
in so far as may be possible, that our
facts shall be organized and classified.
1 say, we must arrive at a “basis”
of classification of business faets and
truths, ere we ean proceed satisfacto
rily in the discussion of business sci
ence. Its higher name, of course, is
eficiency. And this applles to the
institution itself, as well as to each
{ndividual employe. It embraces ex
actly four factors—no more nor less.
These are, first, one who sells eor
makes proposals of sale to another.
Second, the proposition which is made,
fncluding the thing for sale. Third,
one to whom proposal is made or goods
gold. Amnd fourth, agreement or tran.
saction consummated between the first
and third faetors, the seller and his
customer. In short, the linking-up of
the buyer with the seller in full agree
ment regarding the goods or propos
al.
These elements, the seller, the buy
er, the goods or proposition, and the
agreement or sale, constituting, as
they do, the whole of any transaction,
commercial or otherwise, and without
all of whieh no trade can exist, it
becomes both interesting and instrue
tive to examine into the facts and see
how far knowledge of them has been
organized and elassified, if at all, and
how much truth there is in the saying
of Mr. Sheldon, i. e., that ‘‘business
is a science, and the practice of it is
a profession.”
A successful salesman’s equipment,
in addition to his goods, comprises a
rational knowledge of the faciors
which enter into a transaction or
agreement of any kind. “Rational”
knowledge is the result of systematic
reading and study—and please believe
me—l do not speak this as an attor
ney for a cause. It {3 systematic
study plus personal experience; and
it adds to our own personal expe
rience, that of others born in the same
way. .
Many men have deluded themselves
into the belief that a knowledge of
the goods is the only essential thing.
They have not realized that a knowk
edge of the goods really represents but
one-quarter of what one needs to know,
and that all the factors entering into
a sale must be comprehended, as well
as the laws and principles that under
lie each. And the laws underlying
the art of selling are the same, no
matter what the article may be. That
is true, just as the sclence of music
is the same, quite regardless of the
particular instrument which is being
played.
Everyone who is normal is a bun
dle of wonderful possibilities. Each
has undeveloped powers. Professor
James, formerly of Harvard univer
sity, who was one of the greatest
psychelogists this country or any oth
er ever produced, discovered before he
died and announced that the average
man habitually uses but one-fourth of
his physical powers and one-tenth of
his mental powers.
I said that there were four factors
in every transaction or agreement.
The individual himself i 8 one of them
—the first one. The second factor im
a sale is the buyer or customer. Your
success must depend in a very great
measure upon your ability to get a
hearing with the customer—and you
can do this most successfully after you
have learned how to approach and
adapt your methods to the customer's
character and temperament—“to rub
the fur the right way,” as the saying
goes. Through habit the customer’s
eyes and ears are closed to the ordi
nary appeal. That is, the seller, wheth
er in person or by the written meth
od, more often than not, finds the pros
pective patron behind a wall of men
tal resistence, which only the ablest
and best trained men and women can
get over and gain a proper hearing.
The study of human nature, when
properly viewed in the light of sys
tematized and classified knowledge of
man, i of the greatest possible impor
tance to every one. The student of
human nature learns how to quickly
and accurately read and measure the
customer’'s mental activities, motives,
ideas, and so forth, and how to judge
different men and women from evi
dence furnished by their bearing, fa
cial expression, eye and head move
ments, tones, emphasis, an” so on;
thus learning bow to 8~ _, himself
more often to the variou: gp.s. Dif
ferent methods are nececzo:y with dif
ferent types, as for example: There
are pugnacious people, who reason
definitely. There are also evasive peo
ple, who are very difficult to bring te
a decision, and so it goes with many
styles and types of men and women.
To be sble to measure individuals ac
curately, and to place each one in his
or her right class, is to know how %o
AVOID WINDOW PAINS
By not forgetting that both
you and your store are frequent
ly judged by the style of your
window display.
By planning your window dis
plays at least a week ahead. It
pays.
By not leaving your window
empty longer than necessary.
An empty window with small
pieces of window strips still ad
hering to the glass may give
an impression of “For Rent” to
the passing stranger.
. By keeping below the level of
the eye that part of your display
you wish to give the most prom
inence.
By devoting your window to
one article or one class of goods,
rather than a lot of odds and
ends.
By having a strong light on
yeur display at night. All In
visible light shining dewn en
your display is preferable In
most instances. :
By using neat cards with plain
lettering, aveiding fancy typs.
By not displaying fly paper in
December.
By backing up the most prom
inent feature of your display so
as to bring it out bold and
streng. A. L. Wolcott, in
Welch’s Magazine.
HIS BUSINESS WAS BOOSTED
Pointers for the Paint Man and the
Hardware Merchant—Stimulat
ing the Sales.
Here is a simple plan used success
fully by a dealer in implements for
stimulating his paint business. This
dealer found that his paint business
always lagged when fall approached,
says System, and so he got out a cir
cular letter which he sent to the
farmers in the vicinity. The letter
explained the harm done to farm ma
chinery during the winter by rust
and advised a coat of paint to pro
tect it. The scheme worked and that
man’s paint business almost equaled
any record he had before.
One hardware man had the right
{dea for selling gas stoves when he
hired a vacant building near his store
and gave a luncheon every afternoon
tor a week. He hired a man and
cook to prepare the lunch on the
stove and then served his customers
without charge. No direct attempt
was made to sell the stove, but of
course while cooking the food the
best points of the stove were brought
cut. The plan was a winner.
There is always something gqod to
spring on the public. A hardware
merchant in a large city, where free
press notices are few and hard to
land, got a big piece of advertising
space gratis by an old plan.
A friend had spent a vacation in
Florida, and when he returned to the
northern city where this little com
edy was staged he carried with him
an alligator. We'll call this walking
leather factory Jim.
Jim was placed in a show window
facing a street where thousands of
people pass every day. He was la
beled as being a couple of hundred
years old, and, of course, attracted
attention. The papers gave space to
descriptions of Jim and the crowd
around the hardware window grew.
The climax eame when the merchant
donated Jim, now James, to a zoo,
thus gaining more space, trade and
good will.
Why Mammoth Cave lls Unknown.
Mr. Elbert Hubbard, one of the
most brilliant and entertaining of the
writers and speakers in America to
day, not long ago visited the far
famed Mammoth Cave in Kentucky.
He found clumps of willows and
grasses grown up before its entrance.
The large hotel that entertained
hundreds of guests was falling down
and in ruins. Only a single family of
farming people lived near the great
cave.
How is it, he said, that so many
people once journeyed to visit this
wonderful place and so few come
now? He inquired around. He soon
got an answer to his question. It
was this: The man who once adver
tised the Mammoth Cave so exten
pively a few years ago died. And
with the death of the advertising
manager the great cave, with all its
wonders, dropped out of sight.
It is the same old story. People
won’'t know what your goods and
your town are unless you advertise.
An enterprising man for 25 years
advertised the Mammoth Cave and
got thousands of people there. Every
fellow used to take his girl there on
their honeymoon. But now it is ob
scured by a jungle. No one knows
about its wonders. Why? The ad
vertising man died.
Your Handiwork.
lam only a piece of work. After I
leave your hands you may never see
me again—People looking at me, how
ever, will see you and, so far as they
are concerned, I'll be you—Put inte
me your best so that I may speak to
all who see me and tell them of the
master workman who wrought me—
Say to them through me, I know what
good work is”—lf I am well done, I
will get into good company and keep
up the standard—lf I am shabby and
poorly made, I will get into bad com
pany—Then show through me your
joy in what you do, so that I may go
the way of all good work, announcing
wherever I go that I stand for a work
man .that meedeth not be ashamed.—
Willlam Chandjer Smith.
From the Daily Bulletin
Not an Unusual Stunt.
Atlanta, Deec. 25.—Alfred Beck
er and Sam Goodman, who spend
six days out] of every week be
hind dry goods counters in At
lanta, decided to spend Christ
mas in thunting. Being estim
able young men, they easily suc
ceeded in borrowing three good
bird dogs from their iriends, and
hired guns for the occasion. On
the first day they didn’t get any
game, but they killed one of the
dogs. This was Christmas eve.
Christmas a charge of shot land
ed just where a dog does not ex
pect any thing worse than well
directed boot. The dog took to
the timber}andthe surviving com
rade followed. The two young
gentlemen] paid a negro $5 to
find the dogs and put them aboard
a train.f; In their three days’
hunt they bagged one rabbitt,
and Beckerfis telling his friends
that Goodman shot it ‘“‘setting.’’
Czarevitch Under; Knife.
Berlin, Dec. 25.—The true na
ture of the illness of the Russian
Czarevitchjibecome known when
it was learned that Prof. Israel,
one offthe world’s most celebra
ted specialists on kidney diseases,
recently§ went to St. Petersburg
and by a delicate operation re
moved a tuberculosis kidney from
the 8-vear-old heir apparent to
Special Feature
At;The Opera House
The Maddocks-Field players
who’ll appear at the Cpera House
next Monday, Tuesday and Wed
nesday, Dec. 30, 31 and Jan, Ist,
have engaged a special vaudeville
feature to appear in conjunction
with their regular attractions. The
mysterious Lalide in ‘‘Somnoman
cy,” who have baftled all human
intelligence. This is one of the
most interesting, educating and
mvsterious feats ever attempted.
Tne Management ot this popular
Company wishes to announce that
positively po ‘‘repeaters” will be
shown during their engagement in
our city, the opening bill to be
*“A True Kentuckian,” a pretty
love story full of exciting climaxes
and clean Comedy. Nothing but
new and up-to-date plavs will be
produced, in every detail at popu
lar prices. adv
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Our Frank Maddocks.
Don’t forget the Moddocks-
Field players at the,Grand Opera
House one week commencing
Monday Dec. 30th. Happy Jack
Kearney is a favorite here.
Mr. G. A. McKay and little
daughter are visiting in Pitts, Ga.
Col. and Mrs. Jesse Grantham
and children enjoyed Christmas
in Douglas, guests of Mrs. Gran
tham’s parents, Judge and Mrs,
W. P. Ward.