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ADVERTISING RUSES.
Ingenious Device* to Introduce_ Novelties and
Patent Wares.
Besides queer and curious advertise-
moots, of which a number of examples
were given in the World, the ruses
whieh advertisers now and then resort
to, are worth recording and form an
interesting study. One daring genius,
for instance, not long ago called on a
largo advertising concern in this o : ty
ana proposed to post the advertisement
of a patent piaster for the chest on the
tomb atones in Greenwood cemetery.
Of course a bowl of indignation would
have been raised from Maine to Texas,
and the plaster would thereby have
received an advertisement that hnn*
dred’s of thousands of dollars could not
* have purchased. The agent, however,
declined the tempting offer, much to
the youth’s astonishment, who dreamt
he had made the happy discovery which
was to float him on the full tide to for*
tone.
anderson's chewing tobacco.
The first successful experiment in the
way of outre advertising was made about
fifteen years ago by Anderson, the to
bacconist, who adopted the following
method: Desiring to have his goods
introduced extensively among the retail
dealers, he employed a number of mem
to “work,” as the politicians say, the
various wards of the city. One of these
canvassers would enter a oigar store and
ask the proprietor for a paper of “ An
derson’s fine-cut.” The tobecconist in
all probability bad never heard of the
article, but recommended some other
maker’s, which the canvasser contempt
uously declined. In about an hour an
other customer would come in and make
a similar demand, and before the week
was over the proprietor would find so
many inquiries for this special brand
that he was compelled to make a’ pur
chase, and as the article was only sold
in large packages, it became necessary
for him, in order to effect a sale, to reo
ommend it to his customers, and so the
article became quito'popular. The can
vassers were oftentimes compelled to
buy, but as the goods were returned to
the manufacturer and resold, very little
was lost in the transaction. Ten men,
therefore, at a salary of $8 a week, for
those were the dayu of low wages, could
in three months bare induced every
cigar-store proprietor to make a pur
chase, and thus at an expense of hardly
$1,000, the goods were effeotually intro
duced to the trade.
THE PRIZE-PACKAGE.
This idea, though very old, was suc
cessfully tried by the Lorillards about
. four or five years ago, and emulated, as
some wag remarked, by the parsimoni
ous farmers in the Dutch districts of
Pennsylvania, who put pennies in ban
dies of 6traw to encourage purchasers.
The Lorillards advertised extensively
in the newspapers that bills from 8100
to $1 denomination were placed in their
papers of prize-tobacco, also orders for
meersohanm pipes, &c. The cupidity
of the chewing public was aroused, and
every man who fonnd a bill—for the
precaution was taken to keep one-half
of it at the office—or an order, was
obliged to register bis name and resi
dence, which were in due time pub
lished in the papers. The Lorillards
also placarded the advertisement exten
sively over the oity and throughout the
country, until the article became a
household word. Owing to the prinoi-
S le perhaps that habit is second nature,
lie man who purchased this brand for
<Mfie sake of a probable prize became
gtcoustomed to ask for it, and the sales
of 2* *° qaite extensive.
T q TELEGRAPHIC DISPATCHES.
a lbout six years ago a well-dressed
folk>son called upon the proprietors of
u t .'o of the large sewing-machine manu-
.turers, and for a very moderate con-
veration offered to bring before the
,- r ce of a large number of residents
"qualities and superior advantages a!
nzk®, Tt* offer was accepted,
— the tfuleipilsiug projector lured £
—aber of boys *nd attired them in a
m n uniform somewhat resembling that
worn by the conductors on railroad
s. These youths bad books similar
iose used by telegraph messengers,
their duty was to deliver at various
dences what purported to be tele-
iphio dispatcher. On the reoeiptof
omiunus-looking missives of
these wia a great oommotion in
house. The boy, who seemed to
j been born in a hurry, and had not
";a point of leisure, would insist
fa frfkfr signed-
[>us recipient, after opening the
Jable-looking envelope, would dis
cover only a circular about sewing-ma
chines, and in the first outbreak of in*
dignation at being badly sold would
crush it up and throw it aside; butafter
a little calm consideration generally
picked it up to show it to her husband
and have a laugh over the shrewd ruse
played upon her. The circular was read
ana re-read, and when the time came to
buy a machine the names of the makers
seemed like those of old friends.
One of the most original plans of
effecting a large sale of a novel was
i practised by an Ann street firm a year
or two hui», TLey ea ployeu a number
of penmen ft? write ana address copies
of something like the following letter to
over t wenty thousand people throughout
the Union :*
No. — Ann Steet, New Yobk,
Hloses Vreen, Esq.
Sib : I regret to learn that yon have seen
fit to make objectionable comparisons between
me and the hero of that popular novel by the
eminent author, Borneo Grab, Esq., entitled
l . The Bounding Bnmmer of tne Big Gulch,"
and I feel constrained to call upon you for an
explanation of your unpardonable conduct.
Yours, &o., Samuel Shabp.
Theroipient of this startling letter,
not having read the popular work,
would experience some curiosity to
know what the hero was like, and seek
ing the first book store mase a purchase.
Bismarck’s Sons,
The two Bismarck boys are, perhaps,
the most vicions of their kind, and yet
in the towns where they have played
their most scandalous pranks, they are
spoken of with a sort of admiring awe.
Oount Herbert, who has been in during
his winter mission, has introduced moro
than Prussian diplomacy into the by no
means grateful Bavarian court. There
is no end to the scandals circulated con-
cerniug that young gentleman, the hun
dredth part of which would serve to
banish him from self-respecting com
munities in any other country. His
younger brother, Count John, is too
young to conceal his excesses, and too
blunt, even if he were not. He is of
the impression that bis father holds
Germany in fee simple, and if that
doesn’t give him the right to do as he
pleases, what can ? So he does as he
pleases, and he pleases to do exactly
what the world in general holds to be
low and very debasing. His haunts are
more notorious for democratic vicious-
nees than aristocratic seclusion. His
habitual state is not one to recommend
him to nolite attention, and if the face
is, as Mr. Beecher searchingly says in
some of his characteristic analysis, an.
index of man’s ruling passions, Count
John wonld be about the person to brwg
on a Brooklyn witness-stand. Herbert
is rather fine-looking as his race go, bat
John is dump, blear of eye, scorbutic of
viseage, and coarse of manner generally.
The pair give the prince, their father,
unceasing anxiety, not »nly for their no
torious profligacy, but for the difficulty
he finds in keeping them on terms with
their army and diplomatic associates.
He has been striving to marry Count
Herbert to a pretty countess of the
Protestant partv, but I am told the
father refuses. The consent of tho lady
is never asked in affairs of this kind.—
Berlin Letter.
Sanguinary New York,
The scenes of blood in the oity
during the last twenty-four hours
transcend even oar usual shameful ex
hibit of the crimes of Saturday and
Sunday. In the Eighth ward a gang
of drunken negroes carried a f ght over
a gambling dispute from one bar-room
to another and thenee into the streets.
One of them, maddened by pain and
liquor, plunged into a crowd of per:
sons returning from church, and draw
ing a olasp kiufe, out his way along the
sidewalk with utter recklessness as to
the result. Two innocent men received
his stabs; one pierced through the
heart died instantly, and the other now
lies in a hospital, mortally wounded.
In another part of the city a son kills
Lis father on the plea of protecting his
mother from a violent assault. In
Hester street, an Italian was fatally
stabbed. In Mulberry street, also,
there was a probable murder, and
numerous crimes of a more ordinary
character are reported. It should be
said that in most of these cases the
E olioe could not have expected danger,
at they will be held to striot account
if the criminals are not brought to
justice—New York Tribune.
Dobing the recent floods in France, a
Newfoundland dog saved the lives of
twelve persons, bnt was drowned in at-
tempting to save the thirteenth.
Prop Reports..
The Chicago Times publishes re
ports of the condition of the growing
crops and the progress of the Harvest,
eolfeoted from sll portions of tbs United
States east of the Rocky Mountains.
The dispatches comprise reports from
over 900 counties. The Times makes
the following analysis: The wet
weather of the past two months has re
sulted in an extraordinary growth of all
kinds of grasses, consequently the hay
crop will be large in all parts of the
west, and as it has been very generally
! harvested, and is therefore tree from
| all danger of damage, there need be no
fear of a scarcity of hay. Wheat has
been harvested" in the' section lying
south of the 41th degree of latitude.
In Wisconsin it is much above the
average in quantity and quality. In
Illinois and Indiana some damage has
been done to the crop by rains, bags
and other causes, so that the yield will
not probably exceed three-fourths of
the average.
In Kansas, Nebraska, Minnesota and
Iowa the reports show that the crops
will be largely in excess of last year;
in the two first named states the depre
dations of grasshoppers has been in
significant ; unless some unlooked for
calamity occurs the producers will re
alize greater return for their labor than
ever before. In Kentucky, Michigan,
Ohio, Missouri and the eastern states
there is every prospect of a far better
yield than heretofore, and the produc
tion will be in excess of the consump
tion. The product in these states is
represented as being muoh snperior in
qu -lity to that of former years. It is
notable for the first time in 12 years
the south will raise sufficient bread-
stuffs for home consumption.
Oats promise an extraordinary large
yield. In some sections the heavy
rains that have fallen recently have
lodged the grain somewhat, and the
ohinch bug elsewhere has caused some
damage, bnt there is every indication
that the yield will be at least 45 to 50
bushels to the acre, and in many sec
tions much larger. ,
Rye and barley promise well; these
orops are not extensively grown, but
there is every indication that the supply
will be equal to the demand.
Oorn is not yet matured in the north
west. In Alabama, Mississippi, Geor
gia and some parts of Arkansas and
Tennessee the crop has been harvested
and is more abundant than for many
years. In Illinois, Iowa, Missouri,
Ohio and Indiana the crop is backward,
but unless frosts should oocur previous
to the middle of September, there is no
reason to apprehend a short crop. In
Minnesota, Wisoonsin and Michigan the
backwardness of the crop is such that
there is little hope of more than half a
crop, bnt as these states raise bnt little
corn, the diminution of the orop will
have little influence on the supply.
Potatoes will yield a full orop in all
sections. The Colorado bug is only
seen for the moBt part in the eastern
states. In the west it has disappeared,
having been almost exterminated' by
heavy rains. Some complaints of its
depredations come from points east of
the Ohio.
The reports of the cotton orop are
favorable. The army worm, so destruct
ive to the plant, has appeared in but
few Beotions and has been deferred from
active operations by exigencies of the
weather. The cotton produot of Ten
nessee, Arkansas, Mississippi, Alabama,
Georgia and Virginia will be the largest
ever produced. The plant is flowering
in even the more northern latitudes, and
in the extreme south picking has com
menced. Planters are sanguine of a
splendid orop, and as there Has been no
trouble with negro laborers, there will
be no danger of loss from incomplete
harvesting.
As to fruit and vegetables, dispatches
are not very full, bnt as these products
supply bnt temporary wants, and there
is ho complaint of failure, there will be j
probably enough.
A Genuine Hydra.—The Atlanta
(Ga.) Herald says: "Yesterday Mr-
Thompson Allen, Jr., who stays with
O’Connor & Robinson, exhibited to a
Herald reporter a two-headed moccasin
snake, which he caught in his father’s
‘ Allandale ’ farm in Banks County in
1872, and has had it preserved in al
cohol ever since. Mr. Allan was wan
dering along by the side of a small
brook when he espied the wonderful
specimen of nature in the water, and
immediately proceeded to catoh it. It
is one of those venomous species of
snakes, commonly called the oopper-
bellied moccasin, and measures nine
inches in length. It has two dearly
defined heads, two months, a forked
tongue in each, four eyes, two in each
head, and eight fangs. The heads
diverge from the neck, there being but
one neck bone.”
Southern and Northern Cotton Mills.
The St. Louis Republican considers
it a fact worth making a note of, that
while nearly all the New England cotton
mills have bees running en short time
for nearly a year, and several of the
largest of them have been compelled to
suspend work entirely, the mills in the
south have generally been running up
to their full capacity all through the
dull times, and still in full operation.
It is true these southern mills are not
declaring the 80 and 40 per cent divi
dends they declared prior to 1873, bnt
they are still making a profit and giving
employment to their fall complement of
operatives. The fabrics made at the
southern mills are in steady demand,
while those of the New England mills
are heaped up in unsold and unsalable
stooke—the reason fer the closing last
week of the Atlantic mills at Lawrence,
Mass., whereby 1,250 operatives are
thrown ont of employment, being that
the company have a surplus of goods on
hand which they cannot dispose of. In
addition to this fact, it is stated that the
Georgia, South Carolina and Tennessee
goods are driving the northern goods of
the same grade out of the market. They
could not do this unless they are manu
factured at less cost—and this is the
secret of the whole difference between
the condi 15«3 of the mills in the two
sections.
The New Era in the South.
The Chicago Tribure takes cogni
zance of the improved condition of
affairs in the sonth, arising from a di
versity of crops ana improved mtthods
of agriculture. Among other things it
says : “A new and promising era has
dawned upon the states where once
king cotton held undisputed eway.
Southern planters have experimented
in the way of diversity of products, and
the experiment has proved a wonderful
success. If it had been predicted ten
years ag > that any of the cotton raising
.states would in the year 1875 have 9
surplus of cereals, the existing facts
and prospects of the time would hatdly
have borne out the prophecy. Yet
su'oh is the fact. The states of Ten
nessee, Arkansas, Mississippi, and
Alabama will this year have enough
and to spars, and the southern farmers
are proud and happy. Iu addition to
this unprecedented grain yield, the old
staple, though reduced in acreage, has
by a mole thorough system of cultiva
tion rewarded the planters as never
before, and they boast of an indepen
dence that has heretofore been un
known to that portion of the country.
Japanese Houses.
A Yeddo, Japan correspondent of the
Chicago Tribune writes : The Japanese
have no architecture. Living as they
do on volcanic sod, the first thing to be
guarded against is a construction which
wonld invite destruction. Dwelling-
houses, even of the wealthy, seldom
oonsist of more than one story, many of
the poorer classes having simply a
ground floor and garret above. They
are all constructed of solid wooden
frames, often of bamboo wood, strongly
tied or braced together, the walls being
either a thin layer of mud or thin lath
ing, with roof or heavy ties. The houses
in Japan oontain no furniture. The
floors of the rooms are covered with
soft matting 2 inches thick made into
seotions about 6 inches long and 3 inches
wide, and bonnd with a black border.
There are no chairs, beds, stools, sofas,
or anything to lie on or sit down upon,
except the matting. For pillows small
wooden boxes about 1 inches high are
nsed. The sides of tho dinerent rooms
are made into sliding partitions about 6
feet high, made of fine white wood lat
ticed in small squares and oovered with
thin, white, strong paper whieh resem
bles parohment.
• -Lightning playssome strange pranks.
In Massachusetts it struck Deacon Kim
ball’s house; in New York it sent a
tract peddler on his way to the shining
shore. Now in Tennessee it has been
fooling with the hind feet of a male.
The mule lost the game, for the light
ning melted his shoes off before he
ootud kick.