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Blacks manufacture new malt liquor
ATLANTA —ls Black,
Americans consume 80 percent of
the malt liquor brewed in the
United States, then it seems logical
that they should also have some
hand in the manufacturing and
distribution of same. Two Atlanta
residents have decided it is time to
launch the latter.
Leon Oldham and Curtis
Dilworth have taken the wraps off
“Big Man” malt liquor in Georgia
and North Carolina.
By the end of March, the
twosome will have the fledging
brew in Virginia, Tennessee,
Florida and South Carolina.
By the end of next year, Big Man
will be in every major city in the
country, according to Oldham.
Oldham and Dilworth are map
ping their growth as slowly and
carefully as they formed and plan
ned the company and its concepts.
“Big Man” is marketed under do
(Dilworth and Oldham), Inc., a
company formed not long after
Oldhm departed as vice president
and general manager of City
Beverage Company, a Black
owned Atlanta beverage
distributor.
While with City Beverage Com-
TODAY
f If News Service of Tri-Ad Consultants, Ltd.
f I by Vincent Tubbs
Hardewood to play Nat Cole, Owens
SHOULD’VE BEEN
THERE the Sunday in
1975 the late Earl
Hines played a medley of
indictee Duke-
Ellington’s hits, and got a
packed theatre of 4,000
people humming “Mood
Indigo.” Would’ve made
your skin crawl.
Memorable! Memorable!
Catch it, if you
can...and take the kids.
There is a Gala dinner
dance the night before,
always with lots of star
meeting and greeting.
Howard Rollins, oscar
nominated for his role in
“Ragtime”, and star of
Columbia Pictures’
screen adaptation of the
Pulitzer Prize-winning
play, “A Soldier’s
Story”, and host/M.C.
of the awards ceremonies
will be among ’em.
AROUND TOWN,
meanwhile, Columbia
Pictures (owned by Coca-
Cola) made unpreceden
ted trade paper headlines
with its announcement
that Stanley Robertson is
now a Vice President of
Production—the first
time any major studio has
ever had one of us as one
of those with what is
Medgar Evers remembered
On June 12, 1963,
♦Black civil rights activist
Medgar Evers was killed
by an assassin outside his
home following a fiery
civil rights speech in
Jackson, Mississippi. The
last years of Evers’ life
are recalled by his widow,
Myrlie Evers, on the up
coming edition of Tony
Brown’s Journal, “Who
Was Medgar Ev-rs?” <
Tony Brown’s Journal,
America’s longest
running, top-ranked
HOUSE Hunting? Ca 11...
CHARLES SMITH REALTY CO.
Sales-Trade-Rentals
3546 Deans Bridge Road
(Hwy 1) 796-7676
2729 Tobacco Road 793-0065
pany, Oldham took the firm from
$4 million in revenue to a record
S2O million within 3 years.
But yearning for his own
business, Oldham launched Ditto,
orginally set up as a distribution
arm for a Lambrusco wine named
after the company.
A change in management
with his Italian suppliers forced
Oldham, a 22 year beverage
veteran, to consider another
product.
“Being in the beverage in
dustry that long, one thing I
noticed was that malt liquor had a
very small share of the total beer
market and that the base could be
expanded,” said Oldham.
He also discovered that
malt liquor drinkers are dispropor
tionately Black. On why the
figures were so high he could only
speculate, but surmised that malt
liquor may appeal to many Afro-
Americans because of its extra
“kick”.
Malt liquor, unlike regular beer,
contains about 6 percent alcohol.
Most regular beer contains from
2.3 to 3 percent alcohol.
Sensing that he might have a
“Tiger-By-The-Tail”, Oldham
x
’K W
* w®
Howard Rollins
described as “the best
minority executive profile
in the industry.”
Columbia also scooped
Hollywood Today on our
announced promise, a
few weeks ago, to tell you
about other ‘biggies’ in
Tinseltown by noting that
the studio employs
Robert Holmes as senior
vice-president of music,
and Harvey Lehman as
vice president of person
nel and administration.
AND talented Dorian
Hardewood is set to star
Black-Affairs television
series, has been spon
sored by Pepsi-Cola
Company for nine con
secutive years. Televised
nationally on public
television (PBS), the
program will be seen in
this area on WCES-20 at
7:30 p.m. on Tues.,
March 13.
Medgar Evers, a native
of Jackson, devoted his
life to fighting for justice
and the dignity of Black
went searching for a partner. After
being approached and ap
proaching several, he joined par
tnership with Dilworth, a dentist in
Atlanta and a classmate with
Oldham at Tennessee State
University in Nashville.
“I went to Curt because we had
been talking about some projects
but never got them started. I told
him about Big Man and he had the
vision and insight to see promise in
it”, Oldham said.
Oldham got the name ‘Big Man’
from a remark made by the
babysitter of his children one day
as she waited to be picked up by
her husband. When his car pulled
in the driveway he recalled “I
called out to her and told her he
was here. She said something
about ‘big man’ finally arriving.”
The name clicked.
Oldham and Dilworth charac
terized the new brew as the
“Animal Tamer”, which takes a
swipe at their competitors.
Most of the other malts are named
after animals.
“We figured that since man is
supposed to have dominion over
the animals that the animal tamer
characterization
■gL WJ
Richard Pryor
as both the leeendarv
athlete Jesse Owens
and smooth-voiced enter
tainer Nat Cole in up
coming movies, doing his
own running and singing.
According to Variety,
the industry Bible, re
creation of Owens’
triumphs in the 1936
Berlin Olympics will be
filmed in Dallas....and
when Dorian sang an im
promptu sample for him,
famed Hollywood
columnist Army Archerd
labeled the King Cole
people. He conducted
political education cam
paigns, organized
desegregation petition
drives, led sit-ins and
spearheaded the first suc
cessful boycott of a Jim
Crow department store in
the South before the era
of Martin Luther King.
“Medgar was a
pioneer, he was the first,
if you will, of the civil
rights leaders,’’ says
Myrlie Evers. “He paved
the way for some others
to come behind him and I
know how much he gave
and how sincere he was
about it.
“I just believe that he
needs to be remembered
so much more than what
he is today, but hopefully
this is the beginning of
that.”
The program also
features film clips from
public television’s
docudrama, “For Us,
The Living,” focusing on
minicry “perfect”...
Remember now:
Ashley Boone is Colum
bia’s President of
Marketing &
Distribution. And
Columbia proudly points
out that it’s got that s4l
- dollar deal with
Richard Pryor’s Indigo
Productions; a deal with
Sidney Poitier’s Verdon
Productions (for the up
coming “Shootout”
film...of which more
later), and a recent multi
picture deal with Charlie
i I
L
-■ f JB*&-
Sidney Poitier
Barnett, the New York
City street comic who
made his film debut in
“D.C. Cab”....Not bad.
Not bad at all!
SPEAKING OF
DEALS, there’s word
that Kris Keiser, long an
associate with Poitier’s
Verdon Productions, has
“something going” with
Walt Disney Studios,
where traditionally con
servative executives are
apparently “born again”
as a result of NAACP
negotiations....
the final years of Evers’
life. Based on the book
by Mrs. Evers, the
program starred the
celebrated actor Howard
Rollins as the historic
humanitarian.
Rollins tells Host Tony
Brown that he was in
spired by Evers’
monumental accom
plishments and bemoans
the fact that he is one of
our forgotten heroes.
You are in Atlanta
working on the story of
this man’s life and you
ask someone young, I
suppose anywhere bet
ween 14 and 16, ‘Do you
know who Medgar Evers
was? Sure he was a
baseball player.’ Well,
then of course you
recognize the immediate
and overwhelming need
to address this man’s
existence clearly again,
honestly, and as
genuinely as one can.”
characterization was per
fect for our beverage,”
said Oldham.
Ironically, profit
making is but one part of
the planning for Big
Man. Oldham and
Dilworth have decided
that some of that money
should be recycled into
the Black community.
They have earmarked
five organizations, to
which funds have been
committed—the SCLC,
NAACP, UNCF, Martin
Luther King Center for
Social Change, and the
National Urban League.
Dilworth noted that the
contributions will be a
line item in their annual
budget. He said thal
baseball Hall of Famer,
Hank Aaron, has agreed
to chair a special commit
tee which will be charged
with seeing to it that fun
ds earmarked for those
organizations get there.
Big Man will become the
first malt liquor ever
marketed by a Black
company and one of only
a handful to ever attempt
the marketing of any
alcohol product.
Do Inc. is going
squarely after the Black
dollar according to the
business partners who say
they are not apoligizing
for it.
Though they are
equally quick tonote that
their concepts have been
warmly received by both
Black and white con
sumers and colleagues in
the industry.
Adopt a
Smoker
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Fast
Food Hxjn’s
rjir ' Billy
ytsSgM The family could be backed up into the
next room for second helpings when you
0110 make this pot pie! So quick 'n easy to
make by following the recipe below. Made
with BIRDS EYE" Mixed Vegetables with r ( y7
STOVE TOP® Stuffing Mix.
ennui moot
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/'~Easy Turkey Pot Pie
. =- rWlk-- 8
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. 1 package (10 oz.) BIRDS EYE of chicken or mushroom soup 1
| j Mixed Vegetables 2-12 cups diced cooked turkey -
j I 1 can (8 oz.) small whole or chicken
| fl onions, drained (optional) 1 package (6 oz.) STOVE TOP Chicken I
( B 1 can (10-3 4 oz.) condensed cream Flavor or Cornbread Stuffing Mix I
Prepare vegetables as directed on package
| omitting the salt Do not dram Aoc
I onions soup and turkey to vegetables and pour into |
I 2-quart baking dish Prepare stuffing I
mix as directed on package Spoon over turkey |
I mixture Bake at 350° for 30 minutes
I Makes e sewings J| -* • ,
1
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BIG MAN BREWERS—Leon Oldham (left) and Curtis Dilworth.
AUGUSTA FAMILY
Care Center, P.C.
Elijah Lightfoot, Jr., M.D.
Is PLEASED to Announce:
The Relocation of His Office For The
practice of Family Practice, and
Adolescent Medicine to
1201 Laney Walker Blvd., Augusta, Ga., 30901
PHONE: (404) 724-1206
MON-FRI 9am-Bpm
SAT 9 am-2 pm
New Patients Welcomed Medicard Accepted
The Augusta News-Review March 10.1984
Page 3